月度归档 2024年11月10日

Obviously, this will bring it closer to Shenlong Automobile, the joint venture in China, because Shenlong Automobile is headquartered in Wuhan, and the headquarters of the joint venture China Dongfeng Motor is also here.

In the opinion of industry insiders, the relocation of PSA China and South East Asia headquarters to Wuhan can not only reduce labor costs and rent and other office costs through disguised layoffs, but also the close proximity of the joint venture, which saves communication costs and will help improve efficiency.

But it is also clear that this relocation will not only face another brain drain, but that PSA’s closer proximity to Dongfeng also means that it is "farther" from another partner in China, Changan Automobile, and the psychological alienation from the partner is not good for PSA’s development in China.

It is planned to relocate 140 employees to Wuhan

Hu Xiaojun, director of public relations for China and South East Asia operations of PSA Peugeot Citroen Group, confirmed to The Paper that the group is indeed studying the possibility of moving some of its operations in China and South East Asia to Wuhan.

Hu Xiaojun said that the relocation would involve some of the employees working in Shanghai, about 140 people. The research and development center with more than 600 employees will not be relocated. The plan is currently under discussion and results are expected within this week.

However, this large-scale relocation has been less than five years since the last "south relocation". In 2010, PSA’s China business unit was "upgraded" to establish PSA Peugeot Citroe ? n Group Asia, with 350 employees in Shanghai, mostly technical personnel related to technology research and development and automotive design, and only a few operation personnel. The real business operations are handled by PSA Asia in Beijing, which brings inconvenience to work communication and collaboration. So PSA made a "big bet" on China and began to relocate PSA Asia in Beijing to Shanghai at the end of 2011.

Since then, PSA has established PSA Peugeot Citroen (Shanghai) Management Co., Ltd., in order to establish a joint R & D center with Dongfeng. "At the beginning, there were plans to build a R & D building in Shanghai, and there were grand investment plans. Now the Chinese and foreign parties no longer mention the R & D building in public, and the establishment of a joint R & D center between PSA and Dongfeng has also been put on hold," insiders told Surging News.

It is reported that since many employees had already settled in Beijing at that time, not many employees moved their families to Shanghai. Although some moved to Shanghai temporarily, they also left PSA after finding other jobs in Beijing. It can be said that this relocation caused a large number of talent loss, which "greatly damaged the vitality" of PSA’s China and South East Asia operations department.

Moving to reduce costs?

"There are now fewer than ten people left from Beijing to Shanghai, and only two or three of them have a Beijing hukou. This time, people from Shanghai, a first-tier city, move to Wuhan, a second-tier city. Shanghai people are definitely not willing to go, and foreigners who have families in Shanghai are also not willing to go. Only those who are single or older and have difficulty finding a job in Shanghai will consider going." An employee who resigned from PSA’s Shanghai management company told The Paper. In his opinion, a lot of talents have been lost from Beijing to Shanghai, and now they have to move from Shanghai to Wuhan, which is bound to "hurt their vitality" again.

It is understood that the specific compensation measures have not been announced yet, and it is expected to be announced in the near future. "PSA has just recovered, and its financial resources are still very tight. Moving to Wuhan can reduce the cost of office space rental. In addition, there must be many employees who are unwilling to go to Wuhan, which can also achieve the purpose of disguised layoffs, and even if they recruit more people in Wuhan, the labor cost is lower than that in Shanghai." An insider analyzed the surging news reporter that since Dongfeng Motor invested in PSA, many functions of PSA’s headquarters in China and South East Asia are indeed unnecessary, such as the marketing and product department. In the past, if Shenlong wanted a new model, it had to communicate with PSA’s French headquarters through the marketing and product departments under PSA’s China and South East Asia headquarters, but now Dongfeng is a shareholder of PSA, and Dongfeng can communicate directly with PSA’s French headquarters. "Some departments really don’t need to exist," the person said.

Pro-Dongfeng Shuchang’an?

However, in his opinion, the reason why PSA did not move the headquarters of China and South East Asia to Shenzhen, where another Chinese partner is located, but moved to Wuhan, where Dongfeng is located, has a lot to do with PSA’s South East Asia market development in the future.

Data show that in 1992, Peugeot Citroen Group entered China and established a joint venture with Dongfeng Motor Group, Shenlong Automobile Co., Ltd., headquartered in Wuhan, with Peugeot and Citroen under its two brands. In 2010, PSA established a joint venture with Changan Automobile Group, Changan Peugeot Citroen Automobile Co., Ltd., mainly responsible for the production and sales of DS brand, headquartered in Shenzhen, with the brand operation department in Shanghai.

The PSA China and South East Asia headquarters moved to Wuhan, and Dongfeng Motor to be closer at the same time, Changan Automobile may feel uneasy.

This is not the first time Changan has been "uneasy". The last "uneasy" can be traced back to March 2014. After Dongfeng Group subscribed for about 14% of PSA’s shares at a cost of 800 million euros, the industry speculated that Changan PSA would face "falling out of favor": PSA will inevitably be more inclined to Dongfeng in the quotas in the future, and Changan PSA looks more like a chicken rib.

"Shenlong’s annual production has exceeded 700,000, Changan PSA is less than 30,000, and I am afraid it will not exceed 500,000 in this lifetime." Another insider of PSA’s China and South East Asia operations department believes that although Changan PSA is not very good, PSA and Dongfeng are "like glue", and even entering Dongfeng’s arms is bound to continue to open the "distance" between PSA and Changan.

At first, PSA refused to give DS to Shenlong, and Peugeot also gave it after a long game. If the DS was given to Dongfeng, it would save a lot of costs, and Changan PSA would not become a big problem as it is now. "Learn from the public to find two partners to play the game of checks and balances, but the strength can’t keep up." The above-mentioned insiders pointed out that PSA’s vision is not long enough and its layout in China is chaotic.

According to the data, since the sales in 2013, the annual sales of Changan PSA have not been able to break through 30,000 vehicles, far from the 2014 sales 100,000 vehicles proposed at the beginning of its establishment, and the 2015 sales 200,000 target.

However, even the sales of Shenlong Automobile, which is responsible for the sales of Shenlong Automobile, are not doing well. Since the beginning of this year, the sales of Shenlong Automobile have fallen for five consecutive months compared with the same period last year. In the first five months, the cumulative sales of Shenlong Automobile fell by nearly 20%. To this end, Shenlong Automobile also made personnel adjustments. At the end of June, Qiu Xindong, the current general manager of Shenlong Automobile, was transferred back to the headquarters of Dongfeng Company, and Su Weibin replaced Qiu Xindong to work at Shenlong Automobile.

Financial Investment News reporter, Liu Min

On July 2, a number of new energy vehicle companies disclosed their sales in June 2024 and the first half of the year. According to data released by the Passenger Association, in June, the retail scale of domestic new energy passenger vehicles is expected to reach 860,000 units, an increase of 6.9% month-on-month and a year-on-year increase of 32.7%. The penetration rate is expected to increase to 49.1%.

The Financial Investment News reporter noticed that with the implementation of the "trade-in" policy in various places, the sales of new energy vehicles in June performed well, and many car companies refreshed their monthly sales for the year. Specifically, BYD, Li Auto, NIO, and JK Automobile have achieved the best monthly results this year. The monthly sales of zero-run cars have exceeded 20,000 for the first time, setting a record high, and the sales of Xiaomi Automobile have also exceeded 10,000.

BYD sold more than 1.60 million cars in the first half of the year

BYD’s sales data for June showed that its sales of new energy vehicles were 340,200, an increase of 35.2% year-on-year, setting a record high for single-month sales.

From the perspective of sub-brands, BYD’s Dynasty Network and Ocean Network sold 324,800 vehicles, an increase of 35% year-on-year; Tengshi brand, Yangwang brand and Equation Leopard brand sold 12,275 vehicles, 418 vehicles and 2,680 vehicles respectively.

Looking at the long time line, BYD’s sales of new energy vehicles in the first half of the year reached 1.613 million, an increase of 28.46% year-on-year.

It is worth mentioning that the pace of BYD’s new energy vehicles "going overseas" has accelerated. In terms of new energy passenger vehicles, BYD exported 27,000 vehicles in June, an increase of 156.2% year-on-year. Specifically, BYD’s first batch of mass-produced new energy vehicles in Uzbekistan Song PLUS DM-i Champion Edition officially rolled off the production line; BYD launched three pure electric models and two hybrid models in Tunisia, deepening the layout of the new energy market in North Africa. In addition, BYD’s first store in Jamaica also officially opened.

In June this year, Geely Automobile’s new energy vehicle sales were 66,000, a record high, an increase of 88% year-on-year, accounting for nearly 40% of total sales. Lynk & Co brand sales were 24,400, an increase of 49% year-on-year; among them, Lynk & Co’s new energy vehicle sales reached 15,200, accounting for more than 62%, and the cumulative sales in the first half of the year reached 64,100. At the same time, JK delivered 20,100 new energy vehicles, an increase of 89% year-on-year, a record high, and the cumulative delivery volume in the first half of this year was 87,900.

Geely Automobile said that based on the strong sales performance of products this year, the group decided to raise the original annual sales target by about 5%, from 1.90 million to 2 million. In the first half of 2024, Geely Automobile’s cumulative sales reached 955,700, of which the sales of new energy vehicles were 320,200, an increase of 117% year-on-year.

It was followed by Changan Automobile. In June this year, Changan Automobile sold nearly 65,000 new energy vehicles, an increase of more than 61% year-on-year. In the first half of this year, the sales of Changan Automobile’s own brand new energy vehicles reached 299,000, an increase of more than 69% year-on-year. Among them, Changan Qiyuan delivered 73,000 in the first half of this year, Deep Blue Automobile delivered 83,900, and Avita delivered 29,000.

According to the sales data released by GAC Aian, its global sales of new energy vehicles in June reached 35,000. However, GAC Aian’s global sales in May this year were 40,100, that is to say, the sales in June fell by 12.59% month-on-month.

New car makers sell 20,000 vehicles a month, and the camp expands

Judging from the performance of new forces in car manufacturing, in June this year, Li Auto returned to the top of China’s new power brand sales with more than 40,000 sales.

In June this year, Li Auto delivered a total of 47,800 new cars, an increase of 46.7% year-on-year; in the first half of this year, a total of 189,000 vehicles were delivered. Li Xiang, chairperson and CEO of Li Auto, said, "The delivery volume of Ideal L6 successfully exceeded 20,000, and the monthly delivery volume of all products exceeded 40,000. In early July, Li Auto’s no-picture NOA will be officially launched to all AD Max users."

It is worth noting that at the beginning of this year, the monthly delivery volume of Wenjie Automobile exceeded the ideal, and the sales volume was disclosed in the WeChat official account at the beginning of each month. In recent months, the sales data was no longer released separately, but was merged into Hongmeng Zhixing for publication. In June this year, Hongmeng Zhixing delivered a total of 46,100 vehicles, and a total of 194,200 vehicles were delivered in the first half of this year. Among them, Wenjie Automobile delivered 43,100 vehicles in June, while Zhijie delivered 2995 vehicles.

NIO delivered 21,200 new cars in June this year, an increase of 98% year-on-year, a record high; a total of 87,400 new cars were delivered in the first half of the year, an increase of 60.2% year-on-year.

NIO’s ESG 2023 report released in June shows that NIO’s R & D investment in 2023 reached 13.43 billion yuan, and the total number of patents filed and granted in the United States, China, Europe and other jurisdictions was 8,478.

The delivery volume of Zero Run Car in June also hit a record high. The monthly delivery volume reached 20,100, an increase of 52.3% year-on-year and a month-on-month increase of 10.7%. The cumulative delivery volume in the first half of the year was 86,700. On June 28, Zero Run Car Smart 6-seat SUV Zero Run C16 was officially launched, and it was listed for 48 hours, and it was set to reach 5,208 units.

XPeng Motors delivered a total of 10,700 new cars in June this year, an increase of 24% year-on-year and 5% month-on-month; from January to June, XPeng Motors delivered a total of 52,000 new cars, an increase of 26% year-on-year. Among them, Xiaopeng’s iconic product P7, the monthly delivery volume has fallen to the level of one or two thousand vehicles, Xiaopeng X9 "Nine Crown" only delivered 1687 vehicles in June.

The official data of Xiaomi Auto shows that the delivery volume of Xiaomi SU7 exceeded 10,000 units in June, but the specific number was not disclosed. Since the first delivery in early April, the sales volume of Xiaomi SU7 has continued to grow. It is understood that in order to speed up the delivery progress, Xiaomi Auto factory also implemented double shift production in June to increase the delivery capacity.

The process of "going to sea" is accelerated, which is good for new energy vehicles

Some industry insiders said that they are optimistic about the sales volume and "going overseas" prospects of the new energy vehicle market this year, especially the "trade-in" policy launched at the end of April, which is expected to significantly boost the annual sales.

According to the data of the Passenger Association, in May this year, the production and sales of new energy vehicles were 940,000 and 955,000, respectively, an increase of 31.9% and 33.3% year-on-year, and the market share reached 39.5%. Among them, the production and sales of pure electric vehicles were 557,000, an increase of 8.8% year-on-year, and the production and sales of hybrid cars were 383,000, an increase of 91.2% year-on-year. From January to May this year, the production and sales of new energy vehicles were 3.926 million and 3.895 million, an increase of 30.7% and 32.5% year-on-year respectively, and the market share reached 33.9%.

GF Securities analysis believes that under the national policy of promoting consumption, such as new energy vehicles to the countryside, car companies and other factors, the demand for car purchases continues to release, and the pattern of strong supply and demand in the auto market will continue. The Finance Bureau allocated special project funds to support the scrapping and renewal of old cars, and local subsidy policies were introduced in many places. The "trade-in" of cars is progressing well. Car companies have introduced replacement and purchase subsidies to encourage car consumption.

China Galaxy Securities pointed out in its latest research report that the independent brands of new energy vehicles are gradually forming a differentiated overseas road for different characteristic markets around the world. For the export core regions such as South East Asia and Central Asia, the continuous high growth of export volume has driven the independent brands to build factories in the local area and increase the market share; for markets with strong local brands such as Europe, the independent brands have begun to try the new joint venture model with technology output as the core, and use this model in the Chinese market; for countries with low consumption capacity such as Africa, the current penetration rate of independent brands is low, and the direct export model is still adopted.

China Galaxy Securities believes that independent brands continue to make new progress and new breakthroughs under the above three models, accelerating the process of "going overseas" of our country’s cars. According to the latest report released by AlixPartners, by 2030, Chinese brand cars will achieve 9 million sales outside China, and the market share will increase to 13%, with broad development prospects.

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Appearance introduction:

With its unique design concept and exquisite craftsmanship, the Blue Electric E5 presents a futuristic front face design. Its air intake grille adopts a highly recognizable matrix layout, with a streamlined body, creating a strong sense of movement. The overall style is stylish and technological, focusing not only on functionality, but also on harmonious integration with the environment, bringing an excellent visual experience to the driver.

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The 1.5L 110 horsepower L4 engine on the Blue Electric E5 provides strong power support with a maximum power of 81 kilowatts. The matching E-CVT continuously variable transmission ensures a smooth driving experience while taking into account fuel economy. This engine meets the driver’s demand for power and efficiency with its excellent performance.

In general, the Autohome owner’s evaluation of the Blue Electric E5 is more pertinent. He emphasizes that the exterior design of the vehicle is atmospheric and smooth, and it has a certain SUV style, which is neither too aggressive nor too stable. Although not particularly outstanding, this standard feature may be exactly what many consumers are looking for. For those who seek daily driving comfort and practicality, the Blue Electric E5 is undoubtedly a worthy choice.

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Maybach S-Class, as a symbol of luxury cars, its exterior design highlights unparalleled dignity and elegance. The front face has smooth lines, and the exquisite chrome decoration outlines a unique grille design, which is as delicate as a work of art, showing the luxury temperament. The air intake grille adopts a delicate matrix layout, which cleverly combines power and luxury, revealing a strong historical heritage. The overall style is elegant and atmospheric, and the body lines are simple and powerful. Every detail reflects Maybach’s persistent pursuit of luxury.

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The Maybach S-Class is equipped with a 3.0T turbocharged engine that can provide a powerful 380 horsepower and a maximum torque of 500 Nm. With a sophisticated 9-speed automatic transmission, the vehicle ensures smooth and efficient driving. The output power of this engine reaches 280 kilowatts, which fully meets the power needs of luxury cars.

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The Volvo XC90 exudes Scandinavian luxury with its unique design style and exquisite craftsmanship. The front face is designed with a sense of power, and the classic Quake LED daytime running lights give the vehicle a high degree of recognition. The air intake grille adopts a family-style design, and with chrome decoration, it adds a sense of luxury and fashion. The overall appearance is smooth, elegant and dynamic, highlighting the Volvo brand’s attention to detail and insistence on quality.

The Volvo XC90’s sleek side lines reflect its sophistication and power. The body measures 4953mm x 1958mm x 1778mm and has a wheelbase of 2984mm, providing passengers with a spacious interior space. The tire size is 275/45 R20, and the front and rear wheels are used in this specification, which not only guarantees driving stability, but also complements the proportion of the body. The overall design reflects both luxury and sportiness.

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The Volvo XC90 is powered by a 2.0T turbocharged engine with a maximum power of 184 kilowatts and a peak torque of 350 Nm, delivering 250 horsepower. It is matched by an 8-speed automatic transmission that ensures a smooth driving experience and efficient power transmission.

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The exterior design of the Lexus RX shows the perfect blend of luxury and dynamism. The front face features the family’s signature spindle grille, which is refined and powerful, and the sharp LED headlights add a modern touch to the vehicle. The body lines are smooth, elegant and sporty, and the overall style highlights the unique design aesthetic of Lexus, whether it is a city shuttle or a country trip, it will attract the attention of everyone.

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