The movement of "one village, one product" originated in Oita Prefecture in southwestern Japan in the late 1970s. After nearly 30 years’ practice, it shows that it is a model of making full use of local potential resources and capital to develop local economy with remarkable results. Under the new situation, it is of great practical significance to further understand the movement of "one village, one product" and take the development of "one village, one product" as a strategic measure for the construction of modern agriculture and new socialist countryside in China.
First, the main achievements and practices of the development of "one village, one product"
1. Cultivate leading industries and build a new platform for expanding regional economy.
In the process of developing "one village, one product", all localities rely on resources for development, and take the road of "one household with many households, many households with the whole village, one village with many villages, and many villages are connected into pieces" by virtue of their characteristics, thus cultivating leading industries with their own characteristics, promoting industrial agglomeration and accelerating the formation of advantageous industrial areas. Professional villages and towns with industrial characteristics have accounted for more than 60% of the total number of villages and towns in Nanchang City, Jiangxi Province, and the number of "one village, one product" professional villages (natural villages) has grown to 236, and efforts have been made to build eight characteristic planting and breeding demonstration bases with specialization, scale and standardization as their advantages, providing a broad space for farmers to display their talents.
2. Combined with agricultural industrialization, open up new ways for the development of agricultural organizations
All localities pay attention to market development, plan the development of "one village, one product" according to the idea of industrialization, and cultivate various industrialized organizations such as leading enterprises and professional cooperatives in various forms and ways, which promotes the integrated operation of production, processing and sales and improves the degree of agricultural organization. Shaanxi has cultivated 80 strong villages, 5,000 large households and a number of sericulture processing enterprises. Relying on the support of strong villages and large households and driven by leading enterprises, it has built 70,000 mu of high-efficiency close-planting mulberry gardens and raised 200,000 silkworms, achieving a comprehensive income of 500 million yuan for sericulture production, 1 billion yuan for processing industry and 1.5 billion yuan for sericulture industry.
3. Close to standardized production and form new measures for agricultural product quality and safety.
In the process of developing "one village, one product", all localities started from the production link, actively promoted agricultural standardized production, promoted agricultural economical production, clean production, safe production and sustainable development, and effectively guaranteed the quality and safety of agricultural products. In 2006, the leading products of 17,030 specialized villages passed the national certification of pollution-free agricultural products or green food and organic food; There are 10971 professional villages with registered trademarks; There are 4154 professional villages that have won famous brand products at or above the provincial level; There are 2992 professional villages protected by geographical indication products. Yangshan Peach in Wuxi City, Jiangsu Province, has a planting area of more than 30,000 mu, and implements standardized management in the whole process of production, packaging, storage and transportation. The products have passed the organic food certification, won the title of "China Famous Brand Agricultural Products" and obtained the protection of geographical indications products, and the price is more than twice that of ordinary products. Heilongjiang "Wuchang Rice" has obtained the highest quality certification of "China Famous Brand Product" and is exported to both domestic and foreign markets.
4. Expand various functions of agriculture and create a new bright spot of rural economic development.
On the premise of ensuring the effective supply of agricultural products, all localities actively develop the functions of agriculture such as ecological protection, leisure and sightseeing, and cultural inheritance, vigorously develop environmental protection agriculture focusing on purifying the environment and conserving water sources, cultural agriculture focusing on promoting folk culture and inheriting farming civilization, and experience agriculture focusing on eating farm meals and doing farm work, which has cultivated new highlights in rural economic development. There are more than 50 farmers engaged in the production and processing of gongs and drums in Shangchuankou Village, Yangcun Township, Yangling District. Among them, 28 farmers have developed from the initial family workshop to a processing enterprise with a certain scale, and gathered along Yangwu Road, forming a spectacular gongs and drums processing street. The processed "Xinsheng brand" bronzes, "Weifeng brand" gongs and drums and "Hongda brand" cowhide drums are famous in the northwest bronze drum musical instrument industry.
5. Cooperate with rural labor force and expand new channels for farmers to increase their income.
All localities insist on proceeding from reality, give full play to their resource advantages, make agriculture suitable, industry suitable and business suitable, make leading industries bigger and stronger, and vigorously develop related industries such as processing, transportation and marketing, catering, etc., thus forming a situation of "one industry is thriving and all industries are flourishing", which not only extends the industrial chain, but also broadens employment channels and promotes farmers’ income. By the end of 2006, there were 43,433,300 employees in 41,293 specialized villages in China, accounting for 8.62% of the total number of rural employees. The per capita net income of farmers reached 4,560 yuan, 27% higher than that of farmers in China. There are 639 specialized villages such as Pearl Village, Citrus Village, Tea Village, Ramie Village and Flower Village in Changde City, Hunan Province, with nearly one million farmers. The per capita net income of farmers in specialized villages is 4,035 yuan, which is 785 yuan higher than that of farmers in the whole city.
Second, the new requirements for developing "one village, one product" under the new situation
1. Accurately grasp the development law of "one village, one product". First of all, we must respect the laws of nature, choose the most suitable agricultural products for local production to develop leading industries, and develop and cultivate "fine products" or "fist products" with obvious local characteristics that best reflect local advantages. Secondly, we must adhere to the market, and the characteristic agricultural products must meet the market consumption demand and have broad market space and prospects. Only in this way can such "fine products" successfully occupy the consumer market and create the best possible economic benefits. Thirdly, a moderate scale must be formed as soon as possible. Only large-scale operation can effectively promote the application of new varieties, new technologies and new machines and tools, truly realize regional layout, specialized production and intensive management, and enlarge the scale of featured products with market prospects. Fourth, we must take the road of industrialized operation, cultivate leading enterprises around the development of characteristic agricultural products, and establish an effective market linkage mechanism of "one village, one product" through leading enterprises to link production, storage, transportation, processing and sales on the spot, so as to enhance product level and market competitiveness. Finally, we can not only make full use of agricultural resources, but also integrate social elements of a place’s history, culture and customs into products, so that traditional products can form unique and competitive emerging industries.
2. Deeply understand the important role of "one village, one product" in modern agriculture and new rural construction. "One village, one product" is based on adhering to the household contract management system, and through the implementation of contiguous production in one village or more villages, it realizes decentralized small production and integrated large-scale operation under the existing system, which is conducive to concentrating production factors and improving supporting facilities, and provides favorable conditions for agricultural intensification, standardization, mechanization and industrial production. "One village, one product" has promoted the development of agriculture and rural economy, increased farmers’ income, and accelerated the pace of getting rid of poverty in some places. It has become a strategic measure to promote the construction of new countryside, a strategic starting point for agricultural departments at all levels to build new countryside, and a strategic basis for sinking the focus of work to villages and ensuring the effectiveness of new rural construction.
3. Update the development concept of "one village, one product". The development of "one village, one product" means the development of agricultural block economy through specialized production and industrialized management. Compared with traditional agriculture, its internal law, organizational form and development mode have changed greatly. We must change our development concepts and ways of thinking, strengthen our sense of innovation according to the requirements of modern agriculture, adhere to the concept of developing regional economy to guide the development of "one village, one product", accelerate the agglomeration of production factors to advantageous production areas, accelerate the centralized contiguous development, and accelerate the integration of production, processing and marketing, trade, industry and agriculture. It is necessary to strengthen market awareness, promote the development of "one village, one product" with the concept of brand drive, and accelerate industrial upgrading.
Third, the future development orientation of "one village, one product": relying on modern agricultural organizations to promote "one village, one product"
Modern agricultural organization is an effective organizational carrier to promote the movement of "one village, one product", and the rural specialized production of "one village, one product" is an important industrial support for the existence and development of modern agricultural organization. Facing the new situation of developing modern agriculture and building a new socialist countryside, according to the actual situation in China and the characteristics of various places, we can consider the following practice modes:
1. The organizational form of "market+sales association+farmers"
Because it is difficult for scattered farmers to effectively develop the market, expanding the leading product market and reducing the sales risk is one of the important ways to extend the industrial chain of "one village, one product". In the practice of "one village, one product" in all parts of China, many professional sales associations have been developed, which has improved the degree of organization of farmers’ entry into the market, and realized the promotion of industrial development by sales and the increase of farmers’ income. For example, Xinying Township, Xiji County, Ningxia, led by large growers and traffickers, set up a potato sales association. According to the operating mechanism of "market+agricultural association+farmers", it opened up sales markets for farmers, provided sales information, unified prices, unified packaging and unified sales, and gradually formed a one-stop process of production, supply and marketing, which effectively promoted the development of "one village, one product" in the local area. In 2005, the sales association directly led 600 local farmers to enter the potato market, and the per capita income of farmers from potatoes accounted for 57.9% of the per capita net income of that year.
2. Through the organizational form of "professional association+farmers"
To a certain extent, professional associations can make up for the shortcomings of low degree of organization of farmers. Providing farmers with a variety of services before, during and after delivery through professional associations can effectively reduce farmers’ market transaction costs, overcome the lack of decentralized management of individual farmers, reduce market risks and guide farmers to develop in the direction of "one village, one product". For example, in the nine years since the establishment of Xinye Vegetable Cooperative in Henan Province, farmers have been actively provided with excellent varieties, experimental demonstrations, technical services, agricultural materials management and product sales, and the area of "Bijiu" cabbage has been driven to reach 140,000 mu, realizing the scale and standardization of agricultural production. The products are exported to 16 provinces, Japan, South Korea, Russia and other countries, and the per capita net income of members is more than 8,000 yuan, which is twice as high as that of vegetable farmers outside the cooperative.
3. The organizational form of "leading enterprises+associations+bases+farmers"
Through the establishment of agricultural associations, on the one hand, leading enterprises can effectively convey product standards and quality requirements to production farmers and obtain stable sources of raw materials. Farmers’ own associations can bargain with leading enterprises on behalf of farmers’ interests, realize the balance of interests of both sides, and thus promote the development of "one village, one product". For example, Yongxing Town, Suining, Sichuan Province is supported by the characteristic angelica dahurica industry, with Sichuan Yinfa Resources Development Co., Ltd. as the leader, and drives farmers to carry out standardized and large-scale planting of angelica dahurica according to the operation mode of "leading enterprises+associations+bases+farmers". The annual planting area of angelica dahurica is 3,200 mu, the output is 1.28 million kilograms, and the output value is 7.68 million yuan, accounting for 13% of the town’s total output value, which gradually promotes the development of "one village, one product".
However, at present, the organizational forms of farmers’ professional associations and cooperative organizations in many places in China are not standardized; In many places, the development of farmers’ organizations is seriously lagging behind; Most of them face the problem of shortage of funds; Some agricultural associations and cooperatives have poor personnel quality, irregular management, imperfect systems and low development levels. Generally speaking, the degree of organization of farmers entering the market is still relatively low, and the development of "one village, one product" is restricted. In the future, we must pay attention to the following aspects:
First, we should highlight the dominant position of farmers in construction and decision-making. To develop the "one village, one product" movement, promote the construction of farmers’ economic organizations, or rely on modern agricultural organizations to develop "one village, one product", we need to respect the wishes and choices of farmers under the specific provisions of the cooperative law, and the government needs to support and guide them without coercion and service without interference, highlight the main position of farmers in developing "one village, one product" and building farmers’ professional cooperatives, and truly form "people-run, people-managed and people-benefited"
Second, we should strengthen government guidance and services. At present, the development of farmers’ economic organizations in China is in the primary stage, and the movement of "one village, one product" has just started. These two important areas are in urgent need of government support. We should give necessary policy support in finance, taxation and credit, and take various forms to solve the financial difficulties of farmers’ development of one village, one product. It is necessary to strengthen the guidance on the development of one village and one product, follow the market rules to guide the development of one village and one product, find typical models through pilot and demonstration, summarize typical models and give key support. Guide farmers and grassroots cadres to learn, practice and develop one village with typical experience.
Third, we must vigorously cultivate rural talents who develop one village and one product. At present, the scientific, technological and cultural qualities of farmers in China are generally low. Among the rural labor force, 87.5% have junior high school education or below, of which 37.3% have primary school education or below. The biggest difficulty in developing modern agriculture in China is the bottleneck of rural human resources. Drawing on the experience of developing "one village, one product" abroad, it is necessary to take the cultivation of practical technical talents and leading talents in rural areas as a focus of rural work, especially to cultivate outstanding talents who are innovative and challenging to meet the needs of the times and play a leading role in leadership and demonstration.
Fourth, we should establish a risk guarantee mechanism that relies on modern agricultural organizations to develop "one village, one product". Agriculture is a fragile industry, facing not only market risks but also natural risks. Relying on farmers’ economic organizations to develop "one village, one product" is bound to face the impact of natural disasters at any time. Therefore, on the basis of support, the government should formulate risk prevention and risk rescue mechanisms to protect and make up for the losses caused by the practice of "one village, one product" and all related links of agricultural economic organizations in market-oriented operation under force majeure.
Editor: Jufu
