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Suddenly! Wang Jianlin, sold again

China Fund Journal, Taylor

Wang Jianlin is still selling.

Wang Jianlin continues to sell assets

Data show that Xiamen Dianqian Wanda Plaza Commercial Management Co., Ltd. changed its shareholding on January 16, and the company’s shareholders were changed from the joint stock company of Zhuhai Wanda Commercial Management Group to Xiamen Jinliyang Real Estate Co., Ltd., and the legal representative was changed from Gao Qian to Jinyi.

The acquisition of Xiamen Jinliyang Real Estate Co., Ltd. was established on April 13, 2011. The legal representative is Wu Chengkun. Its business scope includes commercial circulation facilities and commercial building operation and management, leasing, and property management.

Previously, there have been shareholder changes in several Wanda plazas across the country.

On January 8, Foshan Shunde Wanda Plaza Business Management Co., Ltd. changed its shareholding. Dalian Wanda Commercial Management Group’s joint stock company withdrew from the company’s shareholders, and Foshan Yueshang Maojing Enterprise Management Co., Ltd. held 100% of the shares. After equity penetration, Foshan Yueshang Maojing Enterprise Management Co., Ltd. was ultimately controlled by Meizhi Service Group Co., Ltd., a subsidiary of Midea Real Estate.

Midea Real Estate responded that the assets of Foshan Shunde Wanda Plaza have always been held by companies in the United States. Previously, Wanda Commercial Management was entrusted to conduct light asset management and use the Wanda brand. Wanda did not hold the assets of Foshan Shunde Wanda Plaza. This transaction does not involve the transfer of assets of the square, but only the equity of the commercial management company of the square. The subsequent business operations of Foshan Shunde Wanda Plaza will be handled by Midea Real Estate.

On December 27, 2023, it was reported that the equity change had recently occurred in Shanghai Jinshan Wanda Investment Plaza. Dalian Wanda Commercial Management Group joint stock company withdrew from the list of shareholders of the company. The new shareholder was Suzhou Lianshang No. 2 Commercial Management Co., Ltd., and the legal representative of the company was changed from Gao Qian to Guan Zhaoyu.

On December 25 and 26, 2023, Dalian Wanda Commercial Management withdrew from the list of shareholders of Taicang Wanda Plaza Investment Co., Ltd. and Huzhou Wanda Investment Co., Ltd. The two companies added Suzhou Lianshang No. 3 Commercial Management Co., Ltd. and Suzhou Lianshang Wuhao Commercial Management Co., Ltd. as full shareholders respectively.

On December 29, 2023, the equity of Guangzhou Luogang Wanda Plaza Co., Ltd. changed, and the joint stock company of Dalian Wanda Commercial Management Group withdrew from the company’s shareholders, and Suzhou Lianshangsi Commercial Management Co., Ltd. held 100% of the shares.

According to statistics, since 2023, Wanda has gradually transferred 10 Wanda plazas. According to industry sources, according to Wang Jianlin’s previous plan, Wanda Group will sell some of its Wanda plazas nationwide in exchange for liquidity.

Wanda has sold its assets several times

In order to ease the liquidity crisis, assets such as Wanda Hotels and Wanda Film have also been sold recently.

On December 12, 2023, Wanda Film announced that the company indirectly controlled Wanda Culture Group and its wholly-owned subsidiary Beijing Hengrun, the actual controller Wang Jianlin and Shanghai Ruyi Investment Management Co., Ltd. signed the Equity Transfer Agreement, intending to transfer 51% of the company’s controlling shareholder Wanda Investment to Ruyi Investment, with a total transfer price of 2.155 billion yuan.

On December 22, the ownership of Shanghai Wanda Hotel Investment Co., Ltd., a subsidiary of Dalian Wanda Commercial Management, changed from Dalian Wanda Commercial Management to Beijing Yinglang Commercial Management Co., Ltd.

On December 12, 2023, the Wanda gambling crisis was lifted. PAG and Dalian Wanda Commercial Management Group jointly announced the signing of a new investment agreement. PAG will work with other investors to reinvest in Zhuhai Wanda Commercial Management after its investment redemption period expires in 2021 and is redeemed by Dalian Wanda Commercial Management Group. Existing investors invested about 38 billion RMB in Zhuhai Wanda Commercial Management in August 2021, of which PAG’s investment is about 2.80 billion US dollars (about 18 billion RMB). Existing investors enjoy redemption rights in the original investment arrangement.

According to the new agreement, Dalian Wanda Commercial Management holds 40% of the shares, making it the single largest shareholder. Several existing and new investors such as Pacific Alliance will participate in the investment, with a total stake of 60%. Wanda will work with Pacific Alliance and other important shareholders to further optimize the corporate governance of the company, maintain the stability of the management team, and jointly support the long-term development of the company.

The market believes that the signing of the new agreement may mean that Wanda’s huge share repurchase crisis has been temporarily lifted. However, comparing the equity data, it will be found that the shareholding ratio of Dalian Wanda Commercial Management Group in Zhuhai Wanda Commercial Management has dropped significantly, and it has "lost weight" a lot.

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Where is the difference in the ＂plastic reduction＂ of express takeaway？

　　Where is the difference in the "plastic reduction" of express takeaway?

　　The survey shows that China’s express delivery industry generates about 1.80 million tons of plastic waste every year. At the same time, food delivery is also the "hardest hit area" of plastic packaging, often "bag in bag". The "white waste" brought by express delivery has become a regulatory pain point.

　　—————

　　"Now the express delivery is piled up like a mountain, and half of the packaging is plastic." On November 12, Liu Shan (a pseudonym), a courier brother in Fengtai, Beijing, was worried about the resulting plastic waste pollution while running around for the seemingly endless express delivery.

　　The rapid development of online shopping has brought further prosperity to the express delivery industry. On November 11, on the day of the shopping carnival, with 675 million pieces of express delivery, there were 675 million express packages.

　　Zhang Deyuan, deputy director of the Research Office of the National Development and Reform Commission’s Institute of Macroeconomics and System Reform, said in an interview with a reporter from China Youth Daily and China Youth Network that the total number of express deliveries this year is expected to reach 80 billion, of which about 20% are packed in plastic bags. The "white waste" brought by online shopping has become a pain point for the supervision of the "plastic restriction order".

　　Where is the difficulty in implementing the "plastic restriction order"? According to a survey conducted by the official Weibo of China Youth Daily, 59.7% of respondents preferred "changing public habits", 16.8% of respondents believed that "it is difficult to develop and promote new materials", 12.7% of respondents chose "shopping costs increase", and 10.7% of respondents said that "new fields are difficult to supervise".

　　"Compared to cartons, plastic bags at 0.3 yuan each are cheaper"

　　Zhu Wen (a pseudonym), the brother of Beijing Express, said that among the more than 200 express deliveries he delivered on November 11, more than 100 were packaged in plastic, mainly some clothing, quilts, shoes, etc.

　　The reporter visited and found that the use of plastic packaging in the outer packaging of express deliveries delivered by many couriers accounted for 30% to 50%. Some express deliveries using carton packaging also place plastic fillers in the boxes to ensure the safety of goods transportation, and most of them are sealed with tape outside the boxes.

　　When the courier arrives in the hands of consumers, it often goes through multiple processes. In order to prevent damage, some merchants will choose to pack multiple layers or even over-pack before sending the courier. Most of these packaging materials are purchased nearby or at a low price. Search an e-commerce platform, 100 35 × 45cm courier packaging bags are 14.2 yuan, and in some stores a packaging bag is as low as 0.039 yuan.

　　In addition to express delivery, takeaway is also the "hardest hit area" of plastic packaging, and "bag in bag" situations often occur. According to the reporter’s observation, consumers order a rice noodle on the takeaway platform, and the powder and soup are packed in two plastic boxes separately. In order to prevent spillage, some merchants also wrap a layer of plastic wrap on the soup box, put it in a separate plastic bag, and then put everything in a large plastic bag.

　　Some couriers give preference to plastic bags. Zhu Wen said that when sending, he hardly uses cartons, and probably uses more than 10 bags a day to pack for consumers. On the one hand, plastic bags are portable, and on the other hand, they are based on cost considerations. For example, for a 12 yuan courier, he can get 2 yuan service fee, of which the packaging fee needs to be paid by himself. "Compared with cartons, plastic bags are generally cheaper at 0.3 yuan each."

　　"Plastic reduction" has a long way to go. According to the statistics of the Plastics Recycling Professional Committee of the China Plastics Association, our country uses about 3 billion plastic bags every day. As of 2019, the annual use of plastic bags exceeds 4 million tons. Another survey shows that China’s express delivery industry generates about 1.80 million tons of plastic waste every year.

　　Where is the difficulty of "plastic reduction" in the field of e-commerce?

　　Since the implementation of the "plastic restriction order" in 2008, "plastic reduction" has been running for 11 years. In recent years, as emerging business forms, e-commerce, takeaway and other fields have once become "blank areas" of the "plastic restriction order".

　　On January 19 this year, the "Opinions on Further Strengthening the Control of Plastic Pollution" (hereinafter referred to as the "Opinions"), known as the upgraded "Plastic Limit Order", was released, and the takeaway and e-commerce fields were officially included in the scope of the "Plastic Limit Order". The opinion also clearly states that by the end of 2022, postal express outlets in Beijing, Shanghai, Jiangsu and other provinces and cities will first ban the use of non-degradable plastic packaging bags, disposable plastic woven bags, etc., to reduce the use of non-degradable plastic tape. By the end of 2025, postal express outlets across the country will be covered.

　　In contrast to the huge amount of use, the collection rate of plastic bags is very low. On November 11 last year, the "Research Report on the Characteristics and Management of China’s Express Packaging Waste" jointly released by environmental protection organizations Greenpeace pointed out that in 2018, our country’s express delivery industry consumed a total of 851,800 tons of plastic packaging materials. Due to the difficulty of recycling plastic express packaging waste, high regeneration costs and low regeneration profits, about 99% of our country’s express packaging waste plastics (mass ratio) were mixed into domestic waste.

　　Consumers rarely pay directly for express packaging, which affects the "plastic reduction" in the field of express delivery. Some netizens said that most of the time online shopping is free shipping, compared with supermarket shopping, the feeling of using plastic bags is not obvious, and they rarely pay attention to plastic waste in the e-commerce field.

　　"The difficulty is that it is too scattered." Zhang Deyuan said that compared with ordinary supermarkets, the plastic packaging users in the e-commerce field are mostly small merchants. This group is large in number, scattered in main body, difficult to supervise and expensive to enforce.

　　At present, the alternative product Research & Development production of plastic packaging is still not mature enough, and the circulation efficiency of domestic express packaging is not high. Zhang Deyuan takes degradable plastic bags as an example. The cycle of domestic express packaging from procurement, warehousing to circulation is about 30 days, which is a certain gap compared with foreign countries. For example, Amazon’s logistics efficiency is about 13.5 days. Long storage time of degradable plastic bags may lead to performance degradation and affect the use effect.

　　Some netizens expressed that they wanted to do their part to reduce white pollution, but had to use plastic bags in the absence of suitable alternatives.

　　At the end of last year, an online poll conducted by China Youth Daily showed that 86.6% of respondents felt that there was a waste of plastic bags in the e-commerce sector. 53.0% of respondents said they were willing to pay a certain amount for e-commerce to use reusable environmentally friendly packaging.

　　Press the "acceleration button" for "plastic reduction" in many places.

　　Faced with the big problem of "white pollution", various places have continued to make efforts on "plastic reduction". So far, more than 20 provinces have issued an upgraded version of the "plastic restriction order", pressing the "acceleration button" for "plastic reduction".

　　Among them, six major industries such as food delivery and e-commerce have become the key "plastic reduction" objects of Beijing’s new version of the "plastic restriction order". On November 10, the "Beijing Plastic Pollution Control Action Plan (2020-2025) (exposure draft) " released by Beijing pointed out that by the end of this year, the city’s postal express and e-commerce distribution outlets will have a "slimming tape" packaging ratio of 90%. By the end of 2022, the city’s postal express outlets will ban the use of non-degradable plastic packaging bags, woven bags, etc. By the end of 2025, the city’s postal express outlets will ban the use of non-degradable plastic tape, and the responsibility will be implemented to specific units. This is also known as the "strictest plastic restriction order" by netizens.

　　The "plastic reduction" in the field of e-commerce is a systematic project that requires platforms, merchants, and consumers to work together to create a green logistics system from the production, procurement, use, and recycling of plastic packaging.

　　"Platform companies should be leaders in the control of plastic pollution." Zhang Deyuan believes that platform companies in the fields of e-commerce, express delivery, and takeaway should strengthen the management of merchants settled on the platform, formulate alternative implementation plans for reducing the amount of disposable plastic products, and implement "green merchant leadership plans" and "green packaging points activities" to encourage and guide merchants to take the initiative to reduce the use of disposable plastic packaging. The postal express industry should increase the use of green packaging and recyclable packaging. Operating merchants should be "executors" of green consumption patterns.

　　At the same time, the research and development of alternative products will usher in new opportunities. Zhang Deyuan suggested that express delivery companies and packaging material production and development companies should strengthen innovation. At present, some companies are developing degradable plastic bags.

　　On the consumer side, you can consider adopting a separate pricing and charging strategy. Zhang Deyuan said that consumers spend money and have a clear sense of use, which can indirectly enhance consumers’ environmental awareness. If plastic packaging is used, it should be classified for subsequent disposal and resource utilization.

　　In addition, Zhang Deyuan also suggested that while enjoying the convenience brought by modern business models, consumers should continuously raise their awareness of environmental protection and minimize the use of disposable plastic utensils when ordering takeout and online shopping.

[Clap with Heart and Hand in Hand] The old factory building has turned into the punching place of ＂online celebrity＂, and this small town in the sub-center of Beijing City has changed gorgeously.

　　Cctv news(Reporter Liu Chang): "Our goal is to turn this old factory building into ‘ Online celebrity ’ Punch the card! " In the Beijing City Sub-center, the staff of Beijing Future Design Park, a design town in Zhangjiawan, pointed to the brand-new park and introduced it excitedly.

　　Beijing Tongniu Factory was once a golden signboard of China textile industry. In the relief of non-capital functions, the garment production line of Tongniu Factory has been relocated, leaving a factory area of 78,000 square meters, including three large factories and "souvenirs" such as office buildings, dormitory buildings, canteens, boiler rooms and iconic chimneys. How to make full use of these industrial heritages and create innovative design parks and dynamic open blocks with cultural characteristics has become a topic before the design team.

　　In accordance with the spirit of the instructions of the municipal party committee and municipal government to relieve the functions of non-capital, since December last year, Beijing Construction Institute has been docked with Tongzhou District Committee and District Government, and it is planned to move into the design town gradually by stages. After repeated research, Tongtou Company, Beijing Institute of Construction and Tongniu Company cooperated to start the future design and research institute project in the design town Tongniu plot.

　　Tongniu plot reconstruction project is the first EPC project of the sub-center, which has realized "design, construction and operation in the same year". This year, it is planned to complete the renovation, transformation and upgrading of the office building and the building with an area of about 10,000 square meters in No.2 plant; At the same time, taking into account the improvement and upgrading of living facilities, the existing canteens and boiler rooms will be upgraded simultaneously, and public service facilities such as cafes and book bars will be built.

　　Now entering the transformation site, the garment workshop has been transformed into a shared large flat floor in full of green, the old canteen has been transformed into a 24-hour online celebrity restaurant, and the office building has been used as the operation and maintenance center of the town … … There is a new atmosphere in the old "copper cow".

　　What is eye-catching is that in the indoor space, three Acer truncatum trees took the lead in taking root. "This is still a new attempt in the building of the city’s sub-center." Guo Shaoshan, deputy director of the Market Development Center of Beijing Architectural Design and Research Institute Co., Ltd. and EPC project manager of the future design park, said, "The garment workshop has no underground space and is a ‘ Long ’ Buildings on the ground. These three trees are really rooted in the ground, and what we want to build is in the yard ‘ Grounding gas ’ Green office environment. "

　　In addition to the big trees growing in the house, flower ponds, grass ponds and pools can be seen everywhere in the office area. Not only that, there is also a mini version of the swimming pool in the big flat floor. Tired from work, designers can take a swim and relax.

　　Many scientific and technological applications have also appeared in this shared office area. "For example, this smart big screen with a length of 17 meters and a width of 4.5 meters can ‘ Seconds change ’ Electrically controlled glass screen to realize projection function. " Guo Shaoshan strode excitedly on the platform, gesturing the future appearance of various high-tech functions. Soon, they will all be realized one by one.

　　The Innovation Center is located in the northwest of Zhangjiawan Design Town, with a total area of about 150,000 square meters and a total planned construction area of about 244,000 square meters. The first phase of C1 and A2 buildings (about 36,000 square meters) have been delivered, and it is planned that 26 buildings will be completed and put into use in 2021.

　　As an important part of the high-quality development of Beijing city sub-center, Zhangjiawan design town is located in the southeast of the sub-center, which is in a unique position. According to the planning goal of the municipal party committee and municipal government, we will make every effort to build a "design town, a smart town and a dynamic town" and actively promote the transformation and upgrading of traditional old industrial parks to modern high-tech parks. It can be predicted that this small town will become an engine of the whole regional economy in the future, which will drive the development and transformation of the city’s sub-center economy through design. The town and its surrounding environment (urban green forest park, Universal Studios and Grand Canal) will also be integrated into one, becoming a demonstration area for the integration of urban design, urban science and technology and design culture.

Xiaomi Auto is about to appear in the Ministry of Industry and Information Technology, and more information is exposed.

With the approaching of Guangzhou Auto Show, more and more car companies choose to throw out some "explosive materials" in the near future, while Xiaomi Auto, which is well versed in Internet gameplay, has chosen Weibo as the main battlefield, with remarkable results. A few days ago, a well-known car blogger with tens of millions of fans in the whole network once again exposed a lot of key information about Xiaomi Automobile in Weibo, and then this Weibo was deleted. However, the screenshots of the content have already spread widely. At this point, the outline of Xiaomi car gradually became clear.

The following is some information that Xiaomi Automobile can almost determine (although it can’t guarantee 100% authenticity). We will present it to you in several dimensions.

Model: medium and large four-door coupe

First of all, the brand of Xiaomi Automobile is called "Xiaomi Automobile", which is easy to remember and easy to remember. This is confirmed. The first car launched by Xiaomi Automobile is a "C-class eco-technology car". The specific body size of Xiaomi Automobile circulated before is 4860 * 1980 * 1666 mm. Whether it is accurate or not needs further official announcement. After all, the official positioning is "C-class", so the length of the new car may approach 5 meters. In the sub-model part, combined with the spy photos that have been revealed before, the first model of Xiaomi Automobile adopts a four-door coupe design, which directly targets the electric coupe of a German ultra-luxury brand. Is it quite expected? It is expected that within this week, we will be able to see the real car in the latest application information of the Ministry of Industry and Information Technology.　　　

To tell the truth, it’s not easy to locate the sports style of the medium and large sports pure electric coupe, similar to Weilai ET7, Zhijie S7 and Aouita 12. At present, there has never been a so-called "explosion" in this model. After all, no matter how hot the pre-sale of new cars is, it still has to land on the specific insurance number. If Xiaomi wants to make this new car go, it is bound to work harder on the price.

Battery configuration: 800V platform is not exclusive, and there are 400V blade batteries for entry.　　　

According to the earlier exposure information, the high-profile model of Xiaomi Automobile will adopt an 800V platform, and the battery is a 101kWh Contemporary Amperex Technology Co., Limited Kirin ternary lithium battery pack with a CLTC cruising range of about 800km；; With the further release of the news, we learned that the entry-level model of Xiaomi Automobile will be equipped with a blade battery of 400V platform.Obviously, the 400V platform version will have more advantages in cost control. I believe that the entry-level model equipped with blade batteries is actually the model that Xiaomi Automobile hopes to take. As for the high-profile model of the 800V version, it is to boost the brand image.

Features: 澎湃 OS bonus, the whole ecology of people and cars.

As mentioned earlier, Xiaomi Automobile is positioned as a "C-class eco-technology car" for the new car. Besides the body size, the word "ecology" is particularly important. The achievement of "eco-technology" cannot be separated from Xiaomi 澎湃 OS system which has just appeared recently.

If Xiaomi’s mobile phone, Xiaomi’s car and even Xiaomi’s home appliances share a system, then the interconnection of Xiaomi’s ecology will naturally form. At the previous Xiaomi conference, we actually saw the "tip of the iceberg" of Xiaomi 澎湃 OS interconnection function. For example, the shooting content of the roof camera can even flow directly into the WeChat video call. This experience is still very attractive and it is also a big selling point of Xiaomi Automobile. I believe that more similar functions will be realized in the future.

How much will Xiaomi car sell?

According to the above information, we have a general understanding of Xiaomi Automobile, which will be declared by the Ministry of Industry and Information Technology. Although the big V predicted the price at 300,000-400,000 yuan, according to the above information, the actual landing price of Xiaomi Automobile should not be so high.　　　

According to the plan, Xiaomi Automobile will be officially listed in the first half of 2024. During this period, the prices of various models will be adjusted many times until the press conference. In fact, according to the brand tonality of Xiaomi brand, which emphasizes cost performance, this information exposure has multiple temptations, and it is extremely possible to "reverse" the final pricing of vehicles.

If Xiaomi Automobile adheres to the initial intention of "cost performance" and if Lei Jun’s previous statement of "gambling all the reputations of his life" is true, then the pre-sale price of Xiaomi Automobile is around 200,000, which may be possible.

Here, it is boldly predicted that the pre-sale price of Xiaomi will be less than 200,000 yuan, and the high-profile models will have full models similar to the first commemorative edition, which will raise the price to about 350,000 yuan.

Write it at the end

It took less than three years from the approval and landing of Xiaomi Automobile Factory in Yizhuang, Beijing, and even the trial loading of Xiaomi Automobile. Is this a new record for a new force to build a car? To achieve this speed, we need not only Xiaomi’s efforts and confidence, but also the cooperation of many aspects. It seems that the ambition of Xiaomi Automobile is really unusual!　　　

Song Dandan’s ＂Peach Blossom House＂ famous scene, suffocating paternalistic authority was scolded for hot search.

After "Fifty Kilometers of Peach Blossom House" was broadcast in the first season, the awkward social interaction between Song Dandan and young people triggered a heated discussion. Since the second season of "Fifty Kilometers of Peach Blossom House" was broadcast, Eric Wang has become the only guest who has been shut out by Song Dandan. The life scene with the nature of the workplace has been constantly enlarged under the lens, and the misplaced intervention of the concept of the order of the young and the old has finally staged a situation of "countless minutes of embarrassment" led by Song Dandan. The high-density stalk-making ability and variety scenes in Taohuawu are even compared to the replica of Flowers and Teenagers 2, which will once again push Song Dandan, as the focus figure, to the forefront.

read and edit　| Time　

edit　| Peninsula

source　| zhizhu. com

"Nine Minutes of Awkwardness in Peach Blossom House" was pushed to the hot search, and Song Dandan became the storm point of this embarrassing incident.

To put it simply, the second season of "Fifty Kilometers of Peach Blossom House" was initially made like a meeting for newcomers to the workplace. This season’s program not only involves performance appraisal, but even "democratic voting" to send the guests with the lowest contribution value to the uninhabited island.

The life scene with the nature of the workplace has been constantly enlarged under the lens, and the misplaced intervention of the concept of the order of the young and the old has finally staged a situation of "countless minutes of embarrassment" led by Song Dandan.

The high-density stalk-making ability and variety scenes in Taohuawu are even compared to the replica of Flowers and Teenagers 2, which will once again push Song Dandan, as the focus figure, to the forefront.

△ Image content: Song Dandan forces everyone to dance in groups.

Song Dandan’s condescending speech with elders’ color was criticized for "selling the old by leaning on the old", including the bonfire party arranged by force in the program and the social terrorism activities from women’s group dance to group dance, but there were also criticisms on the understanding of the intergenerational gap between Song Dandan and young people, the recognition of efficient communication, and the push-pull vague speech of other guests (except Eric Wang).

△ Image source: Weibo User Comments

As early as the first season, Song Dandan’s awkward social interaction with young people triggered a heated discussion. The appearance of Eric Wang this season exposed the social problems of Song Dandan and other young guests. Eric Wang, who has received much attention and controversy because of ipartment, can be regarded as a "model" with strong personal will and self-persistence. Since the second season of "Fifty Kilometers of Peach Blossom House" was broadcast, Eric Wang has become the only guest who has been shut out by Song Dandan.

Obviously, under the social norms embedded by the concept of the order of the young and the old as the underlying logic, it is not simple for the younger generation to balance truth and confront paternalistic authority in a discourse circle full of workplace meaning, but in a collective community basically composed of young people,Paternalistic speech and subjective intimacy can not simply be attributed to the intergenerational gap.

Transferring the truth and keeping it true

The real boundary in the collective discourse circle

In the collective community,Transferring the truth becomes a kind of safety fence for self-protection.

Song Dandan’s paternalistic speech and performance-oriented program arrangement made this variety show a career test. This also means that young guests are bound to face a difficult choice: one is to disobey parents’ authority but be criticized. For example, Li Xueqin suggested that everyone should not rob the job, and Song Dandan immediately refuted and criticized it after a reasonable division of labor; The other is to transfer one’s true thoughts to conform to the group norms led by Song Dandan.

Obviously, most of the guests chose the latter. In fact,In the situation of collective expression or even collective aphasia, surrendering the truth becomes the best measure to escape the pressure. By surrendering the truth, the guests create their own security boundary.However, the security boundary shaped by individuals themselves is weak and narrow, which can’t withstand the impact and blow from the top pressure, and even further encourages the overlooking from the top.

△ Image source: Weibo User Comments

Obviously, transferring the truth is not an effective and reasonable way of collective discourse expression.In pushing and pulling, it not only intensifies the contradiction itself, but also wears away the power that really dares to refuse.In the presentation of the program, the real voice needs two factors, one is the absolute authority and the confidence given by the authority, the other is the paid warmth and collective voice without the authority.

As an old guest who has participated in the first season of the program, Song Dandan is carrying a kind of overlooking psychology of "I have more experience", and her paternalistic authority and the intervention of leadership thoughts are more reasonable to promote the attitude of "I should lead the overall situation". At the same time, it is obvious that the newcomers who just met can’t gather quickly and form a consistent resistance strategy in a short time, which also makes Song Dandan’s voice more and more intense while other guests can only listen to the arrangement.

△ Image content: Song Dandan proposed to hold a party.

It can be seen that the group norms of respecting elders and giving priority to experience in the program have become a chain that binds young guests, and the blade behind it is constantly wearing away and consuming their true selves.

On the surface, it is Song Dandan’s criticism that makes others breathless.Behind it, it profoundly reflects the helplessness of other young guests in the face of paternalistic authority and the reluctance to surrender the truth and conform to the norms.

Some netizens even commented that "if it is quiet, it will be different."

△ Image source: Weibo User Comments

Through the embarrassing nine minutes, we can see,In the collective discourse circle, the real boundary always gives way to the existing social norms or those shaped and formed by others to a certain extent.As the only Eric Wang who firmly refused Song Dandan’s arrangement, he won the applause of other guests, but others still couldn’t escape the arranged bonfire party and group dance.

What needs to be broken from transferring the truth to maintaining the truth is not only the shell of self-protection, but also the iron wall formed by existing norms.

Fuzzy intergenerational gap

True paternalistic authority

Undeniably, paternalistic authority is vividly interpreted in Song Dandan. The unspoken "I’m good for you" is vividly presented in Song Dandan’s lecture hall on marriage experience and life principles.

In the program, Song Dandan tells his own experience, which is classified as inferiority complex. namely"People’s strong inferiority complex will make you very rude inexplicably, so when someone is rude to me, I think he must be too inferior."

△ Image source: Song Dandan’s inferiority theory

It is naturally inappropriate to discuss this truth out of context, but in the collective community dominated by Song Dandan at that time, some netizens could not help but put this truth in the existing relationship, seeing it as a way for Song Dandan to establish and maintain its own authority, and even slightly smacked of PUA.

For example, "Li Xueqin was rude to me, so Li Xueqin felt inferior".

Regardless of whether the logical transformation from "inferiority leads to rudeness" to "you are rude to me, so you feel inferior" is smooth or not, such truth and expression actually contain hidden authoritarian ideas and commanding consciousness.

When forming a new collective, establishing authority is the first task of such elders. At the same time, the formation of Song Dandan’s natural leadership situation also proves that the establishment of authority is unnecessary. In the "inferiority theory" she conveyed,I am also rationalizing my psychological burden and strengthening the personality trial of "inferiority" that the younger generation needs to bear for being rude to her.

This proves that,Long-term paternalistic authority has become a habit and a matter of course, spreading around like cells integrated into capillaries.

△ Image source: Weibo User Comments

However, it is obviously inappropriate to blur such behavior with forced guidance into an intergenerational gap. Even from the idea of "for everyone’s good",Song Dandan’s self-identity and self-dedication, which obviously bears the imprint of the times, will inevitably hit a wall in the social circle dominated by the younger generation.

For example, in the part of holding a bonfire party and performing a program, the problem is not only that singing and dancing is no longer the first choice for the younger generation to break the ice, but also the oppressive feeling that Song Dandan forcefully binds others together on the grounds of "group building".The friction behind this and the audience’s anger were not that Song Dandan proposed to hold a bonfire party, but forced others to participate in it.

△ Image content: Dylan, Li Xueqin opposed the bonfire party

If surrendering the truth is the self-protection and compromise of the younger generation in the face of paternalistic authority, thenIt is Song Dandan’s responsibility to build his own authority blindly in dealing with young people.

In the collective life composed of young people, it is the correct starting point to integrate into dialogue. Equating experience with life experience, and molding one’s absolute authority on this ground is actually to further widen the intergenerational gap, and also to throw off the responsibility that one should bear in integrating into the new social rules.

It is much simpler to simply export ideas than to change behaviors. Song Dandan chose to form a collective around himself by creating authority. On the one hand, he was afraid that the patriarchal ideology in the traditional concept would be impacted and his position would be impacted. On the other hand, he was afraid that he would be difficult to integrate into the collective formed by young people.

Obviously, the generational divide cannot be a shield for paternalistic authority, and the gap that has already formed also needs to be changed by the elders.

Light produces shadows, but shadows follow light. Listening and dialogue can win the recognition of the younger generation more than instilling stories.

△ Image content: Song Dandan criticized everyone

Beyond parental authority and intergenerational conflict

Can you spy on an intimate relationship?

Song Dandan’s speech drew the audience back to "Family with Children" overnight, showing a kind of intimate relationship between mother and child/mother and daughter that she wanted to build.

Song Dandan was given an intimate perspective on the childhood filter with children at home, but after too oppressive "doting", intimate relationship became another generation term of suffocation.

In such a dialogue and exchange, the oppressive and compulsory export of the concept of elders makes the intimate relationship give way to the superficial discipline and conflict.But what is undeniable behind it is the goodwill from the perspective of self.For example, the initial intention of Song Dandan’s proposal for the party was to quickly narrow the distance between the guests, but there was a deviation in the choice of ways.

△ Image content: The initial intention of holding a party in Song Dandan

Aside from the specific realistic situation, the original intention of the elders is naturally to consider their younger generation, but the misplaced background of the times and the embedding of role identity make the original intention of the elders distorted in the process of communication.Behind it also reflects a kind of intergenerational trauma that continues in society.

Intergenerational trauma refers to the trauma that is transferred from the first generation of survivors of traumatic events to their next generation or the next generation through the mechanism of PTSD, which is manifested in excessive control or the transmission of social norms and beliefs.

When contemporary trauma becomes a microcosm of the times, elders hope to pass on their own trauma in the process of growing up, resulting in a forced discipline and output. "Fulfilling my (parents’) wishes" is a simple manifestation of intergenerational trauma.Adding what you think is right or wrong to the younger generation blindly has become a way for elders to heal their own wounds but express goodwill inappropriately.

△ Image content: Song Dandan provides marriage advice to Dong Xuan.

However, the intimate relationship without the connection of blood and kinship in the program obviously cannot quickly run into the contradictions brought about by the intergenerational gap. The expression of intimate relationship will inevitably give way to the community with interest attributes.

This also shows that when the intimate relationship with self-awareness of elders is rejected, we should reflect on whether it is in line with the public interest in the process of establishing intimate relationships. Simply put,The intimate relationship formed by Song Dandan’s self-identity collides with the newly formed public community with interest attributes, and the already misplaced and untimely intimate relationship is more prominent in the conflict of interests.

The intergenerational gap is the product of the times, which is difficult to bridge in a short time, but changing paternalistic authority can make the communication of intimate relationship more open and direct. Breaking the parental filter of "I am good for you", the true colors of the younger generation are equally colorful.

(Image from the Internet)

The number of treasures ＂hidden＂ has changed dramatically in 70 years ｜ the per capita increase is 23 kilograms! A large number of fruits and vegetables are placed on the plateau people’s dining table

01:14

According to the statistics of Xizang Autonomous Region government, thanks to the expansion of vegetable planting area in plateau and the popularization of healthy eating concept, compared with the initial period of the 13th Five-Year Plan, in 2020, the per capita food consumption of Tibetan farmers and herdsmen decreased by 126kg, and the per capita vegetable consumption increased by 23kg. The food consumption of Tibetan people changed from staple food to non-staple food, and the diet structure of plateau people became more diversified and healthy.

Since the peaceful liberation of Tibet for 70 years, the Party and the government have always regarded the "vegetable basket" project as an important task to improve people’s livelihood. By promoting the construction of protected vegetable production bases, cities and towns have solved the constraints of climate and other factors on vegetable production, and the vegetable production capacity has been significantly improved. In 2020, the vegetable planting area in Tibet will reach 258,200 hectares, with an annual output of 843,400 tons. According to the latest population data of 3,648,100 in Tibet, the per capita possession of local vegetables exceeds 230 kilograms.

Vegetable farmers in Bailang County, Shigatse City, Tibet are picking in greenhouses (photo taken on May 28, 2016). Xinhua News Agency reporter Jue Guo photo

Early in the morning, Lausanne, a citizen of Lhasa, came to the Bayi Agricultural Products Market in Lhasa, not far from home, to buy food.

"In the past, Baba was the staple food for three meals a day. Now, I only eat Baba for breakfast, and I basically eat stir-fry and rice at noon and evening." Lausanne said with a smile, "I couldn’t eat vegetables before, but now I can buy all kinds of vegetables and fruits."

Daguo, from Ningzhong Township, Dangxiong County, is a merchant in Bayi Agricultural Products Market. His booth is full of fresh yak meat. Not far away, Wu Fangzhen, a fruit seller from Chongqing, ushered in the first transaction after the stall-a Tibetan aunt bought a bag of fresh air-delivered lychees.

"I have been in Tibet for almost 20 years. At first, I washed dishes in restaurants in Lhasa. Later, with savings, I took a fancy to Lhasa’s spending power and sold fruits." Wu Fangzhen said.

The small booth is filled with a dazzling array of fruits, including bananas and apples, as well as tropical fruits such as durian and jackfruit. Customers who come to buy are in an endless stream, many of whom are regular customers.

Lhasa citizens choose vegetables at Bayi Agricultural Products Market (photo taken on June 4, 2021). Xinhua News Agency reporter Jin Yiqing photo

In old Tibet, vegetables were synonymous with luxury goods, and eating vegetables was the privilege of the upper class aristocrats. Many serfs never even tasted vegetables all their lives.

On May 23, 1951, the Central People’s Government and the local government of Tibet signed the Agreement on Measures for the Peaceful Liberation of Tibet, and Tibet was peacefully liberated. The following year, soldiers of the People’s Liberation Army stationed in Lhasa reclaimed more than 2,300 mu of wasteland on a barren beach in the western suburbs, and set up a "Bayi Farm" with more than 300 people, which not only planted highland barley, but also planted Chinese cabbage, radish, potatoes, tomatoes, peppers, cucumbers, apples and other fruits and vegetables.

Tan Rongsheng, the son of Tan Guansan, the former political commissar of the 18th Army, said that the output of vegetables planted by the People’s Liberation Army reached the highest level in Tibet at that time. Many people couldn’t believe their eyes. They didn’t expect such good vegetables to grow on the land where they lived for generations.

According to Deji Zhuoga, Chairman of the Board of Supervisors of Lhasa Pure Land Bayi Farm Co., Ltd., Bayi Agricultural Products Market belongs to Bayi Farm, which is still able to continuously produce fruits and vegetables and contribute to the balanced diet of Lhasa citizens.

Children at Hongxing Community Bilingual Kindergarten in Jixiong Town, Gongga County, Shannan City are having lunch (photo taken on November 25, 2020). Xinhua News Agency reporter Zhang Yufeng photo

The changes in the diet structure of plateau people are not only reflected in Lhasa. In Ali area, known as the "roof of the world", with the completion of vegetable production bases in recent years, local people have also eaten "home-grown" fresh vegetables, ending the history of little local vegetable output and relying on long-distance transshipment from other places.

Gaize County is a pure animal husbandry county with animal husbandry as its pillar industry in Ali area. The long-term shortage of vegetable supply led to the imbalance of local people’s diet structure, which increased the risk of cardiovascular diseases and was not conducive to the improvement of physical fitness and health level. Today, the vegetable shed in Gaize County Industrial Park is full of spring, and 33-year-old Yang Jin is working.

"In the past, we seldom ate green leafy vegetables. Now that we have eaten our own vegetables, we still have a net income of 3,000 yuan per month, and we are practical and happy. " Yang Jin said.

Text reporter: Si Yuan, Jin Yiqing.

Photo shoot: Jin Yiqing, Zhang Rufeng, Jueguo

Video shooting: Si Yuan

Poster shooting: Pubuzhaxi

Poster production: Zhang Chen, Tenzin Nubu

Reporting/feedback

Everybody! Everybody! Wait for the boat by the west lake, and the team is hundreds of meters! There are too many places with strong flavor of the New Year in Hangzhou. Hi to Yuanxiao.

The first month is the New Year. On the first day of the Lunar New Year, the number of tourists received by various tourist attractions in Hangzhou has exceeded 1.5 million, and the line of boats by the West Lake is 200-300 meters! This Spring Festival, there are too many annual activities in Hangzhou. Let’s start the New Year with a sense of ceremony, such as Spring Festival Market, Lantern Festival and Dragon and Lion Dance.

Where did you play on New Year’s Day?

The parking lot in Lingyin Scenic Area was saturated early in the morning.

The roads in the scenic spot are blocked in crimson.

The scenic area is packed with people.

Photography/Jiang Zhiqing

Sailing around the West Lake by boat is also a big hit.

The team waiting for the boat also meandered for two or three hundred meters

The first day of the Spring Festival Golden Week

Hangzhou tourist attractions (spots) received a total of 1.502 million tourists.

The passenger flow in major scenic spots is generally stable and orderly.

The passenger flow in the West Lake Scenic Area is relatively large.

Photography/Qiu Xiaohua

in fact

There are too many places in Hangzhou with strong annual flavor.

Various Chinese New Year activities have been launched in various places.

Can be high until the Lantern Festival.

Hurry up and market.

shangcheng district

Hefang street welcomes the new year’s custom of the god of wealth

A glimpse of past activities

Qinghefang Historical and Cultural District will hold a New Year’s custom activity to welcome the God of Wealth, continue the "New Year’s memory" of Hangzhou people, carry out block parades, send blessings in the New Year, welcome wealth and send treasures, etc., and cook a new year’s custom cultural feast for everyone.

Activity time: February 14th (the fifth day of the first month)

Venue: Qinghefang Historical and Cultural Block in Shangcheng District

★ For more Spring Festival activities in uptown, please click [here].

gongshu district

Theme new year activities in historical and cultural blocks

This Spring Festival, Dadou Road historical and cultural blocks, Xiaohe historical and cultural blocks and Qiaoxi historical and cultural blocks in Gongshu District are coming with a big wave of Spring Festival activities! There are not only the Spring Festival market, the Lantern Festival, but also the dragon dance performance … to accompany you to the Lantern Festival.

For example, the theme of the Spring Festival activities in Dadou Road Historical and Cultural District is to have a round trip, to welcome the Spring Festival market, to have a round trip, to have a Lantern Festival and other activities, and to reproduce the grand occasion of the traditional festivals in old Hangzhou.

For more details, please click [here].

Universiade Dragon Lantern Lucky Boat

This new year, there are 18 "Universiade Dragon Lantern Lucky Boat" unveiled at the Grand Canal.

These lucky boats are decorated with hand-made fishing lanterns, and the cabins are also combined with dragon elements, adding the atmosphere of the year with dragon window stickers, ornaments and other elements.

In the New Year, I picked up the dragon lantern and sailed on the Grand Canal by the Aoyu lantern boat, which started the year smoothly and made Long Xing Universiade.

Please click [here] for the timetable of the Universiade Dragon Lantern Lucky Boat.

Xihu district

Xixi New Year Plum Exploration Festival and Spring Festival Lantern Festival

The 2024 Xixi Spring Festival and Spring Festival Lantern Festival in Hangzhou revolved around the two themes of Spring Festival Lantern Festival and Qushui Xun Mei, combining the minimalist elegance of China traditional culture and Song Dynasty aesthetics with modern art.

More than 40 meters of "Baizhang Dragon Lantern"

The activity will arrange large-scale year of the loong-themed lanterns and lanterns with wetland characteristics in the North Gate Square of the Park, Jiangcun Market Slow Life Block, Hezhu Street, Wujiawan and other areas, and arrange interactive scenery of plum exploration and Spring Festival theme in Zhou Jiacun Square and Zhou Jiacun Wharf to create a festive atmosphere for the Spring Festival.

Aoshan lamp shed about 5m from Hezhu Street.

Plum blossom aerial photography/Qu Xinyu (in previous years)

During the Spring Festival and Lantern Festival, the activities will also explore the traditional folk customs, and carry out various interactive activities such as dragon dancing, lantern parade, water town wedding, God of Wealth parade, lantern parade and NPC interaction, so that tourists can enjoy the charm of traditional folk customs while winding water in Xun Mei.

Activity time: February 10th-March 17th.

Venue: Zhou Jiacun entrance of Xixi Wetland, No.518 Tianmushan Road.

★ For more details of the event, please click [here].

Binjiang District

"Xinxin Going to the Dragon for the Spring Festival" Spring Festival activities in Changhe Old Street

This Spring Festival, Changhe Old Street in Binjiang District will launch a series of activities of "Song Fu Hangzhou Year" with the theme of "Xinxin Going to the Spring Festival with Dragons".

With the pursuit of "the flavor of the year" as the main line, we will awaken people’s memories of the Chinese New Year and celebrate the festive season through year of the loong Grand Collection, non-legacy craftsmen, interactive performances, and New Year’s punch cards.

Activity time: February 10 -25

Venue: Historical and Cultural Block of Changhe Old Street, Binjiang District

★ For more details of the event, please click [here].

Xiaoshan district

The 6th Annual Custom Cultural Activities in Louta Town

This new year, the sixth annual custom cultural activity in Louta Town, Xiaoshan District arrived as scheduled. There are six stations in the activity, namely, catching up with the market with the national tide, appealing to the ancient charm and elegance, experiencing the ingenuity, searching for impressions through the Millennium, exhibiting the beauty of literature and art and the resident photography exhibition in rural areas.

You can purchase mountain products specialties at the National Tide Annual Taste Market, cruise in Hanfu, immerse yourself in the elegance of ancient style, appreciate, experience and understand the intangible cultural heritage, and walk into the rural image museum (Meichuang Space) to feel the long years like water.

Activity time: from now until February 24th.

Venue: Louta Town, Xiaoshan District

★ For more details of the event, please click [here].

Yuhang district

Pingyao Laojie Folk Lantern Festival

During the Spring Festival, the 2024 Pingyao Old Street Folk Lantern Festival was in full swing. The theme of this year’s Lantern Festival is "Bigger than year of the loong", and year of the loong-themed lanterns are on the scene. There are also various dragon-themed lanterns hanging in the old street, which completely fills the atmosphere of the New Year!

During the Spring Festival, there will be activities such as Youlong stepping on the street, Ishigaki lanterns, Liyuan opera, free movies and so on.

Activity time: February 11th-16th.

Venue: Pingyao Old Street, Pingyao Town, Yuhang District

★ For more details of the event, please click [here].

Linping district

Tangqi ancient town celebrates the New Year.

On the second day of the first month, Tangqi Ancient Town will prepare dragon lanterns, DIY lanterns made by year of the loong in the Spring Festival, and the opera performance of Dragon and Phoenix.

Open the hand-made lantern block in front of the ancient stage, and you can receive a limited number of lanterns in year of the loong; At Yubei Wharf, you can experience the activities of Longteng Cake Raising (playing New Year Cake) and New Year Pictures on wooden boards. There is also a shadow play experience activity in the Shadow Play Theatre, which includes three parts: shadow play, parent-child production and interactive display, so that friends of all ages can find the fun of the New Year in Tangqi ancient town.

Activity time: February 11th-15th.

Venue: Canal Tangqi Ancient Town Scenic Area

Super Mountain Plum Blossom Festival

At the beginning of the new year, the 16th Hangzhou Chaoshan Plum Blossom Festival was grandly opened. During the Plum Blossom Festival, Chaoshan Scenic Area will also launch three rich series of experience activities, namely, thinking of "plum blossoms", searching for "plum blossoms" and camping season in the countryside.

You can also go to Meili Chaoshan Hanfu Life Museum to buy clothes and punch out Meihua Road in Hanfu. In addition, in March, the first country holiday camping season in Linping will be held in Chaoshan Scenic Area, mainly including activities such as country holiday experience tour and camping experience exhibition.

Activity time: February 6-the end of March

Venue: Hangzhou Chaoshan Scenic Area

★ For more details of activities in Linping District, please click [here].

fuyang district

Sun Quan welcomes guests to Longmen Ancient Town for Spring Festival activities.

Year of the loong Qi Fu went to Longmen, and fortune prospered to Fuchun. This new year, let’s go to Longmen Ancient Town to start a year of Long Xing’s prosperity and future.

The dragon-shaped device in Longmen ancient town has been lit up, and the dragon-shaped device with its head held high and its tail wagged is entrenched in the sky. When night comes, it is colorful and beautiful.

In the arched square with blue bricks and black tiles, the "Dongwu Emperor" came to welcome guests from all over the world with soldiers and soldiers, and there were performances such as the parade of the Emperor and the immersive flash show, which made people feel as if they were in the "Three Kingdoms" period.

Activity time: February 11-16, Lunar New Year’s Day-Seventh Day (10:00 a.m. and 14:00 p.m.)

Venue: Longmen Ancient Town, Fuyang District

★ For more Spring Festival activities in Fuyang District, please click here.

Lin ‘an District

Celebrate the New Year in Lin ‘an Museum

Lin ‘an Museum will not close this Spring Festival! From New Year’s Eve to the eighth day of the first month, spend the New Year with everyone.

During the Spring Festival, Lin ‘an Museum planned a special exhibition of Tianmu Kiln cultural relics, a photo exhibition of "loong Cultural Hundred Museums Joint Exhibition" and other activities, such as Xinxin punching in the "Dragon" New Year atmosphere device and writing Spring Festival couplets to give a hundred blessings.

★ For more details of the event, please click [here].

jiande city

Yanzhou Ancient City year of the loong Lantern Festival

Yanzhou lights are as bright as day, and the dragon takes off to make the Spring Festival. During the Spring Festival, the ancient city of Yanzhou, jiande city invited you to an appointment to enjoy lanterns and receive blessings.

In the ancient city of Yanzhou, there will be a Song Rhyme Lantern Festival in the Wengcheng of Longshan Academy, Fuyunmen City Wall and Yanzhou Ancient Street. At that time, lanterns will be all over the city, taking you back to the Southern Song Dynasty.

In addition, everyone can change into Song costumes, stroll through the old city wall, visit Song Yun Wenchuang, taste national cuisine, taste creative drinks, and immerse themselves in the Song Yun National Wind Market to experience a different "tidal" life in Song Dynasty.

Activity time: from now until the end of February.

Venue: Yanzhou Ancient City, jiande city

Shou Chang Ancient Town "Looking for the Year of China"

During the Spring Festival, the ancient town of Shou Chang launched the Spring Festival market, dragon-seeking and blessing, majestic gongs and drums, dragon dance in Shou Chang, fireworks feast, dragon lantern festival and other special welcome activities, which continued the spirit of dragon culture in the Millennium ancient town.

Visitors can experience six groups of interactive punch-in points, namely, Universiade dzi, Najifu Molongxu, Happy New Year Pinlongtu, Career Xing yue longmen, Release Vitality Qilongwu, and Pray for Xinfu Dianlongdeng. They can also experience traditional folk-custom intangible items such as tanghua, non-legacy people and ancient-style sachets.

Activity time: from now until February 24th.

Venue: Ancient Town, Shou Chang, jiande city

★ For more details of jiande city activities, please click [here].

Hangzhou’s New Year activities don’t stop there.

Scan the QR code below

You can enter the "Song" Fu Hangzhou Annual Activity Page.

Opening the Lunar New Year with a full ceremony

▼

Information/Municipal Bureau of Culture, Radio, Film and Television Tourism, Shangcheng Publishing, Gongshu Publishing, Beautiful West Lake, Binjiang Publishing, Xiaoshan Publishing, Yuhang Publishing, Linping Publishing, Fuyang Publishing and Jiande Publishing.

Editor/Shen Ruyi

Layout/Shen Ruyi

Keep sliding to see the next one.

Everybody! Everybody! Wait for the boat by the west lake, and the team is hundreds of meters! There are too many places with strong flavor of the New Year in Hangzhou. Hi, go to Yuanxiao Hangzhou to post a touch to read the original text.

Hangzhou posted likes to share, reading and writing messages, sliding up to see the next one.

Original title: "Everyone! Wait for the boat by the west lake, and the team is hundreds of meters! There are too many places in Hangzhou with strong annual flavor, hi to Yuanxiao.

I found it! 30 years ago, the proprietress of Four Seasons Beauty turned out to be her!

"These two stores can earn hundreds of thousands and hundreds of thousands a year."

Recently, an interview video 30 years ago became a hit.

Doing business in hangzhou sijiqing that year.

The face and words of the young proprietress,

Let netizens shout: shocked for a whole year!

Who is she?

After 30 years, what happened to her?

Network-wide attention

The beautiful proprietress 30 years ago, found it!

In this old image in 1993, a young girl opened a shop in the Sijiqing clothing market. When interviewed by reporters, she smiled and said:"These two stores have to earn hundreds of thousands and hundreds of thousands a year, which is no problem."

After the content was issued, it caused widespread concern.

Partial screenshot

At the same time, many netizens lamented in the comment area:"The temperament is too good" "It’s elegant to wear and talk" "It’s cool to wear a face value" …

Soon, many netizens reported that this is Zhuji, surnamed Lou.

I was only 20 years old when I was interviewed.

When I was young, I chose to go out and rush

Ms. Lou said that many friends told her about it yesterday, but she was not particularly surprised and surprised. She recalled that she was about 20 years old when she was interviewed.

Speaking of the business situation in that year, Ms. Lou said,At that time, materials were in short supply,In fact, this kind of market is thriving all over the country.

There are a group of frolicters in every era, and standing at this outlet may be the lucky ones.

"I felt that the market was relatively prosperous as a distribution center for commercial logistics at that time, so I wanted to join.At that time, going to Sijiqing was the forefront.. "Therefore, with the idea of being fearless of heaven and earth, Ms. Lou resolutely chose to go out and take a trip.

At the same time, she is also full of expectations for young people. "Every era belongs to young people. I hope that young people now have a little courage and go for it when they think of anything."

In the face of everyone’s concern,Ms. Lou feels honored and indifferent."Thank you very much for your interest in that era."

"People of our age will be nostalgic, and children may be interested in the previous era … There are many reasons for this video to be popular, and it may be calm in a few days." Ms. Lou said.

At present, Ms. Lou has retired.For her other recent situation, she admits that she doesn’t want to disclose too much.

Every era has a batch.

Young people full of vigor and vitality

I hope we will always be brave and free!

Embrace your best self!

Source: Zhuji Xishi Eye

Editor Zhong Wei Review Xie Jun Du Haifeng

Reporting/feedback

Seduction photos of online beauties-Red Seduction

　　　 After the release of the single "Come Back and Love Me", the popularity of children in Yu Qing has been soaring. Started a new round of non-stop publicity. Yu Qing’s good friend Zhao Liang, a famous film actor, also gave his full support. In order to cooperate with the promotion of new songs, Yu Qing found Juanzi, the best fashion photographer in China, who has taken photos for vogue, ·ELLE, Elegance and other magazines for many times, and took a group of photos called "Red Temptation" for him. The figure of F cup, pure eyes, smiling face like a child and pure and flawless voice have brought us a brand-new shock. It is far away from the noise of the city, just like a stream flowing quietly in our hearts.

Editor: Li Xingchi

From the trend actor to the popularity of beans, the star is red or not, just look at this ~

In addition to beautiful little brothers and sisters in Korean dramas, there are scenes that will appear in almost all Korean dramas, that is, whether it is barbecue or fried chicken, whether it is a happy event or trouble, wine alone or dinner (just look at underage relatives and friends, hahahahahaha) ▼

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If you drink too much, you can not only express your feelings through alcohol ▼

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Sister Yu becomes smaller and cuter ▼

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Courage becomes fat ▼

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Can also assist love, ▼

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Successfully counterattack and win friends who have been embarrassed for many years ▼

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However, Korean dramas are Korean dramas after all, and people who drink too much know the pain of getting drunk, so they still have to do what they can ~

In South Korea, the most direct criterion to test whether a star is red or not is advertising endorsement, especially the national fried chicken and alcohol advertisements. Among female stars, besides cosmetics, being able to endorse another product is a symbol of high popularity, and that is the indispensable thing for Koreans on the wine table-shochu. ▼

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Part1: the debate of soju model, from tough guy to love beans,

The competition in the Korean shochu industry is extremely fierce, and the spokesperson has become an important part, which directly determines the sales volume. Just walk into a restaurant and there are either beer advertisements or shochu advertisements on the wall.

It is said that because men love soju more, most of the advertisements for soju are female stars; Women prefer beer, so beer advertisements are mostly male stars. The criterion for the president to choose cass and hite is to see which one speaks for it, and suddenly it makes sense. ▼

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In the early years, male stars were also used in the advertisements of shochu. Just like the original shochu, the entrance was rich, like a middle-aged man who was still in Do not forget your initiative mind after experiencing the world. At that time, the wine bottle was not green. ▼

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After that, I experienced a period of actor endorsement and popular actress endorsement, and the Korean drama was in its heyday ~

It is said that when using an actor, the sales volume of soju is low. ▼

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Later, I had to rely on actresses to save it, and the merchants’ research on users’ psychology was also very thorough, and they kept embracing changes ~▼

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The spokespersons are almost all actresses, and the advertising pictures are also very cool. Can you recognize all these young ladies? ▼

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I saw Park Min Young ▼ who had not yet become a gold secretary.

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And Anglenala, who is still a bright girl ▼

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Part2: From the trend actress to the popular woman who loves beans, it depends on whether it is red or not.

(* The following brand endorsements are incomplete statistics, excluding sub-brand line endorsements and short-term joint endorsements)

When it comes to shochu, we have to talk about the brand of shochu. As a traditional brand with a long history in Korea, Zhenlu has a very high advantage among Koreans in terms of market share and brand image.

1. True dew

Korean traditional brands are true, and the previous spokespersons are also very well-known national artists.

Li Yingai (1998 ~1999), Park Zhumin (2001), Jin Zhenen (2002), Ji-yeon Choi (2003), Jin Taixi (2004), sung yuri (2005), Sang-mi Nam (2006), Jin Yazhong (2007) and Jin Minzhen (2007).

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Li Yingai, whose "Dae Jang Geum" was popular all over Asia, became the first female star to endorse shochu in 1999, and chose Zhenlu Company in Li Yingai, and the sales volume of alcohol quadrupled in one year. ▼

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A closer look shows that these spokespersons are the most popular Korean drama actresses in those years, which is simply a chronicle of Korean drama ~

I especially like Miss Jin Taixi ▼

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During the period, there were also various attempts to join male spokesmen and men and women to speak together. ▼

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Until 2014, the national sister IU began to be the spokesperson ~

IU(2014 -2018)▼

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In 2014, the old brand shochu Zhenlu made a change, targeting young people, and the spokesperson was replaced by a lively and fresh national sister, IU.

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In 2018, in order to strengthen female consumers aged 20-30, Park Seo Jun, a man of great trend, was added as the co-spokesperson.

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IU is the longest-lived brand spokesperson of Zhenlu. At the end of the endorsement, I was also given a gold dress with the name of IU to thank Zhenlu.

Irene (2019-present) ▼

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In December 2018, Irene, the captain of SM women’s group Red Velvet, became the new spokesperson of Zhenlu. At that time, the popular candidates judged by netizens included Zheng Caiyan, who was born in proudce101, Yuner and singer Xuanmei.

Brand means Irene is very suitable for the brand image of "pure as dew", and I hope her image will attract more young consumers.

The advertisement is also really beautiful ~ ▼

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About Irene’s drinking capacity, there was once.Completely inedible and particularly inedible.In two ways, she once revealed her drinking capacity in the program. In her heyday, she could drink three bottles of soju, but she could not drink beer and red wine.

2, the first drink and the first music ()

In 2006, the first drink, the first music () and the good drink () came out and joined the brand war of shochu ~

The young first drink and music became the competitors who kept catching up with the real dew, behind which was Lotte Group, the fifth largest consortium in Korea at that time. As the biggest competitor of Zhenlu, the first drink and the first music successfully reversed the company’s situation by relying on advertising stars, completely breaking the situation that the Korean drama hostess occupied the shochu advertising market, and the sexy and bold style was deeply rooted in the hearts of the people.

In 2006-2007, the main spokespersons were actors such as Li Yingya and Hye-seon Ku, and later joined Lee Hyo Ri.

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"The Queen of Soju" Lee Hyo Ri (November 2007 ~ April 2012) ▼

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After renewing the contract for 8 times, the market share of Chuyin Chule rose to 15% in five years. In five years, Chuyin Chule Company sold 2 billion bottles of shochu. So far, whenever it comes to shochu, it will definitely think of Lee Hyo Ri, a veritable "queen of shochu with goods".

Merchants even put a photo of Lee Hyo Ri on the bottom of the glass, so that men can meet their goddess after drinking.

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Hyolyn, Koo Hara and Hyun-a Kim (2013) ▼

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Gao Junxi (2013) ▼

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Shin Min A (2014 -2016) ▼

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Xiuzhi (2016-present)

In recent years, Xiuzhi, the first love of the people, has been chosen as the spokesperson, hoping to win a broader consumer group. ▼

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But I really didn’t understand the recent "dadada dadada" advertisement ~

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Hao Tian Hao Yin ()

Early spokespersons included actresses such as Han-byeol Park, Zhao Yunxi and Su-jin Park. ▼

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My favorite is Park BoYoung (2016-2017), cute and playful ▼

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Advertising is also very playful, always thinking of the classic image of a little cook ~ ▼

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In 2018, the speaker was Son Na Eun, a member of Apink ▼

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Teacher Bai Zhongyuan, the food king, has also endorsed it. In 2019, the latest spokesperson was changed to proudce101, and Se Jeong, a member of gu9udan, ▼

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It seems that the spokesperson of shochu has begun to enter the era of women’s groups and love beans.

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Most other brands also choose female stars as spokespersons.

I saw "Please Answer 1988", Miss Deshan Huili (Maple Leaf Soju) ▼

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In 2018, someone made a map of Korean shochu brand. Which spokesperson do you prefer?

Ps: Mom Wood is really red in 2018 ~ ▼

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Part3: users first, consumers decide the change of taste.

The taste of shochu is similar. In order to compete in sales volume and attract more users, shochu company constantly ponders its sales strategy. In addition to changing advertising models according to the market, it also makes many changes to the degree and taste.

Wit merchants and drinkers have also carried out various transformations on shochu, such as steamed dumplings (bomb liquor = shochu+beer) ▼

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If you can perform a stunt at dinner, you are definitely the most beautiful boy in the team ▼

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However, friendly reminder, although steamed dumplings can neutralize the tastes of two kinds of wine and give birth to new tastes, no matter where the wine is mixed, it is easier to get drunk, so don’t try it easily ~

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Mix fruit, red vinegar, drinks, etc., reduce the degree in disguise and update the taste ▼

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Lotte conducted a survey on 4,400 drinkers from October 2013 to October 2014. Consumers expressed dissatisfaction with the taste and aroma of shochu, and many people expected it.Low-alcohol liquor with reduced alcohol smell and bitterness.Fruit wine is ready to come out ~

Therefore, in 2014, Chuyin Chule introduced grapefruit shochu with grapefruit juice, which became the pioneer of fruit shochu.

In May 2015, a series of fruit wines were produced, which reduced the original 16.6-degree wine to 3.3~13.5 degrees. After that, various companies began to challenge fruit wines in a fancy way, and the latest one was the oldest true dew (September 2016).

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Although the real dew is late, there are still many directions to try. For example, for people who like soft and sweet taste, the peach soda wine dew is tooting (), and the alcohol content is only 3%. The image of IU in the advertisement is deeply rooted in people’s hearts. ▼

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Like the president, who is not used to the bitter taste of shochu, and who wants a drink because of watching a Korean drama by Amway, the fruit wine is perfect, but the taste of the goose is more like a soda drink. After drinking it several times, she gave up.

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I wonder what everyone likes to drink?

标签归档阿拉后花园上海

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Seduction photos of online beauties-Red Seduction

From the trend actor to the popularity of beans, the star is red or not, just look at this ~

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