分类归档 hanzhen

Country Garden has a deficit of 45-55 billion yuan. The situation is very unsatisfactory! This has nothing to do with its large-scale layout

foreword

On August 10th, Country Garden suddenly issued a profit warning, predicting a net loss of 45 billion to 55 billion yuan in the first half of the year. This is mainly due to the decline in sales in the real estate industry, the decline in business gross profit margin, and exchange losses.

In the past years, Country Garden’s net profit has remained at the scale of 10 billion yuan, and this large loss is unprecedented. Country Garden executives apologized for this and promised to turn the crisis into an opportunity. But for many investors, these apologies can’t dispel their doubts. Overinvestment in third-and fourth-tier cities and large-scale layout failure seem to be the root cause of Country Garden’s predicament.

Country Garden’s net loss in the first half of 2022 may reach 55 billion.

The real estate market continues to be sluggish, and the industry’s leading enterprises are also doomed. Recently, Country Garden, one of the top 100 A-share real estate enterprises, announced that the net loss in the first half of 2022 is expected to be as high as 55 billion yuan, which is about 57 billion yuan more than the same period last year. Under the background that the whole industry is in trouble, even the strong can’t be immune.

Country Garden’s main business covers many cities across the country, covering residential, office and other sectors. Over the years, its sales scale ranks among the best in the industry. However, under the double pressure of repeated epidemics and tightening macro policies, Country Garden can’t escape the bad luck of sales decline generally faced by housing enterprises.

According to public data, from January to July 2022, Country Garden achieved sales of about 140.8 billion yuan, down 35% year-on-year, and nearly 60% lower than that in 2021. In July alone, sales plummeted by 78% year-on-year, and fell for the fourth consecutive month. The sharp contraction of sales directly leads to the loss of performance, and the decline of gross profit margin is also an important factor.

In addition to sales, the exchange loss caused by the fluctuation of RMB exchange rate and the increase of the impairment loss of the stock property value have also increased the loss pressure of Country Garden to some extent. More seriously, in the downturn of the industry, it is difficult for leading enterprises such as Country Garden to solve the liquidity pressure through financing.

Despite the difficulties, Country Garden is still actively fulfilling its corporate responsibilities. As a big industry, it holds more than 1 million properties to be delivered. It is reported that in 2022, Country Garden completed the delivery of 700,000 sets, ranking first in the industry. Country Garden is also brave in protecting the interests of owners.

The epidemic has repeatedly cast a shadow over the recovery of housing enterprises, and the tightening of macro policies has made it even worse. Under the superposition of these two unfavorable factors, even the top leading enterprises in the industry can’t escape the bad luck of a sharp decline in sales. The data shows that in the first half of 2022, Country Garden’s sales plummeted by nearly 30% year-on-year, and it shrank by more than 50% compared with 2021. This directly dragged down the overall performance of Country Garden.

In addition to the sharp contraction of sales, the fluctuation of RMB exchange rate has also brought some exchange losses to Country Garden. In addition, in the environment of the industry’s continuous downturn, Country Garden’s stock property will inevitably face certain pressure of value impairment, which will also have a negative impact on profit and loss. It can be said that the chronic diseases that plague the whole industry also afflict this A-share top 100 housing enterprises to varying degrees.

Super-large-scale Layout —— An Interpretation of Country Garden’s Loss

In the long run, the real estate industry is a cyclical industry. During the boom period, enterprises can easily fall into the strange circle of over-expansion. Once the industry falls into the cold winter, the tests faced by enterprises are far beyond the norm. Country Garden’s expected heavy losses are precisely the dilemma that an industry giant has encountered under the dual pressure of expansion and financing.

If blind optimism during the period of rapid growth is one of the reasons leading to today’s dilemma, then rashly promising high return on investment has also laid a hidden danger for enterprises. Over the years, Country Garden has used its dominant position to promise generous returns in exchange for financial support. However, at the moment when the growth rate of the industry is slowing down, these commitments become difficult to achieve, which has an impact on the cash flow and credit of enterprises.

At this point, the profound reflection of Country Garden management is particularly valuable. They admit that they don’t know enough about cyclical changes, and the third-and fourth-tier cities are over-expanding and withdrawing in time. The whole industry has also fallen into an unprecedented dilemma-the tightening of land supply has led to soaring prices, support policies have stimulated overheating of the market, and vicious competition among developers has formed a vicious circle.

At present, China’s economy is facing a new round of reform. In this context, the real estate industry needs profound reflection and adjustment, and developers need to examine their own models. In the short term, self-help should be taken by improving efficiency and adjusting structure. In the long run, it is necessary to treat cyclical characteristics rationally and avoid excessive optimism. When the policy and market environment change, it is the way for housing enterprises to maintain long-term stability to remain cautious and resilient.

However, behind the financial report, we should also pay attention to the internal governance and risk management of enterprises. Over the years, Country Garden’s senior management has a low shareholding ratio, and the incentive and restraint mechanism is flawed. At the same time, enterprises rely too much on debt financing and fail to supervise project selection and cost control, which makes it difficult for a large number of projects in third-and fourth-tier cities to recover their costs. The deep-seated reasons of these problems are related to the imperfect checks and balances mechanism of corporate governance.

At the moment when the downward pressure on the real economy is increasing, not only Country Garden, but also many highly leveraged enterprises are facing the test of credit risk. From this point of view, behind the dilemma is the problem of excessive debt leverage and insufficient risk supervision in the whole society. In the future, not only enterprises themselves need to reflect and adjust, but also it is urgent to guard against systemic risks at the macro level.

The dilemma of Country Garden is not only a case of an enterprise, but also reflects the characteristics of an era. In the face of changes, developers and the whole society should remain sober, prudent and resilient. Only by deep reflection can we create a way out.

The transformation of the real estate industry continues. In the short term, the market environment may still be difficult to completely reverse. But in the long run, the growth of human settlement demand is an inevitable trend. Grasping the new direction and conforming to the new trend, housing enterprises still have broad development space. Only by continuous innovation and Excellence can we create a new situation in the changing situation.

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According to relevant reports, Country Garden has recently faced some short-term liquidity problems, including the pressure of repaying debts and paying coupons. However, in the long run, the real estate market in China is facing deflation, and the operating environment of housing enterprises is becoming increasingly severe. Whether Country Garden can successfully resolve the current predicament remains to be seen.

Country Garden has a heavy position in low-tier cities, which has a great impact on its performance in the cold winter of the industry. It actively disposes of its assets to pay its debts, showing its sense of survival. At present, there are still many questions about whether Country Garden can successfully control all kinds of uncertainties and achieve a smooth transition.

Do you think Country Garden can come back to life? Welcome to leave a message in the comments section.

China Consumers Association issued Spring Festival consumption tips: rational consumption, pay attention to safety.

Cctv newsAccording to the website of China Consumers Association, with the approach of the Spring Festival in 2023, it is expected that there will be a wave of Spring Festival travel rush tide and consumption tide all over the country. China Consumers Association warmly reminds consumers that simple, moderate, green and low-carbon consumption patterns should be advocated in the peak consumption season; Pay attention to the epidemic situation before traveling and do personal protection; When buying new year’s goods, we should identify the consumption trap and safeguard our own rights and interests.

  Rational choice, moderate consumption

  As the most important traditional festival in China, the Spring Festival focuses on the atmosphere of reunion, peace and celebration, rather than creating extravagant, extravagant and wasteful scenes. The so-called "surplus every year" means that there is surplus grain and money in the warehouse every year, rather than creating waste. To this end, consumers are advised to continue to carry forward the traditional virtues of thrift during the Spring Festival, buy gifts, food, firecrackers and other new year goods in moderation, and consciously resist waste. Consumers, whether cooking at home or dining out, should order food moderately and practice the "CD Action"; In the choice of gifts, we should give priority to outstanding intentions and blessings, not blindly pursue the "face project" of high price and heavy packaging, and abandon the wind of excessive packaging of goods; Fireworks should be set off legally and in compliance, personal safety should be paid attention to in areas where the ban is lifted, and relevant regulations should be observed in areas where the discharge is prohibited.

  Do a good job of protection and travel safely

  With the adjustment of epidemic prevention and control policies, the Spring Festival travel rush tide will reappear in the Spring Festival this year. According to the preliminary forecast of the Ministry of Transport, the passenger traffic in Spring Festival travel rush in 2023 will greatly increase compared with 870 million in 2021, and will even exceed 1.48 billion in 2020. Many consumers will choose to go home for the New Year by plane, high-speed rail, coach and other means of transportation, and consumers plan to travel during the Spring Festival holiday. In this regard, consumers should fully understand the rules and requirements for returning and changing flights and trains at different time periods before purchasing tickets, and make reasonable arrangements to avoid affecting the itinerary or disputes. It is best for consumers to fully evaluate their health status before going out, and choose activities with appropriate intensity according to the evaluation results. Wear a mask during the trip, reduce the number of meals, pay attention to hand hygiene, and try to keep a certain distance from others. For special groups such as the elderly, pregnant women and patients with basic diseases, high-intensity activities should be avoided and personal protection should be done.

  Identify traps and strengthen prevention.

  In the Spring Festival consumption tide, merchants will offer various discounts for promoting goods and services, so consumers need to keep their eyes open and safeguard their rights and interests. First, we should pay attention to food safety when choosing new year’s food. When consumers buy food in the New Year, they should make sure that the merchants have business qualifications, and do not buy "three noes" products without the name of the production enterprise, production date and factory address. At the same time, they should carefully read the important information such as the production date, shelf life and storage conditions of food packaging, and store them scientifically and eat them in time. The second is to be rational in the face of business discounts. Consumers should try their best to buy goods in qualified shopping malls, supermarkets and e-commerce platforms, and keep shopping vouchers such as invoices, electronic orders and payment pages, and take screenshots of chat records and product promotion information with merchants. The third is to prevent prepaid consumption from running away. When making prepaid consumption, don’t recharge a large amount at one time, try to sign a written contract with the merchant, carefully review the terms of the contract, and clarify the scope of use, expiration date, function, card withdrawal conditions and liability for breach of contract of the prepaid card. The fourth is to strengthen the protection of personal information. In the process of consumption, personal information should be protected. It is unnecessary not to tell sensitive information such as mobile phone number, home or work address, property status, etc., and not to scan QR code and click on unknown links at will.

  A good consumption environment is the premise to boost consumer confidence. China Consumers Association calls on operators to uphold the principle of honest management, consciously resist all kinds of bad marketing methods, put quality first, and provide consumers with inexpensive products and services. China Consumers Association reminds consumers not only to consume rationally and wisely, but also to take protective measures to ensure safety. I wish consumers all over the country a safe, happy, peaceful and happy Spring Festival!

Attention! Many kinds of moon cakes will cause gastrointestinal discomfort when the "acid price" exceeds the standard seriously.

  Guangzhou Daily News (all-media reporter Tu Duanyu) has another unqualified moon cake. Recently, the website of the State Administration of Market Supervision released the Notice on the Special Sampling of Moon Cakes in 2019, saying that the Mid-Autumn Festival is approaching, and the bureau has randomly selected 469 batches of moon cake samples in 13 types of places in circulation, catering and production in 28 provinces across the country, covering 277 moon cake manufacturers in 29 provinces; Sampling inspection found that 10 batches of samples were unqualified, and 2 batches of samples were found to be contaminated by microorganisms, 6 batches of samples were used in excess of the limit, and 2 batches of samples were not up to standard.

  According to reports, the Mid-Autumn moon cake (beef flavor) sold by Mingcheng Food Business Department of Xihang Port in Shuangliu District, Chengdu, Sichuan Province and nominally produced by Yongxing Garden Food Factory in Yuechi County, Guang’ an City, Sichuan Province, has an acid price (calculated by fat) that does not meet the national food safety standards; RT Mart Trading Co., Ltd. in Minhang, Shanghai, nominally supervised by Shanghai Zhongjing Food Co., Ltd., and produced by Kang Li Food Co., Ltd. in Maanshan, Anhui Province, the sour price (in terms of fat) of the sugar-free black sesame salt and pepper moon cake does not meet the national food safety standards.

  In fact, the spicy taste of food comes from the fact that the acid value is not up to standard, and the acid value mainly reflects the rancidity of oil in food. The National Food Safety Standard for Pastry and Bread stipulates that the maximum limit of acid value (calculated by fat) in pastry is 5 mg/g. According to reports, the reason why the acid value in moon cakes exceeds the standard may be related to the lax procurement of raw materials, substandard production technology or improper storage conditions of products, especially when the storage temperature is high, it is easy to lead to the oxidation and rancidity of fats in food, which leads to the acid value exceeding the standard. Food with acid value exceeding the standard will have a pungent taste. When the acid value exceeds the standard seriously, aldehydes, ketones and acids will destroy fat-soluble vitamins, which will lead to gastrointestinal discomfort, diarrhea and liver damage after eating.

A good lifestyle is the cornerstone of health.

Bad lifestyle is the chief culprit of many diseases.

With the progress of society and the development of medical science and technology, the average life expectancy of human beings has increased, and the spectrum of diseases and causes of death has also changed significantly. More than 100 years ago, the main diseases of human death were acute infectious diseases, such as plague, smallpox, cholera, tuberculosis and pneumonia. Today, 100 years later, the spectrum of diseases has changed significantly. At present, diseases caused by lifestyle have accounted for more than 60%, and 80% of cardiovascular and cerebrovascular diseases are caused by bad behavior factors. It can be said that bad lifestyle has become the chief culprit of many diseases, and the harm to health has obviously exceeded the acute infectious diseases caused by pathogenic microorganisms. A variety of data suggest that the blowout situation of chronic diseases in China is beginning to take shape. There are 114 million people with diabetes (more than 300 million people in the world) and about 300 million people with hypertension, with an annual increase of about 10 million people. The number of premature deaths caused by rising blood pressure is as high as 2 million, and the direct medical expenses are at least 36.6 billion yuan per year. In 2012, the number of deaths caused by chronic diseases in China accounted for 85% of the total number of deaths, and the disease burden caused accounted for 70% of the total disease burden. Ischemic heart disease, cancer and chronic obstructive pulmonary disease are the main causes of premature death of Chinese residents. However, the disease burden of chronic diseases such as cardiovascular and cerebrovascular diseases and tumors will increase. What is important is that the current situation of rapid aging before getting rich will make the disease burden heavier and heavier.

The international cooperation team of the Global Disease Burden Project, led by the Institute of Health Indicators and Evaluation of the University of Washington, recently published papers in The Lancet, deeply analyzing 35,620 epidemiological data from 188 countries and the investigation of all major diseases and disabilities from 1990 to 2013. The results show that the life expectancy of the global population reached 71.5 years in 2013, an increase of 6 years compared with 1990; However, the healthy life expectancy of the global population has only increased by 5.4 years compared with 1990, which lags behind the increase in life expectancy. This shows that people have lived or endured illness for a longer time. The study also shows that the top ten risk factors that endanger the health of China residents are hypertension, smoking, high-salt diet, eating too little fruit, atmospheric particulate pollution, indoor air pollution, high body mass index (BMI), high fasting blood sugar, drinking and eating too little coarse grains.

The Report on Nutrition and Chronic Diseases of China Residents (2015) points out that smoking, excessive drinking, unreasonable diet and insufficient activity are the four behavioral risk factors that threaten health. The results of the above two studies show that the main behavioral risk factors that endanger the health of Chinese people are highly consistent. In addition, the 2015 Global Quality of Death Index report shows that China ranks 71st (80 countries or regions), which indirectly reflects China’s shortcomings in medical environment, affordability of medical care, resources and public awareness and participation in life and hospice care.

Who announced in 2015 that lazy exercise has become the fourth largest risk factor for death in the world. It is estimated that the number of people who die from this is as high as 3.2 million every year in the world, and it is increasing year by year. More than half of the workers in our country mainly sit and stand at work, and they walk for a short time, instead of taking the stairs by car. Many people spend their spare time in sedentary activities. Watching TV and surfing the Internet have become the main pastimes of many people in their spare time. The proportion of participating in exercise is only 14.1%, of which 24.6% are urban residents and 10% are rural residents. The proportion of young and middle-aged people who regularly exercise is the lowest, and the elderly are higher.

Looking at the present situation, bad behavior has become the biggest risk factor for health. In the face of this dilemma, the current prevention and control model alone may not be effective. In addition to adhering to the principle of putting prevention first and combining prevention with treatment, we should also give full play to the spirit of traditional culture in China, so that healthy culture can play the role of educating and persuading the good in society.

Healthy behavior to prevent chronic diseases

The highest state of health concept should be around people’s basic necessities of life, and comprehensive care for life process, with the ultimate goal of making people "live well, live long, get sick late and walk safely". Today’s medical reform, in addition to solving the problem of difficult and expensive medical treatment, is more important to improve people’s physique and reduce diseases. Superb medical skills can only reduce 10% people’s premature death; And a healthy lifestyle can reduce 70% of premature deaths without spending much money. Research in China shows that 1 yuan’s preventive investment can save 8.59 yuan in medical expenses. Therefore, the new theme and concept of health in the 21st century is to put prevention first and improve the consciousness that health depends on behavior, which is the lofty realm of "treating diseases before they happen" and "treating the world with great doctors".

For example, wiping the bottom is also a technical activity, and rubbing the wrong hemorrhoids will find you. According to a study in the New England Journal of Medicine by Papp, an anorectal expert at the Royal College of Bestrom, England, people’s habit of using toilet paper will directly affect their chances of suffering from hemorrhoids. In the study, Pepper followed more than 2,000 Britons for three years. He looked for a large number of healthy, hemorrhoid-free subjects and asked them to wipe their bottoms with toilet paper folded once and twice respectively. At the end of the three-year survey, those who folded the toilet paper twice after going to the toilet were far less likely to suffer from hemorrhoids than those who folded it once. The data shows that those who fold it twice have a 17.53% lower risk of hemorrhoids. This is because the extra thickness is equivalent to a soft "bed" for the microvessels around the anus when using the toilet paper folded twice to wipe your ass. And this thickness will also have a massage effect on blood vessels, promote microcirculation and kill hemorrhoids in the cradle. On the basis of the above, our research is to wash with clear water, then dry with a small towel and massage slightly, which not only has a significantly higher effect than the former, but also has a significant therapeutic effect.

Behavior is a complex reaction of people and animals to the surrounding environment, and it is also an external manifestation of psychological activities. Wise health behavior is better than new medical breakthroughs and a large number of clinical medical services, and it is the key to fitness and disease prevention. Therefore, it is indispensable for promoting human health and building a harmonious society to deeply understand the idea of "preventing diseases", strengthen health awareness and promote civilized and healthy lifestyle, and strengthen the positive and positive connotation of healthy life.

"Physical health abstinence, psychological health care, philosophical health care and understanding. And being sensible in life is crucial. " Many thinkers and scientists at all times and all over the world can live a long and healthy life because they can integrate all kinds of knowledge and skills and apply them to self-cultivation. To say the essence of the above ideas, the key problem lies in human behavior, and "behavior determines health" came into being.

Doing what you know is a good prescription.

At present, people have not paid enough attention to their own behavioral risk factors, and they have not adjusted their unhealthy lifestyles because of the influence of healthy culture in modern society. In reality, behavioral problems are not only more likely to cause diseases and difficult to control than biological problems, but also last for a long time and have a wide range of harm. The simplest lifestyle or habit is often the most difficult to change and adjust. For example, everyone knows that smoking and drinking, high-salt diet, lack of exercise and satiety are harmful to health. It takes perseverance to really change these bad behaviors. Mental health is the soul of health, behavioral health is the cornerstone of health, behavior determines health, and health depends on action.

The tissue structure of human organs determines its physiological function limit. If we can strictly follow the law of going too far, it may make it play its greatest role. What a passionate gourmet, he must also have a break in eating, otherwise he will have indigestion; What a hard-working lothario, he must also be temperate in his bed, otherwise he will have kidney deficiency. Just as the incidence of "rich disease" in modern society is so high, it is obvious that the relevant organs are overwhelmed. It can be seen that not serving things can not only maintain the freedom of the mind, but also avoid physical harm; If you don’t serve things, you can be released from anxiety and loneliness. If you don’t serve things, you can see the limitations of material happiness and take care of your own mind, so that you can live a more elegant and happy life.

The most difficult thing to grasp in life is yourself, especially on health issues. Health is not only the foundation of individual intelligence, physical strength and innovation ability, but also the most basic factor and irreplaceable precious resource for the survival and development of a country and a nation, and it is also one of the main driving forces for a country’s economic take-off. Health is the wealth of individuals and families, but also the wealth of the country and society. The significance of national health to society is not only to provide the foundation for development, but also to promote economic growth in itself. Promoting health is the first factor to increase human capital, otherwise, "if the skin does not exist, how can the hair be attached?" Comrade Supreme Leader emphasized from a strategic height: "People’s health is an important connotation of building a well-off society in an all-round way and an important foundation for everyone to grow up and realize a happy life." Therefore, interfering with bad lifestyle is the maintenance of life, and it should run through the whole life to be more effective.

Author: Yang Zhiyin, winner of the Lifetime Achievement Award of Chinese Behavioral Medicine

"Great doctor and little nurse" feed

The box office forecast has "overturned" many times? This key element cannot be absent.

 Box office forecast is indispensable as the control of film investment, film release, distribution and screening and market rhythm. Especially those films with big investment, important schedule release and high public opinion.

Box office forecast is mainly aimed at the schedule, movies or a certain time period, which is very important for market judgment and rational allocation of resources.

However, because of the uncertainty of the situation, the professionalism of the forecasting team or experts, the changes of the market and audience, and the matching of various factors with the help of mathematical models, there is always an error between box office prediction and reality, and sometimes this error can become a joke. But despite this, people are still enthusiastic and concerned.

Then the question is coming,Since all kinds of predictions are not in line with reality, and sometimes they are purely based on experience, why do people still enjoy it?In fact, this question is not difficult to answer. People always regard uncertainty as a kind of risk, and do everything possible to make it definite. The predicted data is a kind of certainty. On the other hand, everything in modern society needs to be evaluated for its advantages and disadvantages, and box office prediction is the basic work for film investment, screening plan and other resources to be rationally allocated in the industry.

Although this prediction is not so accurate, with the analysis of various factors, various referential data and the accumulation of experience, it is meaningful on the whole, and you can make a choice after quantifying the effectiveness of all the work to be done.

Of course, since it is a forecast, there must be deviations, even"rollover" phenomenonIt also happens frequently.

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(Source: Lighthouse Professional Edition)

Let’s just say that several films released recently have predicted that the situation will be overturned to varying degrees, and some of them have become the laughing stock of the public.For example, this year’s dark horse movie.Lost in the StarsBefore the release, some media predicted that the total box office would reach 750-980 million. However, "Disappeared She" has exceeded 700 million on the third day after the film was released, and exceeded 1 billion on the fifth day after the film was released. Flexible media or platforms actually predicted the total box office to be more than 3.5 billion.

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(Source: Lighthouse Professional Edition)

Also, what is currently being shown.Never Say NeverThere has also been a deviation from the box office forecast. Before the release of Wang Baoqiang’s new film "The Octagonal Cage", the media predicted that the total box office was mostly between 715 million and 1 billion. However, after more than ten days of screening, the reputation of octagonal cage continued to ferment. At 17: 22 before the official release, the total box office of screening and pre-sale of octagonal cage exceeded 400 million, breaking the box office record of domestic film history screening. On the fifth day of the film’s official release, the cumulative box office has reached 909 million, and the latest forecast has been adjusted to 2 billion.

Why does the box office forecast as a reference have such a big deviation from the reality?And as an expert or the media, why do they all make simple and naive mistakes like children?

To answer this question, we must first see what factors are used to judge the current box office forecast.

Generally speaking, if you want to make a box office forecast,first stepMost of them analyze and classify the films or most of the key films in the schedule, refer to the popularity of public opinion or watch the films, and judge the IP theme, starring, the merits of the story, the level of shooting and production, and so on.Second stepIt is to evaluate the box office performance of films before the same IP or films with the same theme;Third stepIt is the schedule factor and market acceptance, including positive and negative evaluation, etc. Or preset the algorithm model, input various parameters, and output the results by the computer.

However, there are some disadvantages in these aspects, such as the interference of subjective factors and personal preferences, and the neglect of information from other dimensions.Therefore, it is difficult to guarantee the accuracy of the forecast results, just like the weather forecast, which can only be approached but cannot be consistent with the results.

Facts tell us that box office prediction can not only focus on the film and the market itself, but sometimes economic and social factors will have a major impact.

The so-called social factors are more about the social significance of the film.What is the social significance of films?Social significance is the story reflected in the film, but it is actually the mapping of social reality, which can resonate and even be placed in a certain person’s design. If so, its response will be very different, which will drive more people to pay attention and watch. Especially in the internet age, this effect can be quickly amplified. This kind of positive feedback undoubtedly has great power. This is what we often call a "phenomenal" film.

Don’t underestimate the social significance, which will greatly affect the final box office performance of the film.This is also the dimension that is difficult to grasp in the previous box office forecast.

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(Source: Lighthouse Professional Edition)

The influence of social significance on the box office of the film can be seen in the recently released films.For example, this underestimated suspense crime movie "The Lost Woman" had only a box office forecast of 1 billion yuan before its release, but at 4: 22 on the 18th day after its release, the total box office officially exceeded 3.1 billion yuan. This kind of box office forecast deviation is precisely the performance that does not take into account social significance.

The film "She Disappeared" describes the "intimate relationship" between the two sexes by telling the story between the gambler’s husband and the murdered wife. Such a plot reminds many viewers of news events in real life, such as "pregnant woman falling off a cliff in Thailand", which is equally gruesome and has also triggered a wave of "marriage anxiety".

As a result, the discussion on topics such as "refusing to fall in love" and "fear of marriage" is also increasing. The popularity of this topic has made more viewers walk into the cinema and made more viewers think about the meaning of "intimacy" and "marriage", which has become one of the reasons why "Disappeared She" has hit the box office.

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(Source: Cat’s Eye Professional Edition)

Not only "She Disappeared" appeared to be higher than the box office forecast, but also "In the octagonal cage".As a film that broke the film history, The Octagonal Cage is adapted from the incident of "Fighting Orphans in Liangshan", which has certain influence and market audience. Therefore, one of the social significance of The Octagonal Cage lies in the education for the growth of young people. This film can be an educational parent-child film, and it can also make the fighting orphans be seen by more people. The film uses vivid pictures to show many abstract contents, which is closer to the audience and easier to be accepted by the audience.

As a box office forecast with a high degree of attention inside and outside the industry, it requires not only focusing on the film, market, situation and professional quality, but also considering non-professional factors, including social significance, human nature and the influence of prototype events. Only in this way can the box office forecast be closer to reality and its reference function be greater.

The box office forecast is a test of the comprehensive ability of the forecaster, not an empirical guess.

Spring Festival travel rush 2024 | Spring Festival travel rush 2024 will be launched tomorrow! Shenzhen is expected to send 13 million passengers!

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Shenzhen News Network January 25, 2024(Reporter Feng Muyuan) In 2024, Spring Festival travel rush will last for 40 days from January 26th to March 5th. This year, it is estimated that the number of passengers sent by Shenzhen will be about 13 million, up 15.3% year-on-year, of which 8.93 million passengers will be sent by railway, up 12% year-on-year; Civil aviation sent 3.35 million passengers, a year-on-year increase of 31.5%; Highway and waterway sent 335,000 and 330,000 passengers respectively, down 26.2% and up 29.2% respectively.

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In order to ensure a safe Spring Festival travel rush in 2024, Shenzhen Spring Festival travel rush Office has taken many measures to ensure people’s safe travel, done a solid job in all aspects of Spring Festival travel rush, and made efforts to make the people who have left, returned and come to Shenzhen safe, happy and satisfied, so that everyone can celebrate the Spring Festival.

The rapid recovery of passenger flow has obvious reverse Spring Festival travel rush characteristics.

This year, the passenger flow in Spring Festival travel rush has increased significantly year-on-year. It is expected that the peak travel time before the holiday will be from February 3 to February 8 (the 24th to 29th of the twelfth lunar month). Personalized modes of travel, such as private cars, online car-sharing, and inter-city carpooling, are becoming more and more common. The proportion of passenger traffic in civil aviation, railway and waterway transportation has increased significantly, while the proportion of passenger traffic in road transportation has dropped significantly. At the same time, citizens’ travel habits have changed greatly, and the amount of car trips is expected to remain high. This year’s Spring Festival holiday is long. It is expected that there will be many people from Hong Kong residents and the mainland coming to spend the holidays, shopping and traveling, and the demand for public transportation in the city will increase significantly compared with previous years.

Strengthen support and guarantee to meet the travel needs of passengers

Facing the peak passenger flow during Spring Festival travel rush, Shenzhen Transportation Department strengthened transportation organization, continuously expanded transportation capacity, and fully met the travel needs of passengers. This year, the total transportation capacity of our city before the holiday is sufficient, which can fully meet the travel needs of passengers. At the same time, we will focus on ensuring public transportation in the city to ensure that the holiday travel needs of citizens staying in Shenzhen are met.

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During the Spring Festival travel rush in 2024, the railway capacity of Spring Festival travel rush put in 694 pairs of trains every day, including 611 pairs of high-speed trains and 83 pairs of ordinary railways; The daily average number of take-off and landing flights at Shenzhen Airport is nearly 1,100; The city is expected to invest 5,500 buses of various types, with more than 240,000 seats. The Shenzhen-Hong Kong shuttle bus scheme will run about 900 times a day to and from Hong Kong during its stay in Spring Festival travel rush; 18 waterway passenger routes plan to invest 88 ships with 18,000 seats; The city road network has been further optimized and improved. The total mileage of expressways is nearly 400 kilometers, and there are 8 expressways out of the city. It is expected that the proportion of self-driving passengers will continue to increase during Spring Festival travel rush.

As for the subway, the operation hours of the whole network of rail transit will be extended four days before the festival (from 26th to 29th of the twelfth lunar month) and five days after the festival (from 6th to 10th of the first month), and the operation hours will be extended for the following seven days (from 11th to 17th of the first month). In terms of public transport, the service hours of 12 bus lines connected to the subway will be extended, 16 holiday special lines for tourist attractions will be opened, and the service hours of 26 bus lines at hubs and ports will be extended, and 200 emergency transport capacity will be reserved in key areas and hubs. In terms of rental, the passenger flow in major scenic spots, transportation hubs, ports and other key areas in the city is monitored 24 hours a day, and the taxi capacity is guided and dispatched in time. Eleven enterprises are arranged to reserve a total of 1,100 cruise taxis as the city’s emergency capacity, and 50,000 network taxis in the city operate normally to ensure the personalized travel needs of citizens.

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Multi-pronged Weaving Spring Festival travel rush Road Traffic Safety Network

In order to ensure the safe and smooth transportation during Spring Festival travel rush, the Shenzhen Municipal Traffic and Transportation Administrative Law Enforcement Detachment strictly enforced the safety supervision and law enforcement in Spring Festival travel rush, and made every effort to standardize the market operation order, meet the travel needs of the masses, and ensure the people to spend happy, peaceful, safe and healthy festivals. Highlight the key illegal contents, and focus on cracking down on illegal activities such as illegally operating "black buses", buses without road transport permits, operating buses without permission, boarding buses at stations that are not in accordance with regulations, overloading and overloading, and refusing to load taxis at bargaining prices. Highlight the supervision of key areas, focusing on ensuring the operation order of passenger distribution centers such as airports, railway stations (high-speed railway station), ports, national highways 107 and 205, bus stations and entrances and exits of expressways. Highlight the supervision of key law enforcement periods. Carry out peak-shifting law enforcement in the morning and evening travel peaks, at night and holidays, and carry out precise strikes against illegal activities.

At the same time, according to the requirements of the Provincial Department of Transportation, a joint duty working mechanism was established with the public security traffic police department. Around the nine provincial and municipal "Spring Festival travel rush duty service points" and eight normal traffic duty points in Shenzhen, the law enforcement forces were strengthened and joint law enforcement inspections were carried out in a planned way.

Improve Spring Festival travel rush’s service quality and improve citizens’ travel experience.

In order to ensure that passengers can enjoy better service quality during their stay in Spring Festival travel rush, Shenzhen Transportation Department adheres to the concept of "travel is service", actively carries out joint transportation services such as public rail and air rail, and promotes the optimization of the security inspection process of railways and subways. By optimizing the ticketing organization, expanding the online ticketing scope, promoting the application of e-tickets, and opening ticketing windows, self-service terminals and security inspection channels in time, passenger travel efficiency is improved. Strictly implement the protection of the travel rights and interests of special groups such as mothers and babies, old and young, sick and pregnant. For example, we will set up a love channel, a mother-infant breastfeeding area, and a waiting area for sick and pregnant passengers of all ages, and open up a "green channel" for passengers in need, providing services such as wheelchair reservation and getting on and off. Give full play to the role of "cars, boats, airplanes, roads, ports, stations" and other service guarantee windows in Spring Festival travel rush, and dynamically release Spring Festival travel rush information such as traffic conditions, weather conditions, passenger flow trends, congested sections, and diversions, so as to guide the masses to make reasonable arrangements for travel.

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In order to build a safe line of defense and ensure the safety of Spring Festival travel rush, the transportation department of Shenzhen has further improved emergency plans for safety, fire fighting, transportation capacity, bad weather and epidemic diseases, and set up 66 extended waiting emergency points around 15 key passenger stations in the city, which can accommodate more than 140,000 emergency passengers at the same time. At the same time, reserve 600 emergency buses and 600 emergency drivers to ensure that they are on standby at any time in emergencies.

All operating units will strengthen the supervision of the transportation market, and strengthen the supervision of illegal and illegal business practices that seriously disrupt the market order and damage the legitimate rights and interests of passengers, such as unlicensed and unlicensed operation, out-of-scope operation, overloading and overloading, tax evasion of the state, private ticket distribution points, arbitrary price increases, arbitrary charges, and "dumping" passengers, "selling" passengers, "slaughtering" passengers, and reselling vehicle and boat tickets. The Shenzhen Traffic and Transportation Administrative Law Enforcement Detachment actively cooperated with the public security, traffic police and other relevant departments to carry out a special campaign to jointly rectify traffic and transportation order throughout the city, resolutely crack down on illegal vehicles and resolutely safeguard the operating order of the passenger transport market.


Private entrepreneurs were detained for 1277 days, and after 114 court trials, the inspection authorities withdrew their charges.

CCTV News:Sun Xiqing, a private entrepreneur, started to fall into an economic dispute of his own enterprise in February 2015, and the defendant went to court. As a result, the trial took more than four years and experienced 114 trials. Sun Xiqing was detained for 1277 days. More crucially, after so many trials and so long detention, the case was finally withdrawn by the inspection organ as "insufficient evidence and unclear facts".

Wang Bin, Vice President of Weifang High-tech Zone Court, Shandong Province:Under the witness of everyone, I publicly apologize to Comrade Sun Xiqing. Eliminate the influence and restore the reputation for Comrade Sun Xiqing.

On the morning of November 29th, the court of Weifang High-tech Zone in Shandong Province held a public apology ceremony for Sun Xiqing. At the scene, Wang Bin, vice president of the High-tech Zone Court, bowed and apologized to Sun Xiqing.

Sun Xiqing(Apologize at the scene)I hope the court can eliminate the influence on me in the media and let my relatives, friends, colleagues and classmates know that I am innocent and innocent.

In 2003, Sun Xiqing mobilized seven overseas doctors to return to China, and went to Weifang to establish Microlight Electronics Co., Ltd. as the chairman and president. At the end of July, 2014, there was a board dispute in Zhongwei Electronics (Weifang) Co., Ltd., after which Sun Xiqing was removed from the post of chairman and president. More than a month later, a director of the company reported to the public security organ that Sun Xiqing took advantage of his position to occupy the company’s property.

Sun Xiqing (telephone interview):I certainly didn’t expect that I could be detained in it for 1277 days. I think they made a mistake. As long as the police investigate further, they should be able to find the truth according to the clues I provided. I should be released soon after I find out the truth. But unfortunately, they didn’t do it.

On February 3, 2015, Sun Xiqing was detained by the public security organs. At the end of April, 2015, several shareholders of Zhongweiguang Electronics (Weifang) Co., Ltd. founded by Sun Xiqing registered and established a new company.

Sun Xiqing (telephone interview):My case was caused by a director of the company saying that I took a lot of money from the company. After I was arrested, several other shareholders set up a new company.

In November 2015, Sun Xiqing was prosecuted by the local prosecutor, charged with the crime of falsely issuing VAT invoices and the crime of occupational embezzlement. In August 2018, he was released on bail pending trial. During his 1277 days in detention, Sun Xiqing always insisted that he was innocent. The case was decided in the first instance and then sent back for retrial. The transcript of the trial shows that this case has gone through 114 trials in four years.

Sun Xiqing (telephone interview):He sued me for eight crimes. There are eight under the two major charges, and if one of them is hanged, I will be finished. They keep getting some evidence and confusing right and wrong.

On May 10, 2019, Weifang High-tech Zone Court made a criminal ruling on the case, allowing the High-tech Zone Procuratorate to withdraw the prosecution against Sun Xiqing on the grounds of "unclear facts and insufficient evidence".

Sun Xiqing (telephone interview):This case has been going on for so long, and it has been heard 114 times. Why not let the court get a verdict? Why did you withdraw? I also withdrew it one day in advance. During the trial, I reminded the procuratorate many times. Do you still think I am guilty?

On November 29th, Sun Xiqing strongly appealed to the relevant judicial personnel who made this unjust case to be seriously held accountable at the apology ceremony held by the High-tech Zone Court in Weifang City, Shandong Province.

Sun Xiqing (apology scene)I strongly appeal that the relevant departments should investigate the legal and political responsibilities of the relevant judicial personnel who caused this unjust case, especially those who are determined to send me to prison regardless of objective facts.

Meeting on deepening and upgrading the reform of state-owned enterprises in Liaoning Province was held. Hao Peng attended and delivered a speech. Li Lecheng presided over it.

  Reporter Fang Liang Qi Wang reported that on December 6th, a conference on deepening and upgrading the reform of state-owned enterprises in the province was held in Shenyang. The meeting thoroughly studied and implemented the important exposition of the Supreme Leader’s General Secretary on the reform and development of state-owned enterprises and party building, fully implemented the spirit of mobilizing and deploying video teleconferences and relevant documents of the central government for the nationwide reform and deepening of state-owned enterprises, continuously and deeply implemented the reform and deepening of state-owned enterprises in the whole province, further unified thinking and strengthened confidence, promoted state-owned enterprises to become stronger and better, and better played the leading role and strategic support role of the state-owned economy, thus providing a solid guarantee for accelerating the comprehensive revitalization of Liaoning in the new era and striving to write a new chapter of Chinese modernization in Liaoning. Hao Peng, Secretary of the Provincial Party Committee and Director of the Standing Committee of the Provincial People’s Congress, attended the meeting and delivered a speech. Li Lecheng, deputy secretary of provincial party committee and governor, presided over the meeting.

  In his speech, Hao Peng pointed out that in recent years, the state-owned assets and state-owned enterprises in our province have conscientiously implemented the decision-making arrangements of the CPC Central Committee, solidly promoted the three-year action task of state-owned enterprise reform, achieved new improvements in the overall strength and operating efficiency of state-owned enterprises, and achieved breakthroughs in key links in important fields. Especially since the beginning of this year, we have adhered to the "three-capital linkage" of state-owned, private and foreign capital, taking deepening the reform of state-owned enterprises and promoting the integration of central and local development as the key measures. The state-owned enterprises in the province have achieved good results in stabilizing economic operation, deepening reform and innovation, preventing and resolving risks, and helping people’s livelihood to improve, and have made outstanding contributions to Liaoning’s "four major changes."

  Hao Peng stressed that it is necessary to thoroughly study and implement the important exposition of the Supreme Leader General Secretary on the reform and development of state-owned enterprises and party building, resolutely implement the decision-making arrangements of the CPC Central Committee, and further enhance the political consciousness, ideological consciousness and action consciousness of deepening the reform of state-owned enterprises, promoting the high-quality development of state-owned enterprises, and making them stronger and better. We should fully realize that deepening the reform of state-owned enterprises and giving full play to the leading and pillar role of state-owned enterprises are the key measures and practical actions to repay the earnest entrustment of the Supreme Leader General Secretary, achieve a new breakthrough in the comprehensive revitalization of Liaoning, and strive to create a "six places" in the new era. Liaoning’s state-owned enterprises, with profound foundation, strong development resilience and rich experience in reform, are Liaoning’s characteristic advantages and valuable wealth. To realize the comprehensive revitalization of Liaoning, state-owned enterprises must take the lead and be pioneers. At present, the good momentum of Liaoning’s revitalization and development has brought new major development opportunities to state-owned enterprises, and Liaoning state-owned enterprises will certainly do well and will certainly be better. With stronger confidence, greater determination and more practical measures, we will continue to deepen the implementation of the reform and upgrading of state-owned enterprises, unswervingly and confidently promote Liaoning’s state-owned enterprises to become stronger, better and bigger, regain their glory at an early date, and enter the advanced ranks of the country, thus providing strong strategic support for promoting Liaoning’s comprehensive revitalization and speeding up catching up and surpassing.

  Hao Peng emphasized that all regions and relevant departments should pay close attention to key links and tasks, promote the deepening and upgrading of state-owned enterprises with high standards and high quality, and ensure tangible results. First, we must firmly grasp the fundamentals of upholding the party’s leadership and strengthening party building, strengthen the party’s political, ideological and organizational leadership over state-owned enterprises, effectively implement the party’s leadership throughout the whole process of corporate governance, enhance the political and organizational functions of party organizations in state-owned enterprises, select the best and strengthen the leading bodies of state-owned enterprises, vigorously carry forward the entrepreneurial spirit, and focus on cultivating talents who are introduced and used well. Second, we should firmly grasp the positioning of serving the country better and revitalizing Liaoning, combine Liaoning’s industrial advantages, optimize the layout structure, and give full play to the role of state-owned enterprises in scientific and technological innovation, industrial control and security support in building a modern industrial system and building a new development pattern. Third, we must firmly grasp the foundation of improving the market-oriented operating mechanism, concentrate on tackling three system reforms, and solve the core problems of "managers can go up and down, employees can enter and leave, and income can increase and decrease"; Accelerate the improvement of the modern enterprise system with China characteristics, accelerate the improvement of corporate governance structure, improve the management level of state-owned enterprises, and better promote the vitality and efficiency of state-owned enterprises. Fourth, we must firmly grasp the key point of improving the core competitiveness and enhancing the core functions of state-owned enterprises, unswervingly strengthen the main business, focus on the real economy, concentrate limited resources on core business and professional fields, and practice hard to improve quality and efficiency; Comprehensively improve the ability of scientific and technological innovation,Accelerate technological transformation and equipment upgrading, turn scientific, educational and industrial advantages into development advantages, cultivate new quality productivity and enhance new development momentum. Fifth, we must firmly seize the opportunity of expanding open cooperation, deepen the cooperation between the central and local governments, take the initiative to dock the new layout of central enterprises in strategic emerging industries and future industries, and accelerate the planning of a number of new cooperation projects; Resolutely implement the "two unswerving", promote and promote the common development of private enterprises, small and medium-sized enterprises, and promote the mutual complementarity, mutual promotion and common development of various types of capital; Strengthen cooperation and exchanges with foreign-funded enterprises, learn from advanced management experience, and forge first-class enterprises with a high level of opening up. Sixth, we must firmly grasp the guarantee of improving the efficiency of state-owned assets supervision, adhere to the "three unifications and three combinations", give full play to the advantages of professional supervision, systematic supervision and legal supervision, build a "chess game" work pattern of state-owned assets supervision, speed up centralized and unified supervision of state-owned assets, make overall plans for the development of state-owned assets at all levels, build a new pattern of state-owned assets development with "big state-owned enterprises and big supervision", strengthen the operational capacity of state-owned capital, and amplify the functional role of state-owned capital. Seventh, we must firmly hold the bottom line of no major risks, urge enterprises to strictly control debt risks, operate in compliance with laws and regulations, strengthen investment management, pay close attention to safe production, and strengthen risk prevention from the source. Eighth, we must firmly grasp the key to strictly administering the party in an all-round way, strengthen discipline and discipline with a strict tone, and strengthen the "top leaders"Supervision, perseverance to implement the spirit of the eight central regulations, to create a "sunshine state-owned enterprises", "breeze state-owned enterprises".

  Hao Peng emphasized that the reform of state-owned enterprises involves a wide range of fields, covers a wide range and involves many departments. It is a systematic project, and it is necessary to actively create a good environment and form a strong joint force to jointly promote the high-quality development of state-owned enterprises. To strengthen organizational leadership, compact responsibilities and strengthen coordination, the provincial SASAC should strengthen overall coordination, local party committees and governments should put deepening the reform of state-owned enterprises on the important agenda, and state-owned enterprises should strengthen their main responsibilities, stimulate endogenous motivation and creatively implement the reform tasks. It is necessary to improve the implementation mechanism, improve the supervision system for the reform of state-owned enterprises, adhere to the promotion of inventory, project and engineering, and promote the implementation of various reform tasks with the spirit of nailing. It is necessary to consolidate and deepen the separation of government and enterprise, government and capital, promote the transformation of government functions, properly solve problems left over from history, and help enterprises go into battle lightly. It is necessary to continuously optimize the business environment and create a market environment in which all ownership entities use resource elements equally according to law, participate in competition openly and fairly, and be equally protected by law. It is necessary to increase publicity and guidance, tell a good story about Liaoning’s state-owned enterprise reform, sum up successful experiences, select reform models, and create a strong atmosphere of leading by example and catching up with learning.

  At the meeting, seven participants, including Shenyang Municipal Government, Dalian Municipal Government, Liaoyu Group, Provincial Academy of Light Industry, Shengu Group, Dalian Heavy Industry Equipment Group and Anshan Metallurgical Industry Group, made exchange speeches. Participants had a group discussion.

  Provincial leaders Wang Xinwei, Xiong Maoping, Zhang Lilin, Jiang Youwei and Gao Tao attended the meeting, and Wang Libo made relevant communication. Responsible comrades of relevant units directly under the provincial (central) government, responsible comrades in charge of municipalities and Shenfu Demonstration Zone and responsible comrades of state-owned assets supervision departments, responsible comrades of central enterprises and financial institutions in Shenyang and Liaoning, and responsible comrades of provincial enterprises and key municipal enterprises attended the meeting.

  The meeting was held in the form of video teleconference, and each city and Shenfu demonstration zone set up sub-meeting places.

In 2023, the mobilization meeting of key projects in the first quarter of Liaoning Province was held. Hao Peng announced the start of construction, and Li Lecheng delivered a speech. Zhou Bo attended.

  Reporter Shi Dongbai, Yang Zhonghou reported from Fang Liang that on the morning of March 20th, the mobilization meeting for key projects in the first quarter of 2023 in Liaoning Province was held in Shenyang Economic and Technological Development Zone. Hao Peng, Secretary of the Provincial Party Committee and Director of the Standing Committee of the Provincial People’s Congress, attended the mobilization meeting and announced the commencement of construction. Li Lecheng, Deputy Secretary of the Provincial Party Committee and Governor, spoke and Zhou Bo, Chairman of the Provincial Political Consultative Conference, attended.

  Colorful flags fluttered in the wind, machinery was ready to go, and the atmosphere was warm. Before the mobilization meeting, leaders of Hao Peng, Li Lecheng, Zhoubo and other provinces listened to the investment and construction of key projects in the province and Shenyang since this year, and had in-depth exchanges with the responsible persons of enterprises. They hoped that investors would continue to deepen their cultivation in Liaoning and participate more in achieving new breakthroughs in all-round revitalization, and Liaoning would do its best to provide service guarantee for project construction and enterprise development.

  A total of 1,816 new projects have been started, with a total investment of more than 470 billion yuan. The number, scale and quality of projects have reached the best level in the same period of last year. In addition to newly started projects, the number of continuous construction projects that have resumed work since the beginning of the year in the province has reached 5,000, and the number and investment progress are better than the same period of last year. The centralized construction project has a large investment and strong driving ability, covering strategic emerging industries, people’s livelihood security, infrastructure, ecological environment and other fields, which will accumulate new kinetic energy and inject new impetus into Liaoning’s high-quality development.

  Entrusted by Hao Peng, secretary of the provincial party committee, Li Lecheng, on behalf of the provincial party committee and government, expressed warm congratulations on the commencement of the project and heartfelt thanks to the investors, project leaders and builders who have long supported the revitalization and development of Liaoning. He pointed out that the concentrated start of key projects in the first quarter of the province is a concrete action to fully implement the spirit of the 20th National Congress of the Communist Party of China and the two sessions of the National People’s Congress. It is also a concrete practice to thoroughly implement the spirit of the important speech and instructions of the Supreme Leader General Secretary on the revitalization and development of Northeast China and Liaoning. It shows that the whole province has solidly promoted the three-year action of comprehensively revitalizing the new breakthrough, laid a firm determination and spiritual outlook to win the "Liaoning-Shenyang Campaign" in the new era with unconventional measures, and established a clear orientation of grasping large-scale projects and high-quality projects.

  Li Lecheng emphasized that today’s projects are tomorrow’s output and industrial structure, and today’s projects are future wealth. It is necessary to pay close attention to project construction with a scientific concept, meet the requirements of elevation quality development, focus on fulfilling the political mission of safeguarding the country’s "five major security", accurately grasp the policy direction of the CPC Central Committee, carry out good investment attraction, plan to generate, introduce reserves, and build a number of high-quality projects. It is necessary to promote the project construction with high-quality service guarantee, adhere to the service around the project, do a good job in element guarantee, provide the whole process service for the project construction, establish and improve the "fast track" and "green channel" for service enterprises, and truly achieve "the front line of office site, coordination service and problem solving". We should take effective measures to speed up the project construction, insist on putting quality and efficiency through the whole process of project planning, construction and operation, never engage in ineffective and inefficient investment and half-finished projects, seize the golden construction period, go all out to grasp the work schedule, investment intensity and project progress, strictly implement the main responsibility of safety production, and ensure uninterrupted, smooth implementation and rapid progress of the project started today. We must take a strong responsibility to promote project construction, achieve a project, a leader, a special class, a set of plans, and grasp it to the end. Based on "striving for reality", we should keep a close eye on the project landing rate, project operating rate, investment completion rate, and on-time completion rate. Strive for energy and service, and compare quality and effectiveness.Promote the "three-volume rise" in workload, physical quantity and investment. All localities and departments in the province should start from today’s concentrated construction, promote the project construction to speed up, improve quality and efficiency again, ensure a "good start" in the first quarter with high-quality project construction, and ensure the success of the first battle of the three-year comprehensive revitalization.

  The mobilization meeting was held by video link, with the main venue in Shenyang, and the remaining 13 cities and Shenfu Demonstration Zone set up sub-venues. The Provincial Development and Reform Commission informed the province about the key projects started in the first quarter, and Shenyang, Dalian, Jinzhou and Yingkou reported on the projects started in this city.

  Hu Yuting, Deputy Secretary of the Provincial Party Committee, Wang Xinwei, Wang Jian, Chen Xiangqun, Yang Zhonglin, Lv Zhicheng, Fan Jiying and Yu Xueli, leaders of the province and Shenyang, attended the relevant activities.

  After the mobilization meeting, provincial leaders attended the groundbreaking ceremony of Yiwei lithium energy storage and power battery project held in Shenyang. The project will invest 10 billion yuan to build intelligent manufacturing plants and supporting facilities for energy storage and power batteries, which will promote the development and growth of Shenyang’s new energy automobile industry. Dai Hexuan, President and CEO of BMW Brilliance Automobile Co., Ltd., and Liu Jincheng, Chairman of Huizhou Yiwei Lithium Energy Co., Ltd. and other entrepreneurs attended.

Chinese phonetic alphabet jiazi

  "It’s a good way to read by phonetic notation. One tree has two flowers, one takes off the illiterate hat and the other learns Mandarin." In those days, a song by a farmer in Shanxi province sang the common people’s love for Chinese Pinyin. Since the Fifth Session of the First National People’s Congress in 1958 approved and promulgated the Chinese Pinyin Scheme, Chinese Pinyin has gone through 60 years. Nowadays, Chinese Pinyin has penetrated into all aspects of people’s lives and become an indispensable language tool, whether it is the introduction to primary school students’ literacy, the sorting of phonetic notation in data retrieval, or the spelling input in network input.

  The scientific phonetic notation scheme was originally formulated to eliminate illiteracy.

  Why do you want to promote Chinese Pinyin? "The original purpose is actually very simple, that is, to find a good way to eliminate illiteracy. It is understood that at the beginning of the founding of New China, 80% of people were illiterate, and stalls for writing letters can often be seen in the streets and alleys of Beijing. " Wu Benyuan, the grandson of Mr. Wu Yuzhang, who was the director of the China Character Reform Committee, recalled: "My grandfather Wu Yuzhang said at the inaugural meeting of the Shaanxi-Gansu-Ningxia Border Region New Character Association in 1940,’ If China wants to build a new democratic country, it will not be established if the whole country is full of illiteracy.’ This is also the original intention of his efforts to explore and promote the reform of Chinese characters and develop the Chinese Pinyin Scheme. "

  So, at the suggestion of Wu Yuzhang and others, on October 10th, 1949, the 10th day after the founding of New China, Mao Zedong personally approved the establishment of the China Character Reform Association, and launched three major measures, namely simplifying Chinese characters, popularizing Putonghua and formulating and popularizing Chinese Pinyin, and began the arduous task of eliminating illiteracy.

  How to work out a scientific and simple phonetic notation scheme? Is it to inherit the tradition of straight pronunciation and anti-tangency in ancient China and absorb the phonetic notation method of foreign missionaries, or to adopt the pinyin scheme created by modern Chinese? According to reports, during the formulation of the Chinese pinyin scheme, there was a wave of people designing pinyin schemes. These schemes can be described as varied, some use radicals of Chinese characters as letters, some use pure Latin letters and pure Russian letters, and some use simple lines to express letters in terms of size, length and direction … But it also fully shows that "the drafting of Chinese phonetic alphabet schemes has been an urgent demand of the people of China for a long time".

  According to reports, the National People’s Congress passed the Pinyin Scheme in 1958, but this was only the standard of China. It was not until 1982 that the Chinese Pinyin Scheme was recognized as an international standard.

  It has improved the national quality and become a cultural bridge to enter the international arena.

  As one of the "great inventions of China in the 20th century", Chinese Pinyin has shown great vitality since its implementation for 60 years, and has made great contributions to popularizing national education, improving national quality, safeguarding national unity and promoting national development.

  Statistics show that the illiteracy rate in China has dropped from more than 80% at the beginning of the founding of New China in the past 60 years to 4.08% in 2011. In 2017, the proportion of literate people using standardized Chinese characters exceeded 95%, and the popularization rate of Putonghua reached over 73%. At the same time, based on the Hanyu Pinyin Scheme, the state helped 12 ethnic minorities to create and improve 16 national languages in Latin alphabet, which played an important role in the inheritance of national culture. Designed and compiled the Chinese Finger Alphabet Scheme and the National General Braille Scheme, which provided great convenience for the study and life of the disabled …

  In the information society, hanyu pinyin also provides a strong support for the inheritance and dissemination of Chinese language and culture. "The meaning of informatization is mainly information coding and information interaction. In modern society, Chinese should not only accept foreign words, but also enter the international community, especially the names of people, places, institutions and things in China. In this case, hanyu pinyin with Latin letters shows great advantages. " Li Lan, a researcher at the Institute of Linguistics of the Chinese Academy of Social Sciences, said: "In addition, with the popularization of computers and the Internet, the Chinese character input method based on Chinese Pinyin has been widely used because of its convenience and easy learning, which has played an important role in the smooth realization of culture in computers."

  Nowadays, Hanyu Pinyin has extended from "the key to domestic culture" to "the bridge to international culture". "Chinese characters are ideographic characters, and foreigners can’t get pronunciation directly from their glyphs, so in the primary stage, pinyin is generally adopted to help Chinese beginners get started quickly. Some listening and speaking courses don’t even teach Chinese characters, but mainly use Chinese Pinyin to improve their oral ability. " Zhao Guocheng, deputy director of Hanban, said: "At present, 526 Confucius Institutes and 1,113 Confucius Classrooms have been established in 147 countries and regions around the world. It can be said that wherever Confucius Institutes go, Chinese Pinyin goes."

  Adapt to informationization and intelligence, and help build a strong cultural country.

  "If the first 30 years of the Chinese Pinyin Scheme were mainly about phonetic notation for Chinese characters, spelling Putonghua and eliminating illiteracy, and it gradually developed from a national standard to an international standard, then the main achievements in the last 30 years are to adapt to modernization, informationization, intelligence and internationalization." Chen Zhangtai, former deputy director and researcher of the State Language Committee, said that with the rapid development of the times and the continuous progress of society, this achievement of Chinese Pinyin will become more and more obvious.

  The new era has given new meaning to the development of language and writing. In the next step, what new actions will Chinese Pinyin take? Du Zhanyuan, vice minister of the Ministry of Education and director of the State Language Committee, said: We must win the tough battle of popularizing and getting rid of poverty. The education of Chinese Pinyin should be well planned, which will play a greater role in improving the level of Putonghua in rural areas and the popularization rate of Putonghua in ethnic areas, and open up the "last mile" for realizing the Millennium dream of "speaking the same language". It is necessary to improve the informatization level of language and writing. Give further play to the basic role of Chinese Pinyin in the development of information technology and artificial intelligence, and focus on supporting the research of intelligent key technologies such as speech and text recognition and language understanding for machine translation and intelligent language learning. We should promote the application of Chinese Pinyin. Strengthen the construction of language and writing standards, pay attention to service education and the needs of special groups, and enhance the ability of Chinese Pinyin to serve economic and social development. It is necessary to help build a strong cultural country. Accelerate the research and formulation of "Chinese Tongyun" based on "Chinese Pinyin Scheme" and Putonghua phonetic system, and promote the development and prosperity of Chinese poetry and verse literature. At the same time, efforts are made to plan the role of Chinese Pinyin in the application of international standards, international Chinese education and international cultural exchanges, and to play a good role as a cultural tool and a link between international standards. (Reporter Ding Yazhen)

  Extended reading

  Chinese phonetic history

  In ancient China, the straight tone method and the reverse tangent method were used;

  At the end of the Ming Dynasty, missionaries Matteo Ricci and Jinnige spelled the pronunciation of Chinese characters with Latin letters.

  In 1867, wade, an Englishman, published the textbook "A Collection of Languages from Yours" as a phonetic notation tool for embassy staff to learn Chinese.

  In 1892, Lu Taizhang, an advocate of modern pinyin characters, made his own phonetic new words after imitating the strokes of Latin letters;

  In the early years of the Republic of China, the phonetic alphabet movement was carried out, and the sounds were recorded with simple symbols of Chinese character strokes;

  During the May 4th Movement, the Preparatory Committee for the Unification of Mandarin formulated the Roman characters of Mandarin.

  In 1930s, the Latinized New Characters Movement was launched.

  In 1958, the Chinese Pinyin Scheme was promulgated;

  In 1977, at the Third United Nations Conference on the Standardization of Geographical Names, a resolution was passed to spell the geographical names of China according to the Hanyu Pinyin Scheme.