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Special feature of 1905 film network "Don’t call me" God of Gambling "has only grossed more than 36 million yuan since its release.The film is the work that the actor meets the audience after five years. What’s more, the film is a tailor-made work for "Fage" Chow Yun Fat, whose director is the screenwriter.

The film titled "Don’t Call Me" Gambling God "almost fits Chow Yun Fat’s image in the audience’s mind. Especially in the video materials in the early stage of the film, most of them are related gambling pictures set by the "gambling god", which seems to strengthen this concept intentionally or unintentionally.

Only after strengthening this setting, the film did not get too many market audiences in the early stage. For most netizens, the whole still stays in the feelings of "Fage" and "Gambling God".

This wave of emotional killing doesn’t seem to have worked, the box office is flat, and the word-of-mouth performance is also average. Douban has only scored 5.7 points so far. Judging from the feedback from netizens, some people think that it is beyond expectations, and some people think that it is selling feelings. However, it is generally believed that the title and content of the film are a little wrong, which wastes Chow Yun Fat.

Back to the movie itself, is there really a "waste" between Chow Yun Fat and Don’t Call Me "God of Gambling"?

01.　

Don’t call me "God of Gambling" is the third time that the film has been renamed. When the film was first officially announced in 2019, it was called "Sunny Years". At that time, the poster was featured with the huge title and Chow Yun Fat on the run.Obviously, from the previous content, the relationship between the film and the "gambling god" IP is even worse.Macau Fengyun.

It was originally planned to be released in 2019, but for various reasons, the release plan was put on hold; Later, the film experienced "I am not a gambler", and finally it was officially exposed at the cinema promotion meeting in 2021, and it was renamed again, so it is now "Don’t call me a gambler".

Several name adjustments are enough to feel that the producer hopes that the film can be presented more commercially.First branchin advanceSue the filmIn the middle of the game, Chow Yun Fat once again sat at the poker table and said, "Open the card and see me", which is reminiscent of AG, the god of gamblers. It’s just that the fat brother in this film is no longer a handsome "gambler" image, but has turned into a frustrated middle-aged uncle.

In the early stage of the film, the core propaganda almost takes "gambling god" as the packaging point, and the story line of the preview is to highlight the gambling man, and the prodigal son returns.

The official synopsis also mentions that "Guaihui" (Chow Yun Fat), who is fooling around, promised to temporarily take care of Li Yang (Ke Weilin), the autistic son of his former lover Li Xi (ornaments), and later found out that it was his own son, but the news of Li Xi’s death came. Brother Hui decided to shoulder the responsibility of being a father and take his son to a new page in life.

Whether it is an introduction or a film, the film is more like another famous work of Chow Yun Fat. Even in the "release notice" of the film, the "genre" column says "plot/family/sports", which has nothing to do with it.

Regardless of the quality of the film, at least the original title of "Sunny Years" is more suitable than "Don’t call me a gambler". Even the director was on the Guangzhou roadshow, implicitly saying that the name change was "out of commercial considerations".

Admittedly, it is unreasonable for Chow Yun Fat to enlarge the concept of "gambler".In 1989, "God of Gambling" was released in Hong Kong, which won 37 million box office at a cost of 10 million, and officially opened the "gambling era" of Hong Kong movies. After a lapse of five years, it was released and won a box office of HK$ 51.53 million in one fell swoop, becoming the first film in Hong Kong with a box office of over 50 million.

Later, in the movie, AG’s big-backed greasy head, which looked like a lot of mousse, became a popular product at that time, and it was also the only designated hairstyle for successful people.

And 17 years later, we cooperated with Chow Yun Fat again to launch the series "Macau Fengyun". Although the word-of-mouth declined like a cliff, the series became synonymous with "circling money" and "fried cold rice", but the box office proved that this combination was still a "box office harvester", which doubled from 524 million in the first part to 1.116 billion in the third part.

In business, when the film is facing the market economy, it may be understandable to change the seemingly more literary film "Sunny Years" into the name with stronger commercial attributes.

02.　

Many fans have high expectations for this, largely not because of the "God of Gambling" IP, but because of Chow Yun Fat and Zhuang Wenqiang.

Chow Yun Fat has gradually faded out of the film circle in recent years, and there are few new moves since the release of "One Warriors" in 2018. This "Don’t Call Me" Gambling God "happens to be the second cooperation between Chow Yun Fat and Zhuang Wenqiang.

As we all know, Zhuang Wenqiang is Chow Yun Fat’s biggest fan. At that time, "Unique" was his creation to pay tribute to Chow Yun Fat in the 1980s. "I want everyone to know what the word’ Chow Yun Fat’ means."

At that time, in "Warriors", there was a classic trench coat with a suit in Mark; There is also a picture of restoring the classic American dollar cigarette in "The True Color of Heroes".

Even at that time, after reading the script, Chow Yun Fat asked Zhuang Wenqiang, "You wrote this play about me. If you don’t ask me to play it, who do you want to play?" In the end, "Warriors" succeeded, and the achievements need not be repeated.

Zhuang Wenqiang, a "fan", doesn’t seem to satisfy his love for idols. He also wrote the work Don’t Call me "God of Gambling" and incorporated it into Chow Yun Fat’s works, another latitude work, A-Lang’s Story.

More than that, in Don’t Call Me "God of Gambling", Zhuang Wenqiang combined Chow Yun Fat’s favorite running sports in recent years.

In recent years, I have seen less Chow Yun Fat on the big screen, but occasionally he has seen more on the running road. When "unparalleled" was promoted in the mainland, he went running in Chaoyang Park every day, which caused a group of people to follow. The promotion of "Don’t call me" God of Gambling "coincided with the Shanghai International Film Festival, and he ran on the beach and made a sensation again.

In fact, running has become another event that Chow Yun Fat, an enthusiastic citizen, deeply loves.In previous years, he also led a running group.Sylvia ChangThe filmmakers are all involved, running together at six or seven every morning, and then having breakfast together.

As long as he is recognized and asked for a photo, Fage will naturally take out his mobile phone and take a selfie with everyone. Slowly, the group selfie of Fage has become another symbolic action of him in recent years.

Looking back at Chow Yun Fat in the 1980s and 1990s, "One like you" or "Don’t call me" God of Gambling "have all become nostalgia, and they have all become" fans "of Zhuang Wenqiang, or other fans, looking for the media of this filmmaker’s past.

Someone talked to him about these feelings, but he didn’t shy away, but he didn’t answer directly.I just use running and exercise to respond. I am much more flexible than before. I am confident that doing actions now will be more refreshing and energetic than when I was young.

No matter whether Chow Yun Fat plays Chow Yun Fat in One Matchless or Don’t Call Me "God of Gambling". He seldom lets people down, and his age doesn’t limit him.

In the film, he had a Thai boxing scene, watched the script and went to study the next day. The staff advised him that he could find body double, and the role itself did not know Muay Thai. But he enjoys it himself.

I was injured in the process of filming "Don’t call me a gambler". He simply treated the wound and continued filming.

Cases like this don’t stop there for Chow Yun Fat.It may be appropriate to describe him as "a work of equal quality", but he never denies that there have been bad films. When asked about the box office pressure, he will only say that for movies, he believes that every work has its "luck" and that it is enough for him to be an actor and play a good role.

As he said, as soon as the camera starts to operate, he will feel that "everything around him has disappeared, only this role".

Perhaps, the answer at the beginning of the article is obvious. Why talk about waste? Feelings stop at business. For Chow Yun Fat himself, works first, because he really enjoys the performance.

　　Where is the difference in the "plastic reduction" of express takeaway?

　　The survey shows that China’s express delivery industry generates about 1.80 million tons of plastic waste every year. At the same time, food delivery is also the "hardest hit area" of plastic packaging, often "bag in bag". The "white waste" brought by express delivery has become a regulatory pain point.

　　—————

　　"Now the express delivery is piled up like a mountain, and half of the packaging is plastic." On November 12, Liu Shan (a pseudonym), a courier brother in Fengtai, Beijing, was worried about the resulting plastic waste pollution while running around for the seemingly endless express delivery.

　　The rapid development of online shopping has brought further prosperity to the express delivery industry. On November 11, on the day of the shopping carnival, with 675 million pieces of express delivery, there were 675 million express packages.

　　Zhang Deyuan, deputy director of the Research Office of the National Development and Reform Commission’s Institute of Macroeconomics and System Reform, said in an interview with a reporter from China Youth Daily and China Youth Network that the total number of express deliveries this year is expected to reach 80 billion, of which about 20% are packed in plastic bags. The "white waste" brought by online shopping has become a pain point for the supervision of the "plastic restriction order".

　　Where is the difficulty in implementing the "plastic restriction order"? According to a survey conducted by the official Weibo of China Youth Daily, 59.7% of respondents preferred "changing public habits", 16.8% of respondents believed that "it is difficult to develop and promote new materials", 12.7% of respondents chose "shopping costs increase", and 10.7% of respondents said that "new fields are difficult to supervise".

　　"Compared to cartons, plastic bags at 0.3 yuan each are cheaper"

　　Zhu Wen (a pseudonym), the brother of Beijing Express, said that among the more than 200 express deliveries he delivered on November 11, more than 100 were packaged in plastic, mainly some clothing, quilts, shoes, etc.

　　The reporter visited and found that the use of plastic packaging in the outer packaging of express deliveries delivered by many couriers accounted for 30% to 50%. Some express deliveries using carton packaging also place plastic fillers in the boxes to ensure the safety of goods transportation, and most of them are sealed with tape outside the boxes.

　　When the courier arrives in the hands of consumers, it often goes through multiple processes. In order to prevent damage, some merchants will choose to pack multiple layers or even over-pack before sending the courier. Most of these packaging materials are purchased nearby or at a low price. Search an e-commerce platform, 100 35 × 45cm courier packaging bags are 14.2 yuan, and in some stores a packaging bag is as low as 0.039 yuan.

　　In addition to express delivery, takeaway is also the "hardest hit area" of plastic packaging, and "bag in bag" situations often occur. According to the reporter’s observation, consumers order a rice noodle on the takeaway platform, and the powder and soup are packed in two plastic boxes separately. In order to prevent spillage, some merchants also wrap a layer of plastic wrap on the soup box, put it in a separate plastic bag, and then put everything in a large plastic bag.

　　Some couriers give preference to plastic bags. Zhu Wen said that when sending, he hardly uses cartons, and probably uses more than 10 bags a day to pack for consumers. On the one hand, plastic bags are portable, and on the other hand, they are based on cost considerations. For example, for a 12 yuan courier, he can get 2 yuan service fee, of which the packaging fee needs to be paid by himself. "Compared with cartons, plastic bags are generally cheaper at 0.3 yuan each."

　　"Plastic reduction" has a long way to go. According to the statistics of the Plastics Recycling Professional Committee of the China Plastics Association, our country uses about 3 billion plastic bags every day. As of 2019, the annual use of plastic bags exceeds 4 million tons. Another survey shows that China’s express delivery industry generates about 1.80 million tons of plastic waste every year.

　　Where is the difficulty of "plastic reduction" in the field of e-commerce?

　　Since the implementation of the "plastic restriction order" in 2008, "plastic reduction" has been running for 11 years. In recent years, as emerging business forms, e-commerce, takeaway and other fields have once become "blank areas" of the "plastic restriction order".

　　On January 19 this year, the "Opinions on Further Strengthening the Control of Plastic Pollution" (hereinafter referred to as the "Opinions"), known as the upgraded "Plastic Limit Order", was released, and the takeaway and e-commerce fields were officially included in the scope of the "Plastic Limit Order". The opinion also clearly states that by the end of 2022, postal express outlets in Beijing, Shanghai, Jiangsu and other provinces and cities will first ban the use of non-degradable plastic packaging bags, disposable plastic woven bags, etc., to reduce the use of non-degradable plastic tape. By the end of 2025, postal express outlets across the country will be covered.

　　In contrast to the huge amount of use, the collection rate of plastic bags is very low. On November 11 last year, the "Research Report on the Characteristics and Management of China’s Express Packaging Waste" jointly released by environmental protection organizations Greenpeace pointed out that in 2018, our country’s express delivery industry consumed a total of 851,800 tons of plastic packaging materials. Due to the difficulty of recycling plastic express packaging waste, high regeneration costs and low regeneration profits, about 99% of our country’s express packaging waste plastics (mass ratio) were mixed into domestic waste.

　　Consumers rarely pay directly for express packaging, which affects the "plastic reduction" in the field of express delivery. Some netizens said that most of the time online shopping is free shipping, compared with supermarket shopping, the feeling of using plastic bags is not obvious, and they rarely pay attention to plastic waste in the e-commerce field.

　　"The difficulty is that it is too scattered." Zhang Deyuan said that compared with ordinary supermarkets, the plastic packaging users in the e-commerce field are mostly small merchants. This group is large in number, scattered in main body, difficult to supervise and expensive to enforce.

　　At present, the alternative product Research & Development production of plastic packaging is still not mature enough, and the circulation efficiency of domestic express packaging is not high. Zhang Deyuan takes degradable plastic bags as an example. The cycle of domestic express packaging from procurement, warehousing to circulation is about 30 days, which is a certain gap compared with foreign countries. For example, Amazon’s logistics efficiency is about 13.5 days. Long storage time of degradable plastic bags may lead to performance degradation and affect the use effect.

　　Some netizens expressed that they wanted to do their part to reduce white pollution, but had to use plastic bags in the absence of suitable alternatives.

　　At the end of last year, an online poll conducted by China Youth Daily showed that 86.6% of respondents felt that there was a waste of plastic bags in the e-commerce sector. 53.0% of respondents said they were willing to pay a certain amount for e-commerce to use reusable environmentally friendly packaging.

　　Press the "acceleration button" for "plastic reduction" in many places.

　　Faced with the big problem of "white pollution", various places have continued to make efforts on "plastic reduction". So far, more than 20 provinces have issued an upgraded version of the "plastic restriction order", pressing the "acceleration button" for "plastic reduction".

　　Among them, six major industries such as food delivery and e-commerce have become the key "plastic reduction" objects of Beijing’s new version of the "plastic restriction order". On November 10, the "Beijing Plastic Pollution Control Action Plan (2020-2025) (exposure draft) " released by Beijing pointed out that by the end of this year, the city’s postal express and e-commerce distribution outlets will have a "slimming tape" packaging ratio of 90%. By the end of 2022, the city’s postal express outlets will ban the use of non-degradable plastic packaging bags, woven bags, etc. By the end of 2025, the city’s postal express outlets will ban the use of non-degradable plastic tape, and the responsibility will be implemented to specific units. This is also known as the "strictest plastic restriction order" by netizens.

　　The "plastic reduction" in the field of e-commerce is a systematic project that requires platforms, merchants, and consumers to work together to create a green logistics system from the production, procurement, use, and recycling of plastic packaging.

　　"Platform companies should be leaders in the control of plastic pollution." Zhang Deyuan believes that platform companies in the fields of e-commerce, express delivery, and takeaway should strengthen the management of merchants settled on the platform, formulate alternative implementation plans for reducing the amount of disposable plastic products, and implement "green merchant leadership plans" and "green packaging points activities" to encourage and guide merchants to take the initiative to reduce the use of disposable plastic packaging. The postal express industry should increase the use of green packaging and recyclable packaging. Operating merchants should be "executors" of green consumption patterns.

　　At the same time, the research and development of alternative products will usher in new opportunities. Zhang Deyuan suggested that express delivery companies and packaging material production and development companies should strengthen innovation. At present, some companies are developing degradable plastic bags.

　　On the consumer side, you can consider adopting a separate pricing and charging strategy. Zhang Deyuan said that consumers spend money and have a clear sense of use, which can indirectly enhance consumers’ environmental awareness. If plastic packaging is used, it should be classified for subsequent disposal and resource utilization.

　　In addition, Zhang Deyuan also suggested that while enjoying the convenience brought by modern business models, consumers should continuously raise their awareness of environmental protection and minimize the use of disposable plastic utensils when ordering takeout and online shopping.