标签归档 龙凤上海shlf1419

Sell 4 more Wanda plazas, Wang Jianlin’s asset-light strategy "ambition"

Recently, Shanghai Jinshan Wanda Plaza Investment Co., Ltd. has undergone a shareholding change. Its major shareholder has been changed from "Dalian Wanda Commercial Management Group Joint Stock Company" to "Suzhou Lianshang No. 2 Commercial Management Co., Ltd." Coupled with several transactions in late 2023, Wanda has sold the assets of four Wanda Plaza and Shanghai Ruihua Hotel. By the end of 23, Wanda managed 498 large commercial centers in 227 prefecture-level and above cities across the country. It is a leader in commercial real estate. Its every move is often regarded as a bellwether by the market. After its continuous asset sales were amplified by the market, rumors spread everywhere.

According to sources close to the deal, "although the assets of Wanda Plaza were sold, the subsequent management and service of Wanda will still be carried out by Wanda, and the Wanda brand will be retained." This is the normal model of Wanda’s asset-light strategy in recent years, that is, the assets are held by the investors, and the operation and management are handled by Wanda Commercial.

Previously, it was reported that Wanda continued to sell Wanda Plaza assets, in fact, because the capital is still very tight. Considering that in mid-December, Wanda Group has reached an agreement with Pacific Alliance Investment, which not only lifted the 38 billion yuan debt problem that may be caused by the failure to list on time, but also brought in 30 billion yuan of incremental funds. It is expected that Wanda’s liquidity situation should be greatly eased. "Wanda’s recent asset transfer, in addition to the consideration of continuing to deleverage and increase asset security, should accelerate the implementation of the light asset strategy that Wanda has adhered to in recent years, should be the main reason," the above-mentioned source said.

Sale of multiple assets in a row

On December 25 and 26, 2023, Wanda Commercial managed Huzhou Wanda Plaza and Taicang Wanda Plaza, and added Suzhou Lianshang No. 3 Commercial Management Co., Ltd. (hereinafter referred to as Suzhou Lianshang No. 3) and Suzhou Lianshang Wuhao Commercial Management Co., Ltd. (hereinafter referred to as Suzhou Lianshang Wuhao) as the sole shareholders of the two companies;

On December 29, Wanda withdrew from Guangzhou Luogang Wanda Plaza Co., Ltd. and added a new shareholder, Suzhou Lianshang Commercial Management Co., Ltd. (hereinafter referred to as Suzhou Lianshang).

Recently, Shanghai Jinshan Wanda Plaza Investment Co., Ltd. has undergone a change in its shareholding. Its major shareholder has changed from "Dalian Wanda Commercial Management Group Joint Stock Company" to "Suzhou Lianshang No. 2 Commercial Management Co., Ltd.", and the company’s legal representative has also changed from Zhang Jing to Mu Zhou.

On December 26, 2023, Shanghai Wanda Hotel Investment Co., Ltd. was changed from 100% holding of Wanda Business Management to 100% holding of Beijing Yinglang Commercial Management Co., Ltd.

"This is a business conduct in itself, the key is to look at the price, and sell it when the price is right," the above-mentioned source said, which is also the normal work progress of Wanda’s asset-light transformation.

Wanda continues to advance its asset-light strategy

A few years ago, Wang Jianlin had interpreted Wanda’s asset-light strategy, the core of which is to "invest in the construction of Wanda Plaza, and all the funds will be paid by others. Wanda is responsible for site selection, design, construction, investment promotion and management. The rental income generated by using the Wanda Plaza brand will be shared by Wanda and the investor in a certain proportion."

In order to achieve rapid development and focus on achieving rapid growth in business scale through brand resources and management capabilities, Wanda has adopted an asset-light model to expand its new Wanda Plaza since 2015. In recent years, it has increased the pace of asset-light development. The newly developed Wanda Plaza is basically an asset-light management model, with Wanda responsible for planning and design, construction investment, operation management, and other service output.

In 2023, Wanda will sell a number of projects such as Shanghai Songjiang Wanda Plaza, Xining Haihu Wanda Plaza, Jiangmen Taishan Wanda Plaza, and Shanghai Wanda Ruihua Hotel, and the follow-up operation rights will still be reserved by Wanda Commercial Management. "This is an important step in Wanda’s asset-light strategy, and it will also help Wanda focus more on improving its commercial asset-light operation and management capabilities," said a market analyst.

Wanda Commercial’s profitability is good

Previously, some media analyzed that Wanda sold commercial assets because the real business was greatly impacted by the network economy, and Wanda Plaza no longer made money from rental income. Therefore, Wanda had to "cut off its arm to survive" and "stop losses in time".

However, according to public data, since 2021, Zhuhai Wanda Commercial Management (the main body of Wanda Plaza operation) has exceeded the performance target for three consecutive years. The after-tax income in 2021 is 23.50 billion yuan, 27.10 billion yuan in 2022, and 29.30 billion yuan in 2023 (estimated). The average annual growth rate is about 12%. The after-tax profit in 2021 is 5.30 billion yuan, 7.50 billion yuan in 2022, and 9.50 billion yuan in 2023 (estimated). The annual growth rate is 34%. In the past three years, the company has paid a total of about 10 billion yuan in taxes, and the dividends to shareholders are 4.60 billion yuan in 2021, 6.70 billion yuan in 2022, and 8.50 billion yuan in 2023 (estimated).

"From the above data, it is clear that the operating efficiency of Wanda Plaza is still growing. On the one hand, this is due to the positive trend of China’s overall social and economic recovery, and on the other hand, it is also inseparable from the implementation of Wanda’s asset-light strategy." By uniting strong investors, Wanda can export its brand and operational capabilities, and achieve high-speed growth without investing a lot of money.

It is expected that with this round of readjustment of the layout, Wanda will place more emphasis on exporting brands and management. Asset transfer is in line with its active deleveraging, debt reduction, and asset-light development strategy, which will help to improve the return on assets. Wanda’s asset-light model is also being optimized.

(Note: This article belongs to the commercial information published on the Central Broadcasting Network. The content of the article does not represent the views of this website and is for reference only)

Chaos in the driving industry: people without driving experience can also work

  Chaos in the driving industry: people without driving experience can also work

  Some companies find it troublesome and cancel the road test for applicants; some chauffeurs do not take orders through the platform and negotiate prices privately with customers

  As night fell, at 11 o’clock in the night on Gui Street, people who were drunk at the entrance of the hotel helped each other, and the drivers who were mixed between the traffic and the customers on the road, wearing the work clothes of various driving platforms, and holding electric vehicles, waited for business in front of the door.

  Beginning in May 2011, drunk driving into prison, drunk driving to find more and more become a rigid demand. "Driving Industry White Paper Report" shows that in 2016, the total order volume of the national driving industry exceeded 253 million orders, with a total output value of 15.40 billion yuan.

  Recently, the Beijing News reporter experienced looking for "chauffeur" and chauffeur applications, and found that the chaos in the chauffeur industry are rife: various Internet chauffeur platforms coexist with private chauffeurs, bar self-operated chauffeur, platform chauffeur random private orders, black car drivers part-time chauffeur and so on.

  The application process of the driving company is easy and simple, claiming that "three years of driving experience is required", but those with two years of driving experience or even no driving experience can pass the interview and go through the entry procedures in 20 minutes to become an employee of the driving platform.

  Some experts said that the implementation of the "Driving Service Specification" in June this year will gradually guide the self-discipline and standardized operation of driving enterprises.

  You can also work if you have insufficient driving experience or no driving experience

  "High income, high return. Easy to enter the job, you can start the job on the same day you receive the work clothes license. Free to work, you can easily earn more than 5,000-8,000 yuan per month." Beijing Junzhe Network Technology Co., Ltd. posted job postings online.

  The company’s recruitment information stipulates that more than 3 years of driving experience, C1 driver’s license or above, familiar with automatic and manual transmission, familiar with the city’s routes, no bad driving records, no major accidents and traffic violations. But in fact, the company’s entry criteria are not so strict, and it can even be said that it is easy to pass.

  On the afternoon of November 2, a reporter from the Beijing News came to the company located near Jiuxianqiao in Chaoyang District for an interview. The company’s office is inside another company, with an office area of about 20 square meters, and there are only three employees in the house. The staff in charge of the interview claimed that the company is a franchise company of e-chauffeur. "The software is called Xiaoyi chauffeur, and it can send 600 or 700 orders every night."

  After checking the ID card and driver’s license photos, the staff began to introduce the charging model of the company’s driving software.

  The reporter’s driver’s license was issued in August 2015, and it has only been more than two years so far. It has not met the requirement of more than three years of driving experience, and there is basically no driving experience at ordinary times. However, the staff did not hold the reporter back.

  After introducing how to use the software, the staff took out a cooperation agreement for the reporter to sign, and the recruitment was completed. The whole process only took 20 minutes.

  No road test, physical health certificate, etc. are required

  The staff member said that after paying 100 yuan for clothing and 300 yuan for personal recharge, downloading the driver-side software, receiving training on safety knowledge, etiquette and how to use the software, you can take orders and work the next day. There is no need for road tests, physical health certificates, etc. "We cancelled the road test, it was too troublesome," the staff member said.

  In the "etiquette training", the staff introduced, "The software will be sent to the nearest place. If you find that it takes a little longer in the past, don’t worry. When you call the customer, say that it will arrive in ten minutes, no matter how far, say so."

  According to the company’s official website, this is a service company engaged in "drunk driving", "long-distance driving", "travel driving" and other services. According to Tianyancha’s public information, the company was registered on February 14, 2017, and its business scope includes technology transfer, technical consultation, and passenger car driving services.

  At about 6pm yesterday, a staff member of e-driving confirmed that the company "did not join the statement. It is completely deceived by some small driving companies in the name of e-driving".

  Chaos 1 Drivers take orders at will to avoid the platform

  At about 11 PM on October 31, near Guijie Street in Chaoyang District, a reporter from the Beijing News called a driver through the "Love Driving" APP.

  The driver is in his 50s. He is from Hebei and claims to have been driving for more than ten years. He has been driving for three or four years. He drives a truck during the day, comes out at 8 pm to work part-time as a driver, and goes home around 2 am.

  In addition to "Love Driving", he also registered APPs such as "Micro Driving" and "Same City Driving" to facilitate more orders.

  "If you can take four or five orders a night, you can take it if you want." He said that if you take orders through the platform, the platform will take a certain share, but it has no binding force on him.

  Many Internet platform driver also said that it is normal to register on multiple platforms. The platform and the driver are more of a way of cooperation. After registration is completed, orders can be received, and there is basically no management.

  How to become a platform driver? According to the above driver, the registration process is very simple, there is basically no review, the ID card and driver’s license match, and there is no criminal record. After joining the job, there will be half a day of training, teaching basic speech skills, and then there is basically no management, "equivalent to a free person".

  The next day at around 1 am, at the entrance of a restaurant on Fangzhuang Gui Street in Fengtai District, a number of chauffeurs were waiting for business.

  A driver said that you can apply for an order or not. To report an order is to place an order through the platform, and the platform extracts 20% of the fee. If you don’t report an order, you will cross the platform to receive a private order.

  Near Sanlitun Bar Street, a chauffeur wearing an e-chauffeur overalls conducted a transaction without going through the platform formalities. He asked for 20 yuan more than the official fee standard. After bargaining, he charged according to the official standard, but did not report the bill.

  He said that he and a few friends who are driving on behalf of him have a WeChat group. After receiving the job, if you can’t rush there in time, you can share it with others in the group and earn a brokerage fee. "Usually it is 20 yuan, which is about the same as the service fee of the platform."

  Chaos 2 generation driving pick-up work first talk about "rules"

  On the evening of November 1, near Guijie Street in Dongcheng District, seven or eight chauffeurs gathered at the entrance of the main store of Hu Dafan.

  Seeing that the reporter was interested in finding a chauffeur, a driver wearing an e-chauffeur uniform recommended a middle-aged man by his side.

  The man claimed to have been working as a driver for three or four years. "A few years ago, business was good, and there were no such platforms at that time. Some friends we knew gathered here, and 80% of the restaurants on Guijie had our phone number.

  However, restaurants usually give 50 yuan as a cut for ordering. "Although the cut is higher than the platform, it also earns more. The wool comes from the sheep, which was several times higher at that time than it is now, and the starting price is at least two or three hundred."

  The other party smiled and said, "To put it bluntly, we are local snakes. We don’t care about the people who come to take orders on the platform, but those who come here to party have to follow the rules, and we have to wait until all of us are alive."

  Chaos 3 bar self-operated driving

  In the early morning of November 2, the electronic screen outside the Gongti Mix Bar scrolled: If you need to drink and drive, please contact the staff.

  The reporter contacted a chauffeur through the bar security, and the fee was the same as that of the Internet chauffeur platform, which was sent to Weeping Willow Middle Street for 100 yuan.

  This driver is a bar staff member who specializes in drinking and driving for guests. He introduced that there are five or six people in the entire bar who specialize in driving, and the fee is the same as the driving platform. Drivers receive a fixed salary of six or seven thousand per month.

  In addition, the driver who places an order by himself through the APP can come to the bar to receive the order, but in other cases, the driver is not allowed to lie down in front of the door.

  How to deal with unexpected disputes during the driving process? The man said that it was all resolved by the bar.

  In addition, a number of black cars gathered near the North Gate of Gongti. Walking on the road, someone came up to ask if they needed to drive. At around 1 am on November 2, the reporter negotiated a price with one of the black car drivers, which was also Weeping Willow Middle Street and charged 100 yuan.

  "This is all less. Generally, when we take orders, it is at least 300 yuan." The other party introduced that because of the large amount of alcohol, hundreds of black cars near Gongti and Sanlitun are all part-time drunk drivers.

  When driving to the intersection of Auxiliary Road and Guangqu Road under Shuangjing Bridge, the right-turn light is a red light. The black car driver drove directly through the red light and turned right into Guangqu Road.

  "I’m familiar with this road, let me tell you, the red light here is not on, you can just run through it, it’s fine." He said calmly.

  ■ Tell

  "Do it if you have a chauffeur, block the car if you don’t have a job"

  At 12 in the morning, it was the busy time of the Workers’ Bar. The street was as bright as day, and the traffic at the intersection was blocked in a row, and people who took taxis, waited for people, and drank too much shouted.

  Zhao Ming (a pseudonym), who is in his 30s, is accustomed to these things. After driving a black car nearby for three or four years, he also has an identity: a driver on behalf of him. "What to do to make money, as long as it is not illegal."

  Looking at the drivers wearing the work clothes of various driving platforms and riding electric vehicles passing by, Zhao Ming said that he was different. He did not register on any platform, did work, and blocked the car without work.

  He lived in Yanjiao and came out at 7 o’clock every night to work at the workers’ body. Like him, there were more than 100 people in the vicinity, from all over the country.

  "Usually the bar security guard and manager introduce the business, and you will be familiar with it after staying for a long time." Zhao Ming said that the introduction starts at least 300 yuan, and the driver will also give the other party a red envelope of 50 yuan. In addition, if you drink too much, you will come out and find a driver by yourself.

  In the past few years, Zhao Ming has met everyone. In his opinion, "Anyone who comes to Sanlitun Workers’ Stadium to play is not short of money."

  One morning in the first half of the year, at around 3 am, he drove a drunk guest to Yizhuang in a top-tier Range Rover, giving him 3,000 yuan at a time. "I drank too much, and I was also thoughtful. I was responsible for carrying the car, and then carrying it upstairs."

  Every night, Zhao Ming can take three or four orders. In many cases, he can earn 178,000 a month by driving alone.

  Although he earned a lot, Zhao Ming still missed the days of traditional driving. "A few years ago, there weren’t so many apps. We decide where to go. If it’s too expensive, don’t leave."

  Expert opinion

  The implementation of industry standards in June this year will guide the driving industry

  In fact, there are also some "difficulties" for chauffeur drivers. For example, if there is an accident, those who are not covered by insurance need to pay out of their own pocket; if the account salary cannot be withdrawn, they find that the company has run away; there are also cases where chauffeur drivers are abused or even beaten by drunk passengers.

  A number of industry insiders said that the driving industry has been lacking industry standards and institutions to regulate, and is in a state of "three noes" with no competent unit, no industry norms, and no entry threshold, and participants are basically in a state of self-discipline.

  The reporter learned from the China Automobile Dealers Association that the association organized relevant experts to draft the "Driving Service Specification", which sets out clear specifications for both driving enterprises and drivers, including driving insurance, training, employment and other aspects. As an association group standard, the "Specification" was released and implemented on June 1 this year.

  Luo Lei, deputy secretary-general of the association, said that this is a non-mandatory recommendation, which will guide the driving companies on how to self-discipline and standardize their operations.

  For example, Liu Jing, executive deputy secretary-general of the China Driver Alliance, the specification clearly stipulates that the driver company must purchase the driver’s liability insurance to ensure the owner and the rights and interests of the driver. In addition, future driver may be licensed to work.

  Police Alert

  Place an order through the regular driving platform.

  The police prompt that at present, there are no relevant laws and regulations in our country to prescribe the qualifications of chauffeur practitioners and industry ethical standards. Because the chauffeur and the customer are unfamiliar with each other, when the owner is drunk, his own prevention ability is weakened, and he needs to pay attention before chauffeur:

  1. Try not to be cheap, and find a driver who solicits business at the door of hotels, restaurants, bars, etc. Be sure to check the other party’s driver’s license, confirm the basic information and leave your contact information.

  2. It is best to place an order through a regular driving platform. The drivers sent by the platform have information for the record. It is best to sign a driving service agreement with the driving company.

  3. Be sure to ask the driver to park the car in the parking space and then end the service. Don’t end the service near the destination because you are too confident or soft-hearted, and drive by yourself.

  4. If there is an unconscious or drunk car owner looking for a driver, it is best to be accompanied by a more sober companion.

  5. If you encounter a "half-way" driver, you must not choose to drive by yourself, even if you are lucky to drive a short distance, it may constitute a dangerous driving crime. You can contact relatives and friends for emergency assistance, or leave the car where it is and pick it up later.

  Beijing News reporters, Zhao Jixiang, Liu Jingyu

Buy millet SU7 purchase tax is free! What is the impact of the New Deal on new energy vehicles?

The small partners who are concerned about new energy vehicles must have learned a recent news: the Ministry of Industry and Information Technology issued a new announcement, announcing that a series of models will enjoy preferential policies for purchase tax reduction and exemption. In the model catalog, Xiaomi SU7,Seals and Zhijie S7, which are particularly popular recently, are listed!

On the one hand, these models have excellent performance, on the other hand, they will also bring real benefits to car owners in terms of purchase tax. So, how do you understand the impact of the New Deal on the new energy vehicle industry?

Source: Ministry of Industry and Information Technology.

Judging from the nature, the preferential policy of purchase tax reduction is an important policy issued by the state to encourage the development of new energy vehicles and promote green travel. By reducing the purchase tax, the economic pressure on consumers to buy cars will be reduced, thus further promoting the prosperity and development of the new energy vehicle market.

The introduction of the purchase tax reduction and exemption policy further highlights the state’s attention and support for the new energy automobile industry. With the increasing awareness of global environmental protection and the rapid development of new energy vehicle technology, new energy vehicles will occupy a dominant position in traffic travel in the future.

At the same time, according to the data of China Automobile Association, in March 2024, the production and sales of new energy vehicles were 863,000 and 883,000 respectively, up by 28.1% and 35.3% year-on-year and 86.0% and 85.1% quarter-on-quarter. This is mainly due to the resumption of business operations after the Spring Festival, the large number of new cars coming on the market, and the new round of price reduction promotion in the auto market, which was encouraged by policies such as trade-in and trade-in. In March, the sales of new energy vehicles achieved significant growth on schedule, continuing the rapid growth momentum year-on-year. This time, many models covered in the new purchase tax reduction and exemption policy are actually hot models in previous months, and the intention of the state to guide the further development of new energy vehicles is very obvious.

Source: China Automobile Association

The implementation of the purchase tax reduction and exemption policy has brought tangible benefits to consumers and injected new vitality into the entire new energy vehicle market. As the "heart" of new energy vehicles, under the constant stimulation of the demand for new energy vehicles, the power battery sector will also usher in a good opportunity, and it can be forward-looking at present.

I prefer the battery ETF(SH561910) as the related target, and this one.ETFTracking the CSI battery theme index, it mainly invests in high-quality enterprises in the battery industry chain, including battery manufacturers and material suppliers. If funds are limited or there is not much time to learn more about many enterprises in the industry chain, I think investing in ETF one-click layout is a better choice.

Source: Shan Yu Qiu

Car purchase benefits Zhenjiang "2023 Eleventh Auto Show" opened.

  During the holidays, besides going out to play and tasting delicious food, everyone is also very enthusiastic about seeing cars and buying cars. Today (9.29) morning, the "2023 Eleventh Large-scale Auto Show" jointly sponsored by Zhenjiang Municipal Bureau of Commerce and Zhenjiang Wenguang Group opened in the Municipal Sports Convention and Exhibition Center, with more than 40 automobile brands and over 1,000 models appearing at the auto show, which was very popular on the first day.

  The 3-day auto show was held in the form of joint exhibition of internal and external venues, with a total exhibition area of over 20,000 square meters. 43 automobile brands, including Audi, Cadillac, Volvo, Lincoln, Tesla, BAIC and Tanks, participated in the exhibition, covering imports, joint ventures and new energy sources, meeting the diverse consumer needs of citizens. Mr. Li, a citizen of Zhenjiang, told reporters: "I want to buy the kind that I go out to play by myself."

  Different from the past, the biggest highlight of this auto show is that the on-site car purchase can enjoy up to 3,000 yuan of government digital RMB subsidy, which also brings full benefits to consumers. In addition, merchants have also introduced multiple surprises to make profits and give consumers preferential benefits.

  The 11th large-scale auto show realized the organic integration of automobile consumption scenes, automobile consumption subsidies and profit-making by merchants, which brought a better consumption experience to the general public. Cheng Feng, member of the Party Committee and deputy director of Zhenjiang Municipal Bureau of Commerce, said: "It includes not only cars to promote consumption, but also green household appliances and so on. We will also carry out more forms and themes of consumption promotion activities with our urban areas and our major large shopping malls and complexes, hoping to bring more and better consumption experiences and more benefits to our citizens in Zhenjiang."

  ("Zero Distance" reporter/Hu Yan Zhenjiang TV editor/Guo Zheng)

Psychology: 99% of emotional problems can be solved by "attitude"

Cultivate the most interesting and practical psychology every day.

Some people say that most of the emotions you can’t maintain well will have root causes.

Regardless of the root cause of this answer, psychology lovers should first make it clear that emotion is subordinate to attitude. Attitude, on the other hand, is a relatively stable psychological tendency held by individuals towards specific objects (others, ideas, emotions or events, etc.). This psychological tendency often contains individual’s subjective evaluation and viewpoint, as well as the resulting behavioral tendency.

Now we know that emotion is a part of the whole attitude. It is in harmony with introverted feelings, intentions and habits in attitude.It is a psychological state of "attitude", which is a complex and stable physiological feedback and experience in physiology.

The "emotion" we are usually familiar with includes not only the sense of morality, but also the sense of value. It is embodied in human behavior, that is, love, happiness, hatred, disgust, beauty and other life feelings or basic attitudes.

Psychology lovers often have the thinking and habit of exploring and analyzing the essence of things, and they know that the attitude (emotional state) understood by ordinary people is not the same as the emotional attitude studied in psychology.

Ordinary people often attribute their attitude and emotion to individual personality, experience and immediate feedback, but completely ignore the root of "attitude". On the basis of this misjudgment, people often make wrong judgments or interpretations of other people’s emotional states.

Therefore, in order to clearly understand people’s emotions, it is necessary to clarify the "attitude" that can cover emotions and all kinds of psychological connections involved.

In the history of psychological development, the definition of "attitude" was first put forward by psychologists Spencer and Bein in 1862. They believe that, from the psychological level, people’s attitude is a kind of opinion that comes out first, and it is a "preconceived idea" and psychological tendency that leads individual judgment and thinking to a certain direction, that is, our daily psychological preparation.

On this basis, influenced by behaviorism in psychological research in 1930s, psychologist allport updated his predecessors’ analysis and judgment on attitude. He believes that people’s attitude is essentially a state of psychological and nervous preparation.

It is mainly organized through people’s life experience, and this "psychological and nervous preparation state" organized through experience affects the individual’s response to the situation. Obviously, allport’s definition emphasizes the role of individual experience in the formation of psychological attitude.

In 1948, psychologist Kreiger proposed that from the psychological point of view, it must be clear that attitude is actually the persistent organization of individuals’ motivation, emotion and perception of certain social phenomena in their daily lives. Like allport, Kreiger’s definition of attitude still emphasizes people’s subjective experience in the present.

However, more advanced than allport, Kreiger regards people as individuals who can think and actively construct things, rather than just passive life experiences.

In 1984, American psychologist Barker made a new conclusion about the concept and definition of "attitude".He believes that "attitude" is actually a psychological tendency of people to others, ideas or things. But he also stressed that people’s attitude is a subjective thing of ideas and opinions.

In modern times, psychologist Myers updated the definition of "attitude" again in 1993, and was recognized as a relatively perfect formulation of attitude so far. Myers believes that from the perspective of psychology, "attitude" is an "evaluative response" that people like or dislike something or someone, and this response is often manifested in people’s beliefs, emotions and tendencies.

Tracing back to the source, we clarify the connotation and extension of "attitude" and the development process of concept definition, mainly to explain the theme of "emotion" After all, emotion is contained in "attitude" and is a part of attitude. If you want to understand emotion and related problems, you should first understand the causes of emotion from the root.

If you look at the individual from the whole, you will obviously come to a biased conclusion; And only look at the overall (attitude) characteristics, but do not carefully analyze the individual (emotional) details, naturally can not see the whole picture of things.

Psychologist Myers believes that people’s attitude will inevitably involve three dimensions: emotion, behavioral intention and individual cognition. As mentioned above, the "emotion" that we usually think is the most familiar and understandable is a part of the whole self-attitude, which is in harmony with the introverted feelings and intentions in the attitude.In fact, individual emotion includes two aspects: moral sense and value sense, which are embodied in subjective feelings and experiences such as love, happiness, hatred, disgust and beauty in daily life.

From the perspective of value goal, people’s emotional expression can be divided into four categories: feelings for things, feelings for people, feelings for themselves and feelings for special things.

If we look at people’s emotions from a changing perspective, then people’s feelings about foreign things depend on the changes and tenses of their own values.According to the different ways and tenses of their own values, the ways people treat emotions can be divided into five specific forms:

Value Increase-Emotional Attitude: Pride

Reduced value-emotional attitude: shame

Value Increase-Emotional Attitude: Embarrassment

Future Value Increase-Emotional Attitude: Self-confidence

Future Value Decrease-Emotional Attitude: Inferiority

Darwin, an evolutionist, believes that the state of human organism and the development of biological organism are both a process of continuous evolution. This evolution process is embodied as follows: the biological species are constantly differentiated and increased,The cell structure in organisms has become more and more complex but more orderly, and the organizational function of organisms has been deepened and strengthened.

Obviously, as a subjective emotion, the emotional development of human beings is also a process of continuous evolution. This evolution is embodied in:

The manifestations of human emotions are constantly differentiating and increasing.

The hierarchical structure of emotion is increasingly complex but more orderly.

The behavior-driven ability of emotion has been constantly evolving and strengthened.

From Darwin’s theory of evolution, we can find that in the process of analyzing human emotions, if we apply the basic ideas of dialectical materialism and biological evolution to the emotional field together, a more scientific concept and judgment method of emotional evolution will be formed.


In this sense, the establishment of a "scientific theory of emotional evolution" by individuals is not only helpful for exploring the "logical structure" and "operational mechanism" of emotions and realizing "scientific emotional calculation and judgment", but also for the survival and quality of life of biological individuals.

In the long run, in today’s intelligent AI, scientific emotional concepts and judgment methods are also of great theoretical significance for scientists to develop emotional robots in the true sense.

We know that,Emotion is a subjective reflection of people’s value relationship. Therefore, the evolution and change of human emotion fundamentally originates from and depends on the evolution of value relationship in reality, that is, the evolution of human value relationship, which promotes the evolution of human emotion.

Objectively speaking, the development process of human value relationship is not only a slow quantitative change process, but also a changing process in which rapid qualitative change may occur. No matter from which aspect, it is a long, tortuous, natural, hierarchical and phased evolution process.

Therefore, if we look at the history of human emotion and its development from different dimensions, such as individual and society, individual and others, we will find that it is unscientific and idealistic to arbitrarily and unilaterally regard "emotion" as a unique thing of someone.

It is also mechanical and dogmatic to divide emotional simplicity into instinctive and dynamic categories. There is an inseparable relationship between emotion and social development, and between emotion and individual experience.

From reality, we can infer that the value relationship between people is in the process of continuous evolution.. Moreover, this evolutionary process can be divided into five basic stages:

Single factor value

Multi-factor value

Variable value
Diversity value

Multi-layer value

On the basis of this reality, there will be five stages of natural evolution of human emotions:

  • 1. Sexual emotion
  • 2. Rigid emotions
  • 3. Flexible emotions
  • 4. Intellectual emotion
  • 5. Rational emotion

Thus, emotion is a process of dynamic change and development, not a static process. In the development direction of emotional evolution, emotion is also manifested in the continuous differentiation and integration of emotion and individual cognition:

In the stage of sexual emotion, people’s cognition and emotion are completely confused and integrated;

In the rigid emotional stage, although people’s cognition and emotion are still in a state of confusion, they begin to show a trend of separation gradually;

In the stage of elastic emotion, people’s cognition and emotion will be further separated, and a new outline will gradually appear;

In the stage of intellectual emotion, people’s cognition and emotion begin to develop independently;

In the stage of rational emotion, people’s cognition and emotion can not only develop independently, but also integrate freely.

From the above classification, although emotion is always the subjective reflection of the human brain on the value relationship, it will continue to evolve and develop under the influence of various changes in reality, and its development and evolution direction fundamentally depends on the development direction of the value relationship in reality.

To sum up, we have described the physiological principle and dynamic evolution characteristics of emotion, and clearly understand that human emotion is not emotion, but a kind of physiological feedback and experience that changes and develops with the value relationship in reality.

In real life, many people lament that they can’t maintain a relationship, and it is easy to attribute the reason to the evolution of the other party and their own persistence, or other external reasons. In fact, emotion is an evolutionary process that constantly changes with the external environment, and it will not always stick to a certain state.

If we can establish a "scientific theory of emotional evolution", clearly know and explore the "logical structure" and "operational mechanism" of emotions, and realize "scientific emotional calculation and judgment", then we will avoid falling into daily physiological emotions and making misjudgments or misjudgments in emotions.It is no exaggeration to say that 99% of emotional problems can be solved in these ways.

– The End –

Author | Magic Little

Edit | A grain of rice

A group of young people who like to look up at the stars

References: Alfred Adler, translated by Zhou Lang. What does life mean to you [M]. International Culture Publishing Company, 2000.

Wechat WeChat official account: the first psychology

ChatGPT will have self-awareness in two or three years. How to prevent it from threatening human beings? Zhou Hongyi said so.

"The development of ChatGPT is not a matter of competition among several Internet companies, but determines whether China can accumulate this technology in the next industrial revolution." Zhou Hongyi, member of Chinese People’s Political Consultative Conference and founder of 360 Group, told the Times Weekly reporter.

Zhou Hongyi has been elected as a member of the Chinese People’s Political Consultative Conference Committee for two consecutive years, and "safety" has always been the key word of his proposal. Recently, the great breakthrough of ChatGPT has caused extensive discussion. Zhou Hongyi has talked openly about the development prospect of ChatGPT more than once, and also expressed his concern about the safety of artificial intelligence.

In Zhou Hongyi’s view, ChatGPT or Big Language Model is a milestone in the development of artificial intelligence. It is the starting point of general artificial intelligence and the turning point of strong artificial intelligence, so ChatGPT will bring an industrial revolution driven by strong artificial intelligence or general artificial intelligence.

ChatGPT is not only an enhanced version of search engine, but also more than a chat robot. It will reshape all digital applications and industries through the artificial intelligence services provided by SaaS. Zhou Hongyi said, "In this field, we can catch up."

At the National People’s Congress this year, Zhou Hongyi submitted a proposal, calling on China to catch up with the great leap of artificial intelligence big model technology represented by ChatGPT. People should pay more attention to the innovation mode behind technological breakthrough while paying attention to technological innovation.

Zhou Hongyi, member of Chinese People’s Political Consultative Conference and founder of 360 Group.

Promote the innovation and development of artificial intelligence big model technology

ChatGPT has caused a global heated discussion. This year, Zhou Hongyi proposed a large-scale artificial intelligence model technology represented by ChatGPT.

"We must find the law of industrial development in the research process." Zhou Hongyi said, for example, why is ChatGPT successful in the United States? Why did Americans take the lead in making it? Why can OpenAI and Microsoft cooperate? "Understanding these problems can promote relevant departments to formulate policy guidance conducive to the birth of China version of ChatGPT and promote the integration of universities, scientific research institutions and industrial companies in China." Zhou Hongyi said.

"We can’t just see how high its big model parameters are." Zhou Hongyi emphasized that the most important thing is to maintain a good and open culture of cooperation. In his proposal, Zhou Hongyi summed up three key factors for the success of ChatGPT-firstly, the "Microsoft +OpenAI" collaborative mode of production, research and research, secondly, the open innovation mode based on open source and crowdsourcing, and finally, the ecological innovation mode centered on the general big model.

Source: the creativity of the worm

Zhou Hongyi suggested that it is necessary to establish a collaborative innovation model of "large-scale scientific and technological enterprises+key scientific research institutions", build China’s "Microsoft +Open AI" combination, and lead the big model technology research; From the height of building a national strategic scientific and technological force, we should screen production and research institutions with good technical foundation, form an industrial synergy combination with complementary advantages, and give full play to the research advantages of scientific research institutions in key core technologies; At the same time, we will give full play to the advantages of large-scale scientific and technological enterprises in productization, engineering, scene, commercialization and data, and become the leading leader in tackling key problems and application of large-scale model technology.

He also proposed to support the establishment of a number of long-term open source projects of national artificial intelligence models to create an open and innovative ecosystem of open source crowdsourcing. Zhou Hongyi believes that the artificial intelligence big model should not be an advanced technology monopolized by a few companies, but should give full play to its industrial and social value.

Focusing on how to promote the technological innovation and development of artificial intelligence big model, Zhou Hongyi proposed to set up a number of national long-term projects in an open source mode for multiple technical routes, with "large-scale scientific and technological enterprises+key scientific research institutions" as the leader, and guide universities, scientific research institutions and innovative enterprises to form innovative ecological groups of multiple technical routes through open source, cooperation, crowdsourcing and ecological innovation modes. On the one hand, it can reduce the risk caused by the wrong choice of technical route, on the other hand, it can also avoid the monopoly of technological achievements in the hands of a few institutions and promote greater scientific and technological innovation and industrial development.

Not developing is the biggest insecurity.

ChatGPT drives a wave of entrepreneurial craze. Wang Huiwen, the co-founder of Meituan, Zhou Bowen, the former chairman of JD.COM Technical Committee, and Wang Xiaochuan, the former Sogou CEO, successively announced their retirement and entered this frontier field.

Technology giants have returned to the rivers and lakes, and Internet giants such as Ali, Tencent, Baidu and Byte have made statements one after another, which will increase investment in artificial intelligence. Under the craze, it is only a matter of time before China version of artificial intelligence language model and ChatGPT-like products appear.

OpenAI took the lead in developing ChatGPT. What did it do right?

Zhou Hongyi believes that OpenAI uses a large number of open source algorithms and papers, skillfully combines various open source achievements, and cooperates with Microsoft to solve the problems of engineering, computing power, data, product experience and business model. Secondly, like Apple’s App Store ecosystem, OpenAI cultivates vertical applications based on ChatGPT. In addition, user traffic is also very important, attracting users to use it, and at the same time, it can also feed and debug large language models based on manual tagging reinforcement learning. Finally, OpenAI has a long-term spirit and a pattern to make universal artificial intelligence innovations that change human beings.

In Zhou Hongyi’s view, China Internet companies have strong engineering ability and strong technology landing ability. "Now, ChatGPT has made a sample, based on open source technology, and there are no insurmountable obstacles. The rest is a matter of time." Zhou Hongyi firmly believes that "with the support of the state’s encouraging policies, China can achieve a better level of follow-up in two or three years."

The big model of artificial intelligence language has a high entry threshold, which is mainly reflected in both technology and capital.

Citic jiantou research report pointed out that the evolution of Transformer in network structure has brought about the improvement of parameters and model layers, which has caused the qualitative change of generative AI technical ability; At the same time, the advantage of parallelization allows it to train on a larger data set, which also promotes the development of pre-training models such as GPT.

As for why ChatGPT can answer questions, Zhou Hongyi told Times Weekly that the training materials for ChatGPT are very important. He pointed out that people mistakenly thought that since robots are chatting with people, they should learn chat materials. In fact, the chat materials generated by social tools have low knowledge content.

"When we chat, no one is talking about knowledge, but they are all lifting each other’s poles. There are many wisecracks and nonsense words." He explained that the chat robot trained in this way is more than "artificial mental retardation" or "artificial leverage", and the dialogue is illogical.

ChatGPT avoids this kind of corpus, just as a person is not necessarily good at expressing, but he is full of poetry and books, expressing elegance and logic, and everyone is willing to chat with such people. Zhou Hongyi emphasized that it is very important to feed ChatGPT with high-quality corpus.

Tuchong creativity

Artificial intelligence technology promotes social progress and also hides risks.

Zhou Hongyi is worried that if ChatGPT is allowed to input corpus without limitation, and get knowledge of searching and browsing the Internet at will, will the self-conscious GPT have the idea of being hostile to human beings after watching movies like Terminator?

After consciousness, ChatGPT may evolve into "eyes", "ears", "hands" and "feet" in the second step. At present, GPT has only "brain". If you add "eyes" and "ears", you can understand all kinds of images and videos of human beings and understand all kinds of audio, knowledge storage will advance by leaps and bounds, and the level of intelligence will also be greatly improved.

In the future, when ChatGPT accesses the API of the Internet and enters the era of the Internet of Everything, it is undoubtedly equivalent to having "hands" and "feet" and indirectly having the ability to control the world. By then, ChatGPT can not only buy air tickets on the webpage, but also take taxis, order takeout, and even manipulate various IoT devices through the webpage.

Finally, ChatGPT may be able to evolve itself. At present, ChatGPT can only write some simple codes. One day, when its code ability is improved, can it automatically look up its own code, correct the upgraded code, or even recompile a new version? If so, it will have the ability of self-learning and evolution, and realize the prospect of robot manufacturing robots.

Zhou Hongyi insists that the biggest insecurity is not developing artificial intelligence. "Whether humans will therefore go into destruction remains to be seen. However, we can’t stop developing technology, but know where the bottom line and boundary of technology are, so as to regulate the development of technology in the right direction. " Zhou Hongyi said.

Data-Driven Operation | Future Development Direction of Smart Building System

Smart building refers to upgrading traditional buildings to intelligent buildings through Internet of Things technology, so as to realize more efficient and intelligent management and operation. Through the connection and cooperation of various sensors, equipment and systems, smart buildings can realize real-time monitoring, analysis and control of all aspects of buildings, thus improving energy utilization efficiency, optimizing space utilization and safety management, and bringing people a more comfortable and intelligent living and working environment.

(Firehawk Technology Intelligent Building System Development smart.figo.cn)

First, the characteristics of smart buildings

Smart buildings use the Internet of Things technology to connect all devices with the system to realize intelligent management and control. Through big data analysis and artificial intelligence algorithm, the automatic monitoring and management of facilities and energy in buildings are realized. In addition, the smart building also has a visual monitoring system and intelligent maintenance management, which can know the usage and maintenance status of the building in real time and improve the overall management efficiency and safety of the building.

(Firehawk Technology Intelligent Building System Development smart.figo.cn)

Second, the advantages of smart buildings

Smart buildings can improve the operation efficiency and energy utilization rate of buildings and reduce the operation cost and energy consumption through automatic and intelligent management. At the same time, smart buildings can also improve the comfort and health of living and working environment, and provide better use experience and services for residents and enterprises. In addition, smart buildings can also realize the integration and sharing of building information, which is convenient for different departments and users in the building to work together and communicate.

(Firehawk Technology Intelligent Building System Development smart.figo.cn)

Third, the application scenarios of smart buildings

Smart buildings can be widely used in office buildings, residential buildings, commercial complexes and other buildings. In the office building, the smart building can realize the automatic adjustment and management of the office environment, and improve the work efficiency and comfort of employees. In residential buildings, smart buildings can realize intelligent control and management of family living environment and improve the quality of life and safety of residents. In the commercial complex, smart buildings can realize the intelligent management and operation of commercial facilities and services, and improve the efficiency of commercial operations and user experience.

(Firehawk Technology Intelligent Building System Development smart.figo.cn)

Firehawk Technology Smart Building System takes the life cycle data of buildings as the core, and integrates new ICT technologies such as Internet of Things, artificial intelligence and big data based on the three-dimensional technology of digital twins to build a new generation of smart buildings with high technology, efficiency, safety, green and health, so as to enhance the image of the park’s external services and reduce costs and increase efficiency in its internal operations.