月度归档 2024年9月2日

Tribute to the 60th anniversary of JAC Group, Jianghuai 1 Card Yu is "new"

In 2024, the 60th anniversary of the establishment of the Jiangqi Group. Over the past 60 years, from scratch, from small to large, from a single product to a business, from traveling all over China to becoming famous all over the world, Jiangqi Group has never stopped striving.
  60 years of hard work, and a son has been committed to it. Jianghuai 1 Card has always adhered to it, which not only witnessed the struggle of Jianghuai Group, but also served as a solid backing for Jianghuai Group to promote the high-quality development of China’s automobile industry.

In April 1968, the first 2.5-ton truck was born, filling the gap in Anhui’s automobile industry.

Looking back on the active exploration of JAC Group over the past 60 years, especially the advancement of JAC 1 Card, it has not only left a strong impression on the commercial vehicle industry, but also tackled difficulties and controlled "new" in the new round of industrial revolution, and unswervingly promoted the revitalization of the national automobile industry, moving towards the goal of "China’s 1 Card, the world’s 1 Card".
  Adhering to the "chassis spirit" for 60 years
  Since the establishment of the factory in 1964, JAC Group has gone through a journey of hard work, which is also the growth path of Jianghuai 1Card. From the 1960s, when it built the first cargo light truck in Anhui Province, to the 1990s, when it independently innovated to create the trend of China’s light truck sedan, and then to build the world’s highest standard high-end and pure electric light truck production base during the 13th Five-Year Plan period, Jianghuai 1Card has always adhered to the "chassis spirit" and continuously achieved breakthroughs in manufacturing strength and product quality.
  The achievements of Jianghuai 1 Card are obvious to all in the industry. As Xiang Xingchu, Secretary of the Party Committee, Chairperson and General Manager of Jianghuai Automobile Group Holding Company, said, the development of Jianghuai Automobile has always had a strong impact on the light vehicle industry.
  60 years of hard work, Jianghuai 1 card embarked on a new journey. On January 30 this year, in the brand-new world-class light truck factory of JAC Group, the high-end and pure electric light truck production base of Jianghuai 1 card, after more than 6 years, ushered in the 700,000 car officially rolled off the production line.
  This is the fruit of JAC Group not forgetting its original intention and promoting the high-quality development of the manufacturing industry. It is also the strength of Jianghuai 1Card to develop green intelligent manufacturing and continuously improve product quality. The 700,000 high-end pure electric light truck officially rolled off the production line, which is not only an important milestone for Jianghuai 1Card to move towards the era of new energy commercial vehicles, but also a landmark event for Jianghuai 1Card to attack the intelligent and new energy field of commercial vehicles.
  Faced with the profound changes in the current global automotive industry, the wave of new energy and intelligent transformation is rushing. Jianghuai 1Card insists on technological leadership and builds the "Star Chain No. 1" technology brand, aiming to empower high-end smart trucks with better chassis.
  It is reported that "Star Chain 1" is the first all-scenario high-tech brand in China’s commercial vehicle industry. It consists of four major technology platforms of "fuel, hybrid, pure electricity and hydrogen energy", and has four core technologies of "wisdom, efficiency, green and safety", aiming to meet the growing needs of the light logistics and transportation industry. The birth of the "Star Chain 1" technology brand not only marks the Jianghuai 1 card based on the "troika" strategy, promoting technological leap and product upgrading, empowering the green and low-carbon transformation and development of modern logistics, but also represents a major breakthrough in China’s light commercial vehicle industry, which will profoundly affect the future development direction and pattern of China’s commercial vehicles, and is expected to build a leading technological advantage for the global light commercial vehicle market.
  Mastering the key technologies of the chassis, Jianghuai 1Card has realized the iterative upgrade of the first-generation chassis from the 1960s to the fourth-generation chassis today, establishing a strong competitive advantage in the core technology field of commercial vehicle chassis. In the face of a new round of technological revolution and the acceleration of industrial transformation, Jianghuai 1Card actively embraces change, accurately grasps market trends, and independently develops a new generation of modular platforms, which can be compatible with different body types, and can also be adapted to various power systems such as pure electric, fuel and hybrid power. With the blessing of the fourth-generation chassis, Jianghuai 1Card’s various models are very popular in the market, bringing higher value experience to millions of users.

Hot-selling in 132 countries and regions around the world
  According to the latest sales data, in the first quarter of this year, the cumulative sales of light commercial vehicles in our country increased by 0.68% year-on-year. Jianghuai 1 Card sold 35,337 vehicles and increased by 20.3% year-on-year, far exceeding the industry average and leading the market.
  Light commercial vehicles, as the core business segment of JAC Group, have continued to iterate and upgrade with the strength of "mastering the key technologies of the chassis", and have become the leading brand in the mid- to high-end light truck market in our country. In overseas markets, JAC 1Card insists on deeply cultivating the global high-end market, and its products are sold well in 132 countries and regions around the world, becoming the leading brand of light truck exports in China.
  Taking Jianghuai 1 Card Shuai Ling as an example, thanks to the "five high-end benchmarks" empowered by high-end power, high-end intelligent manufacturing, high-end technology, high-end quality and high-end value, Jianghuai 1 Card Shuai Ling has outstanding market competitiveness and has won the trust and praise of global users. In addition, Jianghuai 1 Card Shuai Ling continues to promote technological innovation and product upgrades, launching models including Shuai Ling I, Shuai Ling II, Shuai Ling III, all-round trucks, Shuai Ling S series, etc., to meet the segmentation needs of urban logistics vehicles, and achieve a comprehensive improvement in product sales, market share, and user reputation in domestic and foreign markets.
  According to statistics, Jianghuai 1 card Shuailing, as a leader in the export of high-end light trucks, has more than 600,000 global high-end users, not only won the favor of many Fortune 500 companies, but also successfully completed the service guarantee task of many major activities, whether it is word-of-mouth or brand influence, have achieved leapfrog development.
  In order to better serve overseas users, Jianghuai Automobile has established overseas R & D centers in Japan and Italy, and has cooperated with many top strategic partners, including Italy’s Binfa, UK Lotus, Austria’s AVL, and Germany’s HOFER, to bring a more high-end and intelligent transportation experience to global users with a new platform modular design, five intelligent values, and ten leading technologies.
  In the future, Jianghuai 1 Card will continue to deepen its overseas market, accelerate its globalization, and launch safer, more environmentally friendly, more energy-efficient, and smarter new energy commercial vehicles around the world, making the development path wider and brighter, and becoming a world-renowned "China Truck, World Brand".

Harness the "new" and promote Chinese brands to the world
  In recent years, JAC 1 Card has continued to deeply integrate technological upgrades and product innovation, promoting the comprehensive advancement of commercial vehicles to new energy, intelligence, and networking, fully meeting the vehicle needs of different users, different markets, and different scenarios, and helping the highway logistics industry to reduce costs and increase efficiency.
  In terms of new energy, new energy commercial vehicles are an important engine for Jianghuai 1Card to cultivate new productivity. Jianghuai 1Card adheres to the long-term concept, anchors the "Troika" strategy, and builds a new productivity base with the "Star Chain No. 1" technology brand. Oil-mixed electric models are fully developed, becoming the "main force" for the development of new productivity in the commercial vehicle industry.
  In terms of intelligence, Jianghuai 1 Card is pioneering the development of intelligent driving technology, AMT, DHT, MMT and other transmissions to make driving more convenient; fusing functions such as adaptive cruise, lane keeping assistance, and automatic emergency braking, the industry has taken the lead in mass production of L2-level intelligent light trucks, and further created the world’s first L2 +-level intelligent light trucks; it has taken the lead in mass production of wire-controlled chassis core components such as wire-controlled braking, wire-controlled steering, automatic gear shifting, and electronic-controlled suspension, and L4-level unmanned trucks have begun demonstration operations; the latest intelligent technologies such as chassis anti-theft, lateral angle radar, remote vehicle control, and intelligent cockpit have been applied simultaneously, making driving more comfortable, convenient, and safe.
  In terms of networking, the Jianghuai 1 card is equipped with the Smart Bell vehicle to everything 3.0 system, which integrates intelligent driving, intelligent services, and intelligent fleets to open the era of intelligent new energy trucks; reconstruct the underlying logic with user thinking, and build the Jianghuai card friends digital ecological platform with the full value chain of "car selection, car purchase, car use, car management, car maintenance" and "business circle, life circle, and ecosystem" as the core. Build a new interconnected ecosystem of "people, vehicles, and freight yards".
  Technology is a paddle, products are a ship, and what drives it forward is the awe of the market and users that has been precipitated in the history of Jianghuai 1 Card’s car manufacturing. This awe is complementary to the "user thinking" that Jianghuai 1 Card has always adhered to. 60 years of driving "new", Jianghuai 1 Card has always adhered to technological innovation and product leadership, driven product innovation with technological upgrades, and unswervingly created high-end trucks with excellent chassis and leading intelligence, so as to revitalize the national automobile industry and promote Chinese automobile brands to the world.
  (This version of the picture is provided by the company)

The tide of new films is coming, which one is torn in the cinema is the audience’s dish

In the past few days, the attention-grabbing new film trend has come again. According to the Cat’s Eye Professional Edition schedule calendar, as many as 30 new films have been released in February this year alone, covering crime, love, action-adventure, comedy and other genres, an increase from the same period last year.

What’s more worth mentioning is that even the horror thrillers that haven’t landed on the mainland big screen for a long time have come!

On February 17, the domestic thriller "Mingjue Village" ushered in its premiere; on February 14, the horror film "Meghan", produced by well-known director Wen Ziren, also announced that the mainland would be set for March 17.

The audience cried out:"I didn’t expect to be able to watch horror movies in the cinema again!"

For the entire film market, this wave of new films in the first half of this year has not only enriched the film supply reserves of the cinema chain, but also revealed profound changes in the industry unlike before.

A large number of non-core moviegoers are admitted

The box office opening of the Spring Festival is still going strong, and the increase in the number of films released and the flourishing of themes will inevitably attract more audiences who have not often entered the cinema before to enter the cinema experience.

The release of "Megan" is an opportunity to attract a more niche audience of horror films. After its release, "Megan" was second only to "Avatar 2" in the United States and Canada in its first week at the box office. For the audience who are thirsty for "fear", this film is undoubtedly the best choice.

Xiao Ai’s friend, a Japanese anime enthusiast, visits cinemas on weekdays almost as an "annual" movie, but has planned to see the premiere of Makoto Shinkai’s new film "Journey to Suzuya" on March 24. As of February 16, more than 350,000 people wanted to see the imported film "Journey to Suzuya" on the Maoyan platform.

Image source: Cat’s Eye Professional Edition

The richness of film themes will inevitably attract a large number of non-core movie-watching groups, and the theater’s environmental configuration, audio-visual sound and painting effects experience, service experience, etc. will become the standard for them to review and measure the cinema’s image.

For cinemas, speeding up the iteration of projection technology and polishing service quality are of course the next long-term work. In addition, relying on the arrival of new films, the means of film arrangement and publicity planning that cinemas can make in the short term have also become more diverse.

01

Meeting diverse movie viewing needs

Judging from the number of films currently in theaters in mid-February, a number of films in the Spring Festival "The Wandering Earth 2", "The Deep Sea", "The Red River" and "Nameless" have all announced key postponements, and the top blockbusters continue to release the "long tail effect" of the box office. On the one hand; on the other hand, in early February, there are also "Black Panther 2", "Sadness Without Tears" and other films released, not to mention the upcoming "Ant-Man 3" and "China Ping Pong’s Jedi Counterattack".

A studio manager in Hangzhou mentioned to Xiao Ai: "Before the Spring Festival, the top films were all long, which will also bring some restrictions on the studio’s production. Some more niche films with less than ideal attendance may give way during the schedule, and the audience who want to watch this film will naturally miss the opportunity. Now that the popularity of the Spring Festival is slowly subsiding, and the situation of new films is facing one after another, the studio’s production will also be adjusted accordingly. In the past two days, our studio has increased the number of movies" Nameless ", which has achieved good attendance. And" Black Panther 2 "," Ant-Man 3 "," Internet Disconnection "," China Ping Pong "and many other new films will always have options that meet the tastes of audiences with different viewing preferences."

02

Special movie viewing activities have a wider reach

Taking the previous special movie viewing activities of animated movies such as "One Piece: The Red-haired Singer", "Detective Conan: The Bride of Halloween" and "Dragon Ball Super: Super Artificial Man" as an example, in addition to bringing box office gains to the theater through the way of watching the movie, it also received great praise from the audience.

In the first half of this year, "Black Panther 2" and "Ant-Man 3" Marvel movies returned again, and they could only generate a lot more heat. During Valentine’s Day, Wanda Film launched in the Douyin live stream"65 yuan Marvel Return General Hall double movie ticket"The audience can even watch two movies of Ant-Man Black Panther. This is not a big attraction for Marvel fans who haven’t met in front of the big screen in a long time.

Image Source: Wanda Films

Recently, Marvel fan viewing groups in Beijing and Shenzhen have organized an offline movie screening of "Black Panther 2". The viewing group organized and sent out a number of posters and self-made postcards, attracting more than 300 fans to sign up. With the official opening day of "Ant-Man 3", there will be more and more linkage between the next two films.Cinemas rely on proactive publicity, make full use of material resources, and do a good job in audience interaction, so as to attract more fans to the event.

After all, with more new films as carriers, the audience’s reach has become wider, and it also provides more space for the cinema to organize targeted event planning in the future.

03

Determine the right moment for the film

In addition, some niche-themed, low-exposure films may also see a turnaround when they are scheduled for the festival. For example, the new film "Wasteland" starring Ren Suxi is very suitable for the female theme. The film, which is released on March 3, has been recommended by theater managers to promote this film as the main film of Women’s Day.

Cinemas can also do something about "Cosmos Exploration Editorial Office," a rather nonsensical sci-fi comedy with a trailer that coincides with April Fool’s Day.

In the first half of this year, although there are no other traditional small holidays or golden schedules except May Day, there are still many major festivals, such as Valentine’s Day, Women’s Day, April Fool’s Day, Tomb-sweeping Day, Labor Day, and so on. There are as many as five or six festivals, and with the corresponding characteristic tone of the film, the ordinary off-season will also add a lot of color.

Senior theater manager mentioned to Xiao Ai: "March and April this year can be said to be a watershed:Due to the small number of large-scale film schedules, the number and type of film supply have increased by leaps and bounds, and the importance of the so-called’golden schedule ‘will gradually declineAmong them, many medium-sized new films are released on Fridays on weekdays, which further tests the studio manager’s level of control over film scheduling and publicity planning. If the audience’s enthusiasm for watching movies can be routinely stimulated during ordinary holidays, then correspondingly, the possibility of theaters getting rid of the’schedule-only theory ‘will also increase, which is a welcome fact for the studio. "

The arrival of the new film trend in the first half of this year can be said to have thrown a spark into the film market, but how to control this flame to effectively stimulate the audience’s viewing enthusiasm and make it a raging fire that ignites the box office is a big test for cinema promotion and marketing.

After all, the increase in films only creates conditions for the increase in revenue, and the real "revenue increase" depends more on the efforts of the theaters themselves.Faced with the current situation of the industry from start to finish, the industry should promptly correct the passive mindset of "watching movies and eating" in the past, and convert the resource advantage into box office output as soon as possible.

The epidemic is still in the past, the film supply is safe, and the cinema industry has come to see the real chapter in 2023.