CCTV News:Korla Fragrant Pear is named after its growth on the Peacock River in Korla, Xinjiang. However, with the increasing popularity of Korla Fragrant Pear, many "cottage pears" have appeared in the market using the brand of Korla Fragrant Pear. In January 2019, the Korla Fragrant Pear Association once again issued the "Anti-counterfeiting Raiders" to help the public identify the real Korla Fragrant Pear.
It is understood that Korla fragrant pear has been plagued by the problem of counterfeiting since it began to become popular in the market. According to the survey, in 2016 alone, more than 3.6 million tons of fragrant pears were sold under the banner of "Korla Fragrant Pear", while the total output of Korla Fragrant Pear in that year was only 700,000 tons.
Yang Xinyu, director of the Industrial and Commercial Bureau of Korla City, Xinjiang, said: "Since 2016, we have stepped up efforts to fight counterfeiting and protect rights, and investigated and dealt with a number of cases of counterfeiting Korla fragrant pears, with a case value of nearly one million yuan, and the market has been effectively purified. But at present, there are still ‘ Shanzhai pear ’ Sell in the market. "
Korla pear
So how should citizens identify authentic Korla pears? According to the staff, in terms of weight, Korla fragrant pear itself is a small fruit, the general size is about 90 grams to 150 grams, and those that are too big, over 150 grams or even as long as 200 grams can basically be recognized as other varieties of fragrant pears. From the taste, the real Korla fragrant pear has thin skin, crisp flesh and rich aroma. In appearance, its skin will be reddish.
Sheng Zhenming, president of Korla Fragrant Pear Association, said: "Because of the natural climate, the temperature difference between day and night is relatively large, and it naturally forms a layer of fruit wax. It’s a fruit wax. Look, the more we rub it, the brighter it gets. It’s not typed, it’s naturally formed. Moreover, its skin is relatively thin, and the water splashes when pressed. This is the authentic Korla pear. "
In addition, the time of listing Korla fragrant pears every year is also particular.
Sheng Zhenming, president of Korla Fragrant Pear Association, said: "The picking of Korla Fragrant Pear takes 145 days from flowering to fruiting (ripening). We have to determine the picking date according to its sugar content reaching 12 degrees. For example, 2018 is September 2 nd, and we think it is mature, so we will agree on this time (start picking). Then, all the listings in advance are fake and shoddy. "
In addition, Korla fragrant pear also implements the management of "double standard and double code" from the packaging. The double label includes the GI logo of Chinese geographical indication and the geographical indication certification trademark of "Korla Xiangli" with peacock pattern, and the double code includes the trademark authorized printing and use code. This code is a unique code authorized by Xiangli Association and its member units once a year. In addition, consumers can also tell whether the supplier’s supply channel is reliable by whether the merchant has a "Certificate of Use of Geographical Indications of Origin of Korla Pear".
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