标签归档 上海mm自荐

News of the price reduction of Xingyue L in Tongren area, with a discount of 15,000! Act quickly.

[car home Tongren Preferential Promotion Channel] is currently carrying out preferential activities in tongren city, with the highest preferential amount reaching 15,000 yuan and the lowest starting price of 122,200 yuan. If you are interested in this car, please click "Check the car price" in the quotation form to get a higher discount.

铜仁地区星越L降价消息,优惠1.5万!赶快行动

The appearance design of Xingyue L adopts the front face design with great impact, showing the sense of output and modernity. The front part adopts a large-area air intake grille design, which highlights the sporty atmosphere of the vehicle. The overall style is atmospheric and fashionable, and the body lines are smooth and muscular, which makes the vehicle more visually impactful.

铜仁地区星越L降价消息,优惠1.5万!赶快行动

The body size of Xingyue L is 4770*1895*1689 mm, and the wheelbase is 2845 mm, showing the calm body lines. The front and rear wheel tracks are 1610mm, which ensures the stability and handling of the vehicle. Xingyue L is equipped with 245/45 R20 tyre size, with fashionable and dynamic rim design, which not only improves the visual effect of the whole vehicle, but also brings excellent grip and comfort to drivers.

铜仁地区星越L降价消息,优惠1.5万!赶快行动

The interior design of Xingyue L is mainly simple and atmospheric. The center console is equipped with a 12.3-inch central control screen, which supports voice recognition control of multimedia systems, navigation, telephones, air conditioners, skylights and other functions. The steering wheel is made of leather, which supports manual adjustment up and down and back and forth, providing a good operating feel for drivers. The car is also equipped with mobile phone wireless charging function and multiple USB/Type-C interfaces to facilitate passenger charging and data transmission. The seat is made of imitation leather. The main seat has a variety of adjustment functions, including heating, ventilation, massage and headrest speaker, while the auxiliary seat has basic front and rear and backrest adjustment functions. In addition, Xingyue L is also equipped with electric seat memory function, which can conveniently save and recall the seat position. The backrest of the second row of seats can be adjusted, and the rear seats can also be tilted in proportion to meet different use requirements.

铜仁地区星越L降价消息,优惠1.5万!赶快行动

Xingyue L is equipped with a 2.0T engine, which can output a maximum power of 175kW and a maximum torque of 350N·m, providing strong power performance. With the 8-speed automatic manual transmission, it ensures a smooth shifting experience and efficient power transmission.

The owner of car home said that he was attracted by the appearance of Xingyue L atmosphere and finally chose this car. He also mentioned in the evaluation that the power performance of this car is also excellent. When you want to overtake at high speed, you will be full of power and there will be no lack of power.

Concern ||| Kuang Ling, the pacesetter of March 8th Red Flag Bearer in Hubei Province: Struggle is the happiest life.

Click on the blue word above to follow.

pay close attention

On March 8th, Yichang held the commemoration meeting of March 8th International Women’s Day, and invited the national women’s pacesetter, the national representative of the most beautiful family, the March 8th red flag bearer of Hubei Province, and the most beautiful women’s federation of Hubei Province to preach the spiritual deeds of practicing the 19th National Congress of the Communist Party of China. They introduced their study and practice of the spirit of the 19th National Congress of the Communist Party of China from different angles, such as making contributions based on their posts, forging ahead for development, building the most beautiful family and giving full play to the role of new women’s federations.

Today, let’s listen to Kuang Ling’s deeds!

She started from scratch in September 2004 and founded Yichang Guangsheng Construction Co., Ltd., a private enterprise, and later developed into Hubei Guangsheng Construction Group. Under her leadership, the company has developed from a small and micro enterprise with only a few people at first to a group company with more than 600 managers and nearly 10,000 migrant workers. In March 2013, she won the March 8th Red Flag Bearer in Hubei Province, and in March 2019, she won the March 8th Red Flag Bearer Model in Hubei Province. She is the legal representative and chairman Kuang Ling of Hubei Guangsheng Construction Group Co., Ltd..

Struggle is the happiest life.

Hello everyone!

Today, I feel honored that the Municipal Women’s Federation has provided me with this opportunity to get together with leaders and sisters from all walks of life in Yichang to share their feelings about starting a business.

At the moment, as a female representative in the field of architecture, I have worked side by side with my male compatriots on the road of chasing dreams, and I have the same vast world. Thanks to the policies of the party and the state, we have provided a stage for realizing our ideals and achieving ourselves.

I was born in the mountainous area of southern Hubei. I came to Yichang more than 20 years ago. The beautiful scenery of "Little Jiangnan" made people catch a glimpse, as well as the simple Tujia folk customs, Yichang’s tolerance and enthusiasm, etc., which deeply attracted me.

Coincidentally, in 2004, Mr. Xu Dehong, a native of Jiangsu, and I joined hands to establish Guangsheng Group. After 15 years of hard work, Guangsheng Group has developed from a small and micro enterprise with only a few people at the beginning to a construction group with more than 600 management teams and nearly 10,000 laborers, and has become a well-known enterprise in Yichang and even Hubei. I myself have also grown into the vice president of the Provincial Construction Association and won the title of outstanding entrepreneur in the national construction industry. Especially in 2018, Guangsheng Group filled two gaps in Yichang’s construction industry: First, the party school project of Yichang Municipal Committee won the Luban Award, the highest honor in China’s construction industry, and achieved a "zero breakthrough" for local construction enterprises in Yichang; The second is to invest 500 million yuan to build the first prefabricated building production base in western Hubei and eastern Chongqing in Yiling District, laying a solid foundation for the green and high-quality development of the construction field in Yichang and beyond.

Perhaps because of women’s unique "maternal love complex", Guangsheng Group regarded her as its own child from the day she was born, and named her Guangsheng, which means "honesty and broadness, high quality". My partners and I firmly believe that Guangsheng Group can achieve steady, controllable and sustainable development only by implementing the direct operation mode of centralized management and control. Since its establishment 15 years ago, Guangsheng has never fought a lawsuit, had a labor dispute or stayed in dormant account. As the chairman of the board, no one has ever urged me for money in 15 years. Good operation quality has accumulated a good reputation, and the customer’s "return rate" is as high as 90%. Nowadays, Guangsheng’s direct sales model has become a model of the province’s construction industry, and some well-known private construction enterprises inside and outside the province have come to learn from it.

Seeing Guangsheng grow from a weak baby to a strong young man, a kind of mother-like relief and pride arises spontaneously. People often say that a woman is weak, and being a mother is just, but I want to say that a woman is weak and just because of love!

When people inside and outside the industry are surprised by Guangsheng’s current strength and achievements, I think I know the taste best. Leaders and sisters, I would like to take this opportunity to share some stories with you today.

In 2007, Yichang Library won the first place in the bid opening results! However, Party A does not believe that a small enterprise like Guangsheng has the ability to undertake such an influential public construction project, and has turned its favor to a central enterprise ranked second. When I got the news, it was already the eve of making the winning bid public. Although time was tight, I wouldn’t give up as long as there was a glimmer of hope! We went to great lengths to find out that Party A’s leaders were attending official activities, so we starved and stayed near the activity point on a cold winter night, and finally met Party A’s leaders. Perhaps our sincerity and tenacity touched each other. After in-depth exchanges, the results were publicized the next day and won the bid. I understand that there will be a "battle of honor" and a "battle of brands" next. In order to plant the banner of "Guangsheng" in the construction highland of Yichang, during the whole construction process, our management team ate and lived at the site and paid unimaginable hardships!

Everything comes to him who waits. The library project has not only become an observation project in Yichang, but also won the unique double "Chutian Cup" of quality and safety in the whole province in that year, which has become a landmark project in Guangsheng’s development history.

Frankly speaking, the competition in the construction industry is too cruel, and all kinds of risks are everywhere. If we are slightly negligent, the consequences will be unimaginable. One year, Guangsheng signed a lump sum contract according to the usual practice. However, due to the global financial crisis, the price of building materials rose greatly, and steel alone faced a loss of more than 3.6 million yuan. At that time, the builders who carried out lump-sum contract asked Party A for additional materials and even forced Party A by stopping work or not handing over the house, but Guangsheng didn’t do so. We strictly followed the contract price, and Guangsheng silently assumed millions of losses.

Although the similar behavior of "abiding by contracts and valuing credit" paid a price, it did not live up to the initial intention of "honesty and breadth, quality and prosperity", and Guangsheng gradually won a broader market.

Guangsheng, while developing enterprises and striving to "make blood", also insists on public welfare to feed back the society. In order to solve the separation problem of migrant workers’ husband and wife, Guangsheng actively created conditions and helped more than 500 women to work in cities with their husbands, effectively solving the worries of migrant workers working in cities.

I am sincerely grateful to the women’s federations at all levels for their trust in Guangsheng Group and their personal affirmation. I would also like to take this opportunity to thank my family. Family is a "ballast stone". After 27 years of marriage, my husband and I have been in love with each other, and my husband and children have also given me a very happy home. It is the warmth and help of my loved ones that makes my feet more powerful and my pace more determined!

General Secretary of the Supreme Leader said, "Happiness is a struggle". Sisters, we have caught up with this new era full of infinite dreams and opportunities! Standing in the trend of the times, we are the trendsetters. Let’s work together to give full play to the role of "half the sky" and write a new chapter in Yichang’s high-quality development!

Thank you!

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On sale on August 19! The new Lantu FREE is open for reservation, with a long battery life of 1201km

On August 1st, Lantu Auto officially announced on Weibo that the new Lantu Free will be officially launched on August 19th and will start booking on August 1st. Let’s take a look at this new car.

In terms of appearance, this new Landscape FREE adopts a new design, which evolves again on the basis of inheriting Landscape’s own Chinese aesthetic design.

The front face adopts a transverse flying wing through light strip, and is matched with a light wave type vertical near-term grille, showing a unique technological beauty;

The streamline design of the body makes its curves unique and smooth, and at the same time, it is equipped with an anti-gravity rear wing, which increases the sense of movement and further helps maintain the balance of the body.

The same through taillights at the rear of the car are designed in a uniform style, further enhancing the recognition of the entire vehicle.

Intelligent driving is the top priority of this new Landmap FREE, which is equipped with Baidu Apollo Highway Driving Pro system (hereinafter referred to as "Apollo system"), reaching the first echelon level of intelligent driving in the industry. In the demonstration video of Lantu Automotive CEO Lu Fang’s personal test drive on July 26, the Apollo system demonstrated a highly intelligent parking capability, supporting one-click remote parking, memory parking, and remote summoning functions. It only needs to be controlled on the APP. After leaving the office building after get off work, the car will automatically drive from the parking lot to the building door to wait for the owner, which saves a lot of time and energy. At the same time, the Baidu Apollo smart driving system also supports pilot-assisted driving and man-machine co-driving maps. When there is a driver on the highway, it can achieve fully autonomous driving, and can realize functions such as automatic lane change, lane change, and overtaking, which greatly saves the driver’s energy and effectively reduces the driving threshold.

In terms of power, the new Lantu FREE comes standard with a dual-motor intelligent four-wheel drive system, a front double fork arm rear multi-link aluminum alloy chassis, and air suspension, which makes driving more stable while having sufficient power. The new Lantu FREE also uses a 1.5T depth Miller cycle extender, which accelerates 100 kilometers in about 4 seconds. Its CLTC comprehensive battery life has reached 1201km, which can be described as both power and battery life.

Lantu Auto also announced today the rights and interests enjoyed by the new car reservation: 5,000 yuan deposit deducted 10,000 yuan for the purchase of the car; the first owner of FREE enjoys 85% of the value preservation and purchase subsidy, and the lifelong rights and interests are inherited.

editorial review: This new Lantu FREE can be said to be full of sincerity, and it has reached the leading level of new energy vehicles in terms of intelligent driving, power and design. Based on the sales of Lantu cars in the first half of 2023, it has sold more than 3,000 cars for four consecutive months, which is a relatively stable level. But Lantu cars are also trying their best to find a breakthrough. After all, such sales are still a long way from new power brands such as Ideal and NIO. It is conceivable that this new Lantu FREE will be Lantu cars’ last stand.

Luxurious, comfortable, safe and intimate, the Asian dragon is a significant other for "exquisite people"

  "Rigid demand" and "improvement" are two words that are often mentioned in the purchase demand. As the name suggests, the former solves the problem from "no house" to "have a house", while the latter solves the problem from "have a house" to "good house". If you think about it carefully, in fact, rigid demand and improvement accompany all aspects of our daily life consumption.

Luxurious, comfortable, safe and intimate, the Asian dragon is a significant other for "exquisite people"

  In addition to the first largest consumer house, the second largest consumer car basically follows this law, that is, the transition from "car-free" to "car-owned" to "good car". Nowadays, more and more consumers pay attention to quality travel, and simple shelter from the wind and rain can no longer be satisfied, but more needs comfort, refinement and decency. Based on this demand, at the price of 20-300,000 yuan, FAW Toyota Asian Dragon is a "flagship car" that can meet everyone’s quality travel needs.

  Wide luxury space, selection of materials, more luxurious experience

  The Asian Dragon was first born in the United States, and "big" is an innate gene. In terms of body size, the Asian Dragon has a length of 4990mm and a width of 1850mm, while the wheelbase is exactly the same as the Lexus ES on the same platform, reaching 2870mm. It is a standard "B +" class car. Compared with the regular B-class models such as Camry and Accord, it has more space and momentum.

Luxurious, comfortable, safe and intimate, the Asian dragon is a significant other for "exquisite people"

  The robust size also gives the Asian Dragon a wider and more luxurious space experience. When users sit in the back row of the Asian Dragon, they can feel the unrestrained legroom and the excellent support and wrapping of the ergonomic seat. On top of the 2.0L Progressive Edition and the 2.5L Progressive Edition, the Asian Dragon has been equipped with the "boss button" to further reflect the care of the rear passengers. In addition, the Limited flagship model is equipped with JBL 14 speakers Hi-Fi surround sound system, rear center armrest touch screen control panel, rear seat electric adjustment, rear independent air conditioning and other high-end configurations, allowing your family or partners to enjoy the most distinguished travel experience.

Luxurious, comfortable, safe and intimate, the Asian dragon is a significant other for "exquisite people"

  The distinguished rear row does not mean that the front row is neglected. Asia Dragon has selected exquisite and delicate leather materials and noble and elegant quilting craftsmanship, aiming to bring users both tactile and visual satisfaction. The 10.1-inch multimedia navigation system, suspended in the center console, is "three-screen linkage" with the 12.3-inch full-LCD multi-function information display screen and the 10-inch HUD head-up display system, which is one step ahead of technology, making car communication become more "leisurely walking" while "simplifying complexity".

  Top safety, comfortable driving, more secure travel

  Not only that, the Asian Dragon is also a car that can make users feel at ease in terms of safety. As early as 2019, when the Asian Dragon officially entered the Chinese market, it logged on to C-IASI (China Insurance Automotive Safety Index) to complete the crash test, and received a total of 3 "G" (excellent) evaluations from the occupants, the layperson, and the auxiliary driver.

  Outstanding results are inseparable from the outstanding strength of TNGA architecture in the field of safety. The Asian Dragon is equipped with 10 SRS air bags as standard and the latest generation of Toyota Safety Sense Toyota Smart Safety System, which spares no effort from the two dimensions of passive safety and active safety to interpret the excellent safety style of the flagship sedan.

Luxurious, comfortable, safe and intimate, the Asian dragon is a significant other for "exquisite people"

  The new-generation Toyota Safety Sense system integrates a number of active safety configurations, and the functions have been upgraded compared to the previous version, making it more comprehensive and user-friendly. Among them, the PCS pre-collision safety system has been further enhanced to identify vehicles and pedestrians day and night, identify cyclists during the day, and provide steering assistance when collisions cannot be avoided. At the same time, it has also added pre-collision warning functions for vehicles and pedestrians when turning at intersections; the LTA lane tracking assistance system follows the leading vehicle and provides some necessary steering support to keep the vehicle in the center of the lane when traffic jams and other lane lines are difficult to identify; the DRCC dynamic radar cruise control system, on the basis of the full-speed domain following function, has added a corner speed control function, providing drivers with a comfortable and reassuring driving experience in more complex road conditions.

Luxurious, comfortable, safe and intimate, the Asian dragon is a significant other for "exquisite people"

  In terms of powertrain, the Asian Dragon offers three different power forms to maximize the diversity of users’ demands. Among them, the 2.0L gasoline version is the entry-level choice, which is not only smooth and comfortable, but also economical and energy-saving. It can be owned for 19.98 yuan, which is very attractive; while the 2.5L gasoline version is not only powerful, but also enjoys AVS adaptive variable suspension, which is more sharp in control and more suitable for groups pursuing driving pleasure. As the flagship power of the whole series, the 2.5L dual-engine version not only has the best fuel economy, with a comprehensive fuel consumption of 4.71L per 100 kilometers, but also has fast power response, ride smoothness and tranquility. This highlights the ultimate charm of Toyota’s dual-engine power as the industry’s benchmark for hybrid technology.

  Improving the car experience is the biggest driving force for most consumers to replace or buy new cars at present. The price of 20-300,000 yuan is a price range where the threshold is not high and they can feel significant changes in the product. As a benchmark model in this market segment, the Asian Dragon is both inside and outside, with internal and internal facets, and the product strength in all aspects does not live up to the name of the flagship. It is undoubtedly an excellent significant other for the "exquisite crowd".

iQIYI produces comedy movie "The Future is Massive" on May 16, cloud cinema alone

Disclaimer: The purpose of this article is to convey more information and does not represent the views and positions of this website.

What would you do if you met a rival in a desperate situation and only had a truckload of beer to satisfy your hunger?

On May 16, produced by iQIYI, directed by Jiang Xiaotong, starring Bao Bell, starring Mingdao, Han Yunyun, and Bardo, Yin Ziwei’s disaster comedy movie "The Future of Massive" was officially broadcast in iQIYI Cloud Cinema. The film is priced at 18 yuan, and iQIYI VIP members can enjoy a half-price discount. The film is a key literary and artistic boutique project of "Beijing Audiovisual". The Beijing Municipal Radio and Television Bureau has given follow-up guidance and support in project filing, film review, publicity and promotion, and promotion.

The protagonist of the film, Ma Shang (Bao Bell, played), is middle-aged, hit by divorce, burdened with heavy debts, and almost reached a desperate situation in life. The trick of fate is far from over. An unexpected tunnel collapse traps him with his ex-wife’s current excellent husband (Ming Dao, played), and the only food is a truckload of beer. In this crazy adventure, they join hands with Shirley (Han Yunyun, played) and Lao Wang (Bardo), who are in this difficult situation, to fight crocodiles, outsmart bandits, and survive.

Previously, as soon as the news of the "Future Massive" was released, it aroused the attention and discussion of the whole network. The related trailer quickly ranked 8th on the iQIYI in-app hot search list and 1st on the movie list. The related topic #Future Massive Mingdao is beyond blunt feeling #It has entered the top 16 of the Douyin hot list and the top 5 of the entertainment list. After going online, netizens left messages in the iQIYI in-app comment area saying: "The effect of tunnel collapse and crocodile war is so real" "I didn’t expect Ba Zongming to be so terrifying in his comedy, which amazed me" "It’s the first time I’ve seen a disaster escape movie so funny, the director is very creative" "Under the absurdity, I also got the persistence and relief of the character Bao Bell, and the ending is very touching".

Among them, the style collision of Bao Bell and Mingdao "one north and one south" added a lot of surprises to the film, and the audience was most enthusiastic about it. Talking about the mix and match considerations of the main creative team of the film, director Jiang Xiaotong shared at the premiere of the film: "Northeast humor style is direct and external, while desktop humor is more restrained. We believe that these two styles can collide with different sparks and bring the audience a richer comedy experience." The star Mingdao also admitted that he has been trying different scripts and themes, and this participation in this innovative comedy work with disaster elements is a new breakthrough and challenge.

The high-energy scenes are constantly reversed, and there are many wonderful and exciting jokes. "Future Massive" presents the audience with the most crazy tunnel survival in history, which not only makes people laugh, but also contains profound human nature discussion. Director Jiang Xiaotong also said: "Through the tunnel, we will all move towards the light and usher in a new stage of life. I hope everyone will not only feel very happy during the viewing, but also have the courage to face difficulties and not give up easily."

How to face challenges and hold fast to your beliefs in difficult situations? Is the seemingly inescapable "tunnel valley" the final light or the direction to lead the way? Come to iQIYI Cloud Cinema on May 16th, "The Future of Massive" invites you to embark on this desperate escape journey to restart your life!

Responsible editor:

Angelababy is embarrassed to shoot intimate scenes, Zhao Youting avoids talking about his girlfriend Gao Yuanyuan


Group photo of the main creators


Zhao Youting, Yang Ying


Yang Ying’s pose is very funny

    Movie Network News(Photo/Yang Nan, Text/Zhang Wei) The film "The First Time" will be released on June 8. Director Han Yan and starring Zhao Youting, Angelababy, Zhao Shuhai, Jiang Shan, Yuan Yonglin and others attended the launch of the film in Beijing on the 1st. The film is about a first love story. Baby said that she was embarrassed when she made out with Zhao Youting, but the other party was very experienced. "As soon as I turned on the TV, I saw him making out with someone else." The film is produced by Movie Channel, which owns the exclusive copyright of Movie Network, and was shortlisted for the China New Film Channel Media Award at the 15th Shanghai Film Festival.


Yuan Yonglin and Yang Ying are very "close"


Zhao Youting and Zhao Shuhai are very handsome poses

Zhao Youting was asked Gao Yuanyuan to sing and play Tai Chi, and the girl who cried in the filming

    Since his relationship was exposed, Zhao Youting has been asked about Gao Yuanyuan every time he makes a public appearance, and the same is true on that day. However, when Zhao Youting hears his girlfriend’s name, he immediately sings "I have a little donkey, and I never ride it" with Angelababy and Zhao Shuhai. When Angelababy is asked about her experience of being shown love in her life, everyone also sings this song, completely avoiding emotional issues.

    Zhao Youting and Baby have separate crying scenes in the play, but Zhao Youting said that he can cry more than girls this time. "I cried a total of 7 times, and I asked the director in the middle, if a boy cries too much, it will be annoying." Director Han Yan said that Zhao Youting cried every time because of emotion, which is very moving.

Next page: Angelababy was embarrassed to shoot intimate scenes, and Zhao Youting was laughed at for "having experience"

The tide of new films is coming, which one is torn in the cinema is the audience’s dish

In the past few days, the attention-grabbing new film trend has come again. According to the Cat’s Eye Professional Edition schedule calendar, as many as 30 new films have been released in February this year alone, covering crime, love, action-adventure, comedy and other genres, an increase from the same period last year.

What’s more worth mentioning is that even the horror thrillers that haven’t landed on the mainland big screen for a long time have come!

On February 17, the domestic thriller "Mingjue Village" ushered in its premiere; on February 14, the horror film "Meghan", produced by well-known director Wen Ziren, also announced that the mainland would be set for March 17.

The audience cried out:"I didn’t expect to be able to watch horror movies in the cinema again!"

For the entire film market, this wave of new films in the first half of this year has not only enriched the film supply reserves of the cinema chain, but also revealed profound changes in the industry unlike before.

A large number of non-core moviegoers are admitted

The box office opening of the Spring Festival is still going strong, and the increase in the number of films released and the flourishing of themes will inevitably attract more audiences who have not often entered the cinema before to enter the cinema experience.

The release of "Megan" is an opportunity to attract a more niche audience of horror films. After its release, "Megan" was second only to "Avatar 2" in the United States and Canada in its first week at the box office. For the audience who are thirsty for "fear", this film is undoubtedly the best choice.

Xiao Ai’s friend, a Japanese anime enthusiast, visits cinemas on weekdays almost as an "annual" movie, but has planned to see the premiere of Makoto Shinkai’s new film "Journey to Suzuya" on March 24. As of February 16, more than 350,000 people wanted to see the imported film "Journey to Suzuya" on the Maoyan platform.

Image source: Cat’s Eye Professional Edition

The richness of film themes will inevitably attract a large number of non-core movie-watching groups, and the theater’s environmental configuration, audio-visual sound and painting effects experience, service experience, etc. will become the standard for them to review and measure the cinema’s image.

For cinemas, speeding up the iteration of projection technology and polishing service quality are of course the next long-term work. In addition, relying on the arrival of new films, the means of film arrangement and publicity planning that cinemas can make in the short term have also become more diverse.

01

Meeting diverse movie viewing needs

Judging from the number of films currently in theaters in mid-February, a number of films in the Spring Festival "The Wandering Earth 2", "The Deep Sea", "The Red River" and "Nameless" have all announced key postponements, and the top blockbusters continue to release the "long tail effect" of the box office. On the one hand; on the other hand, in early February, there are also "Black Panther 2", "Sadness Without Tears" and other films released, not to mention the upcoming "Ant-Man 3" and "China Ping Pong’s Jedi Counterattack".

A studio manager in Hangzhou mentioned to Xiao Ai: "Before the Spring Festival, the top films were all long, which will also bring some restrictions on the studio’s production. Some more niche films with less than ideal attendance may give way during the schedule, and the audience who want to watch this film will naturally miss the opportunity. Now that the popularity of the Spring Festival is slowly subsiding, and the situation of new films is facing one after another, the studio’s production will also be adjusted accordingly. In the past two days, our studio has increased the number of movies" Nameless ", which has achieved good attendance. And" Black Panther 2 "," Ant-Man 3 "," Internet Disconnection "," China Ping Pong "and many other new films will always have options that meet the tastes of audiences with different viewing preferences."

02

Special movie viewing activities have a wider reach

Taking the previous special movie viewing activities of animated movies such as "One Piece: The Red-haired Singer", "Detective Conan: The Bride of Halloween" and "Dragon Ball Super: Super Artificial Man" as an example, in addition to bringing box office gains to the theater through the way of watching the movie, it also received great praise from the audience.

In the first half of this year, "Black Panther 2" and "Ant-Man 3" Marvel movies returned again, and they could only generate a lot more heat. During Valentine’s Day, Wanda Film launched in the Douyin live stream"65 yuan Marvel Return General Hall double movie ticket"The audience can even watch two movies of Ant-Man Black Panther. This is not a big attraction for Marvel fans who haven’t met in front of the big screen in a long time.

Image Source: Wanda Films

Recently, Marvel fan viewing groups in Beijing and Shenzhen have organized an offline movie screening of "Black Panther 2". The viewing group organized and sent out a number of posters and self-made postcards, attracting more than 300 fans to sign up. With the official opening day of "Ant-Man 3", there will be more and more linkage between the next two films.Cinemas rely on proactive publicity, make full use of material resources, and do a good job in audience interaction, so as to attract more fans to the event.

After all, with more new films as carriers, the audience’s reach has become wider, and it also provides more space for the cinema to organize targeted event planning in the future.

03

Determine the right moment for the film

In addition, some niche-themed, low-exposure films may also see a turnaround when they are scheduled for the festival. For example, the new film "Wasteland" starring Ren Suxi is very suitable for the female theme. The film, which is released on March 3, has been recommended by theater managers to promote this film as the main film of Women’s Day.

Cinemas can also do something about "Cosmos Exploration Editorial Office," a rather nonsensical sci-fi comedy with a trailer that coincides with April Fool’s Day.

In the first half of this year, although there are no other traditional small holidays or golden schedules except May Day, there are still many major festivals, such as Valentine’s Day, Women’s Day, April Fool’s Day, Tomb-sweeping Day, Labor Day, and so on. There are as many as five or six festivals, and with the corresponding characteristic tone of the film, the ordinary off-season will also add a lot of color.

Senior theater manager mentioned to Xiao Ai: "March and April this year can be said to be a watershed:Due to the small number of large-scale film schedules, the number and type of film supply have increased by leaps and bounds, and the importance of the so-called’golden schedule ‘will gradually declineAmong them, many medium-sized new films are released on Fridays on weekdays, which further tests the studio manager’s level of control over film scheduling and publicity planning. If the audience’s enthusiasm for watching movies can be routinely stimulated during ordinary holidays, then correspondingly, the possibility of theaters getting rid of the’schedule-only theory ‘will also increase, which is a welcome fact for the studio. "

The arrival of the new film trend in the first half of this year can be said to have thrown a spark into the film market, but how to control this flame to effectively stimulate the audience’s viewing enthusiasm and make it a raging fire that ignites the box office is a big test for cinema promotion and marketing.

After all, the increase in films only creates conditions for the increase in revenue, and the real "revenue increase" depends more on the efforts of the theaters themselves.Faced with the current situation of the industry from start to finish, the industry should promptly correct the passive mindset of "watching movies and eating" in the past, and convert the resource advantage into box office output as soon as possible.

The epidemic is still in the past, the film supply is safe, and the cinema industry has come to see the real chapter in 2023.

Sell 4 more Wanda plazas, Wang Jianlin’s asset-light strategy "ambition"

Recently, Shanghai Jinshan Wanda Plaza Investment Co., Ltd. has undergone a shareholding change. Its major shareholder has been changed from "Dalian Wanda Commercial Management Group Joint Stock Company" to "Suzhou Lianshang No. 2 Commercial Management Co., Ltd." Coupled with several transactions in late 2023, Wanda has sold the assets of four Wanda Plaza and Shanghai Ruihua Hotel. By the end of 23, Wanda managed 498 large commercial centers in 227 prefecture-level and above cities across the country. It is a leader in commercial real estate. Its every move is often regarded as a bellwether by the market. After its continuous asset sales were amplified by the market, rumors spread everywhere.

According to sources close to the deal, "although the assets of Wanda Plaza were sold, the subsequent management and service of Wanda will still be carried out by Wanda, and the Wanda brand will be retained." This is the normal model of Wanda’s asset-light strategy in recent years, that is, the assets are held by the investors, and the operation and management are handled by Wanda Commercial.

Previously, it was reported that Wanda continued to sell Wanda Plaza assets, in fact, because the capital is still very tight. Considering that in mid-December, Wanda Group has reached an agreement with Pacific Alliance Investment, which not only lifted the 38 billion yuan debt problem that may be caused by the failure to list on time, but also brought in 30 billion yuan of incremental funds. It is expected that Wanda’s liquidity situation should be greatly eased. "Wanda’s recent asset transfer, in addition to the consideration of continuing to deleverage and increase asset security, should accelerate the implementation of the light asset strategy that Wanda has adhered to in recent years, should be the main reason," the above-mentioned source said.

Sale of multiple assets in a row

On December 25 and 26, 2023, Wanda Commercial managed Huzhou Wanda Plaza and Taicang Wanda Plaza, and added Suzhou Lianshang No. 3 Commercial Management Co., Ltd. (hereinafter referred to as Suzhou Lianshang No. 3) and Suzhou Lianshang Wuhao Commercial Management Co., Ltd. (hereinafter referred to as Suzhou Lianshang Wuhao) as the sole shareholders of the two companies;

On December 29, Wanda withdrew from Guangzhou Luogang Wanda Plaza Co., Ltd. and added a new shareholder, Suzhou Lianshang Commercial Management Co., Ltd. (hereinafter referred to as Suzhou Lianshang).

Recently, Shanghai Jinshan Wanda Plaza Investment Co., Ltd. has undergone a change in its shareholding. Its major shareholder has changed from "Dalian Wanda Commercial Management Group Joint Stock Company" to "Suzhou Lianshang No. 2 Commercial Management Co., Ltd.", and the company’s legal representative has also changed from Zhang Jing to Mu Zhou.

On December 26, 2023, Shanghai Wanda Hotel Investment Co., Ltd. was changed from 100% holding of Wanda Business Management to 100% holding of Beijing Yinglang Commercial Management Co., Ltd.

"This is a business conduct in itself, the key is to look at the price, and sell it when the price is right," the above-mentioned source said, which is also the normal work progress of Wanda’s asset-light transformation.

Wanda continues to advance its asset-light strategy

A few years ago, Wang Jianlin had interpreted Wanda’s asset-light strategy, the core of which is to "invest in the construction of Wanda Plaza, and all the funds will be paid by others. Wanda is responsible for site selection, design, construction, investment promotion and management. The rental income generated by using the Wanda Plaza brand will be shared by Wanda and the investor in a certain proportion."

In order to achieve rapid development and focus on achieving rapid growth in business scale through brand resources and management capabilities, Wanda has adopted an asset-light model to expand its new Wanda Plaza since 2015. In recent years, it has increased the pace of asset-light development. The newly developed Wanda Plaza is basically an asset-light management model, with Wanda responsible for planning and design, construction investment, operation management, and other service output.

In 2023, Wanda will sell a number of projects such as Shanghai Songjiang Wanda Plaza, Xining Haihu Wanda Plaza, Jiangmen Taishan Wanda Plaza, and Shanghai Wanda Ruihua Hotel, and the follow-up operation rights will still be reserved by Wanda Commercial Management. "This is an important step in Wanda’s asset-light strategy, and it will also help Wanda focus more on improving its commercial asset-light operation and management capabilities," said a market analyst.

Wanda Commercial’s profitability is good

Previously, some media analyzed that Wanda sold commercial assets because the real business was greatly impacted by the network economy, and Wanda Plaza no longer made money from rental income. Therefore, Wanda had to "cut off its arm to survive" and "stop losses in time".

However, according to public data, since 2021, Zhuhai Wanda Commercial Management (the main body of Wanda Plaza operation) has exceeded the performance target for three consecutive years. The after-tax income in 2021 is 23.50 billion yuan, 27.10 billion yuan in 2022, and 29.30 billion yuan in 2023 (estimated). The average annual growth rate is about 12%. The after-tax profit in 2021 is 5.30 billion yuan, 7.50 billion yuan in 2022, and 9.50 billion yuan in 2023 (estimated). The annual growth rate is 34%. In the past three years, the company has paid a total of about 10 billion yuan in taxes, and the dividends to shareholders are 4.60 billion yuan in 2021, 6.70 billion yuan in 2022, and 8.50 billion yuan in 2023 (estimated).

"From the above data, it is clear that the operating efficiency of Wanda Plaza is still growing. On the one hand, this is due to the positive trend of China’s overall social and economic recovery, and on the other hand, it is also inseparable from the implementation of Wanda’s asset-light strategy." By uniting strong investors, Wanda can export its brand and operational capabilities, and achieve high-speed growth without investing a lot of money.

It is expected that with this round of readjustment of the layout, Wanda will place more emphasis on exporting brands and management. Asset transfer is in line with its active deleveraging, debt reduction, and asset-light development strategy, which will help to improve the return on assets. Wanda’s asset-light model is also being optimized.

(Note: This article belongs to the commercial information published on the Central Broadcasting Network. The content of the article does not represent the views of this website and is for reference only)

How to save the party? The creator reveals the searing secrets of "South Station"

Hu Ge, Diao Yinan and Gui Lunmei


1905 movie network feature "The Wild Goose Lake" has a field score of 2.7, ranking third among the ten films that have been scored in the main competition of this year’s Cannes."This is an intricate Chinese film noir," the review said. "The film is full of the minimalist and existential style of Jean-Pierre Melville, and it also confirms the endless vitality of film noir in China."


 

So far, Rotten Tomatoes is 89 percent fresh, with eight out of nine media outlets giving it positive reviews. The Hollywood Reporter described it as "a bleak, sharp film noir staged against a rough contemporary Chinese backdrop." Variety said: "Diao Yinan has completed a high-level Chinese film noir, with a distinct personal style that is fascinating."

 

For every creator of "The Wild Goose Lake," Cannes was another brief gathering on a long journey, and we also chatted with them behind the scenes and in between about the "burning" secrets behind "South Station".

Diao Yinan saw some true stories about criminal gangs in urban villages and swimming girls by the water. He suddenly realized that there seemed to be a hidden heterotopia within himself, projecting some mysterious and disturbing colors. He wrote these ideas into a story called "Wild Goose Lake".


In 2019, Wild Goose Lake was unveiled and renamed.The original title of the film has been preserved as the English title of the film. "In fact, our English name is’Wild Goose Pond ‘, not’Wild Goose Lake’, because foreigners don’t have the concept of a pond," said producer Shen Qian. In her mind, the pond is more wild, symbolizing the life of the wild, and the lake is too beautiful.


The water in this pond rippled in Diao Yinan’s heart for a long time. Before "Fireworks in the Day", he had a rudimentary story. Li Li, the boss of Heli Chenguang, who had known Diao Yinan for many years, was a friend of Diao Yinan and the chief producer of the film. He told Li Li about the news events he had seen. Li Li felt that Diao Yinan had found what he wanted to shoot, a film that combined typed films with author expressions.


"I think the most difficult thing is actually to surpass yourself. Diao Yinan surpassed himself in’Southern Station ‘, and even I think it was much more affectionate than his’Fireworks in the Day’," Li Li said, recalling his first reading of the script. "We have to think about what kind of audience, what kind of content can empathize with and make them like it more in three years, or even five years." Li Li felt that Diao Yinan’s script achieved his appeal.


Among those who went to the party were Diao Yinan’s old friends Liao Fan and Gui Lunmei. Hu Ge and Wan Qian were working with the director who won the Berlin Golden Bear Award for the first time. When Diao Yinan found Liao Fan again, Liao Fan said that he was thinking wildly, thinking that the police officer he played again was the story of his youth in Zhang Zili.


Fireworks by Day is directed by Diao Yinan and stars Gui Lunmei and Liao Fan

But it took a while to decide on Hu Ge. Producer Shen Qian recommended Hu Ge to director Diao Yinan. Because of the size of the film, it must have a market. Chief producer Li Li said he did not know if Hu Ge would like to play such a role. He remembered getting a set of photos of Hu Ge, including one that made him think he had found Zhou Zenong from "The Wild Goose Lake."

 

Diao Yinan was also hesitant. But he immediately went to watch "Langya Ranking" and quickly found Hu Ge’s temperament. Shen Yan said that in the present, Hu Ge is very similar to Abe Kuan; in the past, he is very similar to Nakadai Daya, an actor who has worked with Kurosawa and other masters.

 

So the producers arranged a meeting between Diao Yinan and Hu Ge. Li Li recalled that after Hu Ge met the director, "I didn’t expect that after the director talked to him, he liked this role very much. It can be said that it was a natural fit, so Hu Ge also joined in. I also think that the whole crew is very satisfied with his performance."

Hu Ge on the red carpet in Cannes

"The Wild Goose Lake" does take place in the south, unlike the biting northeast wind and the unmelted snow. When Diao wrote the story, he hoped it would take place in Guangdong, where there are large areas of water and villages in the city; but he was a little disappointed when he went to see the scenery. So he went to Yinchuan, which is colloquially called Jaishang Jiangnan. But he didn’t find the ideal location either.

The difficulty was not limited to the scouting. Producer Shen Qian also served as the executive producer of "The Last Night of the Earth." Her original plan for the two films was that "Earth" would be shut down in September 2016 and work on "South" would begin in October.

 

As a result, "The Wild Goose Lake" did not start production until 2017 due to the delay in filming "Earth". "South", which started construction almost a year later than originally planned, was slightly confused about finding a location.

After many disappointments, Wuhan finally appeared in the consideration of Diao Yinan and the crew. On October 7, 2017, Diao Yinan and the crew came to Wuhan and found a real world existence in the city of Hundred Lakes in this province of thousands of lakes.

The location decision is just the beginning of more problems. Diao Yinan, who decided to shoot in Wuhan after watching the scene for two days, found that when the extras were all speaking Wuhan dialect, he could only let this group of actors from all over the world who came to the south for dates also learn this dialect.

 

"The Wild Goose Lake" work photo

Mr. Liao, who has studied Shanxi dialect before, and Ms. Wan, both from Hunan, have a bit of a linguistic affinity for learning Wuhan. Ms. Gui’s accent is perhaps the most distinct on the set. When he arrived in Wuhan, Mr. Liao said, she had been there for two months.

 

During these two months, she lived in a hut in the village of the city for a week. She went to chat with the "Street Girl" every day. Unlike what she imagined, Gui Lunmei found that these girls were far more alive than she had imagined. She described the role as her own bet, not knowing if she had a chance of winning, but willing to bet because it might change her life.

 

Another lead actor, Wan Qian, also prepared for the role in advance. She went to learn carpentry, learning the whole process from sawing wood to painting and polishing. Her hands had blisters, and she had to endure the smell of sawdust and paint from sawing wood. For the character, she did a lot of design. There were scraping marks on her neck due to illness, acupuncture marks on her ears, and the shape became extra rough.

 

Her character, set as a sufferer, has an episode in which she suddenly falls ill, foaming at the mouth with toothpaste. Then an actor puts a bandage on her mouth. After the scene, she eats a lot of toothpaste and has blood bubbles on her mouth.

 

The actors all said that Director Diao Yinan would not make too many demands and clarify the scope of the performance, but each play was particularly meticulous and torturous.

 

Thinking back to the state at that time, Gui Lunmei said that her heart was full of uncertainty. This complex character of mood twists made her unsure of how to deal with it, so she was always uneasy and uncertain.

 

The same was true for the male lead actor Hu Ge. No matter what role he played before, his habit was to adjust to his best state before filming, and to be confident in the face of the camera when he was on the set. Having acted in a large number of national TV dramas, when he got his first male lead in a movie in his life, he suddenly found himself uneasy.

 

In fact, he had done a lot of preparation before filming. Director Diao Yinan had given Hu Ge many movie and book recommendations, such as the 1950s American film noir, the classic Japanese samurai film, Camus’s "The Outsider" and so on. But for Hu Ge, who had just entered the group and had completely different camera requirements from TV dramas, everything was new.

 

"I don’t know if the acting is good or not. I was panicked and worried at first." This was his mental state after joining the group. But one day, he suddenly figured it out.

Hu Ge found that this state is what the character Zhou Zenong needs, isn’t it? "Anxiety in life, not having enough confidence, insecurity and people create links. I carried this uneasy emotion to the end. At the end of all unrest, there must be a point of desperation. This character faces Liu Aiai, played by Gui Lunmei, and in the end will go all out on her and pin all his hopes on her. The point of my desperation is that I can fully commit and fully put myself in."

Hu Ge, who completely put himself in, made Diao Yinan feel Zhou Zenong’s existence. When choosing an actor, he also considered a lot. For such a bandit role, there should be some established candidates in the hearts of many people. But "I may not choose an actor from a realistic perspective. For example, Hu Ge must look like a bandit, or a bandit in a preconceived concept. I started from temperament and asked him to act, and he was a bandit. At the same time, he entered his existence."

 

It wasn’t until the film premiered in Cannes that Hu Ge and Gui Lunmei realized that they were in the same mood when they made the movie. And during the movie, the two of them have been in the sticky and cold rain in the south, with a little bit of love rippling on the wild goose pond.

 

The scene on the pond was a gentle and mysterious moment in the movie. But the shooting didn’t go so smoothly. There were too many waves on the water surface to shoot, and the water surface was too flat and needed artificial waves. Hu Ge and Gui Lunmei were lying on a wooden boat with sand at the bottom of the boat. Just when they got into a mood, the boat that made the waves was not well controlled, and a big wave hit their face.

 

Diao Yinan did not devise many lines for the two of them. He hoped that Zhou Zenong and Liu Aiai could have a delicate and complex relationship. He saw the two characters as lonely souls under great pressure. In this way, the meeting of souls requires only actions to express the feelings that exist within. "I think this smell is fascinating. I don’t want to use words to convey it, I don’t think it fits the situation." 

He organically listed the stories he saw, heard, and collected. Although the film has a strong story design, the final presentation is the state of several characters in such a southern city, like the American film noir in the 1950s. In this way, Diao Yinan felt that it was easy for film noir to produce good-looking and expressive works. The development of China has also provided a natural soil for creation.

Chief producer Li Li also remembered that for this story, Diao Yinan had written the script for three years. Shooting in Hubei, more than 80 locations, more than 80% of the night scenes. It happened to be the rainy season when shooting. For the movie, he let his completion guarantor directly enter and made all the plans.

 

Without a strong story, Diao sees "The Wild Goose Lake" as a movie about personal experience. "I think everyone has their own dilemma, and everyone in it has their own dilemma, but through risk, sacrifice, resistance, freedom is achieved. That’s what drives our lives."

 

From "Night Train" being shortlisted for a focus section of the Cannes Film Festival, to "Fireworks by Day" returning with fame, and then to this year’s "The Wild Goose Lake". Diao Yinan also completed his own adventure and resistance.

"The two of us often chat, and he also said that he thinks he is still telling a Chinese story after all, and he is more concerned about the kind of dialogue and communication with the Chinese audience. I think he and I have the same idea on this point. And he is also very simple, so he doesn’t think it is important for us to say that he has been shortlisted for Cannes, or won or not won." As a friend, Li Li commented on him.

 

Diao Yinan

Before the film premiered in the Lumière Hall of the Palace of Cinema in Cannes, Diao Yinan was still working overtime on the later stage of the film. The rough cut of the film was more than 130 minutes, and then it was changed to 123 minutes. Finally, for the sake of scheduling and marketing, the audience saw the 113-minute version.

Mr. Shen said that after "Fireworks in the Day", Diao Yinan also changed: "He found a way to find more audiences, not only to maintain his own expression, but also to find more audiences, and I think his attitude is very good, a very open attitude, he wants his film to be more attention and accepted, hoping to sow more seeds."

One of the seeds that Diao Yinan sowed was picked up by Hu Ge. "The true purity of art is especially pure, so it also makes me enjoy it. I am very moved. I used to think that the profession of actor has brought me a lot, but I always feel that there is something missing. This time I feel that the director has given it to me."

 

This "giving" probably also involves some kind of dilemma. Hu Ge followed Diao Yinan into this dilemma, and then found freedom again through risk and resistance. Therefore, when looking back at the entire shooting process, he felt: "The whole shooting process was a very precious experience. It also made me firmly determined that this road must be continued."

Tencent won the 12th "China Charity Award" Charity Project and Charitable Trust Award, Donation Enterprise Award

On September 5, the 12th "China Charity Award" selection and commendation conference was held in Beijing. Tencent won the "China Charity Award" – the donation enterprise award; recommended by the Ministry of Industry and Information Technology, led by the Ministry of Agriculture and Rural Affairs, Tencent’s government-enterprise cooperation, and jointly organized the implementation of the "Cultivator Revitalization Plan" won the "China Charity Award" – Charity Project and Charitable Trust Award.

The "China Charity Award" is awarded by the Ministry of Civil Affairs and is currently the highest government award in the field of public welfare and charity in our country. Since 2011, Tencent and related public welfare and charity projects have been honored in the "China Charity Award" for seven consecutive years.

 

In 2007, Tencent established the first public welfare foundation in the Internet industry, the Tencent Charity Charity Foundation, which continues to make donations in the fields of basic scientific research, poverty reduction and disaster relief, education assistance, ecological environmental protection and traditional culture protection, and established the Tencent Charity platform to provide digital support for charitable organizations to carry out public fundraising. It is understood that in the reference period of the 12th "China Charity Award", the total donation of Tencent from 2020 to 2021 exceeded 3.10 billion yuan. At the same time, under the guidance of the mission of "science and technology for good", many businesses and teams of Tencent actively, continuously and widely participate in various public welfare and charitable activities through donation of resources, co-construction projects, technical support, volunteer services and other means. In April 2021, Tencent put forward the "Sustainable Social Value Innovation" strategy, and over the past two years, it has continued to explore in the fields of basic scientific research, educational innovation, rural revitalization, ecological environment, public emergency response, adapting to the elderly and assisting the disabled, and public welfare digitalization.

As Tencent’s benchmark project to help rural revitalization, the "Cultivator Revitalization Plan" was officially launched in May 2021. It aims to focus on the training of rural governance backbones and leaders of new agricultural business entities, and to develop and provide digital tools for grassroots governance backbones for free to help rural talents explore the "golden key" of rural revitalization according to local conditions. After a year of pilot practice, in April 2022, the Ministry of Agriculture and Rural Affairs issued the "Notice on the Implementation of the" Cultivator "Revitalization Plan", which is promoted nationwide. It plans to use three years to achieve the goal of online training 1 million people and offline training 100,000 people through the combination of online and offline. It is understood that the plan is a national first in digitally assisting the construction of rural revitalization talent teams, and it is also the first nationwide and large-scale digital training project for rural talents.

So far, the "Cultivator Revitalization Plan" has been implemented in 30 provinces (autonomous regions and municipalities) across the country, with a total of 499 classes and a total of 240,000 people trained. The "Village-level Affairs Management Platform" designed and developed by the project covers 10,000 villages across the country, serving more than 7.36 million villagers. In cooperation with the provincial offices of Guangdong, Sichuan, Hubei, Qinghai, Fujian and other provinces, the personalized "Guangdong Governance Beauty" "Sichuan Good Governance" "Hubei Participation" "Qingsong Governance" "Fujian Governance" and other rural governance digital platforms have also been applied one after another, effectively improving the level of intelligent, refined and professional rural governance.

The comprehensive promotion of rural revitalization is a major decision and deployment made by the Party Central Committee, and a major historical task to promote the Chinese path to modernization. As a leading Chinese digital technology enterprise, Tencent has been actively involved in rural revitalization for a long time. Xiao Liming, vice-president of sustainable social value at Tencent and head of Tencent SSV Village Development Laboratory, said: "In the exploration of sustainable social value innovation in the rural field, Tencent adheres to the principle of’government-led, farmers-dominated, Tencent-assisted, and social co-creation ‘, and continues to explore systemic solutions for endogenous rural revitalization through product innovation, technological innovation, and model innovation."

Zhang Tianzuo, chief pastor of the Ministry of Agriculture and Rural Affairs and director of the Rural Cooperative Economic Guidance Department, pointed out: "The’Cultivator Revitalization Plan ‘is not only an important measure to implement the relevant decisions and arrangements of the central government, but also coordinated with Tencent’s’Sustainable Social Value Innovation’ Strategy and Development Direction, and more importantly, it is in line with the practical needs of rural governance and industrial development." He believes that the "Cultivator Revitalization Plan" is a successful case of social forces participating in rural revitalization.