1905 movie network news On January 24th, the film directed and performed by Xú Zhēng was announced to be on, and it was scheduled for the first day of the New Year’s Day in 2020. The "Jiong Series" entered the Spring Festival file for the first time. The simultaneous release of the fixed poster shows a different temperament, and the green leather train is more warm in the snow.
In addition, the linkage between Lost in Russia’s official pre-announcement, pre-announcement and official micro-announcement is quite suspenseful and sentimental, which has aroused people in the industry’s scrambling to interpret and fans’ strong expectation: as the latest masterpiece of "comedy on the road", Lost in Russia returns the title of the film to the characters themselves for the first time, while the location of Russia is hidden in the English title. What kind of characters is "mother on the road" and what kind of Russian road will be launched with Xú Zhēng?
Lost in Russia files the first Spring Festival file of Xú Zhēng "Jiong Series" on the first day of 2020.
The font of the movie title "Embarrassing Mom" is artistically processed and full of interest, while the English title of the movie "Lost in Russia" tells the destination of this "embarrassing road" in Russia. Different from the previous hilarious tone, Lost in Russia’s first appearance gives people a quiet and warm visual experience. This time, Lost in Russia is reopened after four years, and it is also the first time that the "Jiong Series" has settled in the Spring Festival. At the time of family reunion, how Xú Zhēng and "Jiong Ma" will travel to Russia is expected.
As a representative series of domestic films, the "Jiong Series" is full of new ideas every time it is launched. Before the movie Lost in Russia was announced to be launched, Xú Zhēng Film and Television Culture Studio took out a group of pictures of air tickets, which flew from Beijing to Chiang Mai, Hong Kong and unknown destinations. The official platforms of the movie "Too Long for People to Walk Again" and the movie "Long for Hong Kong" were relayed, and Xú Zhēng himself played a suspense with netizens, hinting at clues with the world map.
The iconic language aroused the fans’ nostalgia and expectation for the "Jiong series". The fans commented: "Jiong road is nothing more than the light and shadow refraction of life’s laughter and scolding. You always have to pat the dust on your shoulders and go back to the road. Do you remember the people who watched Jiong series with you?" The reopening of the Lost in Russia has been seven years since the release of the first "series" directed and performed by Xú Zhēng, "The Great Embarrassment of People on the Road". As a domestic classic comedy in recent years, "Jiong Series" carries too many expectations and memories of the audience, and fans can’t help but miss themselves and friends who used to laugh and laugh together.
Xú Zhēng’s first work after the "Drug God" is expected to upgrade the "Jiong Series" and open the year with a smile.
In 2018, the annual phenomenon-level films were touched a lot. Xú Zhēng won unanimous praise for his sincere performance in them, and even won the title of Best Actor in one fell swoop, which made the transition and breakthrough from "commercial comedy" to "realism". People in the industry praised Dying to Survive for his commercial, artistic and social values, defined the dignity of Chinese films, and witnessed the progress of the times. As early as the 2017 Shanghai International Film Festival, Xu Zheng once said, "I hope it can become a medicine for quick success and instant benefit." This sentence has become a confirmation of the film industry today — — The era of content-driven is coming.
Behind the success of Xú Zhēng’s "Embarrassing Series", there is still a persistence: telling a certain dilemma in life in a humorous tone. As Xú Zhēng’s first work after Dying to Survive, Lost in Russia may become a further continuation of Xú Zhēng’s emotions and thinking. It is worth noting that Lost in Russia changed the naming mode of the previous series, and incorporated the word "Ma" into the main title, while the landmark names were diluted into sub-titles. It seems that it also indicates that the humorous effect is no longer achieved solely by relying on regional background elements, showing the temperament of returning to the discussion of family relations: "Laughter" and "Filial Piety", "Shun" and "Embarrassment". How to combine the commercial attributes of classic comedies with the depth of humanistic care? The film will be released nationwide on New Year’s Day in 2020.
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