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Reporter Jin Cuo reports On October 31st, local time, Song Kai, the new president of China Football Association, appeared at the AFC Annual Awards Ceremony, which was his first visit since he took office. Song Kai’s move hoped to restart China’s football diplomacy and open up the situation.

In January this year, Du Zhaocai, then vice-chairman and secretary of the Party Committee of the Football Association, was elected as a director of FIFA, with 18 votes at the bottom, and was unable to be re-elected. Due to the special regulations of the AFC (only one election was allowed), China Football was "aphasia" in the executive committee of the highest institution of the AFC for the first time.

Subsequently, the chairmen and vice-chairmen of the 16 committees under the AFC were adjusted, and no one in the China Football Association was elected.

However, according to the current "status" of China football, whether it is elected as a director or not has little influence, because even when Zhang Jian and Du Zhaocai were directors, it didn’t bring much help to China football. Even when Du Zhaocai was the chairman of the arbitration committee, China football didn’t even benefit from it, and even suffered a lot when facing the West Asian teams.

In fact, after Zhang Jilong, China’s football diplomacy or "foreign affairs" has been "aphasia". Since then, neither Zhang Jian nor Du Zhaocai has done it, especially Du Zhaocai.

That is to say, after Zhang Jilong’s retirement, China’s football diplomacy has been broken, and the "advantages" of Chen Chengda, Xu Fang and Zhang Jilong, which come down in one continuous strain, are gone.

For Song Kai, there are many things to do after taking over the mess of China Football Association. Youth training and league matches are very important. Judging from his trip to Doha, football diplomacy has not been neglected, or an open attitude.

In the past, some leaders of the Football Association actually did not attach importance to football diplomacy, and some were jealous and some were disdainful of Zhang Jilong’s contribution. Despite Zhang Jilong’s persuasion, Nan Yong "formed an alliance" with Haman, then president of the Asian Football Association, and got a temporary "pleasure" for a football player in China. At that time, he was full of pride. "What football diplomacy is, it’s just interests."

Nan Yong’s words have some truth. "Interests" are indeed fundamental, but connections are also indispensable. Otherwise, there is no channel for "mutual benefit", or why do people believe you? Haman took over at that time, mainly because he was under siege and needed an "exit".

At present, the situation in the AFC is that "the west wind overwhelms the east wind", and for many years, it is very difficult for China football to regain its voice, which Song Kai should be aware of.

In 2013, with the support of Blatter, Salman ascended the presidency of the AFC, and was re-elected for three times since then. The latest term is in 2027. From the current point of view, he has completely controlled the AFC, with no opponents, and his power is better than that of Haman. His secretariat manages almost everything.

Over the years, China’s football diplomacy has been guided by the principle of "following the establishment", which has both advantages and disadvantages. The advantage is that you can sometimes have a sip of soup, but the disadvantage is that you can only have soup.

Previously, China football could not speak because it could not bring "benefits". At that time, many sponsors of the AFC were Japanese and Korean companies, while there were almost no in China; Later, China enterprises participated extensively, but did not express their due "interest demands". They only paid money and did nothing.

For China football, a good opportunity is that an enterprise in China won the business development right of AFC for 8 years (from 2021 to 2028) for 2.4 billion US dollars in 2018. Unfortunately, due to the epidemic, the company lost money for years and was unable to pay the relevant funds, so it had to re-sign the contract and give up most of the benefits. Among them, AFC suffered heavy losses, and China football was also negatively affected.

Since then, China Football Association gave up the right to host the Asian Cup, which also caused dissatisfaction with the Asian Football Association. Among them, Du Zhaocai’s "inaction" was involved.

Therefore, in a certain period of time in the future, China football must regain its "trust" and establish new "contacts" with the world football. Song Kai revealed that the China Football Association is discussing matters related to hosting the World Youth Championship and the World Youth Championship.

In addition, China enterprises that sponsor FIFA and AFC must form a joint force and work closely with the Football Association to maximize the interests of all parties.

During his stay in Doha, Song Kai first met with AFC President Salman and talked with some AFC leaders. Accompanied by Song Kai, Luo Zhao, who has worked in the Foreign Affairs Department of the Football Association for many years, is very familiar with many things about the AFC.

Later on October 30th, local time, Song Kai met Salman on the day he arrived in Doha. Salman congratulated Song Kai on his election as president of China Football Association and reiterated that AFC will continue to cooperate with China Football Association. "I believe that under the leadership of Mr. Song Kai, China football will be promoted to a higher level." Salman said that he was concerned about Song Kai’s remarks. "We have seen the determination of the leadership of the new China Football Association." Song Kai expressed his appreciation and welcome for Salman’s commitment. Salman revealed that the AFC will have a series of concrete development plans to help China’s football continue to develop.

On the 31st, on the day of the AFC Awards Ceremony, Song Kai also had a talk with relevant people of AFC. Although he didn’t have a thorough understanding, he at least laid a foundation. In fact, Zhang Jilong once said that China’s football diplomacy is nothing more than four words: making friends.

Of course, it is whimsical to expect Song Kai to restart football diplomacy at once and even achieve results. After all, he is only a "newcomer", but at least, he has taken the first step. In the future, under the guidance of the policy of "making friends", he will be down-to-earth and may recover lost ground.

Flames jump in the sun, cheers spread in the crowd, and the torch relay of Hangzhou Asian Games is in full swing. In this grand ceremony, the torchbearers holding the flame high are undoubtedly the focus of the camera. They are outstanding representatives from all walks of life, but also important messengers of the Asian Games spirit.

As professional athletes in their respective fields, Lv Xiaoming, a famous basketball player, and Chen Jiawei, a jumping rope star, are also among the torchbearers of the Hangzhou Asian Games. With vigorous posture, they hand in hand with 361 to pass on "China Love" to the next stick.

Lv Xiaoming, a famous basketball player, loves never to leave.

"As long as you get to the stadium, you are very passionate, that is, love! Basketball is very important in my life. " Lv Xiaoming used to be a famous defender in China Men’s Basketball Professional League, and became the assists king in CBA League for three consecutive seasons, and was also selected for the China Men’s Basketball Team. Because of his love for basketball, he still paid attention to the future and development of basketball in China after retiring, and took root in basic basketball training. Over the years, he trained a large number of young players and became one of their first mentors. He also opened the basketball camp-"Lv Xiaoming basketball camp" in his own name, and now the training camp has become a resounding signboard in the field of domestic basketball youth training, which has been recognized by both inside and outside the industry.

Lv Xiaoming’s love for sports and his support for youth sports coincide with 361. For a long time, 361 has invested a lot of resources and energy in the field of youth sports, and its own IP "Touching the ground and burning" has been established as a professional basketball event, which has specially added junior group events. On May 13th, Lv Xiaoming and 361 jointly launched the # Assisting Future # program, and jointly launched the "Touching the Ground and Burning Young basketball camp" in Chengdu, and served as the head coach of 361 Junior Basketball, personally guiding the younger generation of basketball fans and igniting their basketball enthusiasm and dreams.

Chen Jiawei, a jumping rope star, insists on making breakthroughs.

Chen Jiawei, who has been selected into the national skipping team for many times, participated in the World Skipping Championships and the Asian Skipping Championships, and is a member of the lecturer group of the Guangzhou Skipping Association. At the age of 17, he has achieved * in various competitions at home and abroad and won numerous awards.

Chen Jiawei’s close friend relationship with 361 was established in sports, and he was a loyal user of 361. In his view, 361 brand is professional, young and energetic, and its sports equipment surprises him in comfort, wear resistance, scientific and technological content and design. Now he wears professional rope skipping equipment provided by 361 in every training and competition, especially the rebound and shock absorption of rope skipping shoes and other scientific and technological applications have greatly helped him.

Chen Jiawei is a representative in the field of youth sports, and 361 continues to empower more teenagers who love sports like him. Not long ago, in the 2023 World Rope Skipping Championship, 361 helped China rope skipping national team to win 20 gold, 11 silver and 5 bronze medals, and broke four world records in succession, contributing to promoting the health of Chinese teenagers.

For ordinary people, skipping is a simple and economical way of exercise, which can be used for entertainment and physical exercise, but for professional skipping athletes, it is a sport that needs repeated practice, and it takes persistence day after day to achieve a breakthrough and achieve good results.

Chen Jiawei once said: "If I encounter difficulties in training, I will practice more myself, such as speed skipping. If I can’t break my best result, I will work harder on speed. Of course, the speed of training may be boring and you need to jump very simply, which requires long-term persistence to break through yourself. "

Chen Jiawei’s love for the sport of skipping rope is also poured behind her persistence. Chen Jiawei said frankly that he was selected by the teacher to join the skipping team at first, and he held the mentality of "giving it a try", but he gradually became fond of this sport in the process of trying, and now skipping has become a career he loves. Not only that, Chen Jiawei said that sports are contagious and influenced by himself. Many students around him also love sports as much as him, and often run and play ball together.

andThree hundred and sixty-oneHand in hand to help "China loves, from generation to generation"

Both Lv Xiaoming and Chen Jiawei are influencing more teenagers with their own personal experiences and practical actions, and vividly interpreting the connotation of "China’s love is passed down from generation to generation".

Nowadays, Lv Xiaoming and Chen Jiawei, as athletes who have made great achievements in their respective fields, have been selected as the torchbearers of the Asian Games to participate in the torch relay, which is also recognition and encouragement for their professional strength in sports. At the same time, 361, as a national sports brand of China *, has been deeply involved in the field of sports specialty for many years, committed to providing sports enthusiasts with high-quality sports equipment and support, and has sponsored many large-scale international sports events such as the Asian Games and the Olympic Games, and has become one of the most important "boosters" for the development of sports in China. The combination of professional athletes and professional sports brands will provide strong support for the development of sports in China.

The torch relay of the Asian Games is connected with the past, symbolizing inheritance and conveying a positive spirit. With the help of this important ceremony, Lv Xiaoming and Chen Jiawei passed on their persistence and love for sports to more people. At the same time, as the official partner of the four consecutive Asian Games, 361 is once again facing the world, so that more people can see the strength and elegance of China’s national sports brand!

　　On August 15th, Beijing Evening News reported that in recent years, the Hundred Teams Cup has opened a children’s group, which has truly realized that football starts with dolls, and many parents have teamed up with their dolls to participate in the Hundred Teams Cup. There is such a team called "elite football team" in the primary school group of the 31st Beijing Evening News Sports Window Hundred Teams Cup this year. These children have teamed up to participate in the Hundred Teams Cup children’s group since they were five years old. This year, they are all seven years old.

　　Two years ago, parents (Weibo) formed this "elite football team" for their children and participated in the 29th Hundred Teams Cup with great interest. I didn’t know that on the field, I didn’t win one of the five games, and I lost 21 goals, which made the children cry. Ms. Wang, the parent of striker Xiao Jiang, said: "My son always watches Guoan players play football and especially likes Guoan team. We also support him to play football, but we didn’t expect such a big gap with others. Our original plan was like the national football team in 2002. The goal of the competition was to score a goal and win a game, and strive to qualify for the group. As a result, we didn’t score a goal, but it was all a net negative goal. " In fact, Xiao Jiang’s family is the staff of the Guoan team. The family fully supports Xiao Jiang and the elite team, and they are somewhat unyielding.

　　In the second year, elite teams began to train every weekend. As long as parents have time, everyone will gather in the Olympic Sports Park to charter the venue and let the children train together. The weekend training was really effective. In the 30th Hundred Teams Cup, the elite team finally scored for the first time. But after five games, the dolls still haven’t won a victory.

　　This year, the dolls of the elite team have all been promoted from kindergarten to the first grade of primary school. The distance between schools has not widened the distance between elite young players, but the strength of the team has expanded. Mr. Chen, the leader of the elite team, said: "In recent years, we will meet with all the strong teams in Beijing every weekend, and we will learn from each other. The children’s level has improved and our parents have also known each other. The children exercised with the ball and the parents became friends with the game. "

　　This year, in the first match of the 31st Hundred Teams Cup, the elite team swept their opponents 11-0 and won their first victory in the Cup. The little players clap their hands with the team leader and coach again and again to celebrate the victory. This kind of happiness can’t be exchanged for any money. However, in the next four games, the elite team won 2 games and lost 2 games, and still failed to qualify for the group. However, parents say that they just love watching children’s energy, winning laughter and losing tears, and they can face setbacks positively and act like men. Next year’s Hundred Teams Cup, we will come again.

　　Our reporter Chen Ying J080　　　

　　Our reporter Ping Liu photo J163