With the approaching of Guangzhou Auto Show, more and more car companies choose to throw out some "explosive materials" in the near future, while Xiaomi Auto, which is well versed in Internet gameplay, has chosen Weibo as the main battlefield, with remarkable results. A few days ago, a well-known car blogger with tens of millions of fans in the whole network once again exposed a lot of key information about Xiaomi Automobile in Weibo, and then this Weibo was deleted. However, the screenshots of the content have already spread widely. At this point, the outline of Xiaomi car gradually became clear.
The following is some information that Xiaomi Automobile can almost determine (although it can’t guarantee 100% authenticity). We will present it to you in several dimensions.
Model: medium and large four-door coupe
First of all, the brand of Xiaomi Automobile is called "Xiaomi Automobile", which is easy to remember and easy to remember. This is confirmed. The first car launched by Xiaomi Automobile is a "C-class eco-technology car". The specific body size of Xiaomi Automobile circulated before is 4860 * 1980 * 1666 mm. Whether it is accurate or not needs further official announcement. After all, the official positioning is "C-class", so the length of the new car may approach 5 meters. In the sub-model part, combined with the spy photos that have been revealed before, the first model of Xiaomi Automobile adopts a four-door coupe design, which directly targets the electric coupe of a German ultra-luxury brand. Is it quite expected? It is expected that within this week, we will be able to see the real car in the latest application information of the Ministry of Industry and Information Technology.
To tell the truth, it’s not easy to locate the sports style of the medium and large sports pure electric coupe, similar to Weilai ET7, Zhijie S7 and Aouita 12. At present, there has never been a so-called "explosion" in this model. After all, no matter how hot the pre-sale of new cars is, it still has to land on the specific insurance number. If Xiaomi wants to make this new car go, it is bound to work harder on the price.
Battery configuration: 800V platform is not exclusive, and there are 400V blade batteries for entry.
According to the earlier exposure information, the high-profile model of Xiaomi Automobile will adopt an 800V platform, and the battery is a 101kWh Contemporary Amperex Technology Co., Limited Kirin ternary lithium battery pack with a CLTC cruising range of about 800km；; With the further release of the news, we learned that the entry-level model of Xiaomi Automobile will be equipped with a blade battery of 400V platform.Obviously, the 400V platform version will have more advantages in cost control. I believe that the entry-level model equipped with blade batteries is actually the model that Xiaomi Automobile hopes to take. As for the high-profile model of the 800V version, it is to boost the brand image.
Features: 澎湃 OS bonus, the whole ecology of people and cars.
As mentioned earlier, Xiaomi Automobile is positioned as a "C-class eco-technology car" for the new car. Besides the body size, the word "ecology" is particularly important. The achievement of "eco-technology" cannot be separated from Xiaomi 澎湃 OS system which has just appeared recently.
If Xiaomi’s mobile phone, Xiaomi’s car and even Xiaomi’s home appliances share a system, then the interconnection of Xiaomi’s ecology will naturally form. At the previous Xiaomi conference, we actually saw the "tip of the iceberg" of Xiaomi 澎湃 OS interconnection function. For example, the shooting content of the roof camera can even flow directly into the WeChat video call. This experience is still very attractive and it is also a big selling point of Xiaomi Automobile. I believe that more similar functions will be realized in the future.
How much will Xiaomi car sell?
According to the above information, we have a general understanding of Xiaomi Automobile, which will be declared by the Ministry of Industry and Information Technology. Although the big V predicted the price at 300,000-400,000 yuan, according to the above information, the actual landing price of Xiaomi Automobile should not be so high.
According to the plan, Xiaomi Automobile will be officially listed in the first half of 2024. During this period, the prices of various models will be adjusted many times until the press conference. In fact, according to the brand tonality of Xiaomi brand, which emphasizes cost performance, this information exposure has multiple temptations, and it is extremely possible to "reverse" the final pricing of vehicles.
If Xiaomi Automobile adheres to the initial intention of "cost performance" and if Lei Jun’s previous statement of "gambling all the reputations of his life" is true, then the pre-sale price of Xiaomi Automobile is around 200,000, which may be possible.
Here, it is boldly predicted that the pre-sale price of Xiaomi will be less than 200,000 yuan, and the high-profile models will have full models similar to the first commemorative edition, which will raise the price to about 350,000 yuan.
Write it at the end
It took less than three years from the approval and landing of Xiaomi Automobile Factory in Yizhuang, Beijing, and even the trial loading of Xiaomi Automobile. Is this a new record for a new force to build a car? To achieve this speed, we need not only Xiaomi’s efforts and confidence, but also the cooperation of many aspects. It seems that the ambition of Xiaomi Automobile is really unusual!
关于作者