On November 17th, 2023, the 21st Guangzhou International Automobile Exhibition kicked off. SAIC-GM brought its Cadillac, Buick and Chevrolet brands together with 48 exhibition cars.
   SAIC-GM’s "Auto Smart Space" landed at the auto show for the first time.
    At the auto show, SAIC-GM launched the joint booth of new energy vehicles for enterprises for the first time in Hall 20, where new energy vehicles are gathered-"Aoteneng Smart Space". The booth not only displays a variety of pure electric vehicles built by Cadillac and Buick brands based on the Autoenergy smart platform, but also brings two technical interaction areas, namely "Autoenergy Lab" and "AIGC Cockpit Lab", to jointly present the latest achievements and forward-looking vision of SAIC-GM’s accelerated electrification and intelligent networking transformation.
    SAIC-GM’s "Auto Smart Space" landed on the auto show stage for the first time.
    Ultium Ultrasmart platform embodies GM’s more than 26 years of electrification experience and forward-looking technical advantages, and has become the technical cornerstone of SAIC-GM’s accelerated electrification transformation, bringing "safer, smarter and more performance" technical support to pure electric vehicles.
    In the Autodyne Smart Space, SAIC-GM displayed a number of Autodyne pure electric vehicles, such as luxury pure electric medium and large SUV Cadillac IQ Sharp Song, five-seat SUV Buick ELECTRA E5 of Smart TV University, and smart electric coupe SUV Buick ELECTRA E4, including the newly unveiled Cadillac IQ Sharp Song rear-drive standard endurance luxury version. The accelerated growth of the "Autoenergy Platform Product Family" has made the scale effect of SAIC-GM in the electric vehicle market increasingly apparent. By the end of October, SAIC-GM had sold nearly 70,000 new energy vehicles in 2023.
    "Aoteneng Lab" fully demonstrates the technical advantages of Aoteneng Smart Platform.
    "AIGC cockpit laboratory" blessed by AI big model
    SAIC-GM Auto Smart Space has also brought rich and wonderful scientific and technological experiences and interactions to the audience.
    The audience can personally assemble the 3D model of the Opteron Smart Platform in the "Opteron Lab" area, fully understand the technical advantages of the Opteron Smart Platform "safer, smarter and more performance", and receive the NFT digital collection related to Opteron.
    In addition, SAIC-GM also brought the "AIGC Cockpit Laboratory" blessed by the AI big model for the first time. Visitors can chat and communicate with the AI assistants of the new generation of smart cockpits through interactive devices, experience various functions such as encyclopedia quiz, inspiration painting and car consultant, feel the charm of cutting-edge intelligent networking technology, and imagine the bright future of electric intelligent travel.
    Cadillac IQ pure electric new model leads 16 exhibition cars to jointly interpret pioneer rejuvenation
    Pioneer pure electricity, comprehensive rejuvenation, Cadillac IQ pure electricity brand-new model OPTIQ made its debut at the Guangzhou Auto Show, opening the second half of brand rejuvenation with the core strength of "stronger than the inside". The brand-new model of IQ Ruige-rear-drive standard endurance deluxe edition is on the market in good faith, with the price starting from 297,700 yuan. The new car is stunning and shining at booth C, which has become a hot spot for the audience.
    Zhuang Jingxiong, general manager of SAIC-GM, announced the official price of IQ sharp song rear-drive standard endurance deluxe edition.
    As the first luxury model in China, IQ Ruige has always been upgraded and evolved based on user needs since it was delivered. At this Guangzhou Auto Show, Cadillac launched the standard endurance deluxe edition of IQ Sharp Song Rear Drive, which is more suitable for users’ daily travel. It has become a value choice because of its stronger internal strength, stunning design and "reverse virtual standard" real endurance.
    Starting from the IQ sharp song, Cadillac IQ pure electric family is expanding rapidly. In 2024, Cadillac will have three brand-new models of IQ pure electricity to meet domestic users, and jointly develop the luxury pure electricity market. OPTIQ, an IQ pure electric brand-new model that debuted at this auto show, became the focus of the scene as soon as it appeared.
    IQ Sharp Song Rear Drive Standard Endurance Deluxe Edition and IQ Pure Electric New Model OPTIQ became the focus of the scene.
    OPTIQ, a brand-new model of IQ pure electric power, is built on the platform of Aoteneng Smart Electric Power. It has the core advantages of IQ pure electric power, which is "stronger than the inside and amazing", and it is a brand-new strategic model launched by Cadillac for the global luxury pure electric power market. Combining global resources, local R&D strength and the power created by users, OPTIQ has a bright future. Simultaneously with the expansion of IQ pure electric product spectrum, there is also Cadillac’s energy-supplementing service system based on the whole scene of users’ travel, outing and business trip.
    At the Guangzhou Auto Show, Cadillac announced that two new members, Tesla and China Southern Power Grid, have been added to the IQ pure electric charging circle of friends to provide users with more efficient and convenient super charging services.
    Cadillac IQ pure electric new model OPTIQ debuted.
    In 2024, Cadillac will launch three new IQ pure electric models.
    Stronger than the inside, the pioneer is not limited. In addition to the lineup of 16 all-star show cars led by IQ pure electric vehicles, Cadillac has also built an immersive interactive booth for users, which is innovatively integrated into urban tide play, Avenue of Stars, hummingbird camping, urban cycling, immersive track experience and other scenes with the concept of ART & SCIENCE. Through the resonance between cars and people and the interaction between cars and scenes, Cadillac’s style in the era of smart electricity is fully presented.
    Innovative design of immersive interactive booth in Cadillac ART &SCIENCE concept
    The strength of Buick’s 19 exhibition cars is higher, more electric and smarter.
    At this year’s Guangzhou Auto Show Hall 3.2, Buick brand brought 19 star show cars to the stage. Among them, CENTURY Guo Peilian, which is limited to only five sets in the world, sits in the booth with a high-definition version. The Buick pure electric family, which is composed of Buick Aote Gemini "ELECTRA E5", ELECTRA E4 "and brand-new Micro Blue 6, gathers together with the heavy models of the brand’s MPV, SUV and sedan family. Together with the refreshing exhibition design and wonderful booth interaction, it shows the hard work and courage of the Buick brand to accelerate its transformation to a higher end, more electric and smarter.
    Buick’s new energy, MPV, SUV and car series gathered at the booth.
    On the booth, the bright Buick pure electric family is particularly eye-catching. Among them, the Electra E5, a five-seat SUV of Smart TV University, is Buick’s first ultra-energy mass production model. With the quality of large factories, solid battery life, industry-leading intelligent cabin and intelligent driving experience, and huge space for carrying the whole family, it has been favored by consumers after listing, and has won the monthly sales champion of medium and large pure electric SUVs for many times.
    The just-launched ELECTRA E5 Pioneer Edition made its debut at the booth, demonstrating Buick’s full sincerity to mainstream new energy consumers. Another Buick Autodyne model, the electric coupe SUV ELECTRA E4, brought the Doraemon genuine authorized theme exhibition car, which brought "interesting" exhibition experience to the audience with colorful and vivid body painting and creative cockpit design. At the same time, the newly launched 2024 micro-blue 6 430km version of the 100,000-yuan pure electric car also rushed to the booth at the first time, and together with the "Gemini" of Otneng, it showed that Buick exerted its strength in the mainstream electric vehicle market with a more complete product gradient and a broader price layout, and accelerated the brand’s "smart electricity rebirth".
    Buick ELECTRA E5 Pioneer Edition debuted.
    Doraemon authorized ELECTRA E4 theme car to open a wonderful trip for "big kids".
    At the Buick booth, the most eye-catching version is undoubtedly the advanced customized version of "Century Clouds and Water Songs". At the beginning of November, Buick CENTURY launched a limited number of five models of Guo Peilian’s famous high-definition version in the world, which was designed by Guo Pei. Each car was introduced with China traditional culture totems such as clouds, plums, orchids, bamboos and chrysanthemums, and made with top-notch craftsmanship and precious materials, which made the unique artistic conception of contemporary China aesthetics and the majestic momentum of Buick Century complement each other and created a new realm of MPV luxury experience.
    In addition to the four high-definition editions, the six/seven CENTURY editions also appeared at the booth. Reflecting the extraordinary charm of the large-scale technology luxury MPV Buick Century, the Buick GL8 ES Lu Zun and GL8 land business class of "Yishang IKEA" came on stage hand in hand, showing their calmness with luxury quality, comfortable performance and intelligent technology.
    "Century Clouds and Water Songs" Guo Peilian’s high-definition version deducts MPV peak design.
    "Century Clouds and Water Songs" Guo Peilian’s Famous Edition-Interior
    Buick MPV family shows calmness.
    In addition to the all-star car show, Buick’s booth design and interactive experience are also refreshing. Echoing the PURE Design concept of Pure Design, Buick booth adopts a forward-looking and futuristic design language and incorporates the design elements of VCS intelligent cockpit, creating a smart space with strong brand recognition. At the same time, after enjoying the car, the audience can go to the digital device exhibition area of Buick Ultium platform to learn about the technical advantages of "safer, smarter and more performance" of the platform. In addition, an interactive show of a new generation of SUPER CRUISE super assisted driving system equipped on Buick ELECTRA E5 was set up at the scene, which made the audience feel the leading smart technology of Buick brand.
    Chevrolet debuted at the Guangzhou Auto Show with a full SUV lineup for the first time.
At this year’s Guangzhou Auto Show, Chevrolet debuted with a full SUV model for the first time. The Chevrolet SUV exhibition lineup is composed of Chevrolet Trailblazer, Explorer, Xingmailuo, Chuangkuo RS and other main models combined with a variety of creative modified cars to jointly show the SUV characteristics of strong, reliable and hard-core personality. At the same time, by creating colorful immersive multi-dimensional interactive projects, Chevrolet brings interesting sensory experience to the audience and conveys the attitude of free exploration and unlimited life.
    At this auto show, the 2023 Chevrolet Trailblazer led all SUV models such as Explorer, Xingmailuo and Chuangkuo RS, and collectively interpreted the hard-core strength of Chevrolet SUV with its muscular appearance, rich and practical technology configuration and strong and reliable product characteristics. In the center of the booth, Chevrolet simulates Yellowstone National Park, USA to build a wilderness riding area with sand and gravel landform features. Chevrolet Trailblazer Riding Edition and Xingmailuo Mountain Wild Star Riding are placed in it, and combined with their own outdoor off-road modification design, they realize ingenious integration with the natural landscape. On the left side of the center booth, Chevrolet vividly restored the waterfall water scenic spot inspired by Rustic Falls in Yellowstone National Park, USA. The unique birdsong and the gurgling sound of running water cooperated with the pioneer outdoor exploration version carrying kayaks to create a comfortable and relaxing immersive atmosphere.
    In the wilderness riding area, the wild star riding in Xingmailuo Mountain is ingeniously integrated with the natural landscape.
    In the booth waterfall water scenic spot, the Pioneer Outdoor Exploration Edition is equipped with kayaks, creating a pleasant and leisure atmosphere.
    In terms of interactive setting of the booth, as the official automobile cooperation brand in Shanghai Disney Resort, Chevrolet specially created a theme experience area on the booth. "zootopia" is an animal metropolis, which is carefully constructed by animals of different sizes with their wisdom. Inspired by this, Chevrolet has created theme-painted SUV series for animals of different sizes for fans to punch in as a souvenir. At the same time, the audience can also enjoy an immersive interactive experience in the Avenue of Stars. Relive the brilliant mark left by the brand in the history of automobile industry in front of Chevrolet historical and cultural wall; Get interesting and exquisite gifts from CHEVY-X Chevy Blind Machine. In addition, Chevrolet also joined hands with trendy tea brands to provide novel drinks on the spot, bringing a unique exhibition experience to the audience.
    Shanghai Disney Resort theme experience area
    The colorful interactive projects in Chevrolet booth bring multiple sensory experiences to the audience.
