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The tide of new films is coming, which one is torn in the cinema is the audience’s dish

In the past few days, the attention-grabbing new film trend has come again. According to the Cat’s Eye Professional Edition schedule calendar, as many as 30 new films have been released in February this year alone, covering crime, love, action-adventure, comedy and other genres, an increase from the same period last year.

What’s more worth mentioning is that even the horror thrillers that haven’t landed on the mainland big screen for a long time have come!

On February 17, the domestic thriller "Mingjue Village" ushered in its premiere; on February 14, the horror film "Meghan", produced by well-known director Wen Ziren, also announced that the mainland would be set for March 17.

The audience cried out:"I didn’t expect to be able to watch horror movies in the cinema again!"

For the entire film market, this wave of new films in the first half of this year has not only enriched the film supply reserves of the cinema chain, but also revealed profound changes in the industry unlike before.

A large number of non-core moviegoers are admitted

The box office opening of the Spring Festival is still going strong, and the increase in the number of films released and the flourishing of themes will inevitably attract more audiences who have not often entered the cinema before to enter the cinema experience.

The release of "Megan" is an opportunity to attract a more niche audience of horror films. After its release, "Megan" was second only to "Avatar 2" in the United States and Canada in its first week at the box office. For the audience who are thirsty for "fear", this film is undoubtedly the best choice.

Xiao Ai’s friend, a Japanese anime enthusiast, visits cinemas on weekdays almost as an "annual" movie, but has planned to see the premiere of Makoto Shinkai’s new film "Journey to Suzuya" on March 24. As of February 16, more than 350,000 people wanted to see the imported film "Journey to Suzuya" on the Maoyan platform.

Image source: Cat’s Eye Professional Edition

The richness of film themes will inevitably attract a large number of non-core movie-watching groups, and the theater’s environmental configuration, audio-visual sound and painting effects experience, service experience, etc. will become the standard for them to review and measure the cinema’s image.

For cinemas, speeding up the iteration of projection technology and polishing service quality are of course the next long-term work. In addition, relying on the arrival of new films, the means of film arrangement and publicity planning that cinemas can make in the short term have also become more diverse.

01

Meeting diverse movie viewing needs

Judging from the number of films currently in theaters in mid-February, a number of films in the Spring Festival "The Wandering Earth 2", "The Deep Sea", "The Red River" and "Nameless" have all announced key postponements, and the top blockbusters continue to release the "long tail effect" of the box office. On the one hand; on the other hand, in early February, there are also "Black Panther 2", "Sadness Without Tears" and other films released, not to mention the upcoming "Ant-Man 3" and "China Ping Pong’s Jedi Counterattack".

A studio manager in Hangzhou mentioned to Xiao Ai: "Before the Spring Festival, the top films were all long, which will also bring some restrictions on the studio’s production. Some more niche films with less than ideal attendance may give way during the schedule, and the audience who want to watch this film will naturally miss the opportunity. Now that the popularity of the Spring Festival is slowly subsiding, and the situation of new films is facing one after another, the studio’s production will also be adjusted accordingly. In the past two days, our studio has increased the number of movies" Nameless ", which has achieved good attendance. And" Black Panther 2 "," Ant-Man 3 "," Internet Disconnection "," China Ping Pong "and many other new films will always have options that meet the tastes of audiences with different viewing preferences."

02

Special movie viewing activities have a wider reach

Taking the previous special movie viewing activities of animated movies such as "One Piece: The Red-haired Singer", "Detective Conan: The Bride of Halloween" and "Dragon Ball Super: Super Artificial Man" as an example, in addition to bringing box office gains to the theater through the way of watching the movie, it also received great praise from the audience.

In the first half of this year, "Black Panther 2" and "Ant-Man 3" Marvel movies returned again, and they could only generate a lot more heat. During Valentine’s Day, Wanda Film launched in the Douyin live stream"65 yuan Marvel Return General Hall double movie ticket"The audience can even watch two movies of Ant-Man Black Panther. This is not a big attraction for Marvel fans who haven’t met in front of the big screen in a long time.

Image Source: Wanda Films

Recently, Marvel fan viewing groups in Beijing and Shenzhen have organized an offline movie screening of "Black Panther 2". The viewing group organized and sent out a number of posters and self-made postcards, attracting more than 300 fans to sign up. With the official opening day of "Ant-Man 3", there will be more and more linkage between the next two films.Cinemas rely on proactive publicity, make full use of material resources, and do a good job in audience interaction, so as to attract more fans to the event.

After all, with more new films as carriers, the audience’s reach has become wider, and it also provides more space for the cinema to organize targeted event planning in the future.

03

Determine the right moment for the film

In addition, some niche-themed, low-exposure films may also see a turnaround when they are scheduled for the festival. For example, the new film "Wasteland" starring Ren Suxi is very suitable for the female theme. The film, which is released on March 3, has been recommended by theater managers to promote this film as the main film of Women’s Day.

Cinemas can also do something about "Cosmos Exploration Editorial Office," a rather nonsensical sci-fi comedy with a trailer that coincides with April Fool’s Day.

In the first half of this year, although there are no other traditional small holidays or golden schedules except May Day, there are still many major festivals, such as Valentine’s Day, Women’s Day, April Fool’s Day, Tomb-sweeping Day, Labor Day, and so on. There are as many as five or six festivals, and with the corresponding characteristic tone of the film, the ordinary off-season will also add a lot of color.

Senior theater manager mentioned to Xiao Ai: "March and April this year can be said to be a watershed:Due to the small number of large-scale film schedules, the number and type of film supply have increased by leaps and bounds, and the importance of the so-called’golden schedule ‘will gradually declineAmong them, many medium-sized new films are released on Fridays on weekdays, which further tests the studio manager’s level of control over film scheduling and publicity planning. If the audience’s enthusiasm for watching movies can be routinely stimulated during ordinary holidays, then correspondingly, the possibility of theaters getting rid of the’schedule-only theory ‘will also increase, which is a welcome fact for the studio. "

The arrival of the new film trend in the first half of this year can be said to have thrown a spark into the film market, but how to control this flame to effectively stimulate the audience’s viewing enthusiasm and make it a raging fire that ignites the box office is a big test for cinema promotion and marketing.

After all, the increase in films only creates conditions for the increase in revenue, and the real "revenue increase" depends more on the efforts of the theaters themselves.Faced with the current situation of the industry from start to finish, the industry should promptly correct the passive mindset of "watching movies and eating" in the past, and convert the resource advantage into box office output as soon as possible.

The epidemic is still in the past, the film supply is safe, and the cinema industry has come to see the real chapter in 2023.

Football Today: Bologna vs Lazio Porto vs Lille, esto.

Bologna vs lazio

Recent situation in Bologna:Bologna has obvious characteristics of being strong and weak, but the overall stability is not good. Bologna’s home court ability is actually good. This season, it has achieved 5 wins, 1 draw and 1 loss at home in 7 matches. The only defeat to the opponent is the giant AC Milan, which is normal. Bologna has a good defensive ability, losing only six goals in the last 10 matches, and winning opponents in five of them. Bologna has scored more goals in the first half of the last four games, all before the end of the half.

Bologna has won only one of the last five matches against Lazio. Bologna has not lost in 10 recent competitions, with 4 wins and 6 draws. Bologna’s recent ball path is too small, and it has played a small ball with its opponent for two consecutive games. It is necessary for Bologna to defend the draw. In the last 10 matches, as many as 6 games were drawn, and 3 of them scored 0-0.

Recent situation in Lazio:Lazio’s overall strength is good, but it lacks stability and the state of the new season is average. Lazio have scored 3 wins, 1 draw and 2 losses in the last 6 matches against Bologna, and they have a certain advantage in the past. Lazio scored in 7 consecutive games of the last 10 competitions, with 5 wins and 2 draws. Lazio have scored at least 3 goals in 8 of the last 10 away games. Lazio’s away ability is average, with 5 wins and 5 losses in nearly 10 away games, and the team’s scoring rate is 50%.

This game: Bologna has won 2 wins and 4 draws in the last 6 league matches, and 3 wins, 1 draw and 1 loss in the last 5 home games. The team is in good shape. Lazio has scored 4 wins, 1 draw and 1 loss in the last 6 league matches, and the team is in good condition. 2 wins and 3 losses in the last 5 away games, and the away state is average. On the whole, the gap between the two sides is not big. Personally, I think Bologna is expected to win this round.

Porto vs Lille, esto

Recent situation in Porto:Porto’s points are in good condition and their home results are quite good. This has a positive impact on this competition, giving them an advantage in this competition. Porto have been in good shape recently, especially in the Champions League, where they reversed the game and won the game with a score of 4-1. This has had a positive impact on the game and increased their confidence. Although many Porto players were absent for personal reasons, Evan Nelson’s excellent performance made up for this vacancy. He has scored five goals in the last five games.

Recent situation in Lille, esto:Esto’s Lille team is currently at the bottom of the league, and its away performance is not good. This has a negative impact on this game, which makes them in a backward state in the game. esto Lille’s recent game is in a poor state. The league has not been won in a row, which has had a negative impact on this game. Esto Lille has no major personnel problems at present. However, although the player Joao Marquez has scored five goals this season, he has been a substitute in the last three leagues.

This game: Personally, I think Porto has great hope of winning this round of events.

In spring, come to Beijing to see the best movies in the world.

  The 8th Beijing International Film Festival will be held from April 15th to 22nd. As one of the main units of the film festival, "Beijing screening" will be held in 32 film institutions and colleges and universities in Beijing during this period. At 12 noon on April 1, the "Beijing Exhibition", which is full of good films, was fully invoiced. According to the statistics of Taobao Film’s website, the box office was 2 million in one minute, 3 million in two minutes, 6 million in five minutes and 9 million in 12 minutes after invoicing, and the legendary "Beijing International Film Festival Speed" reappeared in the rivers and lakes.

  Ticket sales reproduce "Beijing International Film Festival speed"  

  On March 28th, on the day when the "Beijing Exhibition" package was invoiced, this year’s "Beijing Exhibition" showed an incredible magical speed — — 100 sets of classic Bergman master series, sold out in 10 seconds; 100 sets of Jurassic Park 25th anniversary series, sold out in 7 seconds; 100 Batman series, sold out in 7 seconds; 100 sets of X-Men series, sold out in 14 seconds. After the official invoicing at 12 noon on April 1, the box office will be 2 million in one minute, 3 million in two minutes, 6 million in five minutes and 9 million in 12 minutes. Compared with last year, the speed of ticket sales has more than doubled. Among them, "The Grand Budapest Hotel" was snapped up in five scenes in 10 seconds, becoming the fastest sold-out film, followed by "Titanic" in six scenes sold out in 12 seconds and "Chongqing Forest" in four scenes sold out in 15 seconds.

  Similar to previous ticket sales, the most popular films in this year’s "Beijing Exhibition" are still well-known films. For example, the Oscar-winning film Escape from Desperate Town, wes anderson’s The Grand Budapest Hotel, Kurosawa’s Seven Samurai, blood simple by the Cohen Brothers, Cameron’s Avatar, Titanic and Nolan’s Dunkirk. It is worth mentioning that some unpopular minority films have also achieved good box office results after invoicing, especially the sub-section "Beijing City Affairs" which is closely related to Beijing City. In particular, the films shown in this section, such as Neighbor, Old Things in the South of the City, and Good Morning Beijing, are very popular with young audiences who are used to buying tickets on the Internet. These films travel through time and space through the lens, making the audience feel the unique charm of the old Beijing city.  

  Pay more attention to communication besides screening.  

  Beijing International Film Festival has been pursuing the aesthetic style of China’s films, and "Beijing Exhibition" also pays more attention to providing face-to-face communication and sharing opportunities for creators, scholars and fans. According to the introduction of the Beijing International Film Festival Organizing Committee, nearly 80 film pre-screening and post-screening exchanges and salon lectures have been confirmed, among which more than 40 domestic film exchanges will be held, with an unprecedented scale. Among them, China Film Archive’s latest 4K restored versions of horse thief and Yellow Land will be premiered, and the famous director Tian Zhuangzhuang will attend the post-screening activities of horse thief; One of the key filmmakers in this Beijing exhibition — — Ms. Feng Hsu, a famous Hong Kong film producer and actress, will bring seven films she participated in and created to talk with film researchers, among which the 4K restored version of Rolling Red Dust was shown in Beijing for the first time. Ghost by Huang Shuqin, a famous fourth-generation director, is one of the most outstanding feminist films in China, while Dasheng Zheng, a literati director, recently filmed the latest masterpiece Village Drama, both of which use the elements of traditional opera, but explain the modern concept consciousness from a completely different perspective. In addition to the theme of the works, the two directors are still in a mother-child relationship. This time, we specially arranged for the two films to be shown in series, and invited director Dasheng Zheng to participate in the exchange. I believe that the multiple echoes inside and outside the play will make the activities more interesting and more academic.

  Not only that, "Beijing Exhibition" also adheres to the purpose that Beijing International Film Festival always pays attention to the new strength of domestic films, and chooses "Rain Boots of Wangza" written and directed by the new generation director La Huajia, supervised by Pema Tseden and shot by famous photographer Lv Songye as the opening film of domestic films. Du Jiangdu, the film’s main creator and this year’s domestic film promoter and young actor, will appear on the scene to interact with the audience. Just won the Golden Tiger Award at the 47th Rotterdam Film Festival, "A Boundless North" is an absurd comedy full of rural magical realism, with a unique perspective and strong style. Director Cai Chengjie, producer and photographer Jiao Feng will also participate in the post-screening exchange in Beijing International Film Festival.

  Apart from building a bridge for interactive dialogue between fans and creators, the organizing committee of the 8th Beijing International Film Festival is also committed to making "Beijing Exhibition" another important platform for exchanges and cooperation between China and the global film industry. Ruben Ostlund, winner of the Palme d ‘Or in Cannes, a member of the international jury of the Tiantan Award and a famous director, will appear in the post-screening activities of the film Rubik’s Cube. Classic films from Czech Republic, Poland and Serbia, countries along the Belt and Road Initiative, and new works from Canada, the northern country, will also have a grand screening and a number of meeting activities during the "Beijing Exhibition". It is particularly worth mentioning that the technological innovation and perceptual exploration brought by VR art have become an integral part of the world’s important film festivals, and this year it has also been integrated into the Beijing screening. The organizing committee specially set up a VR unit to invite award-winning works and latest masterpieces from world-famous film festivals, bringing unprecedented and refreshing immersion experience to Beijing International Film Festival fans. Beijing Morning Post reporter Yang Lianjie

volleyball

On the same day, in the women’s volleyball final of Hangzhou Asian Games, China beat the Japanese team 3-0 and won the championship.
On October 7th, China team player Yuan Xinyue (second from right) celebrated the score in the game. Xinhua News Agency reporter Zhu Yushe
On October 7th, China team player Diao Linyu saved the ball in the game. Xinhua News Agency reporter Zhu Yushe
On October 7th, China player Wang Yuanyuan (right) blocked the net in the game. Xinhua News Agency reporter Zhu Yushe
On October 7th, China players Li Yingying (front left) and Wang Yuanyuan (front right) celebrated their scores in the game. Xinhua News Agency reporter Zhu Yushe
On October 7th, China head coach Cai Bin (second from right) conducted the game. Xinhua News Agency reporter Zhu Yushe
On October 7th, China team player Wang Mengjie (left) celebrated the score in the game. Xinhua News Agency reporter Zhu Yushe
On October 7th, China team players (former) celebrated the championship. Xinhua News Agency reporter Zhu Yushe
On October 7th, China team player Wang Yuanyuan (fifth from the right) celebrated the championship with his teammates after the game. Xinhua News Agency reporter Zhu Yushe
On October 7th, Li Yingying, a player of China team, padded the ball in the game. Xinhua News Agency reporter Zhu Yushe
On October 7th, China player Diao Linyu (right) passed the ball in the game. Xinhua News Agency reporter Zhu Yushe
On October 7th, China players paid tribute to the audience after winning the championship. Xinhua News Agency reporter Zhu Yushe
On October 7th, China team player Wu Mengjie (left) spiked in the game. Xinhua News Agency reporter Zhu Yushe
On October 7th, China players were celebrating the championship. Xinhua News Agency reporter Zhu Yushe
On October 7th, China players Wang Yuanyuan, Gao Yi and Yuan Xinyue (left to right) celebrated their championship after the game. Xinhua News Agency reporter Zhu Yushe
Reporting/feedback

Increment of inclusive finance’s service to rural revitalization and expansion

  Inclusive finance is an important force for rural revitalization. Since the beginning of this year, financial institutions have made active efforts in inclusive finance, drawing fresh water from finance to irrigate all kinds of agriculture-related entities, especially to solve the problem that financing is difficult and expensive for small and micro-agricultural entities. How to get through inclusive finance’s blocking points in agriculture-related fields? How to improve the service coverage of inclusive finance? Next, we need to continue to deepen the writing of inclusive finance.

  Building a Multi-service System

  Inclusive finance has made great progress since it was put forward. The inclusive finance concept has not only been deeply rooted in people’s hearts, but also established a multi-level supply and service system. From the perspective of agriculture-related financial services, various financial institutions actively promote rural revitalization, focus on the field of financial services, actively rationalize the mechanism, expand the scope and improve the quality, and accurately irrigate the living water of finance into the fields.

  Recently, the State Council issued the "Implementation Opinions on Promoting High-quality Development in inclusive finance", which pointed out the direction for the implementation of inclusive finance. The "Implementation Opinions" proposes to guide all types of banking institutions to adhere to positioning and healthy competition. Promote all kinds of banking institutions to establish and improve a long-term mechanism that dares to lend, is willing to lend, can lend and will lend. Experts said that banking institutions should not rush into the field of "agriculture, rural areas and farmers". Different banks should develop characteristic financial products based on the characteristics of their own customer groups and serve the field of "agriculture, rural areas and farmers" step by step.

  From a macro point of view, financial institutions are accelerating the construction of inclusive finance, and the path and road map of inclusive finance’s service to agriculture, countryside and farmers have become clearer. For example, large and medium-sized banks set up inclusive finance business department to extend the service scope of inclusive finance by establishing franchise mechanisms such as separate credit plans; Local corporate banks combine their own positioning, strengthen inclusive finance’s strategic orientation, and use their popularity and geographical advantages to serve small and micro, "three rural" customers; Policy banks will cooperate in lending business in key areas in inclusive finance.

  Ye Yindan, a researcher at China Bank Research Institute, said that it is of great significance to emphasize the construction of multi-level financial services when serving rural revitalization. Constructing multi-level financial services can meet the financing needs of small and micro enterprises and farmers in rural areas. Traditional financial institutions have high approval standards for loans to small and micro enterprises and farmers, and it is difficult to meet their financing needs. The construction of multi-level financial services can introduce more non-bank financial institutions and social capital to participate in rural financial services, provide more flexible and convenient loan channels, help small and micro enterprises and farmers solve capital problems and promote their development and growth.

  With the deepening of inclusive finance, the coverage of financial services has gradually expanded, especially the basic financial services in counties and rural areas have developed rapidly. At present, 97.9% of the country’s banking institutions cover villages and towns, basically realizing that villages and towns have institutions, every village has services and every family has an account. At the end of the third quarter of 2023, the balance of agricultural loans in local and foreign currencies was 55.8 trillion yuan, up 15.1% year-on-year, and the growth rate was 1.1 percentage points higher than that at the end of last year. In the first three quarters, it increased by 6.63 trillion yuan, an increase of 1.17 trillion yuan.

  The continuous growth of agriculture-related loans is the concrete embodiment of "agriculture, countryside and farmers" of precision drip irrigation in inclusive finance. The relevant person in charge of the State Financial Supervision and Administration said that comprehensively promoting rural revitalization is an important task of building an agricultural power in the new era, and more financial resources should be allocated to the fields of agriculture, rural areas and farmers to better meet their diversified and multi-level financial needs.

  Guarantee investment in key areas

  Since the beginning of this year, banking institutions have focused on farmland construction, rural characteristic industries and other key areas, strengthened services in inclusive finance, increased sustained investment in agriculture, and achieved remarkable results in rural revitalization.

  Inclusive finance should strengthen the foundation of farmland construction for rural revitalization. This year, the Guiding Opinions on Financial Support for Promoting Rural Revitalization in an All-round Way and Accelerating the Construction of an Agricultural Power issued by the People’s Bank of China and the State Financial Supervision Administration clearly stated that in accordance with the requirement of gradually building all permanent basic farmland into high-standard farmland, we should focus on key areas such as soil improvement and farmland irrigation and drainage facilities, give differentiated policy inclinations in the subject of loans, repayment methods and loan term, and explore and promote comprehensive improvement in the whole region to help build, transform and upgrade high-standard farmland.

  "inclusive finance can play an important role in promoting the construction of high-standard farmland." Ye Yindan said that the construction of high-standard farmland needs a lot of capital investment, including investment in land consolidation, water conservancy facilities and agricultural machinery. However, due to the lack of funds for farmers and grass-roots village collectives, it is difficult to bear high investment costs. At this time, institutions in inclusive finance can provide financial support for its high-standard farmland construction by providing loans and credit guarantees, so as to alleviate the pressure of capital investment.

  In addition, it is also the focus of inclusive finance’s efforts to help rural characteristic industries with credit, and financial institutions should increase the financing of characteristic industries. "With this working capital, the Hakka smoked chicken factory in the village will be able to produce at full capacity." Li Zhenqiu, head of Tianbei Village Stock Economic Cooperative in Dajishan Town, quannan county City, Jiangxi Province, said that at the end of each year, the local Hakka smoked chicken sales increased substantially. In the past, due to the lack of working capital, the village collective cooperatives had problems such as falling behind in production capacity and losing customers. In order to broaden the financing channels of characteristic industries, quannan county United Rural Commercial Bank launched the appointment of "financial village officials" to inject financial living water into agriculture-related industries such as agricultural enterprises, cooperatives and large-scale farmers. From January to October this year, the "financial village official" model issued a total of 2.683 billion yuan of agricultural loans, benefiting 9664 farmers.

  "Characteristic industry is an important sector to realize rural revitalization, and it is the key to increase farmers’ income and stabilize agricultural development. There are weak links in its development that need effective support from inclusive finance services." Wu Dan, a researcher at China Banking Research Institute, said that the bank’s inclusive business should meet the needs of differentiated products and services in key rural areas and enhance the sense of financial acquisition of rural inclusive groups. Inclusive finance’s support for rural industries should be orderly and focused, and the characteristic industries in key rural areas should be accurately drip-irrigated, so as to solidly promote China’s rural revitalization and achieve comprehensive achievements.

  Inclusive finance enables the development of key rural areas, which can touch the capital demand of agricultural business entities with large quantity, wide range and small amount. Experts said that with the support of financial institutions’ inclusive business, the development of rural key areas can obtain periodic and regional resource scheduling, and the problem of information asymmetry of agricultural entities will be gradually solved, which will promote the more rational allocation of financial resources to the "three rural" areas and promote the sustainable development of rural small and micro-business entities.

  Innovating and optimizing financial products

  Innovating and optimizing financial products and reducing financing costs are the important goals of inclusive finance’s development. For a long time, whether it is individual farmers or village collective organizations, the high financing cost is a common problem, which restricts the development of rural industries. Judging from the current rural financial products at the grass-roots level, inclusive finance, an individual banking institution, has the characteristics of single loan product structure, high interest rate and slow lending, and the phenomenon of high customer access threshold and low loan availability is more common.

  For example, in order to reduce financial risks, many banking institutions generally have additional mortgage guarantee requirements for financial products. This form of mortgage guarantee has undoubtedly raised the threshold for capital access for the majority of small farmers with light assets. In addition, due to the current situation of cumbersome credit procedures and insufficient humanized services in grass-roots financial institutions, and the fact that grass-roots financial institutions will consider financial risk prevention, they often use restrictive means to curb the actual demand for agricultural credit.

  Experts said that financial institutions should enrich financial products and services that support the development of farmers and optimize credit loan services for farmers. Credit loans have high requirements for financial institutions’ financial technology level and asset strength. It is not only time-consuming and laborious to tailor credit files for users by traditional methods, but also requires huge financial support. In order to comprehensively promote the implementation of rural revitalization strategy and help the development of new rural collective economy, financial institutions need to constantly innovate credit loan products to meet the financial needs of agricultural customers.

  The credit business of rural collective economic organizations is an important part of inclusive finance and agriculture-related loans of China Construction Bank. "Collective Credit Loan" is a credit loan product developed by CCB for rural collective economic organizations. Recently, the first "collective credit loan" in China was successfully launched in Shaanxi Ankang Cailiang Community Economic Cooperative, with a credit amount of 5 million yuan. The head of the grass-roots government team of the institutional business department of CCB said that in order to help rural areas revitalize high-quality development, CCB has provided "accurate portraits" for more than 13,000 rural collective economic organizations across the country, provided credit evaluation for financing services, improved the convenience of financing for rural collective economic organizations, and solved the pain points of less products, expensive services and long process in the rural market.

  Reduce financing costs and strengthen the resilience of agriculture-related subjects. Experts said that for commercial banks, continuously innovating loan products and reducing financing costs are conducive to rapidly increasing the scale of inclusive loans and expanding new customer groups while consolidating existing customers. In the future, commercial banks need to innovate the digital business model to solve the problem of expensive financing, further strengthen the docking of scenes with agriculture-related subjects, so as to adapt to the needs of different industries and different customer groups, and then promote the expansion of financial services to rural areas.

Why are you always out of fashion? Three truths you have to know about fashion!

You think fashion is only about others?

Do you think fashion is only about youth?

In fact, fashion is not a distant word!

Don’t be misunderstood by the definition of "unique, confident and out of fashion"

Fashion has a temperature

You have many fashion moments that you haven’t noticed yet ~

Fashion is in the details of your life.

Beautiful dress, perfect makeup

Strong muscles, delicate skin …

It’s all fashion

Appearance is an indispensable capital for women.

But thought determines the value of appearance.

Beauty without connotation is pale.

So if you want to be more beautiful, remember to practice both inside and outside.

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Clothes can reflect a person’s heart.

Reveal her value preferences, lifestyle and personality cultivation. …

Clothes don’t necessarily see character.

But to some extent: clothing = emotional intelligence.

Therefore, correct dress is a compulsory course for everyone.

  • Refuse to blindly follow suit

Fashion should look for its own style, not blindly "follow the fashion"! Fashion, not piled up by money, focuses on grasping and inheriting the fashion concept. As long as a woman has a fashionable concept, she can dress herself elegantly without spending a lot of money. On the contrary, a woman has a lot of money, but she has no self-cultivation and fashion concept. At best, she is only the carrier of major brands. " Remember! Simplicity and exquisiteness are more important than fashion. If you are not good at wearing, are not sensitive to the coordination of colors, and don’t hold the trend elements properly, then don’t add too many things to yourself. Simple and natural, it can also be very beautiful!

  • Dare to break fashion rules

What is fashion? No one can define anything! Because it is variable, there is no fixed form. At least dare to innovate, break the rules, and add good taste to lead the trend, right?

Some people say: 40-year-old should not wear sneakers, it seems not stable enough; After 35, don’t wear pink, it’s too act young, you can’t wear suspenders, you can’t wear braided hair … But the real fashion is to find your personality, find your own things, and stick to it, not to follow suit, grandstanding, and wear clothes indiscriminately!

  • Investing in classic items

The so-called classic is not restricted by any conditions, not influenced by the trend, and can stand the test of time. No matter when and where you wear them, they are as fashionable and attractive.

That is to say, clothes are not much but fine. Buying more fashionable items that are not suitable for you is not as good as a fit and classic one. For example, white shirt, little black skirt, white T, windbreaker and jeans. …

Although these are basic models and versatile models in your wardrobe, investing in them once will really benefit you for a long time. No matter how many years have passed, it will make you chic and beautiful.

Of course, in addition to common clothes, shoe bag accessories are also essential, which helps to enhance the overall exquisiteness and taste.

The charm of classics lies not in luxury, but in the style, fabric and detail design, which becomes more and more brilliant with the passage of time.

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  • Go shopping more, don’t always wait for others to dump links.

The most terrible thing about fashion course is not knowing nothing and having nothing, but waiting for others to tell her how to buy it.

You should know that good clothes are always hidden in unknown shops. You have never experienced the process of selecting and looking for beautiful clothes by yourself, and you will not feel the surprise and satisfaction of wearing that moment.

Although online shopping is becoming more and more common, physical stores are getting weaker and weaker, but we still encourage everyone to go shopping more, instead of waiting for others to dump links. Because only when you feel it yourself can you know the quality.

When buying clothes, don’t just look at the price and style, but also look at the fabric label and check the stitching on the side foot.

  • Know your body shape

If you want to dress well, you must first understand your body shape and learn to foster strengths and avoid weaknesses. Even if you don’t have a perfect figure, it doesn’t matter. At least you should have a heart for beauty.

If you are short, you should raise your waistline. If your legs are not good, you should learn to cover them. If you are black, don’t wear exaggerated bright colors. If you are fat, don’t wear them too short or too long. Clothes should not be too tight or too loose, and the fit will be just right.

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Everyone is afraid of aging, especially women.

Skin condition is the most intuitive sign to reflect a person’s age.

But it should be understood that

Skin is one of the most important excretory organs in human body.

Instead of "absorbing organs"

  • Pay attention to makeup removal

The makeup remover is wrong, and the face value is scrapped! Some girls just study how to make makeup look good, so-so remove makeup every day, and some even wear makeup to sleep, which is really terrible! ! If you don’t remove makeup in time, or the makeup is not clean, it will lead to many skin problems: pigmentation, sunburn and freckles, skin aging, pore blockage, and more and more blackheads. …

Want to remove makeup and clean it without hurting the skin. Poke the picture below ~

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  • Have a light diet and good work and rest habits.

Eating spicy, greasy and too sweet food often leads to exuberant oil secretion and aggravation of blackheads … People who eat greasy food are also prone to symptoms of blood heat, stomach heat accumulation and blood stasis, and these symptoms will further promote the growth of blackheads and closed mouths. Therefore, we must pay attention to diet and less oil! Less salt! Less sweet! Less spicy! To tell the truth, Xiaobian tried the best and best way to get rid of blackheads: exercise+diet+going to bed early. The skin condition is really good!

Good work and rest habits are the key to beauty! For girls, staying up late will lead to endocrine disorders, and our face is prone to imbalance of water and oil, too dry or too greasy. It is also common to explode acne and shut up. The most obvious point is that it is easy to have dark circles and bags under the eyes when staying up late … (You will only blame the eye cream for staying up late to cultivate immortality, which is really enough! )

When you want to know that you are plain, the dark circles and bags under your eyes are super obvious, which will make you look pale. Moreover, when making up, you should carefully conceal the concealer, even if it is well concealed. After concealing the concealer, the baby whose skills are not very good can be said to be terrible. The color is wrong, the makeup is not suitable, and it is mottled for one second … So, the babies try not to stay up late, don’t stay up late, don’t stay up late!

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The beauty of a woman is not in her face.

It’s in posture.

Gestures are alive, faces are dead.

The so-called "state"

Refers to a woman’s temperament reflected in her bones.

Beauty or temperament, which is more important? In fact, this question is not difficult to answer! First of all, we should find out why people always emphasize "temperament". The primary reason should be that beauty cannot be preserved, and it will always be lost with age. It is also because with the growth of age, after the precipitation of a woman’s heart, the beauty of temperament will be more and more improved and more prominent, and temperament is more beautiful than beauty! No matter who you are, temperament is a very high compliment!

A woman with temperament, even if she is white-haired, is still as beautiful as a picture, and the years are never unbeaten! Temperament is the most advanced sexy of a woman!

A woman’s temperament is a kind of self-cultivation, which has nothing to do with age and has nothing to do with years.

Temperament is an inner involuntary exposure, not just superficial kung fu. Ta is not a high-grade lipstick, a gorgeous dress, and a pair of brand-name high heels can match it! If you don’t have some ink on your chest, you can use it in gorgeous clothes. This person has no temperament at all, but gives others a superficial feeling.

Therefore, if you want to improve your temperament and achieve outstanding temperament, in addition to dressing appropriately and speaking appropriately, you must constantly improve your knowledge, moral cultivation and enrich yourself! Only with distinctive speech and posture can people feel "powerful charm beyond appearance"

However, not many people are born with temperament! For most young girls, not being beautiful often means not having temperament. Temperament, most of them will not be ugly! Therefore, we must learn to be beautiful first. Let your surface be beautiful first, and at the same time slowly carve your inner self. What we want is not only beauty, or only temperament. We can have both!

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A person’s posture has more influence on temperament than appearance! You can look around carefully, as long as a person holds his head high and shoulders high, he will exude noble temperament all over. Once you stoop, your appearance looks ten years older. Imagine that you have a pair of angel wings on your back. Feel these wings at any time, and the angel wings will make your posture beautiful!

A person’s temperament is internal self-cultivation, including external behavior, manners and attitudes towards others. Elegant, generous and natural temperament will give people a comfortable, kind and easy-going feeling.

Regardless of the sound quality and timbre, whispering is the first sign of temperament. However, if you are so quiet that you can’t even hear the other person talking, it means you lack confidence. People with temperament will speak in a voice that only the interviewee can clearly hear, and the choice of words is also one of the important standards to measure Ta temperament. In addition to basic polite expressions, the content of speech is also very important. It is a compulsory course for temperament beauty to stay away from rumors and not strongly advocate criticism. Remember, even if the conversation is not pleasant, don’t forget to express your gratitude!

The most effective way to show temperament is to move slowly and carefully. However, slowness does not mean that the slower the better, we should strive to do one thing accurately and accurately. In terms of agreement, temperament beauty should do what she says. If you can’t do it, you might as well take "don’t make an agreement with others casually" as a principle of temperament beauty.

Temperament is not learned, but cultivated! As a woman, you can’t say too much, but you should know everything. We can’t live every day with an empty head and nothing to do. But to have your own goals and focus on life and a hobby that suits you. Usually, you should learn more things and read more books (not reading 8 magazines). Learn to dance or exercise if you have nothing to do. Learn more about communication and listen to salon lectures that are helpful to you.

Slim down and talk about temperament! In fact, women with temperament know more about restraint and pay attention to eating habits, so as to maintain a beautiful posture and healthy and high-quality skin. On the contrary, women who are willful and indulgent, slim but often become a short-lived memory. Lack of self-management ability will make your body shape worse and worse. Therefore, by looking at a person’s figure, especially the way she decorates her figure, you can probably know her cultivation and temperament. If you have experienced the feeling of being fat, you can understand why you can enjoy a better life only if you lose weight. When you lose weight and become a more beautiful self, you can gradually feel the feeling full of possibilities.

Temperament is a state, a state of mind and an attitude towards life! To be a woman with temperament, she is beautiful and advanced!

There are 16 most beautiful and fashionable hairstyles, but the effect is different. I can’t help but want to have a try after reading them.

Hairstyles, as an important aid to improve the face value, have always been the favorite of many sisters who love beauty. Today, I have selected 16 most beautiful and fashionable hairstyles for everyone, and the effect is different. I can’t help but want to try them after reading them.

Half-covered short hair has always been loved by the majority of sisters, showing a rich level as a whole, which can well modify the head shape and face shape, simple, fashionable and generous, and it is difficult to think of beauty.

Usually, you can also pin the hair on the side to the back of your ear, which is also very neat, which can better highlight your beautiful side face. The high facial features make people feel very excited at first glance.

The hair on the top of the head can also be ironed, showing a fluffy sense of lines as a whole, but not too curly, relatively natural, beautiful and not old-fashioned.

Hairdressing can prevent the hair from sticking to the scalp, effectively increase the fluffy effect of the hair roots, and enhance the aesthetic feeling of the skull top.

Of course, most women in life still have long hair, which is easy to sweat. At this time, we might as well try to shovel the sideburns short, which will bring us a refreshing feeling immediately.

If you are bold enough, you can also shorten the whole periphery and make some carved patterns on it, which is not only refreshing, but also very artistic, especially if you tie up the long hair on it, you will turn your head high wherever you go.

Perm can be said that most women like it. It can create an effect that haircut can’t achieve, and make you more beautiful and fashionable. Especially this style is hot, and the whole curl is relatively soothing.

Hot modeling can not only show fluffy radian, but also show feminine softness. It can be said that most women are suitable for it, and it is not only fashionable but also old-fashioned after reading it.

Of course, if the hair is particularly soft and rare, it is more suitable for a small curly perm. A small curly perm not only shows a large amount of hair, but also is full of elasticity, which makes people look more overseas.

For example, this kind of full-head, small-curl perm, with a split style, can also well modify the head shape and face shape, make your hair more abundant and make your facial features more perfect.

Small curls and full-head perms are sometimes too explosive. At this time, we might as well tie the hair on the top of our head. This semi-tied hair style is particularly age-reducing, which makes the foreign fashion still small.

Speaking of perm, I have to mention long curly hair. Presumably, most sisters with long hair want to have a full perm, from the end of the hair to the root of the hair. The overall effect is very fluffy. At first glance, it is full of fashion.

As long as the hair is long, the hair on the top of the head is easy to stick to the scalp, whether it is soft or hard. At this time, choosing full-head perm can effectively increase the support of the hair roots on the top of the head and play a good role in the whole head shape.

In terms of curl, you can choose according to your own hair quality. The curl of fine and soft hair can be small in the middle, and the curl of coarse and hard hair can be large in the middle. Combining with your own hair quality, choosing the right curl will not only make you more fashionable, but also keep the curl for a longer time.

Why do so many women like long curly hair? Because in most of our cognition, the goddess should have such a hairstyle, which is elegant, fashionable and romantic.

Which of the 16 most beautiful and fashionable ladies’ hairstyles do you like best? Welcome to leave a message. If you want to see more fashionable hairstyles, don’t forget to follow me.

I need you to be my friend, because you know how to listen to me and pay attention to me, thank you, and I hope you and I will go together in the future hair style.

Celebrating the "August 1st" Double Embracing Flowers More Brilliant —— Futian District held the "August 1st Cup" Double Embracing Basketball Friendly Tournament

In the hot summer, the red star is passionate. On the occasion of the "August 1st Army Day", the "August 1st Cup" basketball friendly match jointly organized by Shenzhen Futian District People’s Armed Forces Department and District Veterans Affairs Bureau kicked off in the basketball court of Futian District People’s Armed Forces Department. The leaders of the District People’s Armed Forces Department delivered a speech for the competition, and the leaders of the District Veterans Affairs Bureau announced the opening of the competition. A total of 12 teams participated in the competition, which will last until August 15th.

In the competition, the players competed on the same stage in the spirit of "friendship first, competition second", cooperated with each other, struggled hard and fought against the fierceness, which not only showed their style and level, but also showed the rich relationship between the army and the people. The audience present cheered loudly for the players one after another, and the atmosphere was very warm.

This basketball friendly match has set up a platform for mutual understanding, mutual exchange, mutual learning and joint development between the military and the land. It is not only a contest of skills between the military and the land, but also an emotional communication, which has deepened the friendship between the military and the land, and achieved the purpose of strengthening physical fitness, strengthening joint construction and common development.

It is understood that Futian District has a profound tradition of double support and co-construction, and has been rated as "Guangdong Double Support Model Zone" for seven times in a row, forming a double support brand with Futian characteristics. The military and the people share the same breath, share the same destiny and unite as one heart, and promote the double support work in the jurisdiction to a new level.

(Liao Nan)

Editor: Yuanhai

Editor: Xu Xiaojuan

National Defense Times News Center 2028960156@qq.com

Jeff, the most diligent player in Guangdong Men’s Basketball Team, has grown into an important defender!

Jeff, the most diligent player in Guangdong Men’s Basketball Team, has grown into an important defender!

Since joining the Guangdong Men’s Basketball Team, Jeff has been famous for his diligence and hard work. In daily training, he always goes all out to seriously correct his own shortcomings. Fortunately, these efforts have brought gratifying results. At present, Jeff has become one of the indispensable defenders in the Guangdong men’s basketball team. His skills are constantly improving, and his stable performance has won the respect of his teammates and coaching staff. On the court, Jeff showed extraordinary diligence and perseverance. Whether it is training or competition, he always devotes himself to it and spares no effort to improve his technical level. Whenever the team conducts group training, Jeff is always the first to arrive at the training ground and the last to leave. He explained what is called "diligence" with his own practical actions.

In daily training, Jeff’s earnest attitude is also well known. He constantly reflects and summarizes his training performance and actively seeks ways to improve it. Coaches often see his efforts in details in training and constantly correct the shortcomings of movements and technical movements. This spirit of not being satisfied with the status quo has gradually made his technology more perfect. Jeff’s diligence has also been rewarded. His performance on the court is getting better and better, and he has gradually become one of the indispensable defenders in the team. He can play an important role in both offensive and defensive ends. In the competition, his excellent organizational skills and stable shooting skills made him a scoring weapon for the Guangdong men’s basketball team. On the defensive end, he always goes all out to press his opponent, causing great pressure on him.

Jeff’s technological progress is also obvious. From his performance when he first joined the team to his current popularity on the court, it can be said that it is a leap forward. He constantly explores and tries new technical moves in training and applies them to the competition. This progressive attitude has also won him more respect and trust on the court. However, Jeff is not satisfied with the status quo. He knows that he needs to work harder to gain a foothold in the Guangdong men’s basketball team. He understands that only by continuous learning and progress can he stand out from the fierce competition. Therefore, he always keeps strict demands on himself and constantly pursues opportunities for progress. Among the teammates and coaching staff of Guangdong Men’s Basketball Team, Jeff won wide respect and praise.

His diligence and hard-working spirit is a model in the team and also an example for young players to learn. Whenever teammates encounter difficulties, Jeff is always the first to lend a helping hand, giving encouragement and support. Looking back on Jeff’s growing road, he wrote his own basketball dream with diligence and hard work. His success is inseparable from his love of basketball and his desire for victory. For Xu Jie, this is only the beginning of his basketball career, and he still has more ambitious goals to conquer. I believe that in the near future, he will continue to shine in the Guangdong men’s basketball field and win more honors for the team. To sum up, Jeff, as the most diligent player in Guangdong Men’s Basketball Team, has won the respect and recognition of the team and the coaching staff with his own efforts and efforts.

With the continuous improvement of his skills, he has become one of the indispensable defenders in the team. However, he is not satisfied with the status quo. I believe that with his efforts, his basketball road will be wider and wider. We are looking forward to seeing Jeff continue to shine in future competitions and bring more glory to the Guangdong men’s basketball team!

Sneijder on the Champions League final: Facing Barcelona in 10 years, people also think that we are doomed to failure.

Live on May 21st, when interviewed by Gazzetta dello Sport, Inter Milan star Sneijder talked about the 2010 Champions League semi-final and the upcoming Champions League final between Inter Milan and Manchester City.

Do you still remember the stadium atmosphere when you faced Barcelona in the semi-final of the Champions League in 2010?

"Of course, the scene is like a fairy tale, and I will never forget it. The San Siro will be unique on some nights. The scene against Milan the other day reminds me of the stadium atmosphere when I played against Barcelona in the Champions League semi-final 13 years ago. Accompanied by Materazzi, the’ crazy’ brother, it is even more interesting. "

Do you think Inter Milan have a chance to win the championship against Manchester City this time?

"There is no impossible game. Of course, there are difficult games, but in a single round, anything can happen and Inter can achieve anything. In addition, when facing Barcelona in 2010, people also felt that we were doomed to fail, but on the contrary, we proved that we could compete with Barcelona and win the game. "

In 2010, you won the semi-final against Guardiola’s almost perfect team. This time Inter Milan will face Guardiola again. Do you think Inter Milan can win in the same way?

"The team is different, the player structure is different, and football has also changed. Guardiola has been making tactical innovations, and he has an extraordinary team. Although Guardiola’s frontcourt is gorgeous, the defense line is not airtight, and there may always be some gaps. Then in terms of physical confrontation, Inter Milan is great, Inter Milan is very organized and disciplined, and can give feedback when facing Manchester City. "

But Manchester City has Harland. He is like a monster. How will you stop Harland?

"Harland may be the most destructive center player in European football at present, but no team can win by one player alone. In this case, Inter must work together with Qi Xin, and the whole team will participate in the defense. However, there are too many threatening players in Manchester City, so it is useless to just pay attention to and defend Harland. They also have De Braune and Mahrez, who have defended Harland. Maybe De Braune will seek shooting opportunities and defend De Braune. Maybe Mahrez is empty again. Inter Milan must unite as one, not afraid of strong enemies, and hold their heads high. "

Can lautaro be a key Mr Milito?

"That’s what I think, lautaro and Milito are Argentine fighters. Lautaro can follow Zanetti’s example. In the derby, lautaro wore the captain’s armband of Inter Milan. I think lautaro has the appearance of Zanetti and Milito, and he can be a beautiful fairy tale of the Nerazzurri. "

Lautaro is on the shortlist for the Golden Globe Award. If he can play a key role in the Champions League final, do you think lautaro deserves the Golden Globe Award?

"lautaro must think that winning the Champions League with Inter Milan is the best thing. Moreover, lautaro has won the World Cup, which is a very heavy trophy. In general, I think lautaro is very strong, he is still growing, and now he is at the peak. "