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　　CCTV News:According to the website of the Central Meteorological Observatory, the Central Meteorological Observatory continued to issue a blue warning of cold wave, strong convective weather and strong wind at 6: 00 on November 5.

Central Meteorological Observatory (in China)At 06: 00 on November 5,continueIssue a cold wave blue warning

　　Affected by strong cold air, it is predicted that the temperature in the eastern part of northwest China and most parts of central and eastern China will drop by 6 ~ 10℃ from 08: 00 on November 5 to 20: 00 on November 7. Among them, the temperature in parts of central and eastern Inner Mongolia, central and southern Northeast China and central and eastern Jianghuai will drop by 12 ~ 14℃, and the local temperature drop can reach more than 16℃ in southeastern Inner Mongolia, southwestern and eastern Jilin, central and northern Liaoning and central and northern Jiangsu. The lowest temperature appeared on the morning of the 7th, and the lowest temperature 0℃ line will be located in northern Hebei, southern Beijing, southwestern Shanxi, Guanzhong Plain in Shaanxi and southeastern Gansu, and the lowest temperature in most areas along the Yangtze River will drop to about 10℃. There are 4 ~ 6 northerly winds in the north of the middle and lower reaches of the Yangtze River, and the gusts are 7 ~ 9, and the local level can reach 10; From 5th to 6th, there were 6-8 winds in Bohai Sea, Yellow Sea and East China Sea, and the maximum gust was 9-10.

　　Central Meteorological Observatory (in China)At 06: 00 on November 5,continueIssue a blue warning of strong convective weather

　　It is estimated that there will be 8-10 thunderstorms or hail weather in parts of southern Anhui, north-central Jiangxi, south-central Hunan, southern Guizhou and north-central Guangxi from 08: 00 on November 5 to 08: 00 on November 6. There will be short-term heavy precipitation in parts of central and southern Anhui, central Jiangsu, western Zhejiang, central and northern Jiangxi, eastern Hubei, most of Hunan, southern Guizhou, most of Guangxi, Hainan Island and other places, with a maximum hourly rainfall of 30-40 mm and a local area of more than 50 mm.

　　It is estimated that the main influence period of strong convection is from day to night today.

　　Central Meteorological Observatory (in China)11moonfivesun06timecontinueIssue a gale blue warning

　　It is estimated that from 08: 00 on November 5 to 08: 00 on November 6, there will be 5-6 grades and 7-6 gusts in central and northern Xinjiang, central and southern Inner Mongolia, eastern Qinghai, central Gansu, Ningxia, northwestern Shaanxi, Shanxi, central and western Hebei, Beijing, eastern Tianjin, northern Henan, eastern Shandong, western Liaoning, western Jilin, southern Heilongjiang, southeastern Hubei, northern Hunan and northwestern Jiangxi. The Bohai Sea, the Bohai Strait, most of the Yellow Sea and the northern part of the East China Sea will have strong winds of magnitude 7-8 and gusts of magnitude 9, among which the winds in the Bohai Strait, parts of the northern and central parts of the Yellow Sea can reach magnitude 9 and gusts of magnitude 10-11.

　　From 08: 00 on November 6 to 08: 00 on November 7, there will be strong winds with grades 7-8 and gusts 9-10 in the Bohai Sea, the Bohai Strait, most of the Yellow Sea, the northern part of the East China Sea, the Taiwan Province Strait, the bashi channel, the east of Taiwan Province and the northeastern part of the South China Sea. Among them, the winds in the Bohai Strait, the northern and central parts of the Yellow Sea can reach 9 and the gusts are 10-11; There will be strong winds with 5~6 grades and gusts of 7~8 grades in northern and southern Xinjiang, northern Tibet, central Qinghai, western Gansu, most of Inner Mongolia, most of Heilongjiang, central and western Jilin, northwestern and southern Liaoning, most of Hebei, central Beijing, eastern Tianjin and central and eastern Shandong.

Special feature of 1905 film network On the evening of September 3rd, the 2022 Film Channel Media Honor Night, hosted by the Film Channel Program Center and co-sponsored by the Tongzhou District People’s Government of Beijing, was held in the Central District of the Grand Canal Cultural Tourism Scenic Spot in Beijing (Tongzhou) — — Tongzhou Canal Cultural Square was held.

The 15 media attention honors that attracted much attention and expectation were announced one by one that night. In the end, it won the honor of the jury and became the most concerned film by the media. The director who is most concerned by the media is obtained by; The first director’s tube is honored by the chapter "Poetry" in "My Father and I". The hero and heroine who are most concerned by the media are awarded respectively. The host of the movie channel, Ying Ling and Yun Wei co-chaired the party.

The Battle at Lake Changjin’s "My Father and I" and other films have received media attention.

Zhang Ziyi first won the honor of new director;"I look forward to reporting to the audience with a feature film."

In the past 19 years, as a national mainstream media, the film channel has gathered media strength and public attention, and made continuous efforts to promote the vigorous development of China films. With the help of the film channel, media honor has become a high-profile film honor, representing the media’s continuous concern for the film industry.

In 2022, for the first time, Media Honor opened its voting channel to the media of the whole society, and convened media practitioners from all over the country to participate in the selection with a professional, objective and true professional attitude. From August 26th to September 1st, a total of 12,370 media people from 1,421 media organizations participated in the voting.

In the end, the film The Battle at Lake Changjin won the honor of the jury of the Media Honor Night of the Film Channel. The film also won the single honor of screenwriter and visual effects. Jiang Defu, the film producer, first thanked all his colleagues in the film industry for their support of The Battle at Lake Changjin and the 230 million viewers’ love for the film. He also expects Bona Film to bring you more excellent works in the future.

Click to watch the video:The Battle at Lake Changjin was honored by the jury of the Media Honor Night of the Film Channel.

The film that receive that most media attention belongs to Me and my fath. Zhang Ziyi, who directed the chapter "Poetry", won his first directorial honor. From the actors who have won many awards to the director who is the most concerned by the media, Zhang Ziyi is filled with emotion: "Life is very meaningful, and there will be many unexpected things that will happen like that. You will change your perspective and challenge obstacles that you have never encountered." Having gone through the limitations and fragility of his first novel, Zhang Ziyi also gained unprecedented courage. At the scene, she also said that she looked forward to one day being able to report to the audience with her own feature-length works.

The "sister" in the poem, as the smallest honor winner of the night, won the honor of a new actress who was most concerned by the media. The new actor who received the most media attention was won by. In the middle school, he grew from a young soldier to the cutest and bravest volunteer army. In the future, he also looks forward to using this spirit to walk more steadily and further on the road of performance.

Yolanda won the honor again.

Zhang Songwen won the most popular actor in the media.

Yolanda, an actress who just won the "Hundred Flowers Award" not long ago, once again won the most attention of the media by virtue of her accurate performance in the Chinese Doctors on the media honor night. People in the media praised her performance "Even if the mask covers her face, it is still rich in temperature", which can convey emotions with her eyes and let us see the nobility of angels in white’s soul. In his speech, Yolanda expressed gratitude for meeting the role of Wen Ting. The person who presented her with the honor made no secret of her appreciation of Yolanda’s acting skills: "I am willing to cooperate with her with zero pay."

Click to watch the video: Yolanda won the media honor night of 2022 movie channel, and the heroine who received the most attention from the media gave a speech.

Movies that touched countless audiences helped Zhang Songwen win the title of the most popular leading actor in the media. Li Dazhao, a revolutionary ancestor, traveled through time and space again at the last moment of his life through Zhang Songwen’s performance, connecting with the young audience. Zhang Songwen said with emotion that it is a great encouragement for him to gain such a heavy affirmation in the 20th year after graduating from Beijing Film Academy. I will always remember the role I played and continue to be an actor with the strength he gave.

Click to watch the video: Zhang Songwen delivered a speech on the honor of the leading actor who received the most media attention in the media honor night of 2022 movie channel.

The supporting actor and actress who are most concerned by the media are awarded the honor of the middle and the leading role respectively. The representative of "Back to Tibet" received the honor instead of Kimba, who was filming a new film in Tibet, and thanked him and the whole team for their hard work under difficult conditions. Qi Xi used "children nourished by movies" to describe his feelings along the way as an actor: "This time, the children were really encouraged." In addition, Muye Wen, the director of Miracle Stupid Kids, also won the most attention from the media after Hundred Flowers Award.

Click to watch the video: Actor Qi Xi shares her feelings of getting the most attention from the media as a supporting actress.

Filmmakers gather in Beijing City Sub-center.

The canal surges to witness the new miracle of the Millennium city.

After the innocent rain, a tower shadow recognized Tongzhou. On the Media Honor Night of 2022 Film Channel, filmmakers and media people gathered in the Beijing City Sub-center, which not only witnessed the dust of 15 honors settled, but also became the starting point for filmmakers to set off and climb the artistic peak again.

Click to watch the video: MoMo Wu, CiCi and Snow Kong sang "The Light Falling in Life" on the same stage.

Musicians and singers such as,,,,,,,, Julia,,,, Zhang Yingxi, Chen Xiaoduo also sang the waterfront of the Millennium City Canal, bringing many melodious movie music and classic songs to the audience.

Click to watch the video: Dany Lee and Li Wenhan sang "The Sense of the Times"

Click to watch the video: Justin sings the movie Sniper and the song Young Man.

Click to watch the video: Dai Peini brings songs to skewer.

In order to cooperate with the Media Honor Night of the 2022 Film Channel, the Media Center of the Film Channel also launched the "Direct Media Honor Night of the Film Channel" to broadcast live media. Follow the host of the movie channelGuo Wei、Dan Li、Qiaojun、Roman, boating on the surface of the Grand Canal, strolling around the Moon Island in the Grand Canal Forest Park, riding the Green Heart Park, and visiting the intersection of the five rivers and the first line of Daguanglou & HELIP; … In addition to natural beauty,Wildfire and Spring Breeze Fight against the Ancient City, Mozart in Outer Space and beginning of the great revival.The location of the film is to combine the Beijing City Sub-center with the film more closely.

The Media Honor Night of 2022 Film Channel came to a successful conclusion by the canal. Tongzhou, the Millennium city in the new era, will embark on a new journey together with China films, and work together to write a wonderful chapter in the future. The media honor of the film channel will also continue to live up to its mission, be upright, innovative and brave, witness the media people to advise the development of the film with truth, and sincerely accompany the filmmakers to illuminate the road of light and shadow with their feelings.

On the first Monday of May every year, Met Gala, with the title of "Fashion Spring Festival Evening", is celebrated."Metropolitan Museum of Art Charity Dinner"The date of the event.

Since its establishment in 1948, the dinner has a history of 75 years.

Every year, the dinner will choose a theme to wear, such as "China in 2015: Mirror Flowers and Water Moon" and "God-given Body: Fashion and Religion" in 2018.

In 2019, "Kemp: Fashion Notes" and in 2021, "In America: Fashion Words" and so on, celebrities from all walks of life have a lot of out-of-the-box or "spicy eyes" shapes.

This year’s theme is "karl lagerfeld: The Line of Beauty", as the name implies, to commemorate Lafayette who died in 2019.Karl Lagerfeld.

Galeries Lafayette designed and worked for Chanel, Fendi, Bowman and Chloe before his death.(also has its own brand of the same name), influence from the 1970s to the present.

Therefore, this time, in addition to the Chanel design and medieval Chanel dresses directly worn by many celebrities, the brands cooperated by various stars also started with his classic design elements, bringing the shape of "Lafayette style".

At the same time when beautiful women gather, the red carpet with spicy eyes, great shock and drama can’t be less.

(Guess who they are …)

Please welcome the supermodel team first:

Liu Wen, the eldest cousin who participated in Met Gala for the eleventh time, wore Tory Burch dress. White camellia with black and white color matching and skirt, very Chanel ~

China supermodel He Cong, who was present together, wore a shirt and dress of SACAI brand, which was matched with Galeries Lafayette’s iconic black gloves.

Ji Niangniang wore a high-definition dress for Chanel’s catwalk more than ten years ago. When taking pictures, a whole "Dapeng spread its wings", and the divorced sister was in excellent condition.

Anok Yai, an American supermodel with long legs, is also quite eye-catching this year. She wears a custom-made gold fringed skirt designed by Prabal Gurung, and her skin is so good that it shines.

Muse Devon Aoki of Galeries Lafayette in the Millennium wore a black and white dress designed by her friend Jeremy Scott.

Little KK also attended this time, wearing Lowe Loewe, and also announced that she was pregnant with a second child.

The design of Galeries Lafayette’s eponymous brand worn by Kapai this time was one of Galeries Lafayette’s favorite muses before his death.

Ken bean of Kardashian’s family wore Marc Jacobs this time, and she hated the height of the sky in black, and her figure was as hot as ever.

And naomi campbell, who participated in Met Gala for the 16th time.(wearing Chanel)

Elena who entered the stadium in flat shoes.(The dress is yohji yamamoto)

Miranda kerr dressed in Dior Gauteng

Italian supermodel VC in Balenciaga dress

Joan Smalls in Tom Ford

After watching the supermodels, let’s move on to see the shapes of celebrities.

One of the hottest guests this time is the great beauty Anne Hathaway.

She is in wonderful condition, wearing Versace, Bulgari and a medieval camellia headdress, which combines the style of Versace’s iconic golden pin skirt and Chanel tweed.

Annie was in a good mood during the interview, and also interacted with the host to show the next dance, which fascinated the netizens. The comment area is like:

Another beautiful woman is Nicole Kidman, wearing the pink long skirt that was once worn in Chanel No.5 perfume advertisement.

This advertisement in 2004 can be regarded as a masterpiece of perfume advertisement, which belongs to the unprecedented and unprecedented.

Now Nicole has put on the dress of that year and performed the classic again..

Several other beautiful women have good looks, such as Amanda Siefried in Oscar de la Renta.

Margo Robbie in Chanel

The model elder sister wearing Gucci wore sunglasses when she appeared this time, paying tribute to Lafayette who has been wearing sunglasses, which is quite cool.

In addition to ken bean, kim kardashian also came to Kardashian’s family.(There were rumors that the Kardashian sisters would not show up this year.).

She is wearing a custom-made Elsa Schiaparelli Pearl skirt, lined with an iconic wrap skirt.

Compared with the previous style, it seems that there is not so much memory this time?(What do you think? )

Pete, her ex-boyfriend who walked the red carpet with her last year, also came.

After their respective admission this year, they were photographed in a friendly and warm conversation.(dog head)

Kylie Jenner, the youngest sister of Kardashian’s family, was also present. She wore a custom-made Jean-Paul Gaultier shawl with bright pink and blue.

Rihanna, a beauty entrepreneur with a second child, and Valentino, A$AP Rocky, appeared.

The eponymous brand of Lafayette worn by Yang Ziqiong after the new Oscar winner.

Song Hye Kyo, who had just been screened for "Glory of the Dark", also attended and wore Fendi.

You two have a group photo ~

Also pictured with Song Hye Kyo is Jenny Jin of Blackpink, who is wearing a small Chanel dress.

Gu Ailing wore a long red wine dress by China Hongkong designer Robert Wun.

In fact, because of the theme requirement of "Galeries Lafayette", most of our color selection and matching are concentrated on black and white gold powder, so we all put together details and accessories.

For example, Dabu and his wife, nicola peltz, wear Valentino custom-made clothes, and Dabu wears a pearl necklace.

Nicola wore her mother’s 94.78-carat "Oriental Star" diamond necklace directly.

Also wearing a big diamond necklace is Dua Lipa, the co-chairman of the dinner. In addition to wearing a Chanel medieval bride dress, Tiffany also borrowed a 100-carat diamond necklace.

There is also Florence Pew wearing an exaggerated feather headdress.

Carla bruni with a fan

Lily Collins with Carl’s name sewn on her skirt.

Billie Eilish

Kristen Stewart where the neutral wind goes to the end

Kadibi created two styles, and this pink Miss Sohee was photographed when she went out of the hotel to the venue.

After arriving at the venue, I changed into a black and white camellia dress by China designer Chen Peng.

Teacher ka’s every move is really happy ~

Compared with the diverse shapes of female celebrities, the shapes of male guests are mostly black.

Cai Xukun

Yimei James McAvoy

Jackson Wang

Bradley Cooper

However, there are other ways, such as pedro pascal who became a "daddy" for many people after The Last Survivor.

Valentino, red trench coat shirt with black shorts, worn by Big Brother, is really a killer on the red carpet.

Since it is the highest-level red carpet activity in the fashion circle, drama is definitely indispensable.

The appearance of some celebrities is highly discussed.

One of the most out-of-the-loop shapes this time is Jared Joseph Leto’s cat doll shape, which has sprouted many people, and also surprised Lizzo, a singer who went to the red carpet at the same time, by asking people around him, "Who is he? ！”

The inspiration for wearing cat costume came from Lafayette’s cat Schubert, and Leto directly became Lafayette’s darling.

Look at the reaction of this dog on the field at that time. It is estimated that it is also the reaction of many onlookers. Haha ~

In addition, "a cat" appeared, pod cat Doja Cat!

This elder sister made up as a cat this time after attending the red diamond burst model in Elsa Schiaparelli brand fashion show some time ago.

Even when she was interviewed, she kept "meowing" to answer, which made the host stunned.

After seeing the shapes of the two cats, netizens made up the scene after Leto and the pod cats met: fight and fight!

There are several other styles that many people don’t understand, such as the singer Erykah Badu who wears Marni.

The two of neutral wind …

Singer janelle monae, cross-dressing at the scene.

Singer Li Nacha’s "crazy" degree is also a bit high this year, directly incarnating the Pearl Cat.(sea monster? ), flying all over the red carpet …

According to the off-site video taken by netizens, some guests were wrapped and carried into the car and sent to the scene for fear of revealing the shape? ? ?

(netizens haven’t discussed who it is, or maybe it’s a dress? )

In addition, this guest actually went to the scene by bike, hahaha.

Met Gala has many new and old faces this year, and we are familiar with many celebrities.

The red carpet tidbits are constantly on the court.

In addition to taking pictures of celebrities, the photographers on the field actually took pictures of Xiaoqiang passing by, which is really ridiculous in the fashion circle.

Which celebrity style do you think is the most brilliant and relevant this year? Let’s discuss it together!

Culture is not knowledge, culture is the pursuit of beauty! Expressed in more concise words, it can be abbreviated as: culture is the sum of language and words.

"Culture" can be expressed in four sentences:

1. Self-cultivation rooted in the heart:

Self-cultivation can be divided into two main contents. First, knowledge literacy is reflected in a person’s IQ; The second is humanistic accomplishment, which is reflected in a person’s emotional intelligence. Therefore, self-cultivation is improved through learning and cultivation the day after tomorrow, so as to achieve the realm of internalization in the heart, externalization in behavior, and integration of knowledge and practice.

2, don’t need to remind others consciously:

Self-awareness means that you know something and take the initiative to do it. The difference between humans and animals is that there are two lives: one is the life of the body; The second is the life of culture. Take away the "culture" tendon, people are just ordinary animals, and people are conscious.

3. Freedom on the premise of constraint:

Freedom is self-determined, without restrictions and constraints. The freedom advocated is a kind of freedom that is harmless to others in society, and it is based on goodness and justice. We should realize that freedom not only means the desire to be liberated from bondage, but also means the responsibility to respect the value of others’ existence. Only within reasonable limits and by using reasonable means can we achieve real freedom.

4. Kindness for others:

The first paragraph of the classic of Chinese studies "San Zi Jing" says: "beginning of life, human nature is good. Sex is similar and learning is far away. " This means that when people are born, their nature is good and their temperament is very similar. But with the different changes and influences of their living environment, everyone’s habits will be different.

If you treat others well, others will treat you well. If you are full of kindness, you can warm the people around you. In daily life and work, it is necessary to be helpful and kind to others, unite with leaders and colleagues, actively create a relaxed and pleasant working atmosphere, and construct harmonious interpersonal relationships.

According to the traditional concept of human beings, culture is a social phenomenon, which is the product of long-term human creation, but also a historical phenomenon and the accumulation of human society and history. To be exact, culture is the way of thinking, values, lifestyle, behavior norms, art and culture, science and technology of a country or a nation that can be passed down and spread. It is a universally recognized ideology that can be passed down for human communication and a sublimation of perceptual knowledge and experience of the objective world.

Culture is the total system of symbols (mainly words, supplemented by images) and sounds (mainly language, supplemented by phonology and notes) created and commonly recognized and used by people in the process of constantly knowing and transforming themselves and nature.

Culture, the afterlife of this life, is the behavior of some people to carry out their life beliefs. When the noblest place in a person’s temperament blooms in all aspects of life, when a person’s aesthetic taste is enough to give life a kind of elegance and flavor-that is culture.

Culture is the best nourishment.

Everything in the world is supported.

The grass and trees are in the wild, and the rain and dew are born to help; Body and mind are in the study, and kissing ink can nourish them.

If the study is a person’s spiritual sanctuary, then the long thing in the study is the pearl in this sanctuary.

Ancestors said: when writing, you can raise pens, when grinding, you can raise ink, when washing, you can raise paper.

When the library is in the library, the supplies of the study room can be spent over the years; If you are always close to things, your body and mind will be spiritually influenced.

Culture is the best nourishment.

The nourishment of life comes from the pursuit of life interest, but also from the immersion of long things.

In the rooms of ancient literati in China, there must be pens, ink, paper and inkstone for the case, and piano, chess, books and paintings for the lent. Besides, there are all kinds of elegant things.

Nowadays, when we see these old things in the study from a distance, we can hear the excited voices of the ancients and see their sincere faces as long as we understand them with our hearts.

They camped in the study, or played in Tibet, or lived in seclusion … and nourished by culture, which built a bright world for us.

Playing with Wen Zang can nourish the heart.

Culture is formed over time, and the way to hide and play can nourish the heart.

Elegance and vulgarity are often the first criterion in the way literati look at artifacts.

Whenever you see a thing, you should judge its advantages and disadvantages, define the realm of elegance with the mind of a gentleman, and create a true rhyme and taste that conforms to the literati’s aesthetics.

There are many beautiful things in the room, and the world is better than Taoyuan.

In the name of the post, the truth is orderly, and Mo Chi is fragrant; Appreciate the boxing stone, clear the supply, exquisite smoke and clouds, and the muscles and bones are towering;

Product green grass and bamboo, elegant room, case into a secluded field; Virtual Lu Qing Kuang, sitting in the dust to release concerns, elegant things Ming Zhen Yun;

Open-minded, all wonderful; Xuan Lang in Zhang’s room is natural and unrestrained.

By writing things in style, you can nourish your spirit.

Gewu, when there is an aesthetic seed, nourishes itself from the traditional scale.

Ancestors said: the piano is silent, the staff is light, the cup is elegant, the bamboo is cold, and the stone is impressive …

In addition to leisure and entertainment, there is a poetic charm in the study, which makes people physically and mentally idle.

If you do what you want from your heart, you will be a man, and you will not be detained, but you will not go beyond the rules.

It is the highest state to understand the nature within a certain statute, conform to the rules and set an example for future generations.

From things and devices, from devices and people, we can make our conscience in things and nourish our true qi in edification.

Living in seclusion with literature can raise your ambition.

China’s philosophy is a philosophy of leisure, and living in leisure can raise one’s ambition.

As the poet Ni Si said:

Reading books on righteousness and reasoning, learning the words of calligraphy and calligraphy, sitting quietly, talking with friends, drinking half drunk, watering flowers and planting bamboo, listening to the piano and playing with cranes, burning incense and frying tea, and going to the city to watch the mountains mean playing chess. Apart from the above, although I have other pleasures, it is not easy for me.

Life is leisure, and long things are companions. Whether reading, posting, burning incense, playing the piano, playing chess or drinking tea, long things in the study are the carriers.

Getting a period of leisure and happiness constitutes a brilliant aesthetic philosophy, which affects the world’s pursuit of leisure and elegance.

Today, we are far away from the luxury of spirit, and today’s dignitaries and rich people do not have such a life, because cultural life is not only material wealth, but also spiritual nobility, which is a real affair.

In this sense, the pursuit of beauty with culture is to immerse beauty in life.

If life is a flower, then culture is soil. May you and I live in peace in our daily life and drop the seeds of beauty and bloom the most wonderful flower.

END

Cailian News Agency, January 11th (Reporter Luo Yuchen) At the beginning of the new year, the domestic beauty market is still waiting for recovery in a difficult situation, and international brands have taken the lead in starting a new round of price increases. Cailian reporter learned from the offline counter that many international beauty brands plan to raise prices after the Spring Festival, covering all products, with an increase of 5%-10%.

Different from the international big-name "Passion Shouts Up", many flagship stores of domestic brands such as Polaiya, owned by Polaiya (603605.SH), Winona and Mao Geping, owned by Betani (300957.SZ) all reported that they had not received the price increase notice. It is worth noting that although domestic brands have not publicly raised prices on a large scale, it is not uncommon to "quietly" raise the prices of popular items by upgrading and changing packaging.

For the phenomenon of brand price increase in the downward period, Zhang Yang, the founder of Solution Consulting, believes that customer unit price is an important part of brand differentiation. In the downward period, the advantage of low-priced brands is difficult to sustain, and the profit of a single product cannot be supported, so a series of problems arise; A brand with premium power is "selling a single order and earning a single order". After all, "profit space is research and development space" can support the brand to develop better in a difficult situation. She pointed out that the signal released by the downward brand price increase is actually to gain more room for manoeuvre, and more and more domestic brands are gradually realizing this problem.

International big names shout up at the beginning of the year

Near the Spring Festival, there are crowds in the vicinity of Wulin Square in the central business district of Hangzhou. The reporters of Cailian Association visited a number of surrounding shopping malls and learned that there are indeed many brands that are planning to raise prices after the Spring Festival. The sales of Estee Lauder, Dior, Guerlain, Clinique and perfume brand LeLabo all clearly stated that "it will rise after the holiday". However, according to the sales representatives, the new round of price increase is still in the brewing stage, and the range of price increase has not yet been determined, so only a relatively vague range is given.

"It is estimated that it will rise to 620 yuan to 660 yuan, and the increase in perfume will be even greater." Dior brand sales pointed to an air-cushion powder cake with a price of 600 yuan on the shelf. When the reporter questioned whether the 10% increase was too large, she responded: "Many brands have to raise their prices, not only our family, but also perfumes."

For the reasons of price increase, brand sales have different opinions. "We will go up across the board. Maybe every product will go up by 20 yuan -30 yuan. Now nothing will go up, right? All kinds of costs are rising. " Clinique brand sales blamed the price increase on rising costs. Judging from the sales of Guerlain brand and Estee Lauder brand, the price increase is more customary, "every February is the price adjustment period".

It is understood that in 2022, the beauty industry experienced two rounds of price hikes in March and July respectively due to cost pressure, involving different brands. Affected by this, some brands said that due to the price increase in 2022, there is no price adjustment plan in the short term. "This lipstick has risen in 22 years, from 370 yuan to 385 yuan, and there will be no price adjustment for the time being." Gucci brand sales introduction said.

It has been pointed out that since 2021, the costs of raw materials, transportation and warehousing have been rising continuously, and brands are indeed facing certain cost pressures, so they have started to raise prices one after another. With the general decline in the prices of various bulk raw materials in Q3 in 2022, this kind of cost load has been reduced, but the sharp fluctuation of exchange rate has put new pressure on the profits of imported goods.

Beauty cosmetics wait for the dilemma to reverse.

Statistics from the National Bureau of Statistics show that the domestic beauty market is still in a difficult period.

Since August, 2022, the domestic retail sales of cosmetics have been declining for four consecutive months year-on-year. Even though it was promoted by the "Double Eleven", the retail sales of cosmetics in November still failed to reverse the trend, falling by 4.6% year-on-year. Considering that the discussion on the "Double Twelve" promotion was not hot, the retail sales of cosmetics in December was hardly optimistic, and "six consecutive declines" might be inevitable.

Under the downward pressure, more and more brands are forced to clear out. Since 2022, CROXX, YES! IC, Fangji and a number of former cutting-edge domestic brands announced the clearance or closure of stores, and overseas brands even withdrew in large numbers, including young brands such as The Oriental and Huda Beauty, as well as old brands such as Shuizhiao, Yidi House and Feishi Shop, which have been deeply cultivated in the China market for many years.

Even if it has not been eliminated, the severe living environment has forced a number of brands to make substantial adjustments, and channel adjustment bears the brunt. Brands such as Yueshi Fengyin, Maybelline and Heyan have reduced their offline channels and started to attack online in an all-round way. However, time has passed, the online channel dividend period has passed, and the traffic cost has risen. An interview with a new domestic brand revealed that the brand began to specialize in online at the end of 2021, but the actual situation is far less than expected, and online competition has become unprecedentedly fierce.

(Editor Liu Yan)

This article comes from Luo Yuchen, a reporter from Cailian Association.

Source: Xinhuanet

Xinhua News Agency, Beijing, April 2 nd: Building culture and cultivating the future

-thinking behind baseball’s "out of the circle"

Xinhua News Agency reporter Wu Junkuan

At the end of 2020, a documentary film with baseball as the theme "Great! Teenager has made this slightly "niche" sport in China a success.

A juvenile baseball team composed of left-behind children has realized the change of life situation through sports. Their inspirational stories of swinging against the wind and challenging their fate not only won the film the Best Documentary Feature Film Award at the FIRST Youth Film Exhibition, but also made many people really know baseball for the first time through the big screen, and then became interested in it.

Behind this successful "out-of-the-loop" case is the accumulation of countless China baseball players who have devoted themselves to popularizing popular projects. The title of the film represents the "great" and "juvenile" of the project culture, and also outlines the key words for the future development of baseball in China.

You may not know the rules of the baseball game, but you have seen the scene of this sport in Japanese comics or film and television works. At worst, I have seen baseball caps and players struggling to swing their bats. Baseball caps and bats can be said to be the most basic cultural labels of this sport.

Culture comes first and popularization lags behind, which is the present situation of baseball in most parts of China. It may seem awkward to many people, but in the eyes of Qi Dong, managing director of Major League Baseball (MLB) in China, this "upside down" is just an opportunity for baseball development.

"It is true that baseball is not as popular as some other sports now, but I don’t think it is a minority project. Because many people know baseball, but the sport itself has not been popularized. What we have to do is to unite all the forces that can be United and constantly transmit the content and culture of baseball. " Qi Dong said in an interview recently.

According to Qi Dong, in recent years, one of MLB’s main tasks in China is to continuously build project culture and influence through "going out of the circle" and "breaking the wall". In addition to participating as a strategic partner in the movie "Great! In addition to Teenagers, MLB China also successfully tried to break the wall last year, and cooperated with the popular IP "Under One Man" to form a "alien baseball team" in the second yuan and released a publicity video. It is precisely because of these attempts that I have tasted the sweetness. MLB China’s copyright cooperation, which began in the 2021 season, moved from Tencent Sports to Tencent Video, and joined hands with Oriental Pearl New Media under Shanghai Wenguang, which took a fancy to the entertainment attributes of the two partners.

In 2020, MLB China launched the original studio, and the total broadcast volume of original content exceeded 100 million. More original content authors will be supported in 2021. Children like baseball short video player and Xu Jiacheng, who has nearly 50,000 fans, have been shortlisted for the Creative Talent Camp and will receive support from content materials and funds.

Attracting the attention of teenagers as much as possible is the meaning of this series of questions of "going out of the circle" and "breaking the wall"

Coincidentally, the Chinese Baseball Association also saw the importance of building a project culture. Last year, the China Baseball Association, as a guiding unit, joined hands with People’s Baseball to launch a large-scale documentary "Baseball in China-A Guide to Faith" to tell the baseball story of China people.

In addition, the China Baseball Association also held an online interactive activity of "Baseball Network Talent Show" during the epidemic period, which showed the technical charm and cultural connotation of baseball in the form of social media challenges that young people loved. Not long ago, the China Baseball Association set up a committee for elite athletes to give full play to the power of role models and attract more young people’s attention.

It has become the consensus of China baseball people from all walks of life to create a baseball culture and help popularize the project.

The development of sports cannot be separated from the support of the participants. Two years ago, MLB released the White Paper on Baseball Population in China in 2019, which showed that by 2019, the overall size of baseball population in China was about 41 million, with 21 million active people. Among the active people, people who participate in sports account for 40.0%.

Whether a sport can enter the campus and approach teenagers determines whether there will be more and more participants. After the project temporarily left the Olympic Games in 2008, the China Baseball Association began to devote more energy to popularization and promotion, focusing on strengthening youth training and promoting the project into the campus, and achieved remarkable results.

In recent years, youth baseball has developed rapidly. With the construction of U-series tournament system as a lever, the youth competitions of U10, U12, U15, U18 and other age groups have expanded from the national championship to the national championship and the national open, and the scale of participation has tripled, with nearly 700 teams participating each year.

According to the plan of China Baseball Association, the development of youth baseball in the next five years will build a multi-channel and multi-form baseball talent training mechanism based on campus, build more traditional schools and youth sports clubs, let more young students participate in baseball, and consolidate the talent base for baseball development. In the Medium-and Long-Term Development Plan of China Baseball Industry (Draft for Comment), a specific goal is set-to strive to reach 3,000 schools to carry out baseball by 2025.

In November, 2020, the China Baseball Association also reached a cooperation with MLB on the project of baseball public welfare class entering the campus. At present, the project has landed in primary and secondary schools in Wuxi, Shanghai, Beijing and other places. The two sides will work together to bring baseball public welfare classes to more parts of the country, jointly promote the popularization of baseball campuses, and organize a wealth of event exchange activities on this basis, so that children can enhance their fun through competitions and continue to grow and progress.

Qi Dong said that four to six cities have been arranged for baseball public welfare classes to enter the campus this year. "Our goal is to hope that more and more children will feel the fun and charm of baseball at the physical education class."

"The main purpose of this project is to let more children know at least what baseball is, how to run, jump and throw it, how to know that it is a team sport, how to use their brains, how to be resourceful and so on through physical education class. These all allow children to exercise, both physically and mentally. " Qi Dong said, "If all primary schools in the country have baseball in physical education class, then baseball will be really popular in China, and the development of baseball in the future will be very broad."