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Huawei’s mobile phone operating system in the past: solving the phone jam is the top priority of user experience.

Today, Heartfelt Community published an article "The Past of Huawei’s Mobile Phone Operating System" yesterday, in which Wang Chenglu, President of CBG Software Department, described the mental journey of making software a Huawei mobile phone, especially the "Huawei Ark Compiler" they just released.

Simply put, a compiler is software that converts a high-level language used for program development into machine instructions, which can be understood as a bridge between software and hardware. The Ark Compiler will solve the problem that the existing bridge of Android is not smooth, and it is a real deep optimization and innovation of Android, which can be said to inject new vitality into the Android industry.

In Wang Chenglu’s view, from the feedback of the market and users, more and more consumers recognize that Huawei mobile phones are still smooth after long-term use, and there are fewer and fewer complaints about the poor experience of playing games with Huawei mobile phones. This is not only due to the rapid improvement of Huawei’s mobile phone chip and hardware capabilities, but also inseparable from the deep optimization and technological innovation of the software stack.

Wang Chenglu believes that consumer-oriented software is very different. The popular smartphone operating system finally left only iOS and Android. Unlike the closed iOS, which frames everything to ensure the experience, Android is an open source in the AOSP community led by Google, but the native Android is actually a Design Reference. There is no detailed and unified standard to follow in terms of how to choose and expand each function and how to interact with a large number of third-party APPs. All mobile phone manufacturers make a lot of adaptations and optimization modifications according to their own hardware platforms, product positioning and target user groups, and the ecological fragmentation is serious. Everything can only be based on the consumer experience.

After a lot of investigations and interviews, the team quickly found that the most criticized by Android users is the card after long-term use, which is also the first obstacle affecting the consumer experience.

In 2019, with the extension of the replacement cycle and the slowdown of the growth rate, the mobile phone industry has entered a state of saturated competition. On the basis that the hardware has been extremely competitive and gradually opened up its competitors, Huawei software has begun to continue to exert its strength. Wang Chenglu emphasized that only by always focusing on the user experience, consolidating the underlying core capabilities, constantly improving the software engineering capabilities, and building an open ecology can we achieve sustained business leadership.

On April 11th, Yu Chengdong, president of CBG, released P30 series mobile phones in Shanghai. After the press conference, a new term that sounds a bit obscure — — "Ark Compiler" quickly boarded the hot search list of the community, which triggered great concern and extensive discussion among IT practitioners, digital bloggers, senior code farmers and even ordinary consumers. "What is a compiler?" "What is the difference between Huawei Ark Compiler and Android native AOT/JIT(Ahead of Time/Just in Time)?" "What does the Ark compiler mean to the Android ecosystem?" And so on, netizens are very happy to discuss various issues of different shades, and many comments on the posts are brilliant. It must be said that the master is in the folk.

One of the netizens’ comments is very representative: "Yesterday’s Huawei conference surprised me that in this era, a domestic consumer electronics company will introduce the compiler as a highlight. Huawei’s continuous high investment in basic research and development, coupled with the fact that the market share of mobile terminals is the first in the world, makes ‘ Self-built ecology ’ The dream is possible for a China company for the first time. "

Compiler is the software that converts the high-level language used for program development into machine instructions, which can be understood as a bridge between software and hardware. What value will the Ark compiler bring? To put it simply, it is to solve the problem that the existing bridge of Android is not smooth, and it is a real deep optimization and innovation of Android, which can be said to inject new vitality into the Android industry.

This is just the latest achievement of a series of software innovations of Huawei. Today, from the feedback of the market and users, more and more consumers recognize that Huawei mobile phones are still smooth after long-term use, and there are fewer and fewer complaints about the poor experience of playing games with Huawei mobile phones. This is not only due to the rapid improvement of Huawei’s mobile phone chip and hardware capabilities, but also inseparable from the deep optimization and technological innovation of the software stack.

We are well aware that any technical optimization and innovation exploration of software and hardware must aim at the user experience. How does Huawei’s mobile phone operating system EMUI, which serves nearly 500 million online users, continuously innovate and introduce hard-core technology around the user experience?

The story has to start from a few years ago.

Three years ago, I was in charge of the central software institute of the laboratory in 2012. In July, a phone call from General Manager Yu gave me the opportunity to come to CBG to be responsible for the research and development of terminal software. The mood at that time was both excited and uneasy. The excitement is that I have been engaged in work closely related to software since I joined the company. In my mind, to complete large-scale industrialized software research and development is tantamount to designing and building a magnificent palace with 0 and 1 in the virtual world as building materials. How to make our construction achievements and processes reach world-class and bring value to our users and partners has always been my pursuit and dream.

The uneasiness also followed. Although they are all software research and development, the smartphone operating system is a brand-new field for me. First of all, the degree of standardization is very different. Telecom equipment software has very complete industry standards, such as ITU, 3GPP, IETF, etc., which actually standardize the network architecture and network element architecture. What R&D needs to do is to comply with certain development process specifications, such as IPD (Integrated Product Development), and reasonable project management to achieve the corresponding delivery goals. At the same time, the demand for telecom equipment and software is relatively clear and convergent, and the demand of hundreds of operators around the world is almost the same. Moreover, the main body of daily maintenance of the equipment is the operation and maintenance personnel with professional training and considerable technical level, who can feed back various problems in the use of the equipment relatively clearly and accurately.

Consumer-oriented software is quite different. The popular smartphone operating system finally left only iOS and Android. Unlike the closed iOS, which frames everything to ensure the experience, Android is an open source in the AOSP community led by Google, but the native Android is actually a Design Reference. There is no detailed and unified standard to follow in terms of how to choose and expand each function and how to interact with a large number of third-party APPs. All mobile phone manufacturers make a lot of adaptations and optimization modifications according to their own hardware platforms, product positioning and target user groups, and the ecological fragmentation is serious. Everything can only be based on the consumer experience.

What can we do to achieve the best user experience in the open environment of Android? When iOS has established a solid leading image through years of accumulation, how to make EMUI recognized by more and more consumers is the biggest challenge for me and the whole software team.

We decided to take "the best user experience" as the goal pursued by the terminal software. The first problem to be solved is, what affects the user experience the most? After a large number of investigations and interviews, the team quickly found that the most criticized by Android users is Caton after long-term use, which is also the first obstacle affecting the consumer experience.

A colleague who loves electronic products told me about his experience in using smart phones. After Android phones entered the era of big screen, in 2013, he bought the best Android phones S and H at that time, using top-level configuration, but after using them for more than a year, even if he didn’t do anything every night, he would consume more than ten percent of electricity; What he can’t stand even more is that it is almost commonplace to get stuck and crash, and it is necessary to constantly restart and clean up the memory before he can barely use it. In his words, it’s not that I’m using my mobile phone, but that it’s using me.

Why even with high hardware configuration, even the best Android phone at that time will face more stability and fluency problems? What factors caused the jam and crash after long-term use? We decided to "chew" Caton, the biggest hard bone. The EMUI team set up a special "special warfare team" to focus on tackling key problems. The special warfare team analyzed more than 400 mobile phones with dozens of models under Android system in detail. After repeated problem reappearance and full-stack analysis of software and hardware, the following four main reasons were found:

The loose management of Android system, the lack of rules in the use of resources by applications, is like building many roads without traffic rules, which eventually leads to congestion and chaos;

The hardware resources of the system are lack of coordination, so it is not possible to solve the problem only by increasing RAM resources, but to schedule and use resources more effectively.

The cumulative effect of storage fragmentation, with the increase of use time, storage fragmentation is becoming more and more serious, the speed of data reading and writing is obviously reduced, and the system jam is frequent and aggravated;

APP is expanding seriously, especially the function of head application keeps accumulating, which leads to the sharp increase of data generated, which seriously grabs system resources and drags down the running speed of the system.

These problems are almost related to the whole stack from chips to software. It is impossible to really solve the problem if we just respond passively. Only by comprehensive and systematic analysis can we come up with a comprehensive and thorough solution. However, the Android system itself is extremely huge, with hundreds of millions of lines of code. The challenge of "operating" on such a huge system can be imagined. Will it lead to other compatibility problems while optimizing? Is there enough ability to achieve the predetermined goal?

However, barely flying with a faulty engine will only lead to a bigger accident. It’s better to take a chance than to flinch. Through a lot of careful analysis and judgment, we are determined to burn our bridges — — Fuck! Finally, after repeated diagnosis and discussion by experts, five "prescriptions" were put forward to solve the above problems one by one.

To put it simply, artificial intelligence is the core, which analyzes the intelligence of the application side and judges the resource demand characteristics of the application (calculation-intensive, RAM-intensive, IO-intensive, etc.); On the hardware resource side, we can perceive the state of CPU, memory, IO(Input/Output), storage and other resources, realize the best matching between application requirements and hardware resources through AI algorithm, and timely and reasonably sort out and recycle idle resources, so as to solve the above-mentioned problems of hardware resource coordination and excessive expansion of APP occupied space.

For the problem of storage fragmentation, we have adopted a more radical scheme — — Replaced the Android native file system.

Android has been directly built on Linux since its birth, and its file system did not consider the rapid arrangement of fragmented files at first. For a long time, Android phones have inherited the file system from Linux, which is not friendly to Flash storage on smart phones and is also the main reason for fragmentation. We decided to replace the native file system with the F2FS(Flash Friendly File System) file system, not only because F2FS is tailor-made for Flash, but also because it can greatly avoid file fragmentation in mobile phones.

F2FS is original and open source by Youshang S Company. However, S company itself did not take the lead in using it. Because the file system determines the storage and access methods of all files on the storage, such as organ transplantation, the complexity and risk of replacing the file system are enormous.

Although we have carefully verified it in the laboratory for more than half a year, the high complexity and high risk of replacing the file system are still the biggest concerns in decision-making. After repeated analysis, the software management team and the technical team finally made a decisive decision and signed a military order with CBG, promising to "deal with it by military law" if it failed or went wrong.

Thanks to the team’s courageous and cautious execution, the F2FS file system was finally replaced successfully, which became the most important part of the whole scheme to solve the stubborn disease of Caton.

In 2016, along with the EMUI5.0 released by Mate 9 series, we took an easy-to-understand name for this solution to Android jams, which was called "born fast and life fast", and promised consumers that they would not be stuck for 18 months. This seemingly "bragging" promise at that time has become a reality today. Judging from the market reaction and consumer feedback, in the Android camp, Huawei mobile phones took the lead in getting rid of the "Caton" hat.

In 2018, Google absorbed F2FS into the native version of Android, which benefited all Android manufacturers and made a valuable contribution to the Android ecosystem. So far, Google’s self-developed mobile phone Pixel 3 also uses the F2FS file system.

Based on rational technical judgment and decisive decision, we are one step ahead of all Android manufacturers. What’s more commendable is that in order to achieve safe replacement, our team was forced to carefully analyze the bottom of the native system without retreat, and practiced while fighting, which allowed our team to accumulate very valuable experience and taste the sweetness of deeply optimizing Android. In the first exam, the software team and I initially gained the trust of the CBG management team and had a good starting point.

In the process of solving the stubborn disease of Caton, we found that the looseness of Android ecosystem is a challenge, which cannot be solved by technology, but it is closely related to the user experience.

Compared with iOS’s strict control over ecology, Android ecology mainly relies on players’ self-discipline. For an inappropriate analogy, the Android native system is like a highway repaired by Google. Google imagines that the road is naturally a motor vehicle that abides by traffic rules, but the actual situation is that not only motor vehicles are on the road, but all kinds of ox carts, carriages, tricycles and pedestrians are coming, and there is no traffic police (priority dispatching system) to manage it, so congestion becomes the norm.

This situation is particularly serious in China. The technology continuously invested by mobile phone manufacturers only makes the end-side operating environment more and more efficient and tidy. However, the mixed application market has a great impact on the user experience. Android phone manufacturers not only have their own application market, but also have a wide variety of third-party application markets. In addition, they can download and install Apps through browser links, as well as various Trojan apps and malicious software, which guide each other to install, disguise the background, and apply for mobile phone system resources without restrictions. The problem brought about is that the use of Android system resources by apps is extremely irregular and even malicious.

As a result, the user experience is constantly damaged. Huawei is faced with a choice: follow the crowd, or take the lead in raising the banner, unite with heavyweight eco-players, gradually standardize and purify the Android ecosystem, and return the quality experience to consumers? It is not enough to rely on the continuous technical investment and optimization of mobile phone manufacturers themselves. It is a necessary step for Huawei’s terminal software to move towards the "deep water area" of ecological coordination.

After a lot of preliminary communication and discussion, on November 14th, 2016, at the Mate 9 series conference in Shanghai, Huawei jointly launched the Android Green Alliance with Alibaba, Baidu, Tencent and Netease. As an open non-profit organization, we hope to jointly build a green application environment for Android in China, create a safe, reliable, credible and healthy application ecosystem, and bring the ultimate application experience to consumers.

After the establishment of the Android Green Alliance, the experience and wisdom of the sponsors were concentrated, and the 1.0 and 2.0 versions of the Android Green Alliance Application Experience Standard were successively launched, covering the compatibility, stability, security, power consumption and performance standards of application installation and operation. At the same time, it has developed more than 1,000 member companies, covering 80% of mainstream applications.

On the Android Green Alliance platform, Huawei has provided more than 3,000 test machines, which are open to all Android application developers free of charge. As long as you log in remotely, you can apply for the corresponding test resources and perform tests. At the same time, Huawei shared the changes of the latest version of Android to domestic developers in time, which greatly improved the adaptation efficiency of Android applications in the new version.

Mark the applications that have passed the "Android Green Application Experience Standard" as "Green Application", so that consumers can understand the application quality at a glance when downloading the application and can use it with peace of mind. Through more than two years of cooperation, Lvmeng has helped more than 200,000 developers to conduct free testing and traction of Top 3000 Android applications, reducing high power consumption and abuse of rights. Consumers, application developers, Internet vendors and mobile phone manufacturers all benefit from this. Participants in the entire Android ecosystem are willing to share experiences and innovate together on this platform. In 2018, four innovation working groups were established, namely, AI open ecological cooperation, AI security design scheme, AR and game acceleration.

We will continue to develop the Android Green Alliance with our partners, hoping that it can become a bright light for the whole industry, survive the fittest and bring the ultimate application experience to all Android users.

In June 2018, Mr. Yu released the "scary technology" GPU Turbo in Beijing, which not only caused other manufacturers to follow the trend of "scary" and "Turbo", but also caused a big discussion about the technology behind it in some major science and technology forums.

The rapid development of the game industry on mobile phones is beyond many people’s expectations, and almost half of the users are mobile game users. As early as 2016, domestic mobile games have occupied half of the game market, and the popularity of "hardcore" games, such as the glory of the king and Eat Chicken, has pushed the requirements of games for the graphics processing ability of mobile phones to an unprecedented height. However, due to the limitation of ARM Mali GPU, Huawei mobile phone users’ complaints about the game experience have increased sharply in the PK of GPUs with other top friends.

Can the experience of mobile games only rely on the processing power of GPU, or be similar to some so-called game phone stacking? Can it be optimized by soft and hard cooperation like the performance of the whole machine? These problems have entered our field of vision. Just do it, and the related work will start immediately.

In February 2017, we launched a research on the graphics processing performance of mobile phones. Although the newly joined overseas graphics processing experts have given valuable ideas, the whole process of tackling the problem is not a Ma Pingchuan. It has gone through countless attempts, approaches and reinventions. "If you win, you will raise a glass to celebrate, and if you lose, you will be desperate to save each other." Experts from the United States, Finland, Russia, Shenzhen, Hangzhou, Nanjing and Shanghai, regardless of their departments, worked day and night, and finally achieved the expected goal.

When we finally said that GPU Turbo can improve game performance and reduce power consumption at the same time, the industry began to question it, and everyone felt that this logic was contrary to common sense. However, we have sufficient confidence, from GPU Pipeline (processing queue) and CPU/GPU joint scheduling, to the detailed interpretation and careful adjustment of the instructions of OPEN GL (open graphics library), to the reconstruction of graphics processing engine and the cleaning of application load, and the complete full-stack analysis and solutions, so that we have enough technical confidence and dare to disclose our goals and commitments.

On June 6 th, at the press conference, the famous technology platform broadcasted the same game match between Glory Play equipped with GPU Turbo and other friendly mobile phones. In terms of hard indicators such as frame rate, jitter rate, frame drop and power consumption, glory Play wins! More than an hour of real-time battle, let the industry see the strength of GPU Turbo. After the launch of GPU Turbo, the response exceeded expectations, and various spontaneous evaluations by third parties also confirmed that Huawei mobile phones have stabilized the first camp of game performance.

Behind any success is hard work and sweat. All the R&D brothers who participated in the GPU Turbo project can’t remember how many sleepless nights they have experienced. And we always remember that devoting ourselves to technology and focusing on improving the user experience is the king of continuously changing the user’s concept and enhancing the brand and reputation.

At the beginning of July 2018, the afterheat of the listing of GPU Turbo has not dissipated, and suddenly a user complaint caught the attention of the maintenance and marketing team. A considerable number of users have upgraded GPU Turbo, and with the update of a popular game, many scenes have appeared. Because it involves Huawei and game makers, who is it, and whether there is any story in the middle, it quickly became the content of media speculation, and all kinds of statements came one after another.

Although there are many voices, for us, the user experience is the most important. Only two days later, the EMUI team quickly launched a patch package of about 2MB, which quickly solved the problem. Our quick response ability has won almost unanimous praise from consumers.

This rapid patch upgrade capability is unique to Huawei in the terminal field, and other Android manufacturers do not have it. Behind this is the software engineering capability that the EMUI team has been building for several years: three hard-core capabilities: code common trunk, full-stack architecture decoupling and version automatic generation.

If a worker wants to do a good job, he must sharpen his tools first, and software engineering ability is the "tool" of software research and development. Strong software engineering ability is an important part of software research and development, and it is also a hard-core technology of software research and development.

More than three years ago, EMUI had different backbones based on Hess Kirin, Qualcomm and MTK chips. The backbone is only a physical code warehouse, and the quality is basically not guaranteed. Each product version is a branch pulled from the trunk, and the relevant features are manually selected by product managers and development representatives, which is extremely inefficient and the quality cannot be guaranteed. It seems to be "efficient" from the perspective of a single product, but it is almost difficult to achieve the consistency of functional characteristics and the inheritability of quality of each product. No stock model can upgrade the new version of the whole network. This makes the whole software team have a heavy workload, but it is inefficient and has no inheritance, which makes the team exhausted and unable to cope with the upcoming massive delivery.

Since the project of EMUI5.0 version 5.0 was established, the delivery has adopted a full solution operation mode, which integrates user interaction, OS (operating system), Hisilicon, communication protocol and Android native modules into unified planning, homologous design, homologous development and homologous testing. Solution dependencies are well identified and managed, and plans are aligned. At the same time, we set the target of sharing the backbone of HiSilicon Kirin and Qualcomm (MTK platform will be merged into the backbone in 2018, and at this point, one backbone of Huawei EMUI is compatible with three major hardware platforms). The code merging into the backbone is strictly controlled and the quality is given priority, which ensures the code quality of the backbone.

There is no need to pull branches for each product, and the version can be published directly according to the corresponding product at the release point. The backbone version can achieve a full round of automatic testing every week, with better quality and more efficient delivery, and this ability can be continuously passed down. Although the realization of the common trunk has caused a lot of "torture" to the product line and the software R&D team, today’s gains make all the pain worthwhile.

Architecture is the skeleton of software, the foundation and unified language for software teams to work together. Based on Android native system, EMUI has a total code line of over 100 million, which is almost twice that of wireless product line. Such a large-scale code needs to be upgraded in a big version every year, and the amount of changes and additions of Android native code exceeds tens of millions of lines every year. The ambiguity and coupling of architecture make the development of new functions, the modification and change of existing functions, and even the repair of bugs extremely painful, and the flesh and blood skeleton is a mess, which affects the whole body. In fact, such a system has been difficult to maintain and develop continuously. The choice and decoupling of architecture has become a necessity.

I am especially grateful to Yu Zong and He Gang, president of the mobile phone product line, for their support and trust. At that time, when human resources were limited, I was allowed to take out 40% of my manpower to start the architecture decoupling and reconstruction of the entire EMUI stack. The Architecture Department took on this historical mission, and Hu Zheng, an 8-level expert in software, started the architecture decoupling work for more than three years. After many discussions and fierce debates, this work finally lasted for the past few years and made great contributions to the delivery efficiency and quality of EMUI today.

A clear and decoupleable architecture is the unified work foundation within the software team and the common language for our cooperation with the industry, which makes it possible for us to "draw out" the corresponding Android components. This is also the basis for EMUI to quickly replace file system, intelligent scheduling system and realize full-stack patch in the past few years. The new version of Google is also absorbing our excellent practices. We are at the forefront of the industry in the ability of system-wide decoupling.

Finally, the automatic generation ability of the version. The requirements of mobile phone versions are complex, including open channels, operator channels and other different versions. Plus a combination of high, medium and low-grade machines, there are tens of thousands of versions released every year. Version management and publishing are extremely complicated. CCM (Automatic Version Compilation and Configuration Platform) developed by CBG software team has made great contributions to solving this problem. Open market, operator market, different countries, without configuration, etc. are all abstracted as configurable parameters, and the total number of participants is several thousand. When a version needs to be published, according to the demand of the target market, after selecting and modifying the corresponding configuration, one-click configuration distribution can generate the corresponding version. The whole process is efficient and of high quality. Since this system went online, we have saved 200+ software configuration manpower, and it has been running smoothly with zero errors.

At present, the daily users of EMUI are close to 500 million. With the release of each new version, in addition to supporting the launch of new machines, more and more models can be upgraded at the same time, which has directly benefited consumers, and we have gained more and more support and recognition from consumers.

In recent years, in the field of software development, internetization and DevOps are very hot topics. I want to talk about some experiences in the practice of EMUI software development. The full stack of EMUI includes APPs, middleware and OS. If R&D personnel are all required to be young, and IPD must be abandoned and the iterative method of the Internet is adopted, this practice is not reasonable, and it is easy to mislead the team and leaders about EMUI software R&D..

It will be a disaster to unilaterally carry out rejuvenation and iterative development before software engineering capabilities such as common backbone and architecture decoupling are available. It is right that upper-level APPs need young people and fast iteration, but middleware and OS need experience first and innovation second. Without years of experience, it is impossible to do the underlying software well. Without a good bottom layer, the application experience of the upper layer will not be much better.

Today, when the EMUI architecture is completely decoupled, APPs has developed independently from the EMUI platform, and the idea of architecture decoupling has also been implemented in the development and implementation of APPs, realizing independent planning, development and delivery on the shelves, as well as rapid iteration of the full-featured team, which is very close to the Internet development model. The basic platform of EMUI is still based on IPD process, which is developed and accumulated in a down-to-earth manner as planned to achieve the best quality. It is misleading to think that talking about IPD without talking about DevOps is a representative of backwardness. IPD and DevOps are actually tools. The key is to accurately grasp the business demands and choose the most suitable mode and tool according to the business characteristics.

In 2019, with the extension of the replacement cycle and the slowdown of the growth rate, the mobile phone industry has entered a state of saturated competition. On the basis that the hardware has been extremely competitive and gradually got rid of its competitors, Huawei software has begun to exert its strength continuously, and the close cooperation between software and hardware will make the competitiveness of Huawei terminals continue. We have reason to look forward to the future of Huawei terminals!

Always focus on the user experience, consolidate the underlying core capabilities, continuously improve the software engineering capabilities, and build an open ecology. We are confident that EMUI will become the hard power of Huawei mobile phones. The road to user experience improvement and innovation is endless.

Pro-Dongfeng Shuchang’an? Peugeot Citroen’s operation department in China is moving to Wuhan again

Obviously, this will bring it closer to Shenlong Automobile, the joint venture in China, because Shenlong Automobile is headquartered in Wuhan, and the headquarters of the joint venture China Dongfeng Motor is also here.

In the opinion of industry insiders, the relocation of PSA China and South East Asia headquarters to Wuhan can not only reduce labor costs and rent and other office costs through disguised layoffs, but also the close proximity of the joint venture, which saves communication costs and will help improve efficiency.

But it is also clear that this relocation will not only face another brain drain, but that PSA’s closer proximity to Dongfeng also means that it is "farther" from another partner in China, Changan Automobile, and the psychological alienation from the partner is not good for PSA’s development in China.

It is planned to relocate 140 employees to Wuhan

Hu Xiaojun, director of public relations for China and South East Asia operations of PSA Peugeot Citroen Group, confirmed to The Paper that the group is indeed studying the possibility of moving some of its operations in China and South East Asia to Wuhan.

Hu Xiaojun said that the relocation would involve some of the employees working in Shanghai, about 140 people. The research and development center with more than 600 employees will not be relocated. The plan is currently under discussion and results are expected within this week.

However, this large-scale relocation has been less than five years since the last "south relocation". In 2010, PSA’s China business unit was "upgraded" to establish PSA Peugeot Citroe ? n Group Asia, with 350 employees in Shanghai, mostly technical personnel related to technology research and development and automotive design, and only a few operation personnel. The real business operations are handled by PSA Asia in Beijing, which brings inconvenience to work communication and collaboration. So PSA made a "big bet" on China and began to relocate PSA Asia in Beijing to Shanghai at the end of 2011.

Since then, PSA has established PSA Peugeot Citroen (Shanghai) Management Co., Ltd., in order to establish a joint R & D center with Dongfeng. "At the beginning, there were plans to build a R & D building in Shanghai, and there were grand investment plans. Now the Chinese and foreign parties no longer mention the R & D building in public, and the establishment of a joint R & D center between PSA and Dongfeng has also been put on hold," insiders told Surging News.

It is reported that since many employees had already settled in Beijing at that time, not many employees moved their families to Shanghai. Although some moved to Shanghai temporarily, they also left PSA after finding other jobs in Beijing. It can be said that this relocation caused a large number of talent loss, which "greatly damaged the vitality" of PSA’s China and South East Asia operations department.

 

Moving to reduce costs?

"There are now fewer than ten people left from Beijing to Shanghai, and only two or three of them have a Beijing hukou. This time, people from Shanghai, a first-tier city, move to Wuhan, a second-tier city. Shanghai people are definitely not willing to go, and foreigners who have families in Shanghai are also not willing to go. Only those who are single or older and have difficulty finding a job in Shanghai will consider going." An employee who resigned from PSA’s Shanghai management company told The Paper. In his opinion, a lot of talents have been lost from Beijing to Shanghai, and now they have to move from Shanghai to Wuhan, which is bound to "hurt their vitality" again.

It is understood that the specific compensation measures have not been announced yet, and it is expected to be announced in the near future. "PSA has just recovered, and its financial resources are still very tight. Moving to Wuhan can reduce the cost of office space rental. In addition, there must be many employees who are unwilling to go to Wuhan, which can also achieve the purpose of disguised layoffs, and even if they recruit more people in Wuhan, the labor cost is lower than that in Shanghai." An insider analyzed the surging news reporter that since Dongfeng Motor invested in PSA, many functions of PSA’s headquarters in China and South East Asia are indeed unnecessary, such as the marketing and product department. In the past, if Shenlong wanted a new model, it had to communicate with PSA’s French headquarters through the marketing and product departments under PSA’s China and South East Asia headquarters, but now Dongfeng is a shareholder of PSA, and Dongfeng can communicate directly with PSA’s French headquarters. "Some departments really don’t need to exist," the person said.

Pro-Dongfeng Shuchang’an?

However, in his opinion, the reason why PSA did not move the headquarters of China and South East Asia to Shenzhen, where another Chinese partner is located, but moved to Wuhan, where Dongfeng is located, has a lot to do with PSA’s South East Asia market development in the future.

Data show that in 1992, Peugeot Citroen Group entered China and established a joint venture with Dongfeng Motor Group, Shenlong Automobile Co., Ltd., headquartered in Wuhan, with Peugeot and Citroen under its two brands. In 2010, PSA established a joint venture with Changan Automobile Group, Changan Peugeot Citroen Automobile Co., Ltd., mainly responsible for the production and sales of DS brand, headquartered in Shenzhen, with the brand operation department in Shanghai.

The PSA China and South East Asia headquarters moved to Wuhan, and Dongfeng Motor to be closer at the same time, Changan Automobile may feel uneasy.

This is not the first time Changan has been "uneasy". The last "uneasy" can be traced back to March 2014. After Dongfeng Group subscribed for about 14% of PSA’s shares at a cost of 800 million euros, the industry speculated that Changan PSA would face "falling out of favor": PSA will inevitably be more inclined to Dongfeng in the quotas in the future, and Changan PSA looks more like a chicken rib.

"Shenlong’s annual production has exceeded 700,000, Changan PSA is less than 30,000, and I am afraid it will not exceed 500,000 in this lifetime." Another insider of PSA’s China and South East Asia operations department believes that although Changan PSA is not very good, PSA and Dongfeng are "like glue", and even entering Dongfeng’s arms is bound to continue to open the "distance" between PSA and Changan.

At first, PSA refused to give DS to Shenlong, and Peugeot also gave it after a long game. If the DS was given to Dongfeng, it would save a lot of costs, and Changan PSA would not become a big problem as it is now. "Learn from the public to find two partners to play the game of checks and balances, but the strength can’t keep up." The above-mentioned insiders pointed out that PSA’s vision is not long enough and its layout in China is chaotic.

According to the data, since the sales in 2013, the annual sales of Changan PSA have not been able to break through 30,000 vehicles, far from the 2014 sales 100,000 vehicles proposed at the beginning of its establishment, and the 2015 sales 200,000 target.

However, even the sales of Shenlong Automobile, which is responsible for the sales of Shenlong Automobile, are not doing well. Since the beginning of this year, the sales of Shenlong Automobile have fallen for five consecutive months compared with the same period last year. In the first five months, the cumulative sales of Shenlong Automobile fell by nearly 20%. To this end, Shenlong Automobile also made personnel adjustments. At the end of June, Qiu Xindong, the current general manager of Shenlong Automobile, was transferred back to the headquarters of Dongfeng Company, and Su Weibin replaced Qiu Xindong to work at Shenlong Automobile.

Release next week! Meizu 21 performance official announcement: the most Meizu-flavored third-generation Snapdragon 8


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Star Meizu Group Chairperson and CEO Shen Ziyu announced today that the new mobile phone Meizu 21 will be equipped with the industry’s strongest third-generation Snapdragon 8 processor for the first time. The new machine launch will be held on November 30. It is worth mentioning that Meizu said that the third-generation Snapdragon 8 will be uniquely tuned to bring better battery life and equipped with OneMind 10.5 intelligent adjustment system. In terms of performance, the first…

Huawei P60 will be released in March, Huawei Mate50Pro accelerates clearance, and the price drops by 1258 yuan in response

During this time, friends in the digital technology industry have focused their attention on the 2023 Mobile World Congress (MWC2023). Major mobile phone manufacturers also announced their new phones at MWC. As the pride of domestic brands, Huawei has announced many new products. Of course, the most anticipated thing for pollen is the mobile phone. At this MWC, Huawei’s end point BG and chief operating officer He Gang came to the scene and posted a photo sample of the new mobile phone at Moments. Although He Gang did not disclose the model of the new mobile phone, it is probably the Huawei P60 series.

According to the new mobile phone proofs released by He Gang, the dynamic range of the photos taken is very wide, the backlight photography is very good at suppressing the highlights, while accurately retaining the dark details, the sky color is very pure, and the zoom effect of the new machine is very exaggerated.

Regarding the Huawei P60 mobile phone, the industry has announced the render graph. Although it has not been officially confirmed, the authenticity is still quite high. It is not difficult to see through the render graph that in the Huawei P60 series, the Pro version will use a curved screen design. The front camera is dug in the center, and the rear uses three lenses. There is a main camera lens wrapped in a "ring" in the center. The sensor size is very large, and it is likely to be a 1-inch lens. Huawei P60Pro will be equipped with the Snapdragon 8Gen2 flagship chip, support 100W fast charging, and have a built-in 4800mAh battery. The specific release time is likely to be mid-to-late March.

As more and more news about the Huawei P60 series, as the old machine emperor, Huawei Mate50Pro has also dropped in price. Although major domestic mobile phone manufacturers have been launching Snapdragon 8Gen2 flagship phones in recent months, the popularity of Huawei Mate50Pro has not dropped, and its configuration is still awesome in March 2023! Especially in photography and communication.

Huawei Mate50Pro is equipped with the industry’s largest f/1.4 aperture lens, with 50 million pixels, using RYYB array, this lens can be switched between f/1.4-f/4.0, a total of ten gears, the industry currently only two support zoom mobile phone, Sony is the second, but not more powerful than Huawei Mate50Pro. The sub-camera is 13 million ultra-wide angle and 64 million periscope telephoto. Huawei Mate50Pro is equipped with XMAGE tone for the first time, bringing more shooting effects.

Huawei Mate50Pro uses a 6.74-inch OLED curved screen on the front. Compared with the previous model, the curvature of this screen is much smaller, and the experience will be better in daily use. The screen provides 120Hz high brush and supports 1440Hz high-frequency PWM dimming, which can effectively reduce stroboscopic and make viewing more comfortable. In addition, Huawei Mate50Pro adopts a notch screen design, which is not only equipped with a high-quality front lens, but also has a 3D facial recognition module. It is one of the few mobile phones that currently supports 3D facial recognition + screen fingerprint recognition.

Huawei Mate50Pro is equipped with a 4nm Snapdragon 8 + flagship chip. There is no need to say more about the performance. You won’t get stuck playing any games, and the Snapdragon 8 + has great power control compared to the Snapdragon 8, and there will be no hot frequency reduction. In terms of battery life and charging, the machine has a built-in 4700mAh battery, supports 66W wired + 50W wireless + reverse charging, and supports low-power emergency mode. In addition to the configuration introduced above, Huawei Mate50Pro also supports satellite communication, which can send information to the outside world through Changlian when the mobile phone has no signal at all.

As an emperor-level mobile phone, the Huawei Mate50Pro has dropped from 6,799 yuan to 5,541 yuan, a total of 1,258 yuan. The price reduction is still quite high. On the one hand, because rival Apple is also cutting prices, on the other hand, it may be that the Huawei P60 series is getting closer and closer to us. All in all, if you like Huawei mobile phones or want to try the Hongmeng OS operating system, then the Huawei Mate50Pro is currently a good value choice.

The mass production of Xiaomi automobile is just around the corner. Can we continue to write the myth of mobile phone?

With the intensification of competition in the automobile market, the strong are stronger and the weak are eliminated at an accelerated pace. For China automobile market, this year is destined to be an unsettled year full of variables and challenges.

01

Xiaomi car is coming.

Recently, a number of media visited Beijing Yizhuang Xiaomi Automobile Factory and found that it has started, and mass production is on the line.

According to the interface news report, an insider close to Xiaomi Automobile revealed that Xiaomi Automobile is now in the trial production stage, and this work has been carried out for less than one month. At present, Xiaomi produces about 50 prototype cars every week, and there are few workers at night. The above-mentioned insiders said, "Xiaomi Auto is expected to get the approval from the Ministry of Industry and Information Technology in the last two months, and it will be approved before the end of the year at the latest, and then mass production can begin."

In March 2021, Xiaomi officially announced the construction of a car, saying that it will invest 10 billion US dollars to enter the automobile industry in the next 10 years, and invest 10 billion yuan in the first phase; In July 2021, Xiaomi Auto Autopilot Department started recruitment. In September, Xiaomi Auto Co., Ltd. was incorporated with a registered capital of 10 billion yuan. On November 27, Beijing Economic Development Zone Management Committee signed a cooperation agreement with Xiaomi, announcing that Xiaomi Auto settled in Beijing Economic Development Zone; At the beginning of 2022, the Beijing Municipal People’s Congress issued the Work Report of the Beijing Municipal People’s Government, which mentioned that Xiaomi Automobile would be promoted to start construction. In March 2023, Xiaomi announced the first production car, which will be officially mass-produced in the first half of 2024.

Founder and Chairman of XiaomiLei Jun’s dream of building a car is not far from realization?

According to shanghai securities news, the photos of the road test of Xiaomi’s new car show that the first model of Xiaomi will be a coupe with a sliding back design. The front of the car is long, which is obviously different from people’s impression of pure electric vehicles. The new car is expected to have a closed front end design to further optimize its aerodynamic performance. In addition, although the car body is covered with thick camouflage, it can still be seen that the car is equipped with lidar equipment. In terms of vehicle parameters, previously, some bloggers exposed the battery pack information suspected of Xiaomi car nameplate on the platform.

From the exposure information, it is suspected that the battery pack parameters of the nameplate of Xiaomi automobile have a rated voltage of 726.7V, a rated capacity of 139Ah, a battery pack capacity of 101kWh, and a weight of 642kg. It is inferred that the first model of Xiaomi is likely to support 800V high-voltage fast charging.

Judging from the current price of vehicles with batteries with a capacity of more than 100kWh, for example, the price of the 100kWh version of Weilai ES6 is close to 400,000 yuan, and the price of the 100kWh version of Krypton 001 is 300,000 yuan.Yuan Dynasty (1206-1368)Above.

From the perspective of battery cost, it also determines that the pricing of Xiaomi car will not be too low.

According to the interface news quoted from Leopard Change, the models of Xiaomi coupe to be listed next year are divided into high-end version and low-end version. The high-end version is tentatively priced at 299,000 yuan and the low-end version is tentatively priced at 199,000 yuan.

However, according to the interface news report, Xiaomi insiders said that Xiaomi may make corresponding price adjustments according to market conditions next year, and this price may not be the final pricing.

02

Production is just around the corner, and more than 100 people apply for a single day.

According to the previous plan, Xiaomi Automobile Factory will be built in two phases. The first phase covers an area of nearly 720,000 square meters. It will be started in April 2022 and completed in June 2023. The second phase is planned to start in 2024 and be completed in 2025. Among them, the first phase includes four factories with an annual production capacity of 150,000 vehicles.

Among them, the No.1 workshop, which is divided into punching, welding and coating power batteries, to No.4 workshop and test building, has an annual production capacity of 150,000 vehicles, and the relevant workshops have passed the acceptance on June 12. According to the observation of the First Financial Reporter, the factories marked with serial numbers from 1 to 4 are patchy, and employees near the factory told reporters that the internal automobile factory has been in operation for a long time.

On August 23rd, the bidding and tendering trading system of Beijing’s engineering construction showed that the bidding announcement of Huanjing Road (Nanjie-Xinsi Road in Xinnan District) and municipal engineering (survey) supporting Xiaomi Intelligent Manufacturing Industrial Base Project (Phase I) in Beijing Yizhuang New Town was released. The start of bidding for supporting roads indicates that the first phase of Xiaomi Factory has entered the final stage of completion.

With the approach of the overall completion of the first phase of the factory, the recruitment of Xiaomi Automobile and related R&D facilities have been carried out simultaneously.

According to the interface news report, at present, the Yizhuang factory of Xiaomi Automobile is recruiting workshop workers on a large scale, with a recruitment scale of about 100 people, with an average salary of 6,000 yuan to 7,000 yuan, and the working hours are 8 hours a day, with weekends off and ready to join.

The supplier who provides recruitment services for Xiaomi Automobile Factory revealed to the interface news that Xiaomi Automobile Factory has very strict recruitment standards for regular employees and has no relevant experience. The probability of successful application is very small, and even some workers who have worked in Mercedes-Benz, Tesla and other manufacturers will be eliminated because of insufficient preparation during the interview.

In addition, the age of most positions is limited to under 28 years old, and the minimum education requirement is secondary school or above, and the requirements can be relaxed appropriately for those with strong ability.

At the same time, the supplier also said that this round of recruitment is only for Xiaomi Automobile to prepare for mass production in the early stage. By the end of the year or early next year, Xiaomi Automobile will usher in a larger-scale recruitment. By then, the working hours and rest system of Xiaomi Automobile Factory will also be adjusted accordingly.

According to Cailian News Agency, according to a list of applicants provided by the security guard of "North Gate 1" of Xiaomi Automobile Factory, the positions include operators, repairmen, maintenance workers, logistics engineers and interns, among which interns account for more than 60%, and the number of people in a single day is 124. According to an applicant waiting to enter the factory, there are many people recruiting in the assembly workshop and painting workshop. In addition to the positions on the list, there are also quality-related positions. "Testing, quality inspection and equipment maintenance are also being recruited. Generally, the minimum (education) must be vocational high school or college or above."

An investor in the automobile industry told the First Financial Reporter that although the pattern of the new energy automobile industry is initially set, the market space is large enough, and the arrival time is not a decisive factor. Xiaomi Automobile can follow the advantages in the field of mobile phone supply chain, control the cost of the whole vehicle, focus on innovative technologies, and focus on competitive models with price and technical advantages.

03

New forces build cars to speed up shuffling

According to the data released by China Automobile Industry Association (hereinafter referred to as China Automobile Association), in the first half of the year, IAutomobile production and sales reached 3.788 million and 3.747 million respectively, up by 42.4% and 44.1% respectively, with a market share of 28.3%. On July 13th, Chen Shihua, Deputy Secretary-General of China Automobile Association, said at the theme forum of "Innovation for Innovation and Creating a New Highland for China’s Automobile Modernization Development" that in the first half of this year, new energy vehicles maintained a relatively fast growth rate. Overall, it is estimated that the sales volume of new energy vehicles in China will reach 9 million in the whole year.

However, with the intensification of competition in the automobile market, the strong are stronger and the weak are accelerated to be eliminated. For China automobile market, this year is destined to be an unsettled year full of variables and challenges.

In the first half of the year, a number of new power companies have stopped working. On July 5, Singularity Auto officially declared bankruptcy; On June 29, Freeman Shen, chairman of Weimar Automobile, was listed as a untrustworthy person and was restricted from high consumption; On June 16th, Sky Auto was listed as an executor of dishonesty by Cixi People’s Court for violating the property reporting system. On June 14th, two companies related to Baiteng-Nanjing Zhixing New Energy Vehicle Technology Development Co., Ltd. and Nanjing Zhixing Electric Vehicle Co., Ltd. filed for bankruptcy; In addition, Aichi Automobile, Baoneng Automobile and Evergrande Automobile have also been repeatedly exploded, resulting in suspension of production and arrears of wages.

Cao Guangping, an independent researcher of New Energy and Intelligent Network, told China Automotive News that in recent years, China’s new energy automobile industry has experienced recession, epidemic and cruel market competition, especially after the baptism of price war, some automobile enterprises have fallen behind, which is normal.

The reasons are different: one is that it is difficult to get rid of subsidy dependence, the other is the lack of innovation mechanism and technology, or there are problems in the internal and external environment of enterprise operation, and it is difficult to mass-produce products or the lack of strategic resources such as financial and material resources.

At the beginning of this year, Tesla Model 3 and Model Y set off a price war that spread from the new energy vehicle market to the fuel vehicle market with the largest price reduction in history. Now, the price war in the first half of the year has just died down, and the price war in the second half of the year has started again. At present, more than ten car companies have announced new price adjustment strategies. In addition to Tesla, which has repeatedly announced price adjustments, it also includes head car companies such as SAIC Volkswagen and FAW-Volkswagen, and the market competition has once again reached a white-hot stage.

On September 1st, Tesla China announced that the new Model 3 was officially opened for pre-sale. On the same day, Tesla also offered a big price reduction measure. The price of high-end Model S Model S and Model X is lowered, and the price of Tesla Model S and Model X is lowered by 110,000 to 220,000 yuan.

Deng Chenghao, CEO of Deep Blue Auto, said that the current competition stage is no longer relying on one or two explosive cars to survive. Enterprises need continuous cash flow and cash reserves that can be used for market competition, and they are fighting for the overall operational efficiency, quality, scale, system capacity, etc.;Wang Chuanfu, chairman of the board of directors, bluntly said that enterprises must first have core technology to win. The transformation of new energy vehicles is a technological revolution, and enterprises with core technologies can survive. If they are simply assembled, the probability of survival is very small; Li Xiang, CEO of LI, said bluntly: "In the three-year knockout of smart electric vehicles (2023-2025), the three comprehensive capabilities of technical product delivery are rolled into the dead, and the barrel theory is indispensable."

At the moment when smart phones completely replace traditional mobile phones, smart cars are bringing new impacts to traditional cars. Nowadays, traditional automobile enterprises have also made efforts in the fields of intelligence and electrification, and the market competition has become increasingly fierce.

Source | Business School magazine is integrated fromCBN, Cailian, Interface News, shanghai securities news, China Auto News, NBD Auto, China Newsweek.

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The first large-scale public art project in Changsha, METALOOP "Mixing", was grandly opened.

       Changsha IFS joins hands with Xingcheng to perceive the infinite cycle of art.

  On May 15th, 2022, the opening ceremony of METALOOP, Changsha’s first large-scale public art project, was successfully launched in Changsha IFS, further highlighting the city card of Changsha as the world’s new media art capital, and refreshing the public’s common understanding of media art once again.

  At the opening ceremony, Guo Runkui, deputy director of the Propaganda Department of Changsha Municipal Committee, secretary and director of the Party Committee of Changsha Municipal Bureau of Culture, Tourism, Radio, Film and Television, and representatives of eight joint units were invited to the scene to witness the launch of Changsha’s first large-scale public art project. On the day of the ceremony, the Art and Technology Summit Forum of "Society, Technology and Art in the Meta-Universe Era" was launched simultaneously. Dong Bingfeng, the artistic director and curator of METALOOP "Mixing" project, and six artists and scholars from the art, academic, science and technology industries all over the country conducted cross-border talks between contemporary art and public space.

  Dialogue with Urban Symbiosis | Changsha IFS explores new fields of art and technology

  On May 15th, METALOOP, Changsha’s first large-scale public art project, was successfully launched in Changsha IFS, under the guidance of Changsha Municipal Bureau of Culture, Tourism, Radio and Television, sponsored by Changsha IFS and planned by KUStudio, and jointly sponsored by four local museums and cultural organizations and four well-known enterprises and technology companies. Guo Runkui, deputy director of the Propaganda Department of Changsha Municipal Committee, secretary of the Party Committee and director of Changsha Municipal Bureau of Culture, Tourism, Radio, Film and Television, was invited to attend and delivered a speech, saying: "This 2022 Changsha Public Art Plan, through the most active and cutting-edge forms of art at present, discussed issues such as technological change and artistic practice in the era of the meta-universe, and promoted the city to implement the strategy of accelerating digital development and building a digital China, and the sustainable and all-round development of scientific and technological innovation. Show the world an international new aesthetic city image of culture, art and technology. Dong Bingfeng, artistic director and curator of METALOOP "Mixing" project, also sent congratulations on the online form and wished the ceremony a complete success. At the same time, Idy Tsang, Director of Promotion and Marketing Department of Changsha IFS, ying wang, Director of Service and Outreach of Changsha IFS Sub-tenant, and METALOOP "mixed".Project planner Peng Xinxin, co-founder and general manager of Xidi Zhijia Ma Wei, National Hybrid Rice Engineering Technology Research Center and Deputy Director of Hunan Hybrid Rice Research Center Office Rowling, Director of Changsha Museum Information Center Pu Yinghui, Deputy Director of Changsha Intangible Cultural Heritage Protection Center Zhu Peng, Deputy Director of Public Service Department of Longping Rice Museum Zhang Jingyi, Executive Director of Xie Zilong Image Art Museum Lu Ni, Zhang Xianming, vice president of Yuanda Technology Group and general manager of Yuanda Core Digital Technology Co., Ltd., Huang Liting, founder of P8 Planet, and Tang AirAsia, administrative assistant manager of Niygelo Hotel in Changsha, came to the scene to present their prospects and expectations for this art project.

  Dialogue Art Integration | Changsha IFS opens a new mode of commercial public space

  Changsha public art project METALOOP "mixing" is a dialogue between art and the city, but also between art and the public. In this art project, Changsha IFS invited 2 groups of well-known curators and 11 groups of domestic and international artists and groups to exhibit 3 groups of art projects, bringing art into commercial space and creating a multi-dimensional shopping experience for consumers. After the opening ceremony, the professional guided tour of the specially invited commentator on the spot further narrowed the distance between the public and art, and deeply felt the story and charm behind the works of art.

  West atrium of Changsha IFS LG2: Hu Jieming-the world’s first exhibition of large-scale public image installation "Image Palace"

  Hu Jieming is one of the pioneer artists of digital media and video devices in China. His artistic creation stops at the alternation of time, space-time, history and memory, which puts the public in an uncertain time and space in the past, thus arousing personal memory. Inspired by 5,000 images of Changsha’s real scenes, cityscape and daily life, the artist Hu Jieming created a large-scale public image installation "Image Palace", which is the world’s exclusive combination of virtual and reality. This is the largest image installation creation by Hu Jieming in the past five years. The new media sound and painting installation in the center of the palace was created by Edward Xu, which dynamically showed the temporal and spatial characteristics of Changsha’s ancient and modern changes, which is undoubtedly the best integration of local humanistic characteristics and modern high technology. During the tour, the public gradually discovered the familiar image of Changsha city, which triggered a heated discussion about the city memory.

  Outside the imaging device, an artificial intelligence driving experience game — The "Meta-Mine" intelligent cockpit has attracted great attention from the public and participated in the experience. Through the precise digital creation of "Image Palace", the game imitates the actual scene of Sidi’s intelligent driving in the mine to the greatest extent and cooperates with the automatic driving algorithm based on artificial intelligence technology. In these two cockpits, the public can travel through the image time and space through "driving games", control the self-driving mine card model to shuttle and mine in the virtual digital art installation, observe the Image Palace from different angles, and experience the local culture of the city.

  Changsha IFS Full Electronic Screen: SHIMMER- LED Big Screen International New Media Art Exhibition "Endless Dreams"

  Exhibition time: during the exhibition period
  10: 00/12: 00/14: 00/16: 00/18: 00/20: 00 for 20 minutes.

  The public video art exhibition "Endless Dreams" will be displayed in Changsha IFS Southwest Square, Northwest Square, Huangxing Road, L5 West Atrium and L7 Sculpture Garden by using the most forward-looking public LED electronic screen exhibition method. Disnovation.org (France), Joey Holder (UK), Saemundur Thor Helgason (Iceland), Kim Laughton (UK), nabbteeri (Finland), Lu Minglong (UK), Shi Ruini, Wang Jingxin and Xinyi Wang are nine groups of well-known domestic and international artists and groups. Presented in three story chapters: the dream of farmers, the dream of artists and the dream of drivers, the relationship among human beings, machines and sociality is re-conceived in a poetic way, which responds to the transformation towards the post-human era. At the tour site, the public took the lead in viewing three groups of works of art by Changsha IFS L5, and stopped to watch this new exhibition mode and expressed strong interest.

  Changsha IFS L7 Art Gallery: Lu Yang-Pioneer Artists’ New Works in Global Exhibition DOKU:HELLO WORLD

      Lu Yang, one of the artists participating in the theme exhibition of the 59th Venice Biennale in 2022, is also the winner of the 2022 "Artist of the Year" published by Deutsche Bank, and this time introduces his latest multimedia works.DOKU:HELLO WORLDDebut at Changsha IFS. Born for love and peace, DOKU is an inspiration creator who integrates multi-culture and spans art categories. Through guided tours, the public can see the integration of dynamic capture and 3D scanning technology, dance and music art in DOKU, and feel the infinite possibilities of artistic creation in the digital age together.

  Dialogue with "Metauniverse" Urban Forum | Changsha IFS opens a new prospect of digital art

On the afternoon of May 15th, the Art and Technology Summit Forum on "Society, Technology and Art in the Metauniverse Era" was held across the border. The forum was divided into two parts: round-table dialogue and cross-border dialogue, and was hosted by Dong Bingfeng, artistic director and curator of the METALOOP "Mixing" project of Changsha Public Art Plan. Keynote speech invited to Beijing? Hu Yong, Professor of School of Journalism and Communication, Nanjing? Lan Jiang, a professor of philosophy, and Huang Sunquan, a professor of China Academy of Fine Arts, gave a professional interpretation of "Society, Technology and Art in the Meta-Universe Era". The round-table dialogue invited Lu Ni, executive director of Xie Zilong Image Art Museum, Ma Wei, co-founder and general manager of Xidi Zhijia, and Hu Jieming, an exhibiting artist, to have a tripartite cross-border dialogue.

      Keynote speech: "This may be the first time in this century, and we may invent a brand-new aesthetics. That is to restart the imagination and invent new aesthetics. But to realize this expectation, someone must take the reins from the technical experts. "

      Keynote speech: "Things in the metauniverse are not passive, but can participate in the existence of the subject of the metauniverse to a certain extent. In this sense, the imitation law between people will inevitably expand to the imitation law between things."

       Keynote speech: "The metauniverse may not be very advanced in technology in the past decade, but it provides infinite imagination and possibilities. We should find ways to regenerate ourselves from our own life experiences and those gaps."

       Roundtable dialogue: "Art is personal and shared. Each of us is a small universe, and art fills the aesthetics of the public everywhere. "

      Roundtable dialogue: "Yuankuang is a sub-brand of Xidi Zhijia in the field of mine automatic driving. The goal is to build a mine operation mode with equipment intelligence and online remote cooperation similar to Metauniverse based on technologies such as automatic driving, artificial intelligence, Metauniverse and 5G."

         Roundtable dialogue: "Space is the place where we live. The spatial dimensions we face are multiple, and we can change space, expand space and create space. "

       At the Art and Technology Summit Forum of "Society, Technology and Art in the Meta-Universe Era", seven guests tried to explore the more possibilities of "we" for technological innovation, artistic innovation and space sharing from the concept of "Meta-Universe" in many fields such as society, science, art and public space.

  Dialogue with Underground Kilometers | Limiting the Courtesy of High-end Minerals and Perceiving the Beauty of "Treasures"

  Changsha IFS and Xidi Zhijia started cross-border cooperation to mine rich ores with the highest metal content in China, and customized exclusive ore certificates and digital certificates. Each ore has a unique corresponding number in the world, creating a limited number of high-end ore courtesy.

  Breaking, Awakening and Rebuilding | Building a Public Art Platform with Changsha as the Subject

  On November 1, 2017, UNESCO released the list of global "Creative City Networks" in Paris, and Changsha was selected as the "Media Art Capital" in the world, becoming the first China city to receive this honor. Changsha has thus entered an important stage of brand-new cultural industry innovation and development. In the future, Changsha will implement the 14th Five-Year Plan and the strategy of "Three Highs and Four Innovations", implement the plan of "accelerating digital development and building a digital China" and the strategy of scientific and technological innovation, sustainable and all-round development, deepen the image of "World Media and Art Capital", and show the world an international new aesthetic city with taste, style, connotation, temperament and value, and an international artistic and cultural innovation city.

      If the most important presentation space of traditional art is the museum, then today, with the rapid development of globalization, more and more urban public spaces and cultural and commercial complexes are actively promoting and constructing "art — The benign interaction of public relations and an open network of future thought experiments. Undoubtedly, Changsha IFS initiated the "2022 Changsha Public Art Plan METALOOP‘ Mix ’ " For Changsha and its surrounding areas, an important case of promoting the development and renewal of urban culture with artistic creativity is being established.

  More activity information

  About 2022 Changsha Public Art Plan METALOOP "Mixing"

  -Changsha IFS

  Exhibition: Image Palace

  DOKU:HELLO WORLD

  Unremitting dreams

  Time: from now until June 30th, 2022.

  Opening hours: 10: 00 & ndash; ten o’clock pm

  Address: No.188 Jiefang West Road, Furong District, Changsha, Hunan.

  -Niygro Hotel Changsha

  Exhibition: "Modern Lighthouse" Shenglong City Image Exhibition

  Time: from now until June 20th, 2022.

  Opening hours: open all day.

  Exhibition: Cloud Painting Appreciation? Dream in a Dream "Fang Shibiao Sky Suite Art Space"

  Time: from April 22nd, 2022.

  Opening hours: 10: 00 & ndash; six o’clock pm

  Address: Changsha IFS T1, No.188 Jiefang West Road, Furong District, Changsha, Hunan Province

  - Yuanda Xinjian digital technology

  Exhibition: 70 Island /70 DAO

  Time: permanent exhibition throughout the year (the exhibition content is updated regularly)

  Opening hours: 08: 00 every Monday to Friday & ndash; six o’clock pm

  Address: Yuanda City, No.3 Yuanda Road, Changsha County, Changsha, Hunan Province

  - changsha museum

  Exhibition: "Xiang Jiang Bei Qu — Changsha Ancient History and Culture Exhibition "

  Time: permanent exhibition throughout the year

  Opening hours: 09: 00 every Tuesday to Sunday & ndash; five o’clock pm

  Address: Southwest of the intersection of Xiangjiang North Road and Qifeng Road, Kaifu District, Changsha, Hunan (Changsha Binjiang Cultural Park)

  - Changsha intangible cultural heritage museum

  Exhibition: Xiang SHOW— Xiangxiu Life Aesthetics Exhibition "

  Time: from now until June 20th, 2022.

  Opening hours: every Tuesday to Sunday at 09: 30 & ndash; five o’clock pm

  Address: Juzizhou Scenic Management Zone, Yuelu District, Changsha City, Hunan Province (formerly Juzhou Inn)

  -Sidi Zhijia

  Exhibition: "Hideki Driving Exhibition"

  Time: permanent exhibition throughout the year

  Opening hours: every Monday to Friday from 10: 00 to 18: 00.

  Address: A3-A4, Hunan Inspection and Testing Characteristic Industrial Park, No.336 Xueshi Road, Yuelu District, Changsha, Hunan.

  - Longping rice museum

  Exhibition: Permanent Exhibition of Rice Culture 2022

  Time: permanent exhibition throughout the year

  Opening hours: 09: 00 & ndash; five o’clock pm

  Address: Renmin East Road, Furong District, Changsha, Hunan

  - P8 planet

  Exhibition: Soft Space-A Unit Exhibition of the Curator Plan Phase I

  Time: June 4-July 31, 2022

  Opening hours: every Thursday to Sunday at 10: 00 & ndash; six o’clock pm

  Address: P8 Planet, Yuanda City, No.1 Yuanda Third Road, Changsha County, Changsha City, Hunan Province

    About Changsha IFS interactive experience

    -The Founding Fathers of the Arts Light up the Medal for Redemption.

  Time: April 30-June 30, 2022

  Combine the function of Changsha IFS small program medal, start the Art Founders program, and there are many surprises and gifts waiting for you to discover.

  Top wave player medal — Scan the code in the LG2 "Meta-Mine" intelligent cockpit and participate in the "driving game" to light it up;

  Frontier Art Coffee Medal — Scan the QR code of the Live Art Founders Project in L7 Art Gallery to light it up.

  Art Pioneer Medal — Use indoor mixed real-life navigation iGO to find treasure in the interactive screen of LG2 "Image Palace", L7 Art Gallery and L7 Sculpture Garden.

A "Strong Dialogue" between Human Wisdom and Artificial Intelligence —— CCTV’s science and technology challenge program "Wit is Extraordinary" will appear at the end of August.

Program recording site

  Cctv news(Reporter Liu Chunyan) Who is the "three-point king" with higher shooting percentage, Jeremy Lin, the superstar of the National Professional Basketball League, and the robotic arm controlled by sensors through the identification system? Can a drone equipped with a "brain" escape the smash of badminton player Bao Chunlai? In the first original scientific challenge program focusing on artificial intelligence in China, "Wit Beyond Man", a "strong dialogue" between human intelligence and artificial intelligence will be staged here, and the whole society will witness these processes and find the answer.

  The combination of science and art: four highlights

  On August 2nd, a news conference was held at the recording site of the phenomenal artificial intelligence program "Wit Beyond Man" co-sponsored by CCTV and China Academy of Sciences (hereinafter referred to as CAS) and jointly produced by CCTV Comprehensive Channel and Changjiang Culture. This is by far the largest TV science popularization project involving the most extensive AI field and the largest number of researchers. It will be premiered in the prime time of CCTV-1 at the end of August.

  "Smart" aims to awaken people’s scientific curiosity through experiential interaction, show the future with artificial intelligence scientific and technological achievements, explore the boundary between human and AI capabilities, and explore the possibility of the relationship between them.

  It changes the cold posture of popular science programs, combines the rigor and interest of science, and focuses on "four highlights": science and big coffee help each other, "the strongest human" all debut, AI’s unique tricks, and original dance beauty. Combine "four characteristics": scientific, rigorous, interesting and authoritative.

  Zhang Guofei, deputy director of CCTV’s comprehensive channel, said in his speech: "Science is serious, and art is romantic and imaginative. It is our dream to try to open the channel between science and art and combine them to make the world better."

Wit witness group

Wit witness group

  Create two camps of "Wit Witness" and "the strongest human"

  The program also strives to build two camps, namely "Wit Witness Group" and "the strongest human". "Wit Witness Group" integrates various perspectives from the scientific, media and social circles. At present, the team members include scientists such as Yao Qizhi, Zhang Jianwei and Xu Ying, a researcher of Beidou navigation system of Chinese Academy of Sciences, as well as Ke Jie, the youngest four-time champion in the history of Go in the world, a nine-stage Go player who has had a man-machine battle with AlphaGo, CCTV host Sa Beining and film actor Jiang Yiyan, etc. Everyone will ask questions from their own perspective based on their own experience and understanding.

  At the press conference, members of Wit Witness Group told their stories about science and technology.

  Zhang Jianwei, an academician of Hamburg Academy of Sciences and director of the Cognitive Center of Shenzhen Advanced Institute of Chinese Academy of Sciences, said: "With the development of artificial intelligence, we have achieved breakthroughs in game and recognition of artificial intelligence by using big data, but the distance of artificial intelligence in the physical world plus sensing and decision-making still has a long way to go. Through this program form, people can realize the development prospects of artificial intelligence and how far the combination of the physical world is."

  Xu Ying, a researcher of Beidou Navigation System of Chinese Academy of Sciences, said that he came to the program hoping to see the reconciliation between "the strongest human being" and the strongest wisdom, and hoped to spread the seeds of artificial intelligence to more people and cultivate more teams with three generations.

  Jiang Yiyan, a film and television actress, said that the public has a lot of thirst and questions about science and technology, and she asked them with these questions. "Robots appeared for the first time in the sci-fi movie Metropolis, and with the development of science and technology, the technology in many movies has been gradually realized. I also hope that the progress of science and technology will gradually bring changes and influences to life, so that more people can be freed from mechanized labor and feel more subtle emotions."

  Sa Beining, the host of CCTV, said that the witness group could ask questions from its own perspective. For example, the shooting robot arm misses every shot, and Jiang Yiyan asks: How about the robot arm hitting nobody? Asking questions from people in different fields can open more windows and let people see the difference between today and the future.

  In the program, the "strongest human" team, which consists of Jeremy Lin, the superstar of the National Professional Basketball League, Bao Chunlai, the national badminton player, Zhao Zhongxiang, the host of CCTV, and Lin Yu, the chief simulation portrait expert of Shandong Provincial Public Security Department, will challenge artificial intelligence.

  Bao Chunlai was very excited in the confrontation with the drone to play badminton. "In the past, in the training competition, the opponents were all people. This time it was a machine, and it felt very enjoyable. In my impression, artificial intelligence exists in TV and movies, and it can be very close to life. "

  Special idea: the audience floating in the air

Stage scene map

Stage scene map

  Creativity and content have achieved a "strong alliance", but how to show it?

  When people walk into the recording scene, they will find that the design and construction of dancing beauty such as the suspended audience seats in "Wit Beyond Man" presents a strong sense of science and technology and the future.

  The 11 "spaceships" on the recording site can accommodate 506 spectators. "Just now, in the audience, some people said that they had come to see how the audience got on. We used coercion wire to hang it, and the audience recorded it for two or three hours from the ladder. " General director Chen Qiyi said.

  The audience boarded the "spaceship" and had to fasten their seat belts after sitting firmly. Many people think they have entered the House of Representatives of Star Wars Rico Lausanne.

  The robotic arm held up the four corners of the ground to form a pyramid, and the cool opening made the host Gao Bo shout: "This is the coolest opening since I hosted my career! I seem to be from Mars. "

  "From the beauty design to the reality, the restoration degree of this beauty effect has reached 100%, which is better than we expected." Chen Qiyi, the general director, said: "In the past, we all had to learn from and copy from foreign countries, and there was little originality. Can China people make original programs? I think there is! This program is our answer, and I hope this stage can become the iconic symbol of "Wit". "

  As a popular science program focusing on artificial intelligence, "Wit Beyond Man" aims to become an accelerator in the innovation relay race, popularize scientific knowledge, spread scientific spirit, encourage innovation and entrepreneurship, improve the scientific literacy of the whole people, release the innovative wisdom of the whole people, and stimulate the innovative power of the whole people.

  It is reported that the program will end with an AI Festival, and CCTV and China Academy of Sciences will jointly award the "Wit Pioneer" award. All artificial intelligence projects that win in the program will have the opportunity to win the annual award.

Many ministries and commissions voiced several times in 10 days, and the entertainment circle ushered in seven major changes!

  Beijing, September 14 (Reporter Ren Siyu) Recently, the entertainment circle has experienced many shocks, following "Qinglang & lsquo; Fanquan ’ After the special action of "chaos rectification", the relevant departments have also made new moves against the chaos in the industry.

  Since September 2, the Propaganda Department of the Central Committee, the Ministry of Culture and Tourism and the State Administration of Radio, Film and Television have voiced several times, putting forward more specific new requirements for the performing arts industry and employees. What phenomena are mentioned in these vocalizations? What changes will the entertainment industry usher in?

  Change 1: Bad artists are punished and upgraded.

  Publicity Department of the Communist Party of China recently issued the "Notice on Carrying out Comprehensive Management in the Entertainment Field", which put forward specific requirements from the aspects of standardizing market order, compacting platform responsibilities and strict content supervision. Among them, it is mentioned that the punishment for artists who violate the law and lose their morality should be increased, and it is forbidden for inferior artists to transfer their positions and return.

  The State Administration of Radio, Film and Television held a forum for radio, television and online audio-visual literary and art workers, emphasizing that literary and art workers should be virtuous, establish virtue, and love the party and patriotism; Abide by public morality, be strict with private morality, and establish a good social image with noble conduct; Keep the original heart, cast ingenuity, and unswervingly pursue artistic ideals.

  Change 2: This kind of program can’t be broadcast.

  On September 2, the State Administration of Radio, Film and Television issued a notice on further strengthening the management of cultural programs and their personnel, making it clear that those who have incorrect political positions, violate laws and regulations, and violate public order and good customs are resolutely not used, and idol-cultivating programs, variety entertainment and reality shows attended by star children are not allowed to be broadcast.

  For talent show programs, it is necessary to strictly control the setting of voting links, and it is not allowed to set up off-site voting, list playing, help and other links and channels. It is strictly forbidden to guide and encourage fans to spend money to vote in disguise by materialistic means such as shopping and membership, and resolutely resist the bad "rice circle" culture.

  Change 3: Payment contracts must be compliant.

  Relevant departments have repeatedly mentioned the problems of "sky-high pay" and "yin-yang contract" in the performing arts industry in the notice. Publicity Department of the Communist Party of China issued the "Notice", which called for curbing bad profits of capital, resisting sky-high pay, rationally allocating the cost ratio, severely punishing tax evasion, and effectively maintaining market order.

  The State Administration of Radio, Film and Television also emphasizes resolutely resisting high-priced film remuneration, strictly implementing the provisions on film remuneration for actors and guests, and strictly implementing the notification and commitment system for film remuneration management. Advocate and encourage actors and guests to take social responsibility and participate in public welfare programs.

  Source: WeChat official account, State Administration of Radio and Television.

  Change 4: Resist only the value of flow.

  Resolutely opposing the flow-only theory and pan-entertainment is also one of the key points of this round of rectification. The Notice issued by the State Administration of Radio, Film and Television requires that the correct aesthetic orientation of the program be established, the selection of actors and guests, the performance style, the makeup of costumes, etc. should be strictly controlled, and the deformed aesthetics such as "Nianpao" should be resolutely put an end to. Resolutely resist the pan-entertainment tendency such as hype to show off wealth and enjoyment, gossip and privacy, negative hot spots, vulgar "online celebrity" and bottomless ugliness.

  On the 9th, the Network Audio-visual Program Management Department of the State Administration of Radio, Film and Television held a forum, stressing once again that network audio-visual program service organizations should insist on putting social benefits first, resolutely resist such wrong practices as poking fun at scandals, speculating hot spots and creating confrontation, and resist the abnormal culture of "only flow" and "only value".

  Change 5: The rice circle is completely turned off

  At the same time, the rectification of the "rice circle" chaos is still in progress. In early September, Weibo issued "Guidelines on Community Behavior of Star Brokerage Companies and Official Fan Groups (Trial)", opposing all bad value-oriented phenomena such as bottomless idolize, consumption comparison and tearing of rice circles, and calling on stars and their brokerage companies to take positive guidance responsibility for fan groups.

  Not long ago, Park Ji Min, a member of the Korean Men’s Team, showed a "exclusive plane" in Weibo to celebrate the idol’s birthday. Subsequently, the fan support club account was banned for 60 days, and many fan accounts were also banned for spreading irrational idolize’s aid content.

  Source: Weibo screenshot.

  Change 6: rumors will be banned.

  In addition to irrational support, some rumors have also been dealt with. On the 10th, Weibo Platform claimed that some accounts deliberately misinterpreted artists’ travel videos, pieced together screenshots to make rumors and broke the news, forcibly linked recent hot social issues, and banned more than 600 self-media accounts.

  Recently, China Performance Industry Association, together with 14 platforms, said that it would strengthen the management of related accounts, comments and barrage in the entertainment field, and restrict, ban and clean up the accounts that publish celebrity gossip without evidence, create antagonistic emotions, announce the personal privacy of entertainers, incite fund-raising and abuse reporting channels.

  Change 7: Industry Self-discipline Convention goes online.

  The symposium held by the State Administration of Radio, Film and Television also mentioned that industry associations should further strengthen industry self-discipline and employee training, educate and guide the whole industry to abide by the law, respect morality and respect art, and jointly build a good network ecology.

  On the 11th, China Performance Industry Association and multi-platforms jointly launched the Convention on Building Clear and Clear Network Culture Ecological Self-discipline, which made it clear that entertainers or their brokerage companies and studios violated laws and regulations, lost their morality and lost their norms on the network platform, and the platform should actively report to the professional ethics self-discipline organizations of entertainers and actively promote online and offline joint self-discipline.

  It is not an overnight task to control the entertainment industry. Only when the whole industry forms a joint force can we create a clear atmosphere for the entertainment field. (End)

Review of Super Mario Brothers Surprise

In 2020, 505 Games brought us a Cyberpunk-style fast-paced first-person action game, Ghost Walker, which attracted countless fans in an instant with the innovative design of "Cyberparkour" and "One Strike Will Kill". Now that the three-year period has come, the series sequel Ghost Walker 2, which has attracted much attention, is about to return. Can this new work bring more surprises?

Two FMVP can’t get into the hall of fame? Famous mouth: Leonard is brilliant, but it is difficult to rank him.

He has won the championship twice and successfully won two championship trophies. At the peak of his career, he was even regarded as the first striker in the league on a par with Jordan by fans. But just a few years later, some commentators are questioning that he may not even be qualified to enter the NBA Hall of Fame.

Recently, some commentators publicly stated in the podcast program that it is undeniable that Ke Huailunna is brilliant and skilled, but it is difficult for him to rank in NBA history, and even his qualification for entering the Hall of Fame is open to question. After all, a player who has only played 12 games in a season, why should he compare himself with those players who have stacked their careers with a lot of games?

Since joining the Clippers, there have been more and more doubts about Leonard, especially his erratic injuries and poor attendance. In the past two seasons, Leonard has played only a handful of games, especially in the playoffs. The gap between Leonard’s games and players such as James, Durant and Curry is really too big. Although he was really strong at his peak, as the commentator said, it was really difficult to give Leonard a clear historical position in his career.

However, according to the 75th anniversary celebration held by the league before, Leonard was on the list of 75 superstars in NBA history. Is a player who is qualified to be selected into the top 75 not even qualified to enter the Hall of Fame? This is a bit too exaggerated. You know, even McGrady and Yao Ming, who don’t deserve the championship and MVP, can be elected to the Hall of Fame, not to mention Leonard, who can lead the Raptors to win the first championship trophy in team history. What do you think of this?