分类归档 zudao

　　□ Reporter Zhao Chenxi

　　With the increasing popularity of online shopping, many people are no longer satisfied with their own drawings and introductions, so they order shopping from the e-commerce platform, but need some people to give "professional" recommendations and explanations, which also makes the live broadcast more and more hot.

　　According to the Statistical Report on the Development of Internet in China, as of December 2020, the number of live webcast users in China reached 617 million, of which 388 million were e-commerce users, an increase of 123 million compared with March 2020, accounting for 39.2% of all netizens, ranking first in the number of live webcast users.

　　However, while some people earn a lot of money by live broadcasting, many merchants and anchors with goods take advantage of the loopholes in content review and supervision and management of live broadcasting platforms to make false propaganda and sell fake and shoddy goods, which seriously damages the legitimate rights and interests of consumers.

　　In this regard, on April 23rd, the State Internet Information Office, the Ministry of Public Security, the Ministry of Commerce, the Ministry of Culture and Tourism, the State Taxation Administration of The People’s Republic of China, the State Administration of Market Supervision, and the State Administration of Radio, Film and Television jointly issued the Measures for the Management of Webcast Marketing (for Trial Implementation), which will take effect on May 25th.

　　Liu Junhai, director of the Institute of Commercial Law of Renmin University of China, said in an interview with the Daily Rule of Law that no matter how big the Internet is, it is no bigger than the French Open. The promulgation of the Measures will put a golden hoop of the rule of law on the live broadcast industry and effectively rectify the chaos in the industry.

　　"the first law" of live broadcast with goods

　　In the China E-commerce Legal Report 2019-2020 issued by the Economic and Social E-commerce Research Center of the domestic e-commerce think tank network, "the risk of live broadcast with goods" is one of the "Top Ten E-commerce Legal Risks in 2019-2020".

　　The reporter noted that long before the joint release of the seven departments, the relevant departments issued a number of specifications related to webcasting in 2020.

　　In June, 2020, the Media Shopping Professional Committee of China Business Federation drafted and formulated the group standard of live shopping industry, "Operation Management and Service Specification for Live Shopping (Draft for Comment)", which stipulated the basic requirements, product quality requirements, operator management, live broadcast personnel and other aspects of live shopping management and service. This specification is the first national standard in the live shopping industry.

　　On June 24th, 2020, China Advertising Association issued the Code of Conduct for Webcast Marketing, which is applicable to the webcasting marketing activities in which merchants, anchors and other participants sell goods or provide services to users in the form of live broadcast on e-commerce platforms, content platforms, social platforms and other online platforms. This code is the first special code on webcasting marketing activities in China.

　　On June 30, 2020, Zhejiang E-commerce Promotion Association issued "Training and Evaluation Standard for Live E-commerce Talents", which is the first domestic standard for live e-commerce practitioners.

　　Although some norms have been issued by relevant departments, in the view of Yang Chunbao, a senior partner of Dacheng (Shanghai) Law Firm, these norms are scattered and have a low level of effectiveness. When handling or hearing related complaints or cases, market supervision and law enforcement departments and judicial organs can only rely on universal laws such as e-commerce law and advertising law. Therefore, it is urgent to issue a targeted and high-level regulation to regulate all kinds of chaos in the webcast industry.

　　Yang Chunbao believes that the promulgation of the "Measures" undoubtedly makes up for this problem, and makes detailed provisions on the respective obligations and legal responsibilities of the main practitioners in this industry, which is the "first big law" to regulate the marketing of webcasting at present.

　　Define the age limit for practitioners.

　　Nowadays, more and more minors are exposed to live webcasts. Apart from being viewers, it has also been revealed that some minors were packaged as anchors with goods and used "immature" words to promote products.

　　The "Measures" subdivide the live broadcast publishers engaged in live broadcast marketing activities into live broadcast room operators and live broadcast marketers, and set a clear age limit, requiring natural persons to be at least 16 years old; Minors over the age of 16 who apply to become live marketers or live room operators shall obtain the consent of their guardians.

　　Liu Junhai pointed out that minors, as anchors with goods, are easy to be used by some businesses and marketing teams, and will also have a bad demonstration effect on society, which should be explicitly prohibited.

　　If the underage anchor is "not deeply involved in the world", then some relatively well-known anchors with goods are suspected of "knowingly committing crimes".

　　In May, 2020, Liu Ergou, a network anchor with more than 18 million fans, showed in a live broadcast with goods that the paper towels he sold were 1,800 grams. After purchasing, consumers found that the paper towels received were only 500 grams, which was a serious problem.

　　In November, 2020, Simba, a live broadcast anchor with tens of millions of fans, falsely advertised a flavor beverage with a bird’s nest content of only 0.014% as a commodity with a high bird’s nest content in a live broadcast.

　　Not only that, some businesses that intend to promote are also frequently subjected to "routines" by network anchors and their teams.

　　At present, the main revenue models of anchor goods are divided into three modes: pure pit fee, pure commission or commission plus pit fee, in which "commission" means that the anchor draws a share according to the sales volume of the live broadcast room, and the higher the sales volume, the more it is divided; The pit fee is a fixed appearance fee for the anchor to introduce and publicize the goods.

　　In order to gain high income, it is not uncommon to cheat in the live broadcast room. The high popularity of supporting anchor pit fees can be faked, and fans, viewers, likes and interactions can also be purchased in batches at low prices. Some anchors even hire a brushing team to purchase goods first and then return them one after another. Some merchants revealed that the live broadcast of the goods cost 150,000 yuan, but the final return rate was as high as 90%, and all the goods were pressed in their hands.

　　In response to all kinds of chaos, the "Measures" clearly stipulate that live broadcast operators and live broadcast marketers engaged in online live broadcast marketing activities should abide by laws and regulations and relevant state regulations, follow social public order and good customs, and truly, accurately and comprehensively publish information on goods or services. At the same time, it also stipulates that practitioners should not publish false or misleading information to deceive or mislead users; It is forbidden to market fake and shoddy goods, which infringe intellectual property rights or do not meet the requirements for protecting personal and property safety; It is forbidden to fabricate or tamper with eight red lines, such as transactions, attention, views, likes and other data traffic fraud.

　　Strengthen the protection of consumers’ rights and interests

　　The biggest loss of live broadcast rollover is consumers. China Consumers Association has repeatedly pointed out that it is difficult for consumers to protect their rights in the field of live broadcast.

　　In Liu Junhai’s view, the illegal cost of offenders is lower than the illegal income, while the cost of consumer rights protection is higher than the rights protection income, which is the key reason for the repeated illegal activities of live broadcast.

　　In order to strengthen the protection of consumers’ rights and interests, the Measures stipulate that consumers jump to other platforms to buy goods or receive services through links in live broadcast rooms and QR codes. In case of disputes, relevant live broadcast marketing platforms should actively assist consumers to safeguard their legitimate rights and interests and provide necessary evidence and other support. Operators and marketers of live broadcast rooms shall perform their responsibilities and obligations to protect consumers’ rights and interests according to laws and regulations, and shall not deliberately delay or refuse legitimate and reasonable demands put forward by consumers without justifiable reasons.

　　Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, believes that the provisions of the Measures are an extension of the consumer rights protection law in the field of live delivery, especially requiring the platform to provide necessary evidence of rights protection, which provides support for consumers’ rights protection.

　　Throughout the past cases, there were problems with live broadcast, consumers’ rights and interests were damaged, and the anchor was questioned, but the live broadcast platform was often "lucky to escape". The "Measures" focus on compacting the responsibilities of the live broadcast platform, requiring the live broadcast platform to establish and improve mechanisms such as account registration and cancellation, information security management, marketing behavior norms, protection of minors, protection of consumers’ rights and interests, personal information protection, and network and data security management.

　　In view of the live broadcast room with a large number of fans and a large transaction amount, the Measures further strengthened supervision, requiring the platform to take preventive measures such as real-time inspection by special personnel and extending the storage time of live content. At the same time, the platform is required to take measures such as blocking live broadcasts, closing accounts, being blacklisted, and joint punishment for violations.

　　Zhao Zhanling, a special researcher at the Intellectual Property Research Center of China University of Political Science and Law, pointed out that live broadcast is real-time. At present, it is mostly solved by reporting and complaining afterwards, and measures such as real-time inspection stipulated in the Measures help to strengthen prevention in advance.

　　It is worth noting that in order to avoid the problem of water control in Kowloon, the Measures propose that the seven departments establish and improve the working mechanisms such as clue transfer, information sharing, consultation and judgment, education and training, and do a good job in the supervision and management of webcasting marketing according to their respective responsibilities, and share information on the list of live marketing market entities that seriously violate laws and regulations, and carry out joint punishment according to law.

　　While welcoming the strongest supervision, Zhao Zhanling also hopes that the anchors with cargo can improve their legal awareness and regulate their own behaviors. The anchor promotes the products he manages, and his role is the product seller. If the propaganda content is false, it is suspected of fraud; If you do propaganda for businesses, their roles are advertising operators and publishers, and you need to fulfill the obligation to review the authenticity and legality of the advertising content of businesses as advertisers, otherwise you will be suspected of violating the advertising law and bear corresponding legal responsibilities.

Special topic: encirclement and suppression of mobile phone network pornography

　　People’s Daily Online, Beijing, December 24 th On December 8 th, since nine ministries and commissions, including the Foreign Affairs Office of the Central Committee, the Ministry of Public Security and the Ministry of Industry and Information Technology, deployed a special campaign to further rectify obscene pornography and vulgar information on the Internet and mobile phone media, the Ministry of Public Security has made a heavy blow to the illegal and criminal activities of obscene pornography on mobile phones. In just half a month, the national cyber security department has closed 2,361 WAP websites of obscene and pornographic mobile phones, cracked 28 criminal cases of obscene and pornographic mobile phone websites, and arrested 34 suspects. The crackdown and rectification work was successful in the first battle.

　　Beijing cracked the case of "3gsem.cn" mobile phone wap website spreading obscenity and pornography. Recently, the work of Beijing Public Security Bureau found that a mobile WAP website named "Abusive Naked Campus" provides a large number of obscene and pornographic information links, through which you can browse obscene and pornographic videos, pictures, novels, etc. on other obscene and pornographic websites. The website server is hosted in IDC computer room of Yizhuang, Beijing Unicom. The public security organs in Beijing immediately set up a task force to carry out investigations and arrested the suspect Zhao. After the trial, Zhao confessed that he applied for virtual space and domain name through Beijing Tuofeng Weiye Company around October 2008, purchased wap mobile phone program code from the Internet, and successively searched more than 50 pornographic websites from the Internet, which increased the number of clicks with each other, and applied for advertising alliance of "Beijing Posture Wireless Company" and "Beijing Business Opportunity Unlimited Company". These two companies put advertisements on 3gsem.cn website, and the company will pay Zhao 0 according to the number of clicks of advertisements.

　　Jiujiang, Jiangxi Province cracked the case of "51xo.org" mobile phone WAP website spreading obscene articles. Recently, the public security organs in Jiujiang City, Jiangxi Province successfully cracked the case of "51xo.org" mobile phone WAP website spreading obscene articles, arrested a suspect, seized a computer involved and seized illegal income of more than 60,000 yuan. On November 16, 2009, the network supervision detachment of Jiujiang Public Security Bureau in Jiangxi Province found that a wap website of mobile phone was suspected of spreading obscene articles, and the server of the website was located in IDC room of Jiujiang Telecom. After investigation, it was found that the criminal suspect was forced by the strong public opinion pressure to crack down on the spread of obscenity and pornography on mobile phone wap websites recently, and set up jumping links to nearly 20 overseas obscene mobile phone wap websites, such as "Wolf Friends Home", "The Complete Collection of Sexy and Cool Stations", "Mao Mao Hand Mao Mao Foot" and "Jibazi Best Prostitute Station", in order to escape the crackdown by the public security organs. There are a lot of obscene pictures and novels in these obscene mobile phone wap websites. On December 7, the police handling the case of Jiujiang Public Security Bureau in Jiangxi, with the strong cooperation of Maoming Public Security Bureau in Guangdong, arrested the suspect Zhang in Maoming City. After the trial, the suspect Zhang confessed to the fact that he started to spread obscene and pornographic information on his mobile WAP website in April 2008, and put advertisements on his mobile WAP website for illegal profit by joining the network advertising alliance.

　　Shenzhen, Guangdong, cracked a case of using mobile media to spread obscene pornographic videos for profit. On December 2, 2009, the network police detachment of shenzhen public City, Guangdong Province found that a mobile WAP website was suspected of engaging in online viewing service of obscene pornographic videos. After the investigation, it was found that the suspect also maintained six other obscene and pornographic websites. The network police detachment of Shenzhen Municipal Bureau immediately assigned a special person to collect evidence and inspect the website, fixed the criminal evidence, and arrested three suspects, Liu’s brother and sister. After investigation, the three suspects set up seven pornographic websites, uploaded a large number of pornographic videos, and some websites had more than 1,000 pornographic movies. It takes advantage of the characteristics of high click-through rate and large traffic of pornographic websites, promotes advertisements by inserting online advertisements into obscene pornographic videos and movies, and makes profits by charging commissions according to clicks. Since the website was launched in October 2009, three suspects have made a profit of nearly 6,000 yuan.

Editor: Wang Jiaolong

　　　　　　 Changsha IFS joins hands with Xingcheng to perceive the infinite cycle of art.

　　On May 15th, 2022, the opening ceremony of METALOOP, Changsha’s first large-scale public art project, was successfully launched in Changsha IFS, further highlighting the city card of Changsha as the world’s new media art capital, and refreshing the public’s common understanding of media art once again.

　　At the opening ceremony, Guo Runkui, deputy director of the Propaganda Department of Changsha Municipal Committee, secretary and director of the Party Committee of Changsha Municipal Bureau of Culture, Tourism, Radio, Film and Television, and representatives of eight joint units were invited to the scene to witness the launch of Changsha’s first large-scale public art project. On the day of the ceremony, the Art and Technology Summit Forum of "Society, Technology and Art in the Meta-Universe Era" was launched simultaneously. Dong Bingfeng, the artistic director and curator of METALOOP "Mixing" project, and six artists and scholars from the art, academic, science and technology industries all over the country conducted cross-border talks between contemporary art and public space.

　　Dialogue with Urban Symbiosis | Changsha IFS explores new fields of art and technology

　　On May 15th, METALOOP, Changsha’s first large-scale public art project, was successfully launched in Changsha IFS, under the guidance of Changsha Municipal Bureau of Culture, Tourism, Radio and Television, sponsored by Changsha IFS and planned by KUStudio, and jointly sponsored by four local museums and cultural organizations and four well-known enterprises and technology companies. Guo Runkui, deputy director of the Propaganda Department of Changsha Municipal Committee, secretary of the Party Committee and director of Changsha Municipal Bureau of Culture, Tourism, Radio, Film and Television, was invited to attend and delivered a speech, saying: "This 2022 Changsha Public Art Plan, through the most active and cutting-edge forms of art at present, discussed issues such as technological change and artistic practice in the era of the meta-universe, and promoted the city to implement the strategy of accelerating digital development and building a digital China, and the sustainable and all-round development of scientific and technological innovation. Show the world an international new aesthetic city image of culture, art and technology. Dong Bingfeng, artistic director and curator of METALOOP "Mixing" project, also sent congratulations on the online form and wished the ceremony a complete success. At the same time, Idy Tsang, Director of Promotion and Marketing Department of Changsha IFS, ying wang, Director of Service and Outreach of Changsha IFS Sub-tenant, and METALOOP "mixed".Project planner Peng Xinxin, co-founder and general manager of Xidi Zhijia Ma Wei, National Hybrid Rice Engineering Technology Research Center and Deputy Director of Hunan Hybrid Rice Research Center Office Rowling, Director of Changsha Museum Information Center Pu Yinghui, Deputy Director of Changsha Intangible Cultural Heritage Protection Center Zhu Peng, Deputy Director of Public Service Department of Longping Rice Museum Zhang Jingyi, Executive Director of Xie Zilong Image Art Museum Lu Ni, Zhang Xianming, vice president of Yuanda Technology Group and general manager of Yuanda Core Digital Technology Co., Ltd., Huang Liting, founder of P8 Planet, and Tang AirAsia, administrative assistant manager of Niygelo Hotel in Changsha, came to the scene to present their prospects and expectations for this art project.

　　Dialogue Art Integration | Changsha IFS opens a new mode of commercial public space

　　Changsha public art project METALOOP "mixing" is a dialogue between art and the city, but also between art and the public. In this art project, Changsha IFS invited 2 groups of well-known curators and 11 groups of domestic and international artists and groups to exhibit 3 groups of art projects, bringing art into commercial space and creating a multi-dimensional shopping experience for consumers. After the opening ceremony, the professional guided tour of the specially invited commentator on the spot further narrowed the distance between the public and art, and deeply felt the story and charm behind the works of art.

　　West atrium of Changsha IFS LG2: Hu Jieming-the world’s first exhibition of large-scale public image installation "Image Palace"

　　Hu Jieming is one of the pioneer artists of digital media and video devices in China. His artistic creation stops at the alternation of time, space-time, history and memory, which puts the public in an uncertain time and space in the past, thus arousing personal memory. Inspired by 5,000 images of Changsha’s real scenes, cityscape and daily life, the artist Hu Jieming created a large-scale public image installation "Image Palace", which is the world’s exclusive combination of virtual and reality. This is the largest image installation creation by Hu Jieming in the past five years. The new media sound and painting installation in the center of the palace was created by Edward Xu, which dynamically showed the temporal and spatial characteristics of Changsha’s ancient and modern changes, which is undoubtedly the best integration of local humanistic characteristics and modern high technology. During the tour, the public gradually discovered the familiar image of Changsha city, which triggered a heated discussion about the city memory.

　　Outside the imaging device, an artificial intelligence driving experience game — The "Meta-Mine" intelligent cockpit has attracted great attention from the public and participated in the experience. Through the precise digital creation of "Image Palace", the game imitates the actual scene of Sidi’s intelligent driving in the mine to the greatest extent and cooperates with the automatic driving algorithm based on artificial intelligence technology. In these two cockpits, the public can travel through the image time and space through "driving games", control the self-driving mine card model to shuttle and mine in the virtual digital art installation, observe the Image Palace from different angles, and experience the local culture of the city.

　　Changsha IFS Full Electronic Screen: SHIMMER- LED Big Screen International New Media Art Exhibition "Endless Dreams"

　　Exhibition time: during the exhibition period
　　10: 00/12: 00/14: 00/16: 00/18: 00/20: 00 for 20 minutes.

　　The public video art exhibition "Endless Dreams" will be displayed in Changsha IFS Southwest Square, Northwest Square, Huangxing Road, L5 West Atrium and L7 Sculpture Garden by using the most forward-looking public LED electronic screen exhibition method. Disnovation.org (France), Joey Holder (UK), Saemundur Thor Helgason (Iceland), Kim Laughton (UK), nabbteeri (Finland), Lu Minglong (UK), Shi Ruini, Wang Jingxin and Xinyi Wang are nine groups of well-known domestic and international artists and groups. Presented in three story chapters: the dream of farmers, the dream of artists and the dream of drivers, the relationship among human beings, machines and sociality is re-conceived in a poetic way, which responds to the transformation towards the post-human era. At the tour site, the public took the lead in viewing three groups of works of art by Changsha IFS L5, and stopped to watch this new exhibition mode and expressed strong interest.

　　Changsha IFS L7 Art Gallery: Lu Yang-Pioneer Artists’ New Works in Global Exhibition DOKU:HELLO WORLD

　　　　　 Lu Yang, one of the artists participating in the theme exhibition of the 59th Venice Biennale in 2022, is also the winner of the 2022 "Artist of the Year" published by Deutsche Bank, and this time introduces his latest multimedia works.DOKU:HELLO WORLDDebut at Changsha IFS. Born for love and peace, DOKU is an inspiration creator who integrates multi-culture and spans art categories. Through guided tours, the public can see the integration of dynamic capture and 3D scanning technology, dance and music art in DOKU, and feel the infinite possibilities of artistic creation in the digital age together.

　　Dialogue with "Metauniverse" Urban Forum | Changsha IFS opens a new prospect of digital art

On the afternoon of May 15th, the Art and Technology Summit Forum on "Society, Technology and Art in the Metauniverse Era" was held across the border. The forum was divided into two parts: round-table dialogue and cross-border dialogue, and was hosted by Dong Bingfeng, artistic director and curator of the METALOOP "Mixing" project of Changsha Public Art Plan. Keynote speech invited to Beijing? Hu Yong, Professor of School of Journalism and Communication, Nanjing? Lan Jiang, a professor of philosophy, and Huang Sunquan, a professor of China Academy of Fine Arts, gave a professional interpretation of "Society, Technology and Art in the Meta-Universe Era". The round-table dialogue invited Lu Ni, executive director of Xie Zilong Image Art Museum, Ma Wei, co-founder and general manager of Xidi Zhijia, and Hu Jieming, an exhibiting artist, to have a tripartite cross-border dialogue.

　　　　　 Keynote speech: "This may be the first time in this century, and we may invent a brand-new aesthetics. That is to restart the imagination and invent new aesthetics. But to realize this expectation, someone must take the reins from the technical experts. "

　　　　　 Keynote speech: "Things in the metauniverse are not passive, but can participate in the existence of the subject of the metauniverse to a certain extent. In this sense, the imitation law between people will inevitably expand to the imitation law between things."

　　　　　　 Keynote speech: "The metauniverse may not be very advanced in technology in the past decade, but it provides infinite imagination and possibilities. We should find ways to regenerate ourselves from our own life experiences and those gaps."

　　　　　　 Roundtable dialogue: "Art is personal and shared. Each of us is a small universe, and art fills the aesthetics of the public everywhere. "

　　　　　 Roundtable dialogue: "Yuankuang is a sub-brand of Xidi Zhijia in the field of mine automatic driving. The goal is to build a mine operation mode with equipment intelligence and online remote cooperation similar to Metauniverse based on technologies such as automatic driving, artificial intelligence, Metauniverse and 5G."

　　　　　　　　 Roundtable dialogue: "Space is the place where we live. The spatial dimensions we face are multiple, and we can change space, expand space and create space. "

　　　　　　 At the Art and Technology Summit Forum of "Society, Technology and Art in the Meta-Universe Era", seven guests tried to explore the more possibilities of "we" for technological innovation, artistic innovation and space sharing from the concept of "Meta-Universe" in many fields such as society, science, art and public space.

　　Dialogue with Underground Kilometers | Limiting the Courtesy of High-end Minerals and Perceiving the Beauty of "Treasures"

　　Changsha IFS and Xidi Zhijia started cross-border cooperation to mine rich ores with the highest metal content in China, and customized exclusive ore certificates and digital certificates. Each ore has a unique corresponding number in the world, creating a limited number of high-end ore courtesy.

　　Breaking, Awakening and Rebuilding | Building a Public Art Platform with Changsha as the Subject

　　On November 1, 2017, UNESCO released the list of global "Creative City Networks" in Paris, and Changsha was selected as the "Media Art Capital" in the world, becoming the first China city to receive this honor. Changsha has thus entered an important stage of brand-new cultural industry innovation and development. In the future, Changsha will implement the 14th Five-Year Plan and the strategy of "Three Highs and Four Innovations", implement the plan of "accelerating digital development and building a digital China" and the strategy of scientific and technological innovation, sustainable and all-round development, deepen the image of "World Media and Art Capital", and show the world an international new aesthetic city with taste, style, connotation, temperament and value, and an international artistic and cultural innovation city.

　　　　　 If the most important presentation space of traditional art is the museum, then today, with the rapid development of globalization, more and more urban public spaces and cultural and commercial complexes are actively promoting and constructing "art — The benign interaction of public relations and an open network of future thought experiments. Undoubtedly, Changsha IFS initiated the "2022 Changsha Public Art Plan METALOOP‘ Mix ’ " For Changsha and its surrounding areas, an important case of promoting the development and renewal of urban culture with artistic creativity is being established.

　　More activity information

　　About 2022 Changsha Public Art Plan METALOOP "Mixing"

　　-Changsha IFS

　　Exhibition: Image Palace

　　DOKU:HELLO WORLD

　　Unremitting dreams

　　Time: from now until June 30th, 2022.

　　Opening hours: 10: 00 & ndash; ten o’clock pm

　　Address: No.188 Jiefang West Road, Furong District, Changsha, Hunan.

　　-Niygro Hotel Changsha

　　Exhibition: "Modern Lighthouse" Shenglong City Image Exhibition

　　Time: from now until June 20th, 2022.

　　Opening hours: open all day.

　　Exhibition: Cloud Painting Appreciation? Dream in a Dream "Fang Shibiao Sky Suite Art Space"

　　Time: from April 22nd, 2022.

　　Opening hours: 10: 00 & ndash; six o’clock pm

　　Address: Changsha IFS T1, No.188 Jiefang West Road, Furong District, Changsha, Hunan Province

　　- Yuanda Xinjian digital technology

　　Exhibition: 70 Island /70 DAO

　　Time: permanent exhibition throughout the year (the exhibition content is updated regularly)

　　Opening hours: 08: 00 every Monday to Friday & ndash; six o’clock pm

　　Address: Yuanda City, No.3 Yuanda Road, Changsha County, Changsha, Hunan Province

　　- changsha museum

　　Exhibition: "Xiang Jiang Bei Qu — Changsha Ancient History and Culture Exhibition "

　　Time: permanent exhibition throughout the year

　　Opening hours: 09: 00 every Tuesday to Sunday & ndash; five o’clock pm

　　Address: Southwest of the intersection of Xiangjiang North Road and Qifeng Road, Kaifu District, Changsha, Hunan (Changsha Binjiang Cultural Park)

　　- Changsha intangible cultural heritage museum

　　Exhibition: Xiang SHOW— Xiangxiu Life Aesthetics Exhibition "

　　Time: from now until June 20th, 2022.

　　Opening hours: every Tuesday to Sunday at 09: 30 & ndash; five o’clock pm

　　Address: Juzizhou Scenic Management Zone, Yuelu District, Changsha City, Hunan Province (formerly Juzhou Inn)

　　-Sidi Zhijia

　　Exhibition: "Hideki Driving Exhibition"

　　Time: permanent exhibition throughout the year

　　Opening hours: every Monday to Friday from 10: 00 to 18: 00.

　　Address: A3-A4, Hunan Inspection and Testing Characteristic Industrial Park, No.336 Xueshi Road, Yuelu District, Changsha, Hunan.

　　- Longping rice museum

　　Exhibition: Permanent Exhibition of Rice Culture 2022

　　Time: permanent exhibition throughout the year

　　Opening hours: 09: 00 & ndash; five o’clock pm

　　Address: Renmin East Road, Furong District, Changsha, Hunan

　　- P8 planet

　　Exhibition: Soft Space-A Unit Exhibition of the Curator Plan Phase I

　　Time: June 4-July 31, 2022

　　Opening hours: every Thursday to Sunday at 10: 00 & ndash; six o’clock pm

　　Address: P8 Planet, Yuanda City, No.1 Yuanda Third Road, Changsha County, Changsha City, Hunan Province

　　　　About Changsha IFS interactive experience

　　　　-The Founding Fathers of the Arts Light up the Medal for Redemption.

　　Time: April 30-June 30, 2022

　　Combine the function of Changsha IFS small program medal, start the Art Founders program, and there are many surprises and gifts waiting for you to discover.

　　Top wave player medal — Scan the code in the LG2 "Meta-Mine" intelligent cockpit and participate in the "driving game" to light it up;

　　Frontier Art Coffee Medal — Scan the QR code of the Live Art Founders Project in L7 Art Gallery to light it up.

　　Art Pioneer Medal — Use indoor mixed real-life navigation iGO to find treasure in the interactive screen of LG2 "Image Palace", L7 Art Gallery and L7 Sculpture Garden.

The personnel documents of the company seen by the reporter.

　　The labor department of a large enterprise in Shunde intervened in the investigation and asked the company to "advocate humanized management"

　　Recently, a mysterious informant sent an internal report from a large electronics company in Shunde to the email address of this newspaper, saying that two workers were "immediately dismissed" because they found that they were reading novels on computers at work and sleeping at their posts.

　　In the email, the informant mentioned the strict personnel management regulations recently promulgated by a large company, saying that "some trivial matters in the regulations can lead to the dismissal of employees; The real implementation of the results is stricter than the promulgated regulations! "

　　The reporter then contacted the relevant departments in Shunde and received the investigation report yesterday afternoon. The Shunde district government attached great importance to this matter, sent people to conduct a special investigation on the dismissal of the enterprise, and has urged the company to pay economic compensation and notice in lieu to the dismissed employees in accordance with the Labor Contract Law and other relevant laws and regulations. In view of the fact that it is still in the shadow of the financial crisis, the relevant departments in Shunde District have asked the company to "advocate humanized management". "It is very unreasonable to dismiss people just because of a small fault." A staff member of the district government told reporters.

　　Report: Being fired for chatting while sleeping was punished.

　　The personnel management regulations recently formulated by a large company in Shunde set many harsh conditions, such as "no snacks during office hours, and the labor contract is terminated for those who have accumulated twice", "Playing mobile phones and chatting during office hours, and the labor contract is terminated for those who have accumulated twice …" Recently, a mysterious e-mail was sent to our newspaper’s email address, and the attachment stated the whole story of a large company in Shunde dismissing two employees. Among them, Tan was immediately dismissed for reading novels with a computer during office hours. Other employees were punished by 300 yuan’s "education fund" for chatting, playing mobile phones and listening to music.

　　The mysterious informant said that the previously promulgated regulations stipulated that two violations would be found before dismissal; But now, just because an employee is found reading a novel on a computer, he is fired immediately. "The result of his actions is even more shocking!"

　　Investigation: Sleeping employees are compensated

　　After receiving the relevant email, the reporter immediately reported it to the relevant departments in Shunde District and attached relevant information. Yesterday afternoon, after an investigation by the Shunde district government, it was proved that this was the case. A staff member who participated in the investigation said that the enterprise’s practices were not satisfactory. "Although the current economic environment is not optimistic, such harsh dismissal regulations are unreasonable in managing workers."

　　After investigation, it was found that Qin, who was fired from reading novels at work, had applied to the company for resignation in mid-February this year and was approved by the company before being found out of the so-called "violation of discipline"; Under the supervision of the labor department, Xu, who was fired because of a sleepiness, has reached a consensus and signed an agreement to terminate the labor relationship. At the same time, the labor department requires the company to pay economic compensation and notice in accordance with relevant laws and regulations.

　　Relevant departments: advocate humanized management

　　The staff of relevant departments in Shunde told reporters that this incident has attracted considerable attention from the district government. "Although it is only an individual incident, in the immediate environment, the welfare of workers and all aspects of protection should be well supervised, and large-scale vicious layoffs should not be allowed in enterprises."

　　The material of the mysterious whistleblower was completely true after investigation by relevant departments in Shunde. The relevant departments in Shunde District have asked the company to strengthen communication with employees, advocate humanized management, and try to give priority to criticism and education in dealing with individual employees’ violations and listen to employees’ demands. (Reporter Ceng Yi’s photo report)

Editor: Fan Jing

CCTV News:During the "Eleventh" holiday, the reporter visited various places and learned that both the new car sales market of new energy vehicles and the second-hand car trading market showed a rising trend. In addition, with the support of a number of favorable policies, consumer enthusiasm continues to rise.

This holiday, Mr. Zhou, who lives in Nanjing, Jiangsu Province, bought a new energy vehicle worth 330,000 yuan, according to "the price of a single vehicle is 300,000 yuan — Mr. Zhou can get a subsidy of 6,000 yuan for the standard of subsidizing 6,000 yuan below 400,000 yuan.

During the "Eleventh" holiday, consumers in Dezhou, Shandong Province can enjoy a one-time subsidy ranging from 3,000 yuan to 6,000 yuan when purchasing new energy passenger cars. In addition, they are exempted from the purchase tax of 4.5% of the car price, the travel tax in 360 yuan, and the replacement subsidy of up to 6,000 yuan and the cash benefit of up to 20,000 yuan given by manufacturers, which makes many consumers feel excited.

Not only the new car market, this holiday, the second-hand car trading market is also stimulated by the policy, and the trading volume has risen linearly. The reporter visited the used car trading market in Huaxiang, Beijing, and learned that the transaction volume of car inspection and transfer has increased by 30%. On October 1 this year, the Ministry of Public Security and other departments issued a policy that when a registered automobile sales enterprise applies for the transfer registration of a small non-operating used car, the public security organ will implement separate endorsement management and issue a temporary license plate. For cities where automobile purchases are restricted, it is clear that used cars purchased by automobile sales enterprises and used for sales do not occupy the number plate index. At the same time, all regions strictly implement the policy of completely canceling the restrictions on the movement of used cars, and cancel the restrictions on the movement of small non-operating used cars that meet the national five emission standards nationwide (including the national key areas for air pollution prevention and control) to promote the free circulation of used cars and cross-regional operation of enterprises.

According to the data of China Association of Automobile Manufacturers, in 2022, the production and sales of new energy vehicles will reach 3.97 million and 3.86 million respectively in the first eight months, up by 120% and 110% respectively.

Program recording site

　　Cctv news(Reporter Liu Chunyan) Who is the "three-point king" with higher shooting percentage, Jeremy Lin, the superstar of the National Professional Basketball League, and the robotic arm controlled by sensors through the identification system? Can a drone equipped with a "brain" escape the smash of badminton player Bao Chunlai? In the first original scientific challenge program focusing on artificial intelligence in China, "Wit Beyond Man", a "strong dialogue" between human intelligence and artificial intelligence will be staged here, and the whole society will witness these processes and find the answer.

　　The combination of science and art: four highlights

　　On August 2nd, a news conference was held at the recording site of the phenomenal artificial intelligence program "Wit Beyond Man" co-sponsored by CCTV and China Academy of Sciences (hereinafter referred to as CAS) and jointly produced by CCTV Comprehensive Channel and Changjiang Culture. This is by far the largest TV science popularization project involving the most extensive AI field and the largest number of researchers. It will be premiered in the prime time of CCTV-1 at the end of August.

　　"Smart" aims to awaken people’s scientific curiosity through experiential interaction, show the future with artificial intelligence scientific and technological achievements, explore the boundary between human and AI capabilities, and explore the possibility of the relationship between them.

　　It changes the cold posture of popular science programs, combines the rigor and interest of science, and focuses on "four highlights": science and big coffee help each other, "the strongest human" all debut, AI’s unique tricks, and original dance beauty. Combine "four characteristics": scientific, rigorous, interesting and authoritative.

　　Zhang Guofei, deputy director of CCTV’s comprehensive channel, said in his speech: "Science is serious, and art is romantic and imaginative. It is our dream to try to open the channel between science and art and combine them to make the world better."

Wit witness group

　　Create two camps of "Wit Witness" and "the strongest human"

　　The program also strives to build two camps, namely "Wit Witness Group" and "the strongest human". "Wit Witness Group" integrates various perspectives from the scientific, media and social circles. At present, the team members include scientists such as Yao Qizhi, Zhang Jianwei and Xu Ying, a researcher of Beidou navigation system of Chinese Academy of Sciences, as well as Ke Jie, the youngest four-time champion in the history of Go in the world, a nine-stage Go player who has had a man-machine battle with AlphaGo, CCTV host Sa Beining and film actor Jiang Yiyan, etc. Everyone will ask questions from their own perspective based on their own experience and understanding.

　　At the press conference, members of Wit Witness Group told their stories about science and technology.

　　Zhang Jianwei, an academician of Hamburg Academy of Sciences and director of the Cognitive Center of Shenzhen Advanced Institute of Chinese Academy of Sciences, said: "With the development of artificial intelligence, we have achieved breakthroughs in game and recognition of artificial intelligence by using big data, but the distance of artificial intelligence in the physical world plus sensing and decision-making still has a long way to go. Through this program form, people can realize the development prospects of artificial intelligence and how far the combination of the physical world is."

　　Xu Ying, a researcher of Beidou Navigation System of Chinese Academy of Sciences, said that he came to the program hoping to see the reconciliation between "the strongest human being" and the strongest wisdom, and hoped to spread the seeds of artificial intelligence to more people and cultivate more teams with three generations.

　　Jiang Yiyan, a film and television actress, said that the public has a lot of thirst and questions about science and technology, and she asked them with these questions. "Robots appeared for the first time in the sci-fi movie Metropolis, and with the development of science and technology, the technology in many movies has been gradually realized. I also hope that the progress of science and technology will gradually bring changes and influences to life, so that more people can be freed from mechanized labor and feel more subtle emotions."

　　Sa Beining, the host of CCTV, said that the witness group could ask questions from its own perspective. For example, the shooting robot arm misses every shot, and Jiang Yiyan asks: How about the robot arm hitting nobody? Asking questions from people in different fields can open more windows and let people see the difference between today and the future.

　　In the program, the "strongest human" team, which consists of Jeremy Lin, the superstar of the National Professional Basketball League, Bao Chunlai, the national badminton player, Zhao Zhongxiang, the host of CCTV, and Lin Yu, the chief simulation portrait expert of Shandong Provincial Public Security Department, will challenge artificial intelligence.

　　Bao Chunlai was very excited in the confrontation with the drone to play badminton. "In the past, in the training competition, the opponents were all people. This time it was a machine, and it felt very enjoyable. In my impression, artificial intelligence exists in TV and movies, and it can be very close to life. "

　　Special idea: the audience floating in the air

Stage scene map

　　Creativity and content have achieved a "strong alliance", but how to show it?

　　When people walk into the recording scene, they will find that the design and construction of dancing beauty such as the suspended audience seats in "Wit Beyond Man" presents a strong sense of science and technology and the future.

　　The 11 "spaceships" on the recording site can accommodate 506 spectators. "Just now, in the audience, some people said that they had come to see how the audience got on. We used coercion wire to hang it, and the audience recorded it for two or three hours from the ladder. " General director Chen Qiyi said.

　　The audience boarded the "spaceship" and had to fasten their seat belts after sitting firmly. Many people think they have entered the House of Representatives of Star Wars Rico Lausanne.

　　The robotic arm held up the four corners of the ground to form a pyramid, and the cool opening made the host Gao Bo shout: "This is the coolest opening since I hosted my career! I seem to be from Mars. "

　　"From the beauty design to the reality, the restoration degree of this beauty effect has reached 100%, which is better than we expected." Chen Qiyi, the general director, said: "In the past, we all had to learn from and copy from foreign countries, and there was little originality. Can China people make original programs? I think there is! This program is our answer, and I hope this stage can become the iconic symbol of "Wit". "

　　As a popular science program focusing on artificial intelligence, "Wit Beyond Man" aims to become an accelerator in the innovation relay race, popularize scientific knowledge, spread scientific spirit, encourage innovation and entrepreneurship, improve the scientific literacy of the whole people, release the innovative wisdom of the whole people, and stimulate the innovative power of the whole people.

　　It is reported that the program will end with an AI Festival, and CCTV and China Academy of Sciences will jointly award the "Wit Pioneer" award. All artificial intelligence projects that win in the program will have the opportunity to win the annual award.

When mobile phone manufacturers rushed to add more AI, 2024 was called "the first year of mobile AI". However, Apple, which has always been regarded as the pioneer of smart phones, has been slow to act. Recently, Apple announced that it would abandon the car-making project, and it is turning to the field of generative AI in an all-round way, and news related to AI mobile phones is constantly coming out. For Apple, in the face of declining sales and market, price reduction is the competition for the stock market, while AI is the preemption of the incremental market.

Introducing external large model

According to foreign media reports quoted people familiar with the matter on Monday, Apple and Google are actively negotiating, hoping that Google’s generative artificial intelligence model Gemini will support some new functions of iPhone software this year. In addition, the source also revealed that Apple recently discussed with OpenAI and considered using the GPT model.

It is reported that Apple is preparing new functions based on its self-developed artificial intelligence model for the upcoming iOS 18, but these are all concentrated on devices, not through the cloud. Therefore, Apple is also looking for some partners to support generative artificial intelligence functions, including the ability to create images and write articles based on simple tips.

After giving up the car-making project, Apple is currently facing tremendous pressure in the field of artificial intelligence. Compared with competitors Microsoft and Google, Apple has been slow to introduce generative artificial intelligence, and Google and Microsoft are already integrating artificial intelligence into their products. Last month, Apple CEO Tim Cook said that the company planned to disclose more about its plans to put generative artificial intelligence into use later this year, adding that the company was making "significant" investments in this field.

The cooperation negotiations that broke out this time may mean that Apple’s efforts in artificial intelligence are not as far as some people hope. Therefore, people familiar with the matter said that Apple’s move to find partners may be wise. If the negotiations are successful, Apple will gain new functions in generative artificial intelligence, and Gemini will gain a key advantage in having billions of potential users.

At the same time, it also means that the two companies will "kiss each other." According to the agreement reached between Google and Apple, Google pays Apple billions of dollars every year, making its search engine the default option for Safari web browsers on iPhone and other devices. It is worth mentioning that in view of the huge scale of both parties, the potential agreement may lead to further antitrust review of the two companies.

Apple’s process related to AI mobile phones has always attracted much attention. In 2023, many media reported that Apple was developing a big model Ajax. In January 2024, some developers found Siri’s code related to OpenAI and ChatGPT in the developer preview version of Apple’s operating system iOS 17.4. The code shows that Apple is developing a new version of Siri supported by a big model. This has triggered speculation in the industry about iOS 18 that has not yet been launched. Many people think that iOS 18 will deeply integrate generative AI technology and redo iOS built-in applications with AI, especially Siri.

Save sales

For Apple, AI mobile phone is a brand-new and huge market. Since entering the China market in 1993, Apple has always been regarded as the representative of high-end mobile phones. In the era of smart phones, Nokia, the "tears of the times", was eliminated; There are many domestic flip phones whose names can’t be remembered. It seems that only Apple will never fail. However, 30 years later, this situation has undergone a subtle change.

Recently, the report released by Furui Group said that in 2023, the sales volume of Apple mobile phones in China dropped slightly by 3%, and the sales volume in the first week of 2024 plummeted by 30% compared with the same period in 2023. The report also predicts that the sales of Apple’s mobile phones in China may show a double-digit decline in 2024 in the face of multiple attacks from China brands such as Huawei and Xiaomi. Subsequently, Apple reported that China’s revenue dropped by 13%.

In order to cope with the weak demand in the smart phone market, Apple China official website recently launched a rare promotion campaign to reduce the price of its iPhone 15 series products by 500 yuan, including the most expensive iPhone 15 Pro Max.

Major General Ding, an industry observer, told the beijing business today that the price reduction of Apple official website showed that the sales of iPhone 15 series were less than expected before, and there was pressure to clear inventory at the end of the year. Under the multiple pressures of the high-end local brands in China, represented by Huawei, and the launch and sale of Samsung’s flagship new machine Galaxy S24 series, Apple needs to release the old inventory as soon as possible and lay the foundation for the new machine sales in 2024.

In Major General Ding’s view, Apple’s strategic adjustment is relatively slow. In terms of imaging technology, it has been overtaken by the head brand of the Android camp, but it is slow in folding screens and AI models, resulting in the gradual loss of users.

Canalys analyzed that in the past two years, thanks to the steady demand of the high-end smart market, Apple iPhone has shown tenacious vitality. However, the re-emergence of Huawei in Chinese mainland and local competition will pose a challenge to Apple’s sustained growth when the demand for high-end mobile phones in other major markets such as North America and Europe tends to be stable. "In the new year, Apple must seek new market growth points and ecosystem advantages to revitalize the iPhone business." Canalys wrote in the report.

Samsung Galaxy S24 series mobile phones are regarded as a strong proof that AI affects sales. According to official data, the sales volume of Galaxy S24 series has exceeded 1 million units in 28 days after it was launched in South Korea, which has set a new record for the sales volume of Samsung S series mobile phones to exceed one million units, which is three weeks faster than that of the previous Galaxy S23 series.

Coincidentally, although Samsung released its own Gauss model in November 2023, the Galaxy S24 series uses Google’s Gemini, and the China version uses Baidu’s ERNIE Bot. At present, the main AI functions of Galaxy S24 series include two-way real-time translation during call and creative image editing.

How far is AI iPhone?

After the explosion of ChatGPT last year, Huang Renxun, CEO of NVIDIA, put forward that "the iPhone time of AI is coming", indicating that the AI industry has reached a point like the revolutionary subversion brought to the mobile phone industry when the iPhone was born.

Today, AI’s real iPhone may be coming. However, many people think that we still have a long way to go with the veritable AI mobile phone. According to some insiders, no matter whether the big model is self-developed or open, the products that have been labeled with AI mobile phones are nothing more than image processing, search and other functions, which are far from the real intelligent form.

Gartner, a research organization, pointed out that AI mobile phones should be equipped with corresponding hardware and software functions, which can realize seamless integration and efficient execution of AI driving functions and applications on mobile phones; These phones can run basic or fine-tuned AI models locally and generate new derivative versions of content, strategies, designs and methods. In other words, only when AIGC actually runs on the terminal can AI be considered as landing on the mobile phone.

Zhang Xiaorong, dean of the Institute of Deep Science and Technology, believes that in terms of value potential, AI is expected to refresh the business model of the mobile phone industry and even reconstruct the previous pattern. But at the present stage, the strategic awareness of mobile phone manufacturers is far ahead of technology and ecology. Building momentum around the concept may boost sales in the short term, but the vision is not equal to reality after all.

Zhang Xiaorong mentioned that it should also be noted that while AI mobile phones enhance the sense of experience, they will also cause users’ anxiety about data and personal privacy. At present, users who have doubts about App snooping data can also use different Apps to distinguish them, and avoid privacy leakage by not letting an app get too much data. Assuming that the AI ? ? mobile phone can get through all the apps, users naturally cannot avoid it.

At this level, the AI ? ? phone has not yet ushered in its iPhone moment, but obviously, it is worth waiting for.

Source: beijing business today reporter Zhao Tianshu

Process Editor: U022

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　　"It’s different in the south, middle and spring, and the city is full of kapok." At present, it’s a good time to enjoy kapok in Changjiang, Hainan.

　　Changjiang River, known as the "hometown of kapok", is one of the areas where kapok is concentrated. 2-mdash per year; In March, the landscapes of Baoshan Village Kapok Terrace, Paian Village Kapok Railway and Changhua River Kapok Red in Changjiang River formed Hainan’s unique beauty of stepping into the spring. When kapok bloomed, it was the first time when rice was planted, which vividly showed the freehand brushwork picture of "spring ploughing in the flowering season" and formed kapok unique to Asia — Paddy field farming system.
Every year, during the flowering season of kapok in Changjiang, painters and tourists from all over the country also come here.

　　There are too many fruit packages, so there should be reliable and effective recycling channels. Photo courtesy of North Night New Vision

　　Some fruits that ordinary people are used to picking are also packed into boxes. Cao zhengshe

　　"Not only can’t you choose, you can only buy a few in the box!" Ms. Chen, a citizen who wants to buy two pounds of apples, is very puzzled. Several fruit shops at home have been "upgraded", but it is more troublesome to buy fruits than before: many kinds of fruits are packed in plastic boxes, so you can only buy them by the box.

　　The reporter visited and found that this is not a case. Many fruit shops have begun to "dress" the fruits that were sold in the past: sealing them with plastic wrap, putting them in plastic boxes and putting them on plastic bags. At the same time of excessive packaging, it is inconvenient for ordinary people to shop. Why is the trend of fruit packing set off? What’s the logic behind it? For this phenomenon, what means are there to crack it? The reporter conducted an investigation into this.

　　phenomenon

　　Scattered fruits are packed in boxes.

　　In the "Baiguoxiang" fruit shop in Sanyuanli, the salesman picked up a bunch of grapes in his left hand, cut off the withered grapes one by one with scissors in his right hand, and finally put them into a disposable plastic box. Around him, layers of packed kumquat, apples and so on have been packed.

　　Many fruits that ordinary people are used to picking are also packaged and put into boxes. Nanguo pear, though marked with a catty of 7.5 yuan, has been wrapped in plastic wrap and repackaged in plastic boxes. Several customers picked it up one by one, studied it and put it down again, but no one bought it for a long time. "It’s all in the box, and you can’t pick it. I don’t know if it’s fresh!" A customer said. In the past, almost all fruits such as pears and apples were in bulk. After customers finished weighing and calculating money, the quantity and quality could be controlled by customers themselves. Now, the choice is much smaller. Take Nanguo pear as an example, one serving of seven or eight pears can’t be eaten at a time, and it’s no good to buy less; Want to buy more, can only buy two, a total of 16.

　　A similar situation is more common in many chain fruit shops. The reporter visited Guoduomeibei Taipingqiao Store and Huayuan Road Store one after another and found that most fruits, such as apples, pears, oranges and kiwis, were packaged, some were covered with plastic wrap, some were packed in hard plastic boxes, and there were relatively few bulk fruits. The reporter counted that there are about four or five hundred boxes of all kinds of fruits sold in boxes in each fruit shop.

　　Some consumers said that in the past, this kind of fruit packed in boxes was often sold online and other channels. "I went to the fruit shop to buy some fresh fruits, but I found that many fruits in the store were also wrapped and I couldn’t choose at all."

　　Explore the cause

　　Merchants for the convenience of stop loss chart

　　Why is the trend of fruit boxed sales getting worse?

　　A salesperson at a fresh supermarket named "Good Fruits and Vegetables" in Chaoyang Beiyuan said that these fruits are scattered when they are purchased, and then they are packed into plastic boxes after being transported to the store. "The packaged fruits are beautiful and clean, and fruits like oranges and pears are also bad in bulk."

　　"Those who sell fruit are afraid of bad fruit, which is the most crucial reason!" Zhou Zheng (pseudonym), the owner of a fruit shop, told reporters that the main reason for packing fruits is that merchants want to stop losses: First, when packing fruits, customers will not touch them back and forth like picking bulk fruits; Secondly, boxing is one of the measures to keep fruits fresh, which can extend the sales time.

　　The reporter noticed that the sales methods of fruit boxed are mainly concentrated in the newly upgraded fresh fruit supermarkets and high-end supermarkets. In traditional vegetable markets and cheap supermarkets, a large number of fruits are often sold in bulk.

　　Zhou Zheng explained: "There are also some boxed fruits. Because the packaging is exquisite and the price can be raised, merchants prefer to box them." The increase of packaging cost will inevitably be included in the price of fruit; However, some boxed fruits have extended the sales time, and the freshness will inevitably be "discounted".

　　decode

　　Reduce the amount at the source

　　The convenience of merchants also brings greater negative impact on the environment: in the past, ordinary people bought fruit and at most bought a plastic bag; Nowadays, the fruit is first covered with plastic wrap, then put into a plastic box, and finally put into a plastic bag, resulting in a "three-piece set" of packaging waste.

　　"About eight or nine thousand disposable plastic boxes can be used in a month." The person in charge of a fruit shop with an area of more than 100 square meters admits that the cost of these disposable plastic boxes ranges from a few cents to a few cents, and they are basically online shopping.

　　The reporter searched for "fruit disposable plastic boxes" on Taobao. There are countless kinds of goods. In the top three stores, a strawberry packaging box is selling well, each box contains 600 boxes, and the price is 215 yuan. The monthly sales volume of this product reached 1,387 boxes, and this packaging box sold 830,000 boxes in one month. "The materials of these plastic boxes are similar to mineral water bottles, and they are all non-degradable." The person in charge of this store bluntly said that a large part of these plastic boxes were sold to many well-known fruit fresh supermarkets.

　　"White pollution" has become a world problem. "Like disposable lunch boxes, fruit plastic packaging is mostly thrown away by ordinary people." Sheng Min, secretary-general of China Renewable Resources Recycling Association Recycling Plastics Branch, said that besides reducing the amount at the source, there should be reliable and effective recycling channels. If there is a sound garbage sorting system, plastic packaging will be used more effectively through recycling channels. For example, Europe mainly subsidizes the recycling of renewable resources through compulsory policies adopted by the government; Japan, on the other hand, does a good job of sorting garbage from the source by cultivating national quality.

　　Our reporter Cao Zheng