标签归档 2021上海水磨实体店

Source: Xinhuanet

Xinhua News Agency, Beijing, April 2 nd: Building culture and cultivating the future

-thinking behind baseball’s "out of the circle"

Xinhua News Agency reporter Wu Junkuan

At the end of 2020, a documentary film with baseball as the theme "Great! Teenager has made this slightly "niche" sport in China a success.

A juvenile baseball team composed of left-behind children has realized the change of life situation through sports. Their inspirational stories of swinging against the wind and challenging their fate not only won the film the Best Documentary Feature Film Award at the FIRST Youth Film Exhibition, but also made many people really know baseball for the first time through the big screen, and then became interested in it.

Behind this successful "out-of-the-loop" case is the accumulation of countless China baseball players who have devoted themselves to popularizing popular projects. The title of the film represents the "great" and "juvenile" of the project culture, and also outlines the key words for the future development of baseball in China.

You may not know the rules of the baseball game, but you have seen the scene of this sport in Japanese comics or film and television works. At worst, I have seen baseball caps and players struggling to swing their bats. Baseball caps and bats can be said to be the most basic cultural labels of this sport.

Culture comes first and popularization lags behind, which is the present situation of baseball in most parts of China. It may seem awkward to many people, but in the eyes of Qi Dong, managing director of Major League Baseball (MLB) in China, this "upside down" is just an opportunity for baseball development.

"It is true that baseball is not as popular as some other sports now, but I don’t think it is a minority project. Because many people know baseball, but the sport itself has not been popularized. What we have to do is to unite all the forces that can be United and constantly transmit the content and culture of baseball. " Qi Dong said in an interview recently.

According to Qi Dong, in recent years, one of MLB’s main tasks in China is to continuously build project culture and influence through "going out of the circle" and "breaking the wall". In addition to participating as a strategic partner in the movie "Great! In addition to Teenagers, MLB China also successfully tried to break the wall last year, and cooperated with the popular IP "Under One Man" to form a "alien baseball team" in the second yuan and released a publicity video. It is precisely because of these attempts that I have tasted the sweetness. MLB China’s copyright cooperation, which began in the 2021 season, moved from Tencent Sports to Tencent Video, and joined hands with Oriental Pearl New Media under Shanghai Wenguang, which took a fancy to the entertainment attributes of the two partners.

In 2020, MLB China launched the original studio, and the total broadcast volume of original content exceeded 100 million. More original content authors will be supported in 2021. Children like baseball short video player and Xu Jiacheng, who has nearly 50,000 fans, have been shortlisted for the Creative Talent Camp and will receive support from content materials and funds.

Attracting the attention of teenagers as much as possible is the meaning of this series of questions of "going out of the circle" and "breaking the wall"

Coincidentally, the Chinese Baseball Association also saw the importance of building a project culture. Last year, the China Baseball Association, as a guiding unit, joined hands with People’s Baseball to launch a large-scale documentary "Baseball in China-A Guide to Faith" to tell the baseball story of China people.

In addition, the China Baseball Association also held an online interactive activity of "Baseball Network Talent Show" during the epidemic period, which showed the technical charm and cultural connotation of baseball in the form of social media challenges that young people loved. Not long ago, the China Baseball Association set up a committee for elite athletes to give full play to the power of role models and attract more young people’s attention.

It has become the consensus of China baseball people from all walks of life to create a baseball culture and help popularize the project.

The development of sports cannot be separated from the support of the participants. Two years ago, MLB released the White Paper on Baseball Population in China in 2019, which showed that by 2019, the overall size of baseball population in China was about 41 million, with 21 million active people. Among the active people, people who participate in sports account for 40.0%.

Whether a sport can enter the campus and approach teenagers determines whether there will be more and more participants. After the project temporarily left the Olympic Games in 2008, the China Baseball Association began to devote more energy to popularization and promotion, focusing on strengthening youth training and promoting the project into the campus, and achieved remarkable results.

In recent years, youth baseball has developed rapidly. With the construction of U-series tournament system as a lever, the youth competitions of U10, U12, U15, U18 and other age groups have expanded from the national championship to the national championship and the national open, and the scale of participation has tripled, with nearly 700 teams participating each year.

According to the plan of China Baseball Association, the development of youth baseball in the next five years will build a multi-channel and multi-form baseball talent training mechanism based on campus, build more traditional schools and youth sports clubs, let more young students participate in baseball, and consolidate the talent base for baseball development. In the Medium-and Long-Term Development Plan of China Baseball Industry (Draft for Comment), a specific goal is set-to strive to reach 3,000 schools to carry out baseball by 2025.

In November, 2020, the China Baseball Association also reached a cooperation with MLB on the project of baseball public welfare class entering the campus. At present, the project has landed in primary and secondary schools in Wuxi, Shanghai, Beijing and other places. The two sides will work together to bring baseball public welfare classes to more parts of the country, jointly promote the popularization of baseball campuses, and organize a wealth of event exchange activities on this basis, so that children can enhance their fun through competitions and continue to grow and progress.

Qi Dong said that four to six cities have been arranged for baseball public welfare classes to enter the campus this year. "Our goal is to hope that more and more children will feel the fun and charm of baseball at the physical education class."

"The main purpose of this project is to let more children know at least what baseball is, how to run, jump and throw it, how to know that it is a team sport, how to use their brains, how to be resourceful and so on through physical education class. These all allow children to exercise, both physically and mentally. " Qi Dong said, "If all primary schools in the country have baseball in physical education class, then baseball will be really popular in China, and the development of baseball in the future will be very broad."

In the hot summer, the red star is passionate. On the occasion of the "August 1st Army Day", the "August 1st Cup" basketball friendly match jointly organized by Shenzhen Futian District People’s Armed Forces Department and District Veterans Affairs Bureau kicked off in the basketball court of Futian District People’s Armed Forces Department. The leaders of the District People’s Armed Forces Department delivered a speech for the competition, and the leaders of the District Veterans Affairs Bureau announced the opening of the competition. A total of 12 teams participated in the competition, which will last until August 15th.

In the competition, the players competed on the same stage in the spirit of "friendship first, competition second", cooperated with each other, struggled hard and fought against the fierceness, which not only showed their style and level, but also showed the rich relationship between the army and the people. The audience present cheered loudly for the players one after another, and the atmosphere was very warm.

This basketball friendly match has set up a platform for mutual understanding, mutual exchange, mutual learning and joint development between the military and the land. It is not only a contest of skills between the military and the land, but also an emotional communication, which has deepened the friendship between the military and the land, and achieved the purpose of strengthening physical fitness, strengthening joint construction and common development.

It is understood that Futian District has a profound tradition of double support and co-construction, and has been rated as "Guangdong Double Support Model Zone" for seven times in a row, forming a double support brand with Futian characteristics. The military and the people share the same breath, share the same destiny and unite as one heart, and promote the double support work in the jurisdiction to a new level.

(Liao Nan)

Editor: Yuanhai

Editor: Xu Xiaojuan

National Defense Times News Center 2028960156@qq.com

On August 5th, Beijing time, the China men’s basketball team beat Cape Verde 86-66 in the first game of the Trentino Cup to advance to the final, and will compete against the Italian team on August 6th. Li Kaier didn’t appear in the first game. He said in an interview with CCTV that he would join the first show in the final (August 6). Some China fans went out to watch the photos of the China men’s basketball team and took photos with a group of national men’s basketball players, including photos with Li Kaier on the sidelines.

Li Kaier completed naturalization at the end of July, and then went to Slovenia to meet the China men’s basketball team. It’s just that Li Kaier didn’t play in the previous warm-up match with Egypt or Cape Verde, and he will make his debut against Italy.

Li Kaier’s mother and wife, both of whom have already flown to Italy, naturally want to witness Li Kaier’s joining debut. However, in the face of the weak Cape Verde team, Joljevic did not send Likel to play, but against the strong host Italy, which became his best opportunity to make his debut.

Li Kaier himself also exposed the training video through social media, and wrote: "Ready to debut, looking forward to the first battle." Li Kaier’s meaning has been quite understood. His first show will be against Italy. "I will play tomorrow, and I am very excited about it!"

Some China fans had already gone to the scene to watch the China men’s basketball team beat Cape Verde by 20 points, and also took a series of photos with China men’s basketball players, including a photo with Li Kaier on the sidelines.

The fan also wrote through social media: "The changes brought by Qiao Shuai are visible to the naked eye. Xiao Cui played really well today, and Zhang Zhenlin completely pushed up the front line. China team cattle. "

In the 33rd round of the Bundesliga, Bayern’s first match was reversed by Leipzig 1-3, and the prospect of winning the championship was not optimistic. If Dortmund wins, it will overtake Bayern and lead the Bundesliga by 2 points.

After losing this game, Bayern scored only 68 points in 33 rounds of Bundesliga this season, which is their lowest score in the same period in the past 11 years.

Now the opportunity has come to Dortmund’s side. Dortmund made a mistake before, and now he is holding back his strength. And now the state is in good shape, and there are enough people in all positions. This is also the closest time for the old rocket to the salad plate.

In this game, everyone knows that Leipzig is desperate, but only the Bayern team doesn’t know that the spirits of the two sides are completely different in the whole game.

Compare the positive degree of both sides, and then look at Bayern under Heynckes and Frick. Whether they are ahead or behind, they are all fighting one by one. Now?

1-3！ Bayern’s third-line collapse? The change of coach at the cold feet made the bitter fruit, and Na Shuai smiled. Before the coaching change, he lost three games, and after the coaching change, he drew two games and lost three games. When tuchel came, he also vowed to win the three championships, only to lose the German Cup in a few days.

When nagel Osman was here, at least three championships were very promising, and the odds of winning the Champions League even tied with Manchester City for the first place. It’s really amazing that tuchel can fight from the third line and bring it to nothing.

Looking back now, it was really unwise to change coaches at the beginning. As a result of this year, the whole club has problems from top to bottom, and no one wants to run away, but the management has a bigger problem.

Even the head coach who can lose the Bundesliga championship can still enter the new season. Bayern executives really have to seriously evaluate it. At least see if tuchel shows anything that can change the team’s ability? Don’t want to do it or can’t do it? Two months, nothing new and nothing changed. Can a center really solve all the problems?

Now Bayern doesn’t have a big center, but does nagel Mann? No, it’s the same. The three lines go hand in hand.

It is obvious that the top management changed coaches at the last moment for their own face. It is wise to change coaches at the end of this season. It is the last node of the season to change coaches, that is, to find trouble for themselves, and the results were not bad at that time.

I don’t know if Kahn has any problems, but Sally has a big problem. For so many years, I have never really strengthened the team.

The six-time champion signed a contract the summer before, and after winning the six-time champion, he fought infighting with Frick on the backhand. Backhand sent away Alaba and boateng, and abolished Frick’s main players.

After so many years, the replacement of the two wings has not been solved, and the players who signed for themselves at a high salary have been arbitrarily paid, and now the salary structure in the team has exploded.

Let Lewan go and sign a horse to fool the fans. I tried to force Neuer into the palace before, but now a lot of people have been signed in the defence, but now it’s really defensible. Professional ability is not good, playing politics and demagoguing people is something he understands. Only four big losses can punish the arrogance of dismissing the head coach in Bayern’s three-line championship competition.