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Obviously, this will bring it closer to Shenlong Automobile, the joint venture in China, because Shenlong Automobile is headquartered in Wuhan, and the headquarters of the joint venture China Dongfeng Motor is also here.

In the opinion of industry insiders, the relocation of PSA China and South East Asia headquarters to Wuhan can not only reduce labor costs and rent and other office costs through disguised layoffs, but also the close proximity of the joint venture, which saves communication costs and will help improve efficiency.

But it is also clear that this relocation will not only face another brain drain, but that PSA’s closer proximity to Dongfeng also means that it is "farther" from another partner in China, Changan Automobile, and the psychological alienation from the partner is not good for PSA’s development in China.

It is planned to relocate 140 employees to Wuhan

Hu Xiaojun, director of public relations for China and South East Asia operations of PSA Peugeot Citroen Group, confirmed to The Paper that the group is indeed studying the possibility of moving some of its operations in China and South East Asia to Wuhan.

Hu Xiaojun said that the relocation would involve some of the employees working in Shanghai, about 140 people. The research and development center with more than 600 employees will not be relocated. The plan is currently under discussion and results are expected within this week.

However, this large-scale relocation has been less than five years since the last "south relocation". In 2010, PSA’s China business unit was "upgraded" to establish PSA Peugeot Citroe ? n Group Asia, with 350 employees in Shanghai, mostly technical personnel related to technology research and development and automotive design, and only a few operation personnel. The real business operations are handled by PSA Asia in Beijing, which brings inconvenience to work communication and collaboration. So PSA made a "big bet" on China and began to relocate PSA Asia in Beijing to Shanghai at the end of 2011.

Since then, PSA has established PSA Peugeot Citroen (Shanghai) Management Co., Ltd., in order to establish a joint R & D center with Dongfeng. "At the beginning, there were plans to build a R & D building in Shanghai, and there were grand investment plans. Now the Chinese and foreign parties no longer mention the R & D building in public, and the establishment of a joint R & D center between PSA and Dongfeng has also been put on hold," insiders told Surging News.

It is reported that since many employees had already settled in Beijing at that time, not many employees moved their families to Shanghai. Although some moved to Shanghai temporarily, they also left PSA after finding other jobs in Beijing. It can be said that this relocation caused a large number of talent loss, which "greatly damaged the vitality" of PSA’s China and South East Asia operations department.

Moving to reduce costs?

"There are now fewer than ten people left from Beijing to Shanghai, and only two or three of them have a Beijing hukou. This time, people from Shanghai, a first-tier city, move to Wuhan, a second-tier city. Shanghai people are definitely not willing to go, and foreigners who have families in Shanghai are also not willing to go. Only those who are single or older and have difficulty finding a job in Shanghai will consider going." An employee who resigned from PSA’s Shanghai management company told The Paper. In his opinion, a lot of talents have been lost from Beijing to Shanghai, and now they have to move from Shanghai to Wuhan, which is bound to "hurt their vitality" again.

It is understood that the specific compensation measures have not been announced yet, and it is expected to be announced in the near future. "PSA has just recovered, and its financial resources are still very tight. Moving to Wuhan can reduce the cost of office space rental. In addition, there must be many employees who are unwilling to go to Wuhan, which can also achieve the purpose of disguised layoffs, and even if they recruit more people in Wuhan, the labor cost is lower than that in Shanghai." An insider analyzed the surging news reporter that since Dongfeng Motor invested in PSA, many functions of PSA’s headquarters in China and South East Asia are indeed unnecessary, such as the marketing and product department. In the past, if Shenlong wanted a new model, it had to communicate with PSA’s French headquarters through the marketing and product departments under PSA’s China and South East Asia headquarters, but now Dongfeng is a shareholder of PSA, and Dongfeng can communicate directly with PSA’s French headquarters. "Some departments really don’t need to exist," the person said.

Pro-Dongfeng Shuchang’an?

However, in his opinion, the reason why PSA did not move the headquarters of China and South East Asia to Shenzhen, where another Chinese partner is located, but moved to Wuhan, where Dongfeng is located, has a lot to do with PSA’s South East Asia market development in the future.

Data show that in 1992, Peugeot Citroen Group entered China and established a joint venture with Dongfeng Motor Group, Shenlong Automobile Co., Ltd., headquartered in Wuhan, with Peugeot and Citroen under its two brands. In 2010, PSA established a joint venture with Changan Automobile Group, Changan Peugeot Citroen Automobile Co., Ltd., mainly responsible for the production and sales of DS brand, headquartered in Shenzhen, with the brand operation department in Shanghai.

The PSA China and South East Asia headquarters moved to Wuhan, and Dongfeng Motor to be closer at the same time, Changan Automobile may feel uneasy.

This is not the first time Changan has been "uneasy". The last "uneasy" can be traced back to March 2014. After Dongfeng Group subscribed for about 14% of PSA’s shares at a cost of 800 million euros, the industry speculated that Changan PSA would face "falling out of favor": PSA will inevitably be more inclined to Dongfeng in the quotas in the future, and Changan PSA looks more like a chicken rib.

"Shenlong’s annual production has exceeded 700,000, Changan PSA is less than 30,000, and I am afraid it will not exceed 500,000 in this lifetime." Another insider of PSA’s China and South East Asia operations department believes that although Changan PSA is not very good, PSA and Dongfeng are "like glue", and even entering Dongfeng’s arms is bound to continue to open the "distance" between PSA and Changan.

At first, PSA refused to give DS to Shenlong, and Peugeot also gave it after a long game. If the DS was given to Dongfeng, it would save a lot of costs, and Changan PSA would not become a big problem as it is now. "Learn from the public to find two partners to play the game of checks and balances, but the strength can’t keep up." The above-mentioned insiders pointed out that PSA’s vision is not long enough and its layout in China is chaotic.

According to the data, since the sales in 2013, the annual sales of Changan PSA have not been able to break through 30,000 vehicles, far from the 2014 sales 100,000 vehicles proposed at the beginning of its establishment, and the 2015 sales 200,000 target.

However, even the sales of Shenlong Automobile, which is responsible for the sales of Shenlong Automobile, are not doing well. Since the beginning of this year, the sales of Shenlong Automobile have fallen for five consecutive months compared with the same period last year. In the first five months, the cumulative sales of Shenlong Automobile fell by nearly 20%. To this end, Shenlong Automobile also made personnel adjustments. At the end of June, Qiu Xindong, the current general manager of Shenlong Automobile, was transferred back to the headquarters of Dongfeng Company, and Su Weibin replaced Qiu Xindong to work at Shenlong Automobile.

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Star Meizu Group Chairperson and CEO Shen Ziyu announced today that the new mobile phone Meizu 21 will be equipped with the industry’s strongest third-generation Snapdragon 8 processor for the first time. The new machine launch will be held on November 30. It is worth mentioning that Meizu said that the third-generation Snapdragon 8 will be uniquely tuned to bring better battery life and equipped with OneMind 10.5 intelligent adjustment system. In terms of performance, the first…

During this time, friends in the digital technology industry have focused their attention on the 2023 Mobile World Congress (MWC2023). Major mobile phone manufacturers also announced their new phones at MWC. As the pride of domestic brands, Huawei has announced many new products. Of course, the most anticipated thing for pollen is the mobile phone. At this MWC, Huawei’s end point BG and chief operating officer He Gang came to the scene and posted a photo sample of the new mobile phone at Moments. Although He Gang did not disclose the model of the new mobile phone, it is probably the Huawei P60 series.

According to the new mobile phone proofs released by He Gang, the dynamic range of the photos taken is very wide, the backlight photography is very good at suppressing the highlights, while accurately retaining the dark details, the sky color is very pure, and the zoom effect of the new machine is very exaggerated.

Regarding the Huawei P60 mobile phone, the industry has announced the render graph. Although it has not been officially confirmed, the authenticity is still quite high. It is not difficult to see through the render graph that in the Huawei P60 series, the Pro version will use a curved screen design. The front camera is dug in the center, and the rear uses three lenses. There is a main camera lens wrapped in a "ring" in the center. The sensor size is very large, and it is likely to be a 1-inch lens. Huawei P60Pro will be equipped with the Snapdragon 8Gen2 flagship chip, support 100W fast charging, and have a built-in 4800mAh battery. The specific release time is likely to be mid-to-late March.

As more and more news about the Huawei P60 series, as the old machine emperor, Huawei Mate50Pro has also dropped in price. Although major domestic mobile phone manufacturers have been launching Snapdragon 8Gen2 flagship phones in recent months, the popularity of Huawei Mate50Pro has not dropped, and its configuration is still awesome in March 2023! Especially in photography and communication.

Huawei Mate50Pro is equipped with the industry’s largest f/1.4 aperture lens, with 50 million pixels, using RYYB array, this lens can be switched between f/1.4-f/4.0, a total of ten gears, the industry currently only two support zoom mobile phone, Sony is the second, but not more powerful than Huawei Mate50Pro. The sub-camera is 13 million ultra-wide angle and 64 million periscope telephoto. Huawei Mate50Pro is equipped with XMAGE tone for the first time, bringing more shooting effects.

Huawei Mate50Pro uses a 6.74-inch OLED curved screen on the front. Compared with the previous model, the curvature of this screen is much smaller, and the experience will be better in daily use. The screen provides 120Hz high brush and supports 1440Hz high-frequency PWM dimming, which can effectively reduce stroboscopic and make viewing more comfortable. In addition, Huawei Mate50Pro adopts a notch screen design, which is not only equipped with a high-quality front lens, but also has a 3D facial recognition module. It is one of the few mobile phones that currently supports 3D facial recognition + screen fingerprint recognition.

Huawei Mate50Pro is equipped with a 4nm Snapdragon 8 + flagship chip. There is no need to say more about the performance. You won’t get stuck playing any games, and the Snapdragon 8 + has great power control compared to the Snapdragon 8, and there will be no hot frequency reduction. In terms of battery life and charging, the machine has a built-in 4700mAh battery, supports 66W wired + 50W wireless + reverse charging, and supports low-power emergency mode. In addition to the configuration introduced above, Huawei Mate50Pro also supports satellite communication, which can send information to the outside world through Changlian when the mobile phone has no signal at all.

As an emperor-level mobile phone, the Huawei Mate50Pro has dropped from 6,799 yuan to 5,541 yuan, a total of 1,258 yuan. The price reduction is still quite high. On the one hand, because rival Apple is also cutting prices, on the other hand, it may be that the Huawei P60 series is getting closer and closer to us. All in all, if you like Huawei mobile phones or want to try the Hongmeng OS operating system, then the Huawei Mate50Pro is currently a good value choice.

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With the intensification of competition in the automobile market, the strong are stronger and the weak are eliminated at an accelerated pace. For China automobile market, this year is destined to be an unsettled year full of variables and challenges.

01

Xiaomi car is coming.

Recently, a number of media visited Beijing Yizhuang Xiaomi Automobile Factory and found that it has started, and mass production is on the line.

According to the interface news report, an insider close to Xiaomi Automobile revealed that Xiaomi Automobile is now in the trial production stage, and this work has been carried out for less than one month. At present, Xiaomi produces about 50 prototype cars every week, and there are few workers at night. The above-mentioned insiders said, "Xiaomi Auto is expected to get the approval from the Ministry of Industry and Information Technology in the last two months, and it will be approved before the end of the year at the latest, and then mass production can begin."

In March 2021, Xiaomi officially announced the construction of a car, saying that it will invest 10 billion US dollars to enter the automobile industry in the next 10 years, and invest 10 billion yuan in the first phase; In July 2021, Xiaomi Auto Autopilot Department started recruitment. In September, Xiaomi Auto Co., Ltd. was incorporated with a registered capital of 10 billion yuan. On November 27, Beijing Economic Development Zone Management Committee signed a cooperation agreement with Xiaomi, announcing that Xiaomi Auto settled in Beijing Economic Development Zone; At the beginning of 2022, the Beijing Municipal People’s Congress issued the Work Report of the Beijing Municipal People’s Government, which mentioned that Xiaomi Automobile would be promoted to start construction. In March 2023, Xiaomi announced the first production car, which will be officially mass-produced in the first half of 2024.

Founder and Chairman of XiaomiLei Jun’s dream of building a car is not far from realization?

According to shanghai securities news, the photos of the road test of Xiaomi’s new car show that the first model of Xiaomi will be a coupe with a sliding back design. The front of the car is long, which is obviously different from people’s impression of pure electric vehicles. The new car is expected to have a closed front end design to further optimize its aerodynamic performance. In addition, although the car body is covered with thick camouflage, it can still be seen that the car is equipped with lidar equipment. In terms of vehicle parameters, previously, some bloggers exposed the battery pack information suspected of Xiaomi car nameplate on the platform.

From the exposure information, it is suspected that the battery pack parameters of the nameplate of Xiaomi automobile have a rated voltage of 726.7V, a rated capacity of 139Ah, a battery pack capacity of 101kWh, and a weight of 642kg. It is inferred that the first model of Xiaomi is likely to support 800V high-voltage fast charging.

Judging from the current price of vehicles with batteries with a capacity of more than 100kWh, for example, the price of the 100kWh version of Weilai ES6 is close to 400,000 yuan, and the price of the 100kWh version of Krypton 001 is 300,000 yuan.Yuan Dynasty (1206-1368)Above.

From the perspective of battery cost, it also determines that the pricing of Xiaomi car will not be too low.

According to the interface news quoted from Leopard Change, the models of Xiaomi coupe to be listed next year are divided into high-end version and low-end version. The high-end version is tentatively priced at 299,000 yuan and the low-end version is tentatively priced at 199,000 yuan.

However, according to the interface news report, Xiaomi insiders said that Xiaomi may make corresponding price adjustments according to market conditions next year, and this price may not be the final pricing.

02

Production is just around the corner, and more than 100 people apply for a single day.

According to the previous plan, Xiaomi Automobile Factory will be built in two phases. The first phase covers an area of nearly 720,000 square meters. It will be started in April 2022 and completed in June 2023. The second phase is planned to start in 2024 and be completed in 2025. Among them, the first phase includes four factories with an annual production capacity of 150,000 vehicles.

Among them, the No.1 workshop, which is divided into punching, welding and coating power batteries, to No.4 workshop and test building, has an annual production capacity of 150,000 vehicles, and the relevant workshops have passed the acceptance on June 12. According to the observation of the First Financial Reporter, the factories marked with serial numbers from 1 to 4 are patchy, and employees near the factory told reporters that the internal automobile factory has been in operation for a long time.

On August 23rd, the bidding and tendering trading system of Beijing’s engineering construction showed that the bidding announcement of Huanjing Road (Nanjie-Xinsi Road in Xinnan District) and municipal engineering (survey) supporting Xiaomi Intelligent Manufacturing Industrial Base Project (Phase I) in Beijing Yizhuang New Town was released. The start of bidding for supporting roads indicates that the first phase of Xiaomi Factory has entered the final stage of completion.

With the approach of the overall completion of the first phase of the factory, the recruitment of Xiaomi Automobile and related R&D facilities have been carried out simultaneously.

According to the interface news report, at present, the Yizhuang factory of Xiaomi Automobile is recruiting workshop workers on a large scale, with a recruitment scale of about 100 people, with an average salary of 6,000 yuan to 7,000 yuan, and the working hours are 8 hours a day, with weekends off and ready to join.

The supplier who provides recruitment services for Xiaomi Automobile Factory revealed to the interface news that Xiaomi Automobile Factory has very strict recruitment standards for regular employees and has no relevant experience. The probability of successful application is very small, and even some workers who have worked in Mercedes-Benz, Tesla and other manufacturers will be eliminated because of insufficient preparation during the interview.

In addition, the age of most positions is limited to under 28 years old, and the minimum education requirement is secondary school or above, and the requirements can be relaxed appropriately for those with strong ability.

At the same time, the supplier also said that this round of recruitment is only for Xiaomi Automobile to prepare for mass production in the early stage. By the end of the year or early next year, Xiaomi Automobile will usher in a larger-scale recruitment. By then, the working hours and rest system of Xiaomi Automobile Factory will also be adjusted accordingly.

According to Cailian News Agency, according to a list of applicants provided by the security guard of "North Gate 1" of Xiaomi Automobile Factory, the positions include operators, repairmen, maintenance workers, logistics engineers and interns, among which interns account for more than 60%, and the number of people in a single day is 124. According to an applicant waiting to enter the factory, there are many people recruiting in the assembly workshop and painting workshop. In addition to the positions on the list, there are also quality-related positions. "Testing, quality inspection and equipment maintenance are also being recruited. Generally, the minimum (education) must be vocational high school or college or above."

An investor in the automobile industry told the First Financial Reporter that although the pattern of the new energy automobile industry is initially set, the market space is large enough, and the arrival time is not a decisive factor. Xiaomi Automobile can follow the advantages in the field of mobile phone supply chain, control the cost of the whole vehicle, focus on innovative technologies, and focus on competitive models with price and technical advantages.

03

New forces build cars to speed up shuffling

According to the data released by China Automobile Industry Association (hereinafter referred to as China Automobile Association), in the first half of the year, IAutomobile production and sales reached 3.788 million and 3.747 million respectively, up by 42.4% and 44.1% respectively, with a market share of 28.3%. On July 13th, Chen Shihua, Deputy Secretary-General of China Automobile Association, said at the theme forum of "Innovation for Innovation and Creating a New Highland for China’s Automobile Modernization Development" that in the first half of this year, new energy vehicles maintained a relatively fast growth rate. Overall, it is estimated that the sales volume of new energy vehicles in China will reach 9 million in the whole year.

However, with the intensification of competition in the automobile market, the strong are stronger and the weak are accelerated to be eliminated. For China automobile market, this year is destined to be an unsettled year full of variables and challenges.

In the first half of the year, a number of new power companies have stopped working. On July 5, Singularity Auto officially declared bankruptcy; On June 29, Freeman Shen, chairman of Weimar Automobile, was listed as a untrustworthy person and was restricted from high consumption; On June 16th, Sky Auto was listed as an executor of dishonesty by Cixi People’s Court for violating the property reporting system. On June 14th, two companies related to Baiteng-Nanjing Zhixing New Energy Vehicle Technology Development Co., Ltd. and Nanjing Zhixing Electric Vehicle Co., Ltd. filed for bankruptcy; In addition, Aichi Automobile, Baoneng Automobile and Evergrande Automobile have also been repeatedly exploded, resulting in suspension of production and arrears of wages.

Cao Guangping, an independent researcher of New Energy and Intelligent Network, told China Automotive News that in recent years, China’s new energy automobile industry has experienced recession, epidemic and cruel market competition, especially after the baptism of price war, some automobile enterprises have fallen behind, which is normal.

The reasons are different: one is that it is difficult to get rid of subsidy dependence, the other is the lack of innovation mechanism and technology, or there are problems in the internal and external environment of enterprise operation, and it is difficult to mass-produce products or the lack of strategic resources such as financial and material resources.

At the beginning of this year, Tesla Model 3 and Model Y set off a price war that spread from the new energy vehicle market to the fuel vehicle market with the largest price reduction in history. Now, the price war in the first half of the year has just died down, and the price war in the second half of the year has started again. At present, more than ten car companies have announced new price adjustment strategies. In addition to Tesla, which has repeatedly announced price adjustments, it also includes head car companies such as SAIC Volkswagen and FAW-Volkswagen, and the market competition has once again reached a white-hot stage.

On September 1st, Tesla China announced that the new Model 3 was officially opened for pre-sale. On the same day, Tesla also offered a big price reduction measure. The price of high-end Model S Model S and Model X is lowered, and the price of Tesla Model S and Model X is lowered by 110,000 to 220,000 yuan.

Deng Chenghao, CEO of Deep Blue Auto, said that the current competition stage is no longer relying on one or two explosive cars to survive. Enterprises need continuous cash flow and cash reserves that can be used for market competition, and they are fighting for the overall operational efficiency, quality, scale, system capacity, etc.;Wang Chuanfu, chairman of the board of directors, bluntly said that enterprises must first have core technology to win. The transformation of new energy vehicles is a technological revolution, and enterprises with core technologies can survive. If they are simply assembled, the probability of survival is very small; Li Xiang, CEO of LI, said bluntly: "In the three-year knockout of smart electric vehicles (2023-2025), the three comprehensive capabilities of technical product delivery are rolled into the dead, and the barrel theory is indispensable."

At the moment when smart phones completely replace traditional mobile phones, smart cars are bringing new impacts to traditional cars. Nowadays, traditional automobile enterprises have also made efforts in the fields of intelligence and electrification, and the market competition has become increasingly fierce.

Source | Business School magazine is integrated fromCBN, Cailian, Interface News, shanghai securities news, China Auto News, NBD Auto, China Newsweek.

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