Li Xiaohong, China Economic Times reporter
On November 30, Xingji Meizu Group held the "2023 Meizu Autumn Boundless Ecology Conference" in Wuhan. At the meeting, Meizu 21 series flagship smartphones, MYVU smart AR glasses, Boundless ecosystem FlymeOS, the new "handcar integration" solution Flyme Link, PANDAER trend new products and many other blockbuster products were released.
Shen Ziyu, chairperson and CEO of Xingji Meizu Group, said at the press conference that Xingji Meizu Group has established a business development curve of "mobile phone + XR + smart car" since its establishment. The launch of Meizu’s series of new products, the appearance of MYV brands and products, and the establishment of the FlymeOS software and hardware ecosystem interconnection system all mean that the company has entered the fast lane of development. In the future, Xingji Meizu Group will continue to promote the deep integration and super synergy of consumer electronics and automotive industries, and bring consumers technology products that integrate cutting-edge technology and extreme design to create a multi-end point, full-scene, and immersive integration experience.
Shen Ziyu, Chairperson and CEO of Xingji Meizu Group
The release of Meizu 21Series of flagship smartphonesIn appearance, it has newly upgraded the Boundless Aesthetic Design 2.0, innovatively creating "Boundless Balance", creating a Meizu mobile phone with a very balanced beauty. At the same time, the 6.55-inch extremely narrow four-sided straight screen adopts the front extremely narrow border design, challenging the world’s narrowest physical four-sided Samsung flagship straight screen with 1.74mm. With the excellent feel brought by the 50:50 weight balance design and 198g/7.9mm light and thin body, it creates extraordinary beauty to the extreme and brings users an unprecedented visual and sensory new experience. In addition, Meizu 21 also has the only pure white panel design in the industry, creating "the most beautiful straight screen king of Meizu" with the unique Meizu aesthetic.
In terms of interactive experience, Meizu 21 has innovatively upgraded the ring flash, fusing smart AI assistants with common scenes to create the Aicy Smart Ring. The Aicy Smart Ring has a multi-scene interactive ring light system, whether it is notification, incoming calls, charging, volume adjustment, games and other scenes, it can show the detailed care of the Aicy smart assistant to the user through colorful changes with temperature. At the same time, as a hardware extension of the Aicy smart assistant, the Aicy Smart Ring is not only a carrier of emotional value, but also an emotional link between the mobile phone and life.
At the same time, in addition to the new flagship third-generation Snapdragon 8 computing power center, Meizu 21 also has an excellent 120Hz high-refresh rate Samsung flagship AMOLED screen and interactive experience Iron Triangle, which together create a comprehensive advantage experience of Meizu 21. In addition, the latest true 200 million instantaneous flagship imaging system equipped with Meizu 21, together with Samsung to jointly optimize the star flow imaging algorithm, support P3 full-link color, and use the new intelligent ISO Pro technology and multi-focal lossless zoom technology, so that the shooting experience has a qualitative leap.
At the press conference, Xingji Meizu Group officially released the AR smart glasses brand MYVU, and launched two new all-weather fashionable AR smart glasses, MYVU Exploration Edition and MYVU. The Flyme system also ushered in a major update, officially upgraded to FlymeOS, Chinese name "Unbounded OS".
In addition, after Xiaomi Auto, Meizu also announced its official entry into the automotive market and will "create an exclusive DreamCar for Meizu friends". Meizu announced that its first car is called "MEIZU DreamCar MX", based on the SEA architecture and Geely Industry 4.0 manufacturing capabilities, and will start the DreamCar co-creation plan in the first quarter of 2024.
In the future, Xingji Meizu Group will continue to move forward based on the business development curve of "mobile phone + XR + smart car", Meizu will also create the ultimate technology products around FlymeOS under the concept of "love without boundaries", promote the deep integration and super synergy of consumer electronics and automotive industries, explore different directions for the development of the industry, and bring users a multi-end point, full-scene, and immersive integration experience.