Xinhuanet, Jinggangshan, August 4th (Yang Yang, Ren Xiang) The avenue is simple, and hard work is essential. On August 4th, in Jinggangshan, Jiangxi, where green bamboo swayed, the 2022 Chinese Entrepreneur Jinggangshan Forum "China Doers Open Class" officially started. Lu Fang, CEO of Lantu Automotive Technology Co., Ltd., gave a speech on the theme of "Innovation Driven, Injecting New Kinetic Energy into China’s Automotive Intelligent Manufacturing" and shared the innovative practice and thinking of Lantu Automobile on the road of new energy.
Lu Fang, CEO of Lantu Automotive Technology Co., Ltd.
It’s not a good idea.Chinese cars’look at the world’
Landmap, a high-end new energy brand launched by Dongfeng Company on July 29, 2020. For Dongfeng, the birth of Landmap has become a new attempt for Dongfeng to move into the field of high-end new energy vehicles and promote the brand upward.
Lu Fang said that the birth of the Lantu brand did not start from scratch. Standing on the shoulders of giants, Lantu has learned from Dongfeng’s many years of experience, combined with new practices in the market, and created a new strategy, a new organizational mechanism, a new business model and a new team. With the advantage of "four new", it quickly integrated into the fierce market competition, creating a latecomer advantage.
Lu Fang believes that the development of China’s auto industry has gone through three stages. The first stage is the joint venture stage, that is, Chinese car companies exchange market for technology through joint ventures. This attempt has allowed Chinese car companies and China’s auto industry to achieve the first leap; the second stage is mainly the rise stage of China’s own brand cars, which has also made China the world’s largest automobile production and consumption country; the third stage is the "new four modernizations" stage of automobiles, that is, Chinese cars enter the stage of intelligent, electric, networked, and shared "four modernizations". At this stage, China’s auto industry has changed from Chinese manufacturing to Chinese creation and Chinese intelligent manufacturing, and Chinese cars have begun to "look at" the world.
It’s not a good idea.Innovation-driven, Landmap Gene
2022 Chinese Entrepreneur Jinggangshan Forum "Chinese Doers Open Class"
"Landmap is positioned as a user-based technology enterprise. Technological innovation is the original gene of Landmap and the driving force for its rapid development. To build a user-based technology enterprise, Landmap has confidence and strength." Lu Fang said.
As a user-oriented technology enterprise, Lantu focuses on technological innovation to better serve the people, serve users, and create products that users really need and are satisfied with. Lu Fang introduced that in Lantu, there are more than 1,100 Product Research & Development personnel alone, many of whom are leaders in the fields of high-end vehicle brands, electric vehicle brands, IT technology, and power batteries.
Since its establishment, Lantu has declared and completed 1394 new energy vehicle platform drive technologies, and has independently mastered a number of key core technologies in the fields of new energy vehicle platform, electric drive technology, intelligence, three electric safety, body technology, etc., to build Lantu’s core competitiveness. Build ESSA platform architecture, Lanhai power, SOA architecture, high-intensity body technology, etc. Taking SOA as an example, it realizes the rapid iteration of Lantu product software, and can also realize "thousands of people and thousands of faces".
Technology innovation, Lantu thoroughly practice. Lu Fang introduced that in terms of factory construction, Lantu has a fully self-built world-class digital factory and smart park. The Lantu factory is based on Dongfeng’s 53 years of experience in vehicle manufacturing, adopts IOT edge computing and AI global leading technologies, and the Lantu workshop adopts digital operation management, and has connected the front-end sales to the production back-end. Before leaving the factory, the factory will upload all the data information of the vehicle to achieve 100% traceability of the vehicle to facilitate after-sales services.
It’s not a good idea.Technology empowers service users
In terms of serving users, Landmap is also making innovative attempts. Lu Fang introduced that Landmap adopts a direct sales model and applies big data application technology to user services to provide users with an accurate and intimate full-journey data experience.
"Landmap has created the APP and official website Mini Program, and provides users with a unified APP download channel. With the vehicle delivery center as the touchpoint, Landmap provides users with one-stop services such as vehicle delivery, financial insurance, after-sales maintenance, etc., and builds an ecosystem with vehicle to everything as the core. At present, Landmap APP has more than 2 million registered users. In addition to providing users with high-end experience products and services, Landmap also builds a social platform for users to build new connections between users," Lu Fang said.
In addition to products and services that provide users with a high-end experience, Landmap also builds a user social platform to establish connections between users and users. To this end, Landmap held the first Landmap user night of VOYAH NIGHT, and joined hands with Luo Zhenyu to hold the 2022 "Friends of Time" New Year’s Eve speech, Landmap FREE first anniversary concert and other user-themed activities. With these activities, Landmap helps users expand Moments and make more users friends with users.
Innovation drives development, and innovation leads development. In the past two years, Lantu has completed the establishment of the company, the launch and delivery of two products, production capacity layout, marketing system construction, and brand going overseas. The efficiency of Lantu is eye-catching and even more exciting.
"Automotive is a technology-intensive, capital-intensive, talent-intensive industry with a long industrial chain. It’s a 10,000-meter race," Mr. Lu said of the future. "Lantu is a long-term person who can stand loneliness, play first, reserve for the long run, and work hard for a long time."