2024 年 1 月 – 第 2 页 – 上海后花园论坛-上海419论坛-夜上海论坛-阿拉爱上海

Central Meteorological Observatory： There will be strong convective weather in Shaanxi, Chongqing, Hubei, Anhui and Jiangsu.

CCTV News:According to the website of the Central Meteorological Observatory, there will be strong convective weather in Shaanxi, Chongqing, Hubei, Anhui and Jiangsu.

1. Strong convective weather occurred in Jiangsu, Hubei, Guangdong and other places

From 05: 00 to 08: 00 on July 20, short-term heavy precipitation occurred in parts of northeastern Anhui, Jiangsu, eastern Hubei, western Zhejiang, western and southern Yunnan, central Guangdong and eastern Hainan Island, with an hourly rainfall of 20-50 mm and a local area of more than 60 mm; In addition, thunderstorms and strong winds occurred in the northern part of Inner Mongolia.

There will be strong convective weather in Shaanxi, Chongqing, Hubei, Anhui, Jiangsu and other places.

It is expected that from 14: 00 on July 20 to 08: 00 on July 21, Central Inner Mongolia, northern Heilongjiang, northwestern Liaoning, southern Gansu, northwestern and southwestern Shaanxi, central and northern Shanxi, central and southern Hebei, southwestern Beijing, western Shandong, southeastern Henan, most of Anhui, southern Jiangsu, Shanghai, Zhejiang, eastern and southern Hubei, central and northern Hunan, northwestern and eastern Jiangxi, northeastern and southern Fujian, eastern and southern Sichuan, central and northern Chongqing, northern Guizhou, western and northern Yunnan and southwestern Guangxi. In addition, there will be thunderstorms or hailstorms in central and southeastern Inner Mongolia, southern Gansu, north-central Shaanxi, southeastern Hubei and northeastern Sichuan.

Strong convective weather: At present, it refers to the convective gale (≥ 17.2m/s), hail, short-term heavy precipitation

Third, disaster prevention suggestions

1. Pay attention to prevent casualties and equipment losses that may be caused by lightning, and pay attention to its impact on air transportation;

2. Pay attention to prevent short-term heavy precipitation from causing secondary disasters such as mountain torrents, mudslides and urban waterlogging;

3. Pay attention to prevent the collapse of structures such as sheds and billboards caused by thunderstorms and strong winds, as well as the impact on aerial work, water work and navigation;

4. Pay attention to prevent the possible impact of hail on crops and agricultural facilities.

The Central Meteorological Observatory continued to issue a blue rainstorm warning.

　　CCTV News:The Central Meteorological Observatory continued to issue a blue rainstorm warning at 10: 00 on July 26:

　　It is estimated that there will be heavy rains in parts of southwestern Heilongjiang, western Jilin, eastern Qinghai, Sichuan Basin, western and southern Chongqing, central and western Guizhou, southern Shandong, northern Jiangsu, eastern Zhejiang and Taiwan Province Island from 14: 00 on July 26 to 14: 00 on July 27. Among them, there will be heavy rains in parts of eastern Sichuan Basin, western Chongqing, northern Guizhou and southeastern Zhejiang, and heavy rains in parts of eastern and southern Taiwan Province Island. Some of the above areas are accompanied by short-term heavy rainfall (the maximum hourly rainfall is 20 ~ 50 mm, and the local area can exceed 80 mm), and there are strong convective weather such as thunderstorms and strong winds.

　　Defense guide:

　　1, the government and relevant departments in accordance with their duties to prepare for the storm;

　　2. Schools and kindergartens should take appropriate measures to ensure the safety of students and children;

　　3. Drivers should pay attention to road water and traffic jams to ensure safety;

　　4, check the city, farmland, fish pond drainage system, ready for drainage.

The financial opening is fast and steady, and foreign capital is overweight and laid out in China market.

Xinhua News Agency, Beijing, September 23rd, china securities journal published an article on the 23rd, titled "Financial Opening, Steadily Stabilizing Foreign Capital Plus Layout in China Market". According to the article, Faba Agricultural Bank Wealth Management Co., Ltd. opened and became the fifth foreign-controlled joint venture wealth management company in China. One of Japan’s largest asset management institutions-Sumitomo Mitsui Private Equity Fund Management (Shanghai) Co., Ltd., a subsidiary of Sumitomo Mitsui, has completed the filing and can develop its business in China … With the steady progress of China’s financial opening up, foreign financial institutions have accelerated their efforts to "grab the beach" in China market in recent years. The insiders believe that it is necessary to further benchmark international best practices and rules, create a market-oriented, rule-of-law and international first-class business environment, and steadily and orderly promote the two-way opening of institutional financial industry.

Financial opening-up is deepening.

In recent years, the financial management department has actively and orderly promoted the opening of the financial industry, and achieved positive results, including the substantial relaxation of market access for financial services, the deepening of financial market opening, and the steady progress in RMB internationalization.

(Profile picture, issued by Xinhua News Agency)

Data show that by the end of 2022, foreign banks had established 41 foreign-funded corporate banks, 116 branches of foreign banks and 135 representative offices in China, with a total of 911 business institutions and total assets of foreign banks reaching 3.76 trillion yuan. Overseas insurance institutions have set up 68 foreign-funded insurance institutions and 79 representative offices in China, with total assets of foreign-funded insurance institutions reaching 2.26 trillion yuan.

"After more than 40 years of unremitting exploration, China’s financial industry has achieved’ four trends’ as a whole." Huo Xuewen, chairman of Bank of Beijing, said that, specifically, access management has moved from a positive list to a negative list, the opening mechanism has moved from one-way introduction to two-way opening, international cooperation has moved from active participation to active governance, and regional opening has moved from multi-point exploration to comprehensive breakthrough.

"For foreign investors, China financial assets represented by RMB assets have diversified investment value, actual capital allocation needs and fundamental support." Pang Yao, chief economist and research director of Jones Lang LaSalle Greater China, believes that foreign financial institutions can accelerate their entry into, participation in and deep cultivation of China’s financial market, and global investors can pay attention to, allocate and hold China’s financial assets and cast the best vote of confidence for China’s economic growth and social development with real money.

(subhead) Continuously optimize policy arrangements

Experts said that the recent actions of the regulatory authorities also showed that the support for financial openness continued to increase. A few days ago, the People’s Bank of China and the foreign exchange bureau held a forum for foreign-funded financial institutions and foreign-funded enterprises, which released a positive signal to further promote high-level opening up.

Pan Gongsheng, governor of the People’s Bank of China, said that the next step will be to conscientiously implement the requirements of "the State Council’s Opinions on Further Optimizing the Foreign Investment Environment and Increasing Attracting Foreign Investment", continuously optimize policy arrangements, create a market-oriented, rule-of-law and international first-class business environment, continuously improve the quality and efficiency of financial services, and help to open to the outside world at a high level.

"Opening to the outside world is China’s basic national policy, and it is also the core requirement for deepening the structural reform of the financial supply side and promoting high-quality economic development." Shang Fulin, the former chairman of the China Banking Regulatory Commission, believes that it is necessary to further benchmark international best practices and rules, steadily and orderly promote the two-way opening of the institutional financial industry, better integrate with the international market, make better use of the international and domestic markets, give full play to the advantages of the two resources, improve the quality and efficiency of the international economic cycle, serve to build a new development pattern of double cycle, and provide a solid foundation and guarantee for coping with external financial shocks.

Experts said that in the future, financial opening needs to accelerate the establishment and improvement of unified market system rules, establish a fair, transparent and standardized market system, and create a first-class business environment with marketization, rule of law and internationalization; Constantly improve the financial infrastructure and deepen and expand the interconnection between domestic and foreign markets; Accelerate the establishment of a modern central bank system, promote financial institutions to speed up the improvement of internal governance, speed up the shortcomings of the regulatory system, and enhance the ability of risk early warning and prevention. (End)

Reporting/feedback

The Central Meteorological Observatory continued to issue a blue warning of cold wave+strong convective weather+strong wind.

　　CCTV News:According to the website of the Central Meteorological Observatory, the Central Meteorological Observatory continued to issue a blue warning of cold wave, strong convective weather and strong wind at 6: 00 on November 5.

Central Meteorological Observatory (in China)At 06: 00 on November 5,continueIssue a cold wave blue warning

　　Affected by strong cold air, it is predicted that the temperature in the eastern part of northwest China and most parts of central and eastern China will drop by 6 ~ 10℃ from 08: 00 on November 5 to 20: 00 on November 7. Among them, the temperature in parts of central and eastern Inner Mongolia, central and southern Northeast China and central and eastern Jianghuai will drop by 12 ~ 14℃, and the local temperature drop can reach more than 16℃ in southeastern Inner Mongolia, southwestern and eastern Jilin, central and northern Liaoning and central and northern Jiangsu. The lowest temperature appeared on the morning of the 7th, and the lowest temperature 0℃ line will be located in northern Hebei, southern Beijing, southwestern Shanxi, Guanzhong Plain in Shaanxi and southeastern Gansu, and the lowest temperature in most areas along the Yangtze River will drop to about 10℃. There are 4 ~ 6 northerly winds in the north of the middle and lower reaches of the Yangtze River, and the gusts are 7 ~ 9, and the local level can reach 10; From 5th to 6th, there were 6-8 winds in Bohai Sea, Yellow Sea and East China Sea, and the maximum gust was 9-10.

　　Central Meteorological Observatory (in China)At 06: 00 on November 5,continueIssue a blue warning of strong convective weather

　　It is estimated that there will be 8-10 thunderstorms or hail weather in parts of southern Anhui, north-central Jiangxi, south-central Hunan, southern Guizhou and north-central Guangxi from 08: 00 on November 5 to 08: 00 on November 6. There will be short-term heavy precipitation in parts of central and southern Anhui, central Jiangsu, western Zhejiang, central and northern Jiangxi, eastern Hubei, most of Hunan, southern Guizhou, most of Guangxi, Hainan Island and other places, with a maximum hourly rainfall of 30-40 mm and a local area of more than 50 mm.

　　It is estimated that the main influence period of strong convection is from day to night today.

　　Central Meteorological Observatory (in China)11moonfivesun06timecontinueIssue a gale blue warning

　　It is estimated that from 08: 00 on November 5 to 08: 00 on November 6, there will be 5-6 grades and 7-6 gusts in central and northern Xinjiang, central and southern Inner Mongolia, eastern Qinghai, central Gansu, Ningxia, northwestern Shaanxi, Shanxi, central and western Hebei, Beijing, eastern Tianjin, northern Henan, eastern Shandong, western Liaoning, western Jilin, southern Heilongjiang, southeastern Hubei, northern Hunan and northwestern Jiangxi. The Bohai Sea, the Bohai Strait, most of the Yellow Sea and the northern part of the East China Sea will have strong winds of magnitude 7-8 and gusts of magnitude 9, among which the winds in the Bohai Strait, parts of the northern and central parts of the Yellow Sea can reach magnitude 9 and gusts of magnitude 10-11.

　　From 08: 00 on November 6 to 08: 00 on November 7, there will be strong winds with grades 7-8 and gusts 9-10 in the Bohai Sea, the Bohai Strait, most of the Yellow Sea, the northern part of the East China Sea, the Taiwan Province Strait, the bashi channel, the east of Taiwan Province and the northeastern part of the South China Sea. Among them, the winds in the Bohai Strait, the northern and central parts of the Yellow Sea can reach 9 and the gusts are 10-11; There will be strong winds with 5~6 grades and gusts of 7~8 grades in northern and southern Xinjiang, northern Tibet, central Qinghai, western Gansu, most of Inner Mongolia, most of Heilongjiang, central and western Jilin, northwestern and southern Liaoning, most of Hebei, central Beijing, eastern Tianjin and central and eastern Shandong.

Short-distance passenger flow is concentrated. On the second day of the New Year holiday, the national railway passenger flow decreased slightly compared with the first day.

Source: CCTV news client

Short-distance passenger flow is concentrated. A list of national railway passenger flow on the second day of New Year’s Day holiday

Today is the second day of the New Year’s Day holiday, and the national railway passenger flow keeps at a high level. It is estimated that 11.85 million passengers will be sent, and 10,682 passenger trains are planned, including 500 additional trains.

According to the forecast of ticket sales, Guangzhou, Beijing, Chengdu, Shanghai, Shenzhen, Hangzhou, Nanjing, Zhengzhou, Wuhan, Changsha and so on are the top ten popular cities for the national railways today.

The top ten major cities are Guangzhou, Beijing, Shanghai, Chengdu, Hangzhou, Nanjing, Shenzhen, Wuhan, Zhengzhou and Changsha.

Today, the national railway passenger flow is slightly lower than yesterday, and the short-distance passenger flow is relatively concentrated, mainly for short-distance travel, family visits and student flows.

Today, the Yangtze River Delta Railway focuses on strengthening the transport capacity between Shanghai, Hangzhou, Nanjing and Hefei to and from Ningbo, Huangshan, Fuyang, Suzhou, Lianyungang and Nantong. In Wuhan, Yichang, Shennongjia and other directions with obvious passenger flow, Wuhan Bureau of China Railway opened 115 passenger cars on Hanyi Railway and Hanshi High-speed Railway respectively to enhance the capacity. Xi ‘an Bureau of China Railway has opened a special New Year’s theme tour train around Qinling Mountain to let tourists enjoy the winter customs in southern Shaanxi. Lanzhou Bureau of China Railway opened more trains in key tourist cities such as Dunhuang, Jiayuguan and Wuwei. Today, Taiyuan Bureau of China Railway continued to implement the operation chart of the peak line, adding 21,800 passengers, and Pingyao Gucheng Station strengthened its docking with local buses in time to realize seamless docking of passengers entering and leaving the station.

Short-distance tours are hot, and ice and snow tours are particularly eye-catching this holiday. According to the concentration of ice and snow tourists in Changchun, Yanji, Dalian and Songyuan, Shenyang Bureau of China Railway added 45 pairs of temporary passenger trains during the holidays. Changbai Mountain Station also reduced the waiting time of group passengers by making an appointment to enter the station at the wrong peak. The Harbin Bureau of the State Railway arranged to open 38 pairs of passenger trains in Beijing, Tianjin, Jinan and Qiqihar, among which 3 pairs of trains were opened in the popular destinations of ice and snow tourism such as Yabuli and Mohe.

In addition, the newly opened route has also become a new choice for everyone to travel this holiday. Hangzhou-Changzhou high-speed railway, which was opened a few days ago, not only connects a number of national tourist attractions such as Hangzhou West Lake, Qiandao Lake, Huangshan Mountain and Jingdezhen in series, but also realizes holiday "hand in hand" with Fuzhou-Xiamen high-speed railway, adding high-speed trains from Xiamen North Station, Jingdezhen North Station and Poyang Station. The newly opened Fangdong Railway also ushered in the peak of passenger travel for the first time this New Year holiday. Dongxing city Railway Station has launched a Vietnamese language service, which is convenient for tourists to visit the Sino-Vietnamese border. Jizheng High-speed Railway and Lairong High-speed Railway ushered in the first New Year’s holiday after the opening of operation, and the passenger flow along the line increased significantly compared with normal days. Liaocheng West and other stations increased security and ticket checking service personnel to ensure passengers’ safe and smooth travel.

(CCTV News Client Headquarters CCTV reporter Li Weidai Dong Yu)

Reporting/feedback

＂Changsha Nightlife＂ exposed a new notice. Zhou Dongyu sent Ahu、Yue a good friend card.

1905 movie network news　Producer, Zhao Xiaoshi, screenwriter and director, starring,,, Wu Haochen, Bai Yufan, Zhou Siyu, Wu Jun, Luo Gang, specially starred, and friendship starred in the film released the "One Night in Changsha" notice.

The preview aims at the ordinary people living in Changsha, taking an invitation for a night tour as a guide, and all the joys and sorrows that happened in the sleepless night are laid out. Love, affection and friendship complement each other in the night, making people really feel that behind the heat of Changsha nightlife is the temperature of human feelings. In the preview, LAY’s talk show about Hunan flavor was released for the first time, which was impressive. In addition, the preview also exposed the joining of Zhou Dongyu and Ahu、Yue for the first time. The two seemed to be in "breakup negotiations". As soon as Zhou Dongyu appeared, he sent Ahu、Yue a good friend card, which made the audience curious about their story with Changsha. The film will be released nationwide on April 28th, showing the infinite charm of Changsha, a city in online celebrity.

Zhou Dongyu Ahu、Yue surprises to join the breakup scene.

LAY talks about the last talk show.

How can I spend a beautiful night in Changsha? I believe that the preview of "Changsha Nightlife" and "One Night in Changsha" can give a vivid and vivid answer. YIN FANG and Zhang Jingyi performed Changsha native Yazi and Mei Tuo. They met by chance and made a night trip to Changsha. Sophie Su and Wu Haochen became masters of food stalls in the middle of the night, and the food was busy. The phrase "four-handed butter, less spicy and packed away" vividly reflected the hot atmosphere in the store; Good brothers Bai Yufan and Zhou Siyu overlook the night view of the city on the Ferris wheel after work, and can’t help but sigh, "It’s really nice to see the city at such a high place for the first time"; The talk show actor played by LAY revealed his heart to the audience and bluntly said that this was his last talk show; Zhou Dongyu and Ahu、Yue starred in a couple who are about to break up. They are having a long talk in the middle of the night to start a confession. "I will never meet someone as good as you are to me again" … … The preview shows the multiple ways of opening in Changsha at night. The flashing neon, the bustling crowd and the smell of fireworks from food stalls contain infinite possibilities of life.

It is worth mentioning that this is LAY’s first appearance as a talk show actor, and the intimate interaction with the audience in the preview makes people more curious about his complete performance in the feature film. Zhou Dongyu and Ahu、Yue surprise to join and play a couple, and the break-up scene is exposed for the first time in the preview. Zhou Dongyu launched a "Good Man Card" for Ahu、Yue, which filled the aesthetic atmosphere of BE as soon as he appeared. Ahu、Yue’s acting as the true color of Hunan Yazi also made the content of "Xiang" in the film climb again.

"Their last night is also every night in Changsha."

The night in the city wraps up life and resonates with people.

If Changsha is the leading role of the film, then the ordinary little people living in Changsha are the well-deserved protagonists of the film. The preview can be said to show the gathering and parting, love and sorrow of ordinary people in Changsha at night. The last cup of milk tea, the last meeting, the last talk show, and the last powder making … … The important nodes that belong to their lives have been witnessed one by one under the night in Changsha. "The last time" means that the past is closed, and it also symbolizes that the new hope for the future is about to open. In ordinary days, it is through all kinds of unforgettable "last time" that they can walk out of a unique life. As the trailer says, "Their last night is also every night in Changsha, and life comes and goes, and every night is always new." In this way, all kinds of life go through the long night in Changsha to reach the heart, meeting, parting, laughing, sadness, staying and leaving … … All left an indelible mark on the "last night".

As a native of Hunan, YIN FANG, Zhang Jingyi, LAY and Ahu、Yue were deeply impressed by their true colors in the preview. In the previous interview, when asked about the most impressive Changsha dialect, Zhang Jingyi once mentioned her line "You want it" in the film. In the preview, her performance showed the fierceness and frankness of Changsha Meituo. LAY, who plays a talk show actor, said that he likes watching jokes in Changsha dialect very much. In his eyes, Changsha is a hospitable and warm place.

The film "Changsha Nightlife" is produced by Chen Kexin and Zhao Xiaoshi, written and directed by Zhang Ji, starring YIN FANG, Zhang Jingyi, Sophie Su, Wu Haochen, Bai Yufan, Zhou Siyu, Wu Jun and Luo Gang, with LAY as the special star and Zhou Dongyu and Wang Lixin as the friendly stars. It will be released nationwide during the May Day holiday on April 28th.

From the trend actor to the popularity of beans, the star is red or not, just look at this ~

In addition to beautiful little brothers and sisters in Korean dramas, there are scenes that will appear in almost all Korean dramas, that is, whether it is barbecue or fried chicken, whether it is a happy event or trouble, wine alone or dinner (just look at underage relatives and friends, hahahahahaha) ▼

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If you drink too much, you can not only express your feelings through alcohol ▼

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Sister Yu becomes smaller and cuter ▼

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Courage becomes fat ▼

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Can also assist love, ▼

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Successfully counterattack and win friends who have been embarrassed for many years ▼

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However, Korean dramas are Korean dramas after all, and people who drink too much know the pain of getting drunk, so they still have to do what they can ~

In South Korea, the most direct criterion to test whether a star is red or not is advertising endorsement, especially the national fried chicken and alcohol advertisements. Among female stars, besides cosmetics, being able to endorse another product is a symbol of high popularity, and that is the indispensable thing for Koreans on the wine table-shochu. ▼

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Part1: the debate of soju model, from tough guy to love beans,

The competition in the Korean shochu industry is extremely fierce, and the spokesperson has become an important part, which directly determines the sales volume. Just walk into a restaurant and there are either beer advertisements or shochu advertisements on the wall.

It is said that because men love soju more, most of the advertisements for soju are female stars; Women prefer beer, so beer advertisements are mostly male stars. The criterion for the president to choose cass and hite is to see which one speaks for it, and suddenly it makes sense. ▼

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In the early years, male stars were also used in the advertisements of shochu. Just like the original shochu, the entrance was rich, like a middle-aged man who was still in Do not forget your initiative mind after experiencing the world. At that time, the wine bottle was not green. ▼

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After that, I experienced a period of actor endorsement and popular actress endorsement, and the Korean drama was in its heyday ~

It is said that when using an actor, the sales volume of soju is low. ▼

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Later, I had to rely on actresses to save it, and the merchants’ research on users’ psychology was also very thorough, and they kept embracing changes ~▼

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The spokespersons are almost all actresses, and the advertising pictures are also very cool. Can you recognize all these young ladies? ▼

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I saw Park Min Young ▼ who had not yet become a gold secretary.

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And Anglenala, who is still a bright girl ▼

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Part2: From the trend actress to the popular woman who loves beans, it depends on whether it is red or not.

(* The following brand endorsements are incomplete statistics, excluding sub-brand line endorsements and short-term joint endorsements)

When it comes to shochu, we have to talk about the brand of shochu. As a traditional brand with a long history in Korea, Zhenlu has a very high advantage among Koreans in terms of market share and brand image.

1. True dew

Korean traditional brands are true, and the previous spokespersons are also very well-known national artists.

Li Yingai (1998 ~1999), Park Zhumin (2001), Jin Zhenen (2002), Ji-yeon Choi (2003), Jin Taixi (2004), sung yuri (2005), Sang-mi Nam (2006), Jin Yazhong (2007) and Jin Minzhen (2007).

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Li Yingai, whose "Dae Jang Geum" was popular all over Asia, became the first female star to endorse shochu in 1999, and chose Zhenlu Company in Li Yingai, and the sales volume of alcohol quadrupled in one year. ▼

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A closer look shows that these spokespersons are the most popular Korean drama actresses in those years, which is simply a chronicle of Korean drama ~

I especially like Miss Jin Taixi ▼

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During the period, there were also various attempts to join male spokesmen and men and women to speak together. ▼

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Until 2014, the national sister IU began to be the spokesperson ~

IU(2014 -2018)▼

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In 2014, the old brand shochu Zhenlu made a change, targeting young people, and the spokesperson was replaced by a lively and fresh national sister, IU.

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In 2018, in order to strengthen female consumers aged 20-30, Park Seo Jun, a man of great trend, was added as the co-spokesperson.

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IU is the longest-lived brand spokesperson of Zhenlu. At the end of the endorsement, I was also given a gold dress with the name of IU to thank Zhenlu.

Irene (2019-present) ▼

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In December 2018, Irene, the captain of SM women’s group Red Velvet, became the new spokesperson of Zhenlu. At that time, the popular candidates judged by netizens included Zheng Caiyan, who was born in proudce101, Yuner and singer Xuanmei.

Brand means Irene is very suitable for the brand image of "pure as dew", and I hope her image will attract more young consumers.

The advertisement is also really beautiful ~ ▼

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About Irene’s drinking capacity, there was once.Completely inedible and particularly inedible.In two ways, she once revealed her drinking capacity in the program. In her heyday, she could drink three bottles of soju, but she could not drink beer and red wine.

2, the first drink and the first music ()

In 2006, the first drink, the first music () and the good drink () came out and joined the brand war of shochu ~

The young first drink and music became the competitors who kept catching up with the real dew, behind which was Lotte Group, the fifth largest consortium in Korea at that time. As the biggest competitor of Zhenlu, the first drink and the first music successfully reversed the company’s situation by relying on advertising stars, completely breaking the situation that the Korean drama hostess occupied the shochu advertising market, and the sexy and bold style was deeply rooted in the hearts of the people.

In 2006-2007, the main spokespersons were actors such as Li Yingya and Hye-seon Ku, and later joined Lee Hyo Ri.

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"The Queen of Soju" Lee Hyo Ri (November 2007 ~ April 2012) ▼

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After renewing the contract for 8 times, the market share of Chuyin Chule rose to 15% in five years. In five years, Chuyin Chule Company sold 2 billion bottles of shochu. So far, whenever it comes to shochu, it will definitely think of Lee Hyo Ri, a veritable "queen of shochu with goods".

Merchants even put a photo of Lee Hyo Ri on the bottom of the glass, so that men can meet their goddess after drinking.

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Hyolyn, Koo Hara and Hyun-a Kim (2013) ▼

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Gao Junxi (2013) ▼

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Shin Min A (2014 -2016) ▼

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Xiuzhi (2016-present)

In recent years, Xiuzhi, the first love of the people, has been chosen as the spokesperson, hoping to win a broader consumer group. ▼

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But I really didn’t understand the recent "dadada dadada" advertisement ~

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Hao Tian Hao Yin ()

Early spokespersons included actresses such as Han-byeol Park, Zhao Yunxi and Su-jin Park. ▼

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My favorite is Park BoYoung (2016-2017), cute and playful ▼

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Advertising is also very playful, always thinking of the classic image of a little cook ~ ▼

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In 2018, the speaker was Son Na Eun, a member of Apink ▼

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Teacher Bai Zhongyuan, the food king, has also endorsed it. In 2019, the latest spokesperson was changed to proudce101, and Se Jeong, a member of gu9udan, ▼

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It seems that the spokesperson of shochu has begun to enter the era of women’s groups and love beans.

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Most other brands also choose female stars as spokespersons.

I saw "Please Answer 1988", Miss Deshan Huili (Maple Leaf Soju) ▼

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In 2018, someone made a map of Korean shochu brand. Which spokesperson do you prefer?

Ps: Mom Wood is really red in 2018 ~ ▼

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Part3: users first, consumers decide the change of taste.

The taste of shochu is similar. In order to compete in sales volume and attract more users, shochu company constantly ponders its sales strategy. In addition to changing advertising models according to the market, it also makes many changes to the degree and taste.

Wit merchants and drinkers have also carried out various transformations on shochu, such as steamed dumplings (bomb liquor = shochu+beer) ▼

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If you can perform a stunt at dinner, you are definitely the most beautiful boy in the team ▼

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However, friendly reminder, although steamed dumplings can neutralize the tastes of two kinds of wine and give birth to new tastes, no matter where the wine is mixed, it is easier to get drunk, so don’t try it easily ~

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Mix fruit, red vinegar, drinks, etc., reduce the degree in disguise and update the taste ▼

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Lotte conducted a survey on 4,400 drinkers from October 2013 to October 2014. Consumers expressed dissatisfaction with the taste and aroma of shochu, and many people expected it.Low-alcohol liquor with reduced alcohol smell and bitterness.Fruit wine is ready to come out ~

Therefore, in 2014, Chuyin Chule introduced grapefruit shochu with grapefruit juice, which became the pioneer of fruit shochu.

In May 2015, a series of fruit wines were produced, which reduced the original 16.6-degree wine to 3.3~13.5 degrees. After that, various companies began to challenge fruit wines in a fancy way, and the latest one was the oldest true dew (September 2016).

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Although the real dew is late, there are still many directions to try. For example, for people who like soft and sweet taste, the peach soda wine dew is tooting (), and the alcohol content is only 3%. The image of IU in the advertisement is deeply rooted in people’s hearts. ▼

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Like the president, who is not used to the bitter taste of shochu, and who wants a drink because of watching a Korean drama by Amway, the fruit wine is perfect, but the taste of the goose is more like a soda drink. After drinking it several times, she gave up.

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I wonder what everyone likes to drink?

Huichang, Jiangxi： Parent-child Garden Celebrates New Year’s Day

Kindergartens carry out a variety of parent-child garden activities. Liu Zhaochun

On December 27th, No.10 Kindergarten in Huichang County, Ganzhou City, Jiangxi Province launched a variety of parent-child garden activities. Performing programs, writing Spring Festival couplets, cutting window grilles, making rings, and tasting delicious food … Children are immersed in a pleasant atmosphere accompanied by their parents, feeling the warmth of the kindergarten family and welcoming the arrival of 2024 with joy.

Reporting/feedback

Taking photos, punching cards and shopping, they are here to celebrate the New Year holiday.

Changjiang Daily Great Wuhan Client December 31st (trainee reporter Li Yijun)On New Year’s Day holiday, there was a festive atmosphere on the streets of Wuhan. On the afternoon of December 31st, on the Happy platform of Jianghan Road, children played and interacted in front of cute cartoon devices. Young people bought their favorite drink packages together and took photos as a souvenir. The whole family either had dinner or shared the fun of the game.

The Happy platform of Jianghan Road welcomes tourists. Trainee reporter Li Yizhen photo

The lovely installation at the entrance of the Happy platform on Jianghan Road is called Jijilong, which takes the traditional Chinese dragon as the basic shape and pink as the main tone, symbolizing good luck and adding color to the festive atmosphere.

Special interactive activities attract tourists to stop and watch. Trainee reporter Li Yizhen photo

In addition, the Happy platform of Jianghan Road also brought a series of performances to the public: Wuhan Regan Noodles Band performed in full swing; Nowadays, popular Coser (role-playing character) interacts with tourists; Liu Xinxin, the well-known manager of Hanka, had a happy interaction with everyone on the spot. People waved their light sticks and experienced a hearty performance in an immersive way.

Tourists receive colored balloons and feel the festive atmosphere. Trainee reporter Li Yizhen photo

The snack street, which has always been popular, once again welcomes the enthusiasm of the citizens in this New Year’s holiday, shopping and shopping, and never stops. Regan Noodles in Cai Linji, bean skin in Laotongcheng, dumplings in Tan Yanji … Tourists experience authentic snacks in Wuhan and local online celebrity snacks in Jianghan Road on the Happy platform, and feel the excitement and prosperity of the city.

[Editor: Ding Ke]

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Do you want to try the ＂night economy＂ like ＂literary fan＂ in nightlife？

　　Xinhua News Agency, Beijing, August 5th (Reporter Wang Chenyang) There are more than 90 rooms on five floors, in which the audience follows the actors to watch the plot, and different routes will experience different plots. This is the charm of the immersive drama Sleepless Night. This drama, introduced from new york to Shanghai, has almost sold out since it was staged at the end of 2016. The Shanghai edition of Sleepless Night won the 24th Global Theme Entertainment Outstanding Performance Award in 2018.

　　Ms. Wang, a Shanghai resident who has already "brushed", said that "Sleepless Night" has changed the conventional drama experience, and exquisite performances, props, scenes, etc. have combined people’s understanding of the environment with their understanding of the story. "This drama is not simply staged at night, but incorporates night elements into the drama, making it easier for people to fall into the atmosphere created by the drama."

　　How do you choose to relax after a busy day’s work? Brush dramas, watch variety shows and play games … … Might as well leave the sofa, go out of the house and feel the "literary fan" of the fiery "night economy". Night tours of museums, 24-hour cinemas and bookstores, and immersive dramas … … Colorful cultural activities suitable for all ages have lit up the "night economy".

　　In the distant Dunhuang, there is also a situational performance "See Dunhuang Again" made in China. The audience followed the actors’ guidance to change the scenery and feel the thousand-year history of the Western Regions. Zhang Qian, Wang Wei and Taoist Wang who discovered Dunhuang appeared one by one, which was quite vivid.

　　As night falls, the income from a series of theatrical performances has a strong pulling effect on economic development. According to the Report on the Development of Shanghai Cultural Industry in 2018, there were more than 30,000 performances in Shanghai in 2018, with more than 16 million audiences and performance income of 1.8 billion yuan. In 2018, the performance markets in various places were very hot. The audience in Beijing performance market exceeded 11 million, and the box office income exceeded 1.7 billion yuan. Guangdong’s performance market revenue was about 5.5 billion yuan, an increase of 8% year-on-year.

　　Liu Yunkan, deputy managing partner of Oliver Wyman Consulting, believes that the connotation of "night economy" is constantly expanding. Nightlife is no longer synonymous with bars and nightclubs, but carries an experience, including various cultural performances and cultural facilities.

　　Public cultural facilities in many places have also opened their doors at night for tourists or citizens to experience for free. The National Museum opened an evening service this summer, and it was extended to close at 9 pm every Sunday for 10,000 people to make an appointment. From July to September, 14 museums in Huangpu District and Baoshan District of Shanghai were opened at night. Before August 30th this year, the new Anhui Museum will be closed until 9 pm every Friday, and a special exhibition "hall of mental cultivation Cultural Relics Exhibition of the Forbidden City" will be opened. Sichuan Museum is regularly open until 9 pm in summer.

　　The public is very enthusiastic about the opening of public cultural facilities at night. This year’s Lantern Festival, the Palace Museum opened its first night event, and it was hard to get a ticket for the "Night of the Forbidden City". The Louvre Museum in France and the British Museum in Britain all have relatively mature night performances. Netizen’s arterial shadow said: "The night exhibition environment is better and the time schedule is abundant. For office workers, it is very welcome to open night shows."

　　Compared with the extension of the opening hours of museums, 24-hour cinemas and bookstores provide "night owls" with a space to fully enjoy their cultural life at night. Daguangming Cinema and Guotai Cinema became the first batch of "24-hour cinemas" in Shanghai, delaying the number of film screenings to zero. Beijing Sanlian Taofen Bookstore and Hangzhou Yuelanshu 24-hour study room allow bookworms to dive into the sea of ink-scented books all night.

　　The reporter found that Beijing, Shanghai, Tianjin, Jinan, Nanjing, Chengdu and other cities have all proposed to prosper the night economy, among which "culture" is a high-frequency word. Beijing’s policy requires creating a "cultural IP" for night consumption. Shanghai, on the other hand, proposes to enrich the types of formats and increase the supply of cultural tourism projects.

　　Li Zhenhui, general manager of Taiping Bridge Project in Xintiandi, China, said that the development of "night economy" is to meet and guide people’s demand for high-quality life, and it is a phenomenon that economy and culture blend with the change of modern urban lifestyle. Developing "night economy" is not only to boost night consumption, but also to develop "night space" and create "night culture".

　　Recently, Li Zhenhui was also hired as the "CEO of Nightlife" in Huangpu District, Shanghai, to assist the competent authorities in their work, so as to better and comprehensively develop the "night economy" in commercial districts and provide people with high-quality cultural consumption experience. "This new identity gives me a dual vision as a manager and a consumer to feel the new world ‘ Nightlife ’ I hope to create a cultural and social destination for everyone. " Li Zhenhui said.

月度归档 2024年1月18日

Central Meteorological Observatory： There will be strong convective weather in Shaanxi, Chongqing, Hubei, Anhui and Jiangsu.

The Central Meteorological Observatory continued to issue a blue rainstorm warning.

The financial opening is fast and steady, and foreign capital is overweight and laid out in China market.

The Central Meteorological Observatory continued to issue a blue warning of cold wave+strong convective weather+strong wind.

Short-distance passenger flow is concentrated. On the second day of the New Year holiday, the national railway passenger flow decreased slightly compared with the first day.

＂Changsha Nightlife＂ exposed a new notice. Zhou Dongyu sent Ahu、Yue a good friend card.

From the trend actor to the popularity of beans, the star is red or not, just look at this ~

Huichang, Jiangxi： Parent-child Garden Celebrates New Year’s Day

Taking photos, punching cards and shopping, they are here to celebrate the New Year holiday.

Do you want to try the ＂night economy＂ like ＂literary fan＂ in nightlife？

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