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The latest research found that exercising at this time every day is more helpful to control sugar!

The latest research shows that sugar friends exercise in the afternoon to help control sugar!

A recent study shows that afternoon exercise is more helpful to improve the blood sugar level of overweight or obese patients with type 2 diabetes. ①

The researchers found that the blood sugar level of diabetic patients who took moderate to high-intensity exercise in the afternoon decreased the most, especially in the first year of intensive lifestyle intervention. In addition, some researchers have found that afternoon exercisers are also more likely to reduce the dosage of hypoglycemic drugs.

Wu Na, chief physician of the Department of Endocrinology, Shengjing Hospital affiliated to China Medical University, wrote in the Health Times in 2019 that diabetic patients are advised to choose sports that are beneficial to whole-body exercise, conform to their hobbies, have strong maneuverability and are easy to adhere to for a long time, such as walking, jogging, gymnastics, swimming, climbing stairs, dancing, playing ball, cycling and playing Tai Ji Chuan. ②

Health times chart

It is suggested that these groups of people exercise in the afternoon.

1. Patients with heart disease: It is advisable to exercise in the afternoon or evening.

Qian Yufeng, an attending physician in the Department of Cardiology, Hangzhou First People’s Hospital, Zhejiang Province, wrote in the Health Times in 2016 that 6-9 am is the "early peak" of heart attack every day, because the human body is relatively short of water in the morning, and the blood is thick and prone to thrombosis. At the same time, the blood pressure in the morning is the highest in a day, which is easy to cause the shedding or rupture of atherosclerotic plaques, leading to acute cardiovascular and cerebrovascular events. Therefore, it is best to avoid this peak period and arrange it in the afternoon or evening.

Exercise regularly, first of all, it is necessary to quantify, it is best to exercise for 3-5 days a week, and the heart rate should be controlled at no more than 100 times/minute after exercise, and it is appropriate to have no chest tightness and asthma. It is also necessary to make appropriate adjustments according to the patient’s age.

You can try the following three steps to exercise:

Prepare for 5-10 minutes first;

Then start normal exercise, such as walking, jogging, etc., lasting 15-30 minutes, which can also be extended according to the heart rate;

Finally, relax for 10 minutes to let the heartbeat slowly return to normal. ③

Zhang Jian, chief physician of the Heart Center of Beijing Chest Hospital, wrote in the Health Times in 2018 that patients with coronary heart disease should slow down or stop their activities if the following four signals appear during exercise.

1. Chest pain or angina pectoris;

2. Asthma or dyspnea that does not match the amount of exercise;

3, dizziness, nausea and vomiting, pale face, cyanosis, cold hands and feet or wet cold;

4. Physical and mental fatigue or muscle soreness, inappropriate heartbeat or blood pressure reaction, such as the heartbeat has exceeded 100 beats/min at rest, the heartbeat or blood pressure changes more than 20 beats/min or 20 mm Hg during activities within 3 weeks after myocardial infarction, and the heartbeat or blood pressure changes more than 30 beats/min or 30 mm Hg during activities within 6 weeks after myocardial infarction. ④

Second, patients with hypertension: it is best to exercise at noon or afternoon.

Cheng Yi, deputy chief physician of Cardiovascular Department of the First People’s Hospital of Suqian City, Jiangsu Province, wrote in 2022 that the best exercise time for patients with hypertension is generally at noon and afternoon every day, because the air in this period is relatively clean, and the air pollution is more serious in the morning and evening.

In addition, if you exercise too early in the morning, it is easy to increase your blood pressure. At the same time, you can eat something light before going out to exercise. ⑤

Third, patients with gout and high uric acid: it is best to exercise in the afternoon.

WeChat official account, from the Department of Rheumatology and Immunology of the Second People’s Hospital of Guangdong Province, issued a document in 2018, saying that it is not suitable for exercise in the acute stage of gout. At this time, it is necessary to rest, minimize joint activities, and stay in bed. If joint symptoms are serious, the affected limb can be braked.

It is best for gout patients to exercise in the afternoon, that is, after lunch to dinner. Choose some simple and gentle sports, such as walking, Tai Ji Chuan, aerobics, cycling and swimming, especially walking, cycling and swimming. It can be supplemented by appropriate resistance exercises and joint flexibility exercises. Start with a small amount of exercise, step by step, prevent excessive exercise, and take micro-sweating as the degree. ⑥

This article is synthesized from:

①Qian J, Xiao Q, Walkup MP, et al. Association of Timing of Moderate-to-Vigorous Physical Activity With Changes in Glycemic Control Over 4 Years in Adults With Type 2 Diabetes Fr om the Look AHEAD Trial. Diabetes Care. 2023 May 25:dc222413.

②2019-04-19 Health Times "Sugar Friends Exercise One Hour After Meal"

③2016-11-04 Health Times "Exercise for heart disease should be from bottom to top"

④2018-08-10 Health Times "Four Signals Prompt to Slow down Exercise"

⑤2022-02-18 Baidu Health "Cheng Yi" "What is the best exercise time for hypertensive patients? 》

6 2018-09-03 South China Gout Online "Disease Knowledge | Can you exercise after gout?" How to exercise? 》

Source: Health Times

What is culture? Culture can nourish heart and ambition.

Culture is not knowledge, culture is the pursuit of beauty! Expressed in more concise words, it can be abbreviated as: culture is the sum of language and words.

"Culture" can be expressed in four sentences:

1. Self-cultivation rooted in the heart:

Self-cultivation can be divided into two main contents. First, knowledge literacy is reflected in a person’s IQ; The second is humanistic accomplishment, which is reflected in a person’s emotional intelligence. Therefore, self-cultivation is improved through learning and cultivation the day after tomorrow, so as to achieve the realm of internalization in the heart, externalization in behavior, and integration of knowledge and practice.

2, don’t need to remind others consciously:

Self-awareness means that you know something and take the initiative to do it. The difference between humans and animals is that there are two lives: one is the life of the body; The second is the life of culture. Take away the "culture" tendon, people are just ordinary animals, and people are conscious.

3. Freedom on the premise of constraint:

Freedom is self-determined, without restrictions and constraints. The freedom advocated is a kind of freedom that is harmless to others in society, and it is based on goodness and justice. We should realize that freedom not only means the desire to be liberated from bondage, but also means the responsibility to respect the value of others’ existence. Only within reasonable limits and by using reasonable means can we achieve real freedom.

4. Kindness for others:

The first paragraph of the classic of Chinese studies "San Zi Jing" says: "beginning of life, human nature is good. Sex is similar and learning is far away. " This means that when people are born, their nature is good and their temperament is very similar. But with the different changes and influences of their living environment, everyone’s habits will be different.

If you treat others well, others will treat you well. If you are full of kindness, you can warm the people around you. In daily life and work, it is necessary to be helpful and kind to others, unite with leaders and colleagues, actively create a relaxed and pleasant working atmosphere, and construct harmonious interpersonal relationships.

According to the traditional concept of human beings, culture is a social phenomenon, which is the product of long-term human creation, but also a historical phenomenon and the accumulation of human society and history. To be exact, culture is the way of thinking, values, lifestyle, behavior norms, art and culture, science and technology of a country or a nation that can be passed down and spread. It is a universally recognized ideology that can be passed down for human communication and a sublimation of perceptual knowledge and experience of the objective world.

Culture is the total system of symbols (mainly words, supplemented by images) and sounds (mainly language, supplemented by phonology and notes) created and commonly recognized and used by people in the process of constantly knowing and transforming themselves and nature.

Culture, the afterlife of this life, is the behavior of some people to carry out their life beliefs. When the noblest place in a person’s temperament blooms in all aspects of life, when a person’s aesthetic taste is enough to give life a kind of elegance and flavor-that is culture.

Culture is the best nourishment.

Everything in the world is supported.

The grass and trees are in the wild, and the rain and dew are born to help; Body and mind are in the study, and kissing ink can nourish them.

If the study is a person’s spiritual sanctuary, then the long thing in the study is the pearl in this sanctuary.

Ancestors said: when writing, you can raise pens, when grinding, you can raise ink, when washing, you can raise paper.

When the library is in the library, the supplies of the study room can be spent over the years; If you are always close to things, your body and mind will be spiritually influenced.

Culture is the best nourishment.

The nourishment of life comes from the pursuit of life interest, but also from the immersion of long things.

In the rooms of ancient literati in China, there must be pens, ink, paper and inkstone for the case, and piano, chess, books and paintings for the lent. Besides, there are all kinds of elegant things.

Nowadays, when we see these old things in the study from a distance, we can hear the excited voices of the ancients and see their sincere faces as long as we understand them with our hearts.

They camped in the study, or played in Tibet, or lived in seclusion … and nourished by culture, which built a bright world for us.

Playing with Wen Zang can nourish the heart.

Culture is formed over time, and the way to hide and play can nourish the heart.

Elegance and vulgarity are often the first criterion in the way literati look at artifacts.

Whenever you see a thing, you should judge its advantages and disadvantages, define the realm of elegance with the mind of a gentleman, and create a true rhyme and taste that conforms to the literati’s aesthetics.

There are many beautiful things in the room, and the world is better than Taoyuan.

In the name of the post, the truth is orderly, and Mo Chi is fragrant; Appreciate the boxing stone, clear the supply, exquisite smoke and clouds, and the muscles and bones are towering;

Product green grass and bamboo, elegant room, case into a secluded field; Virtual Lu Qing Kuang, sitting in the dust to release concerns, elegant things Ming Zhen Yun;

Open-minded, all wonderful; Xuan Lang in Zhang’s room is natural and unrestrained.

By writing things in style, you can nourish your spirit.

Gewu, when there is an aesthetic seed, nourishes itself from the traditional scale.

Ancestors said: the piano is silent, the staff is light, the cup is elegant, the bamboo is cold, and the stone is impressive …

In addition to leisure and entertainment, there is a poetic charm in the study, which makes people physically and mentally idle.

If you do what you want from your heart, you will be a man, and you will not be detained, but you will not go beyond the rules.

It is the highest state to understand the nature within a certain statute, conform to the rules and set an example for future generations.

From things and devices, from devices and people, we can make our conscience in things and nourish our true qi in edification.

Living in seclusion with literature can raise your ambition.

China’s philosophy is a philosophy of leisure, and living in leisure can raise one’s ambition.

As the poet Ni Si said:

Reading books on righteousness and reasoning, learning the words of calligraphy and calligraphy, sitting quietly, talking with friends, drinking half drunk, watering flowers and planting bamboo, listening to the piano and playing with cranes, burning incense and frying tea, and going to the city to watch the mountains mean playing chess. Apart from the above, although I have other pleasures, it is not easy for me.

Life is leisure, and long things are companions. Whether reading, posting, burning incense, playing the piano, playing chess or drinking tea, long things in the study are the carriers.

Getting a period of leisure and happiness constitutes a brilliant aesthetic philosophy, which affects the world’s pursuit of leisure and elegance.

Today, we are far away from the luxury of spirit, and today’s dignitaries and rich people do not have such a life, because cultural life is not only material wealth, but also spiritual nobility, which is a real affair.

In this sense, the pursuit of beauty with culture is to immerse beauty in life.

If life is a flower, then culture is soil. May you and I live in peace in our daily life and drop the seeds of beauty and bloom the most wonderful flower.

END

What is "Jiangnan"

Author: Hu Yifeng

At the opening ceremony of the 19th Asian Games in Hangzhou, the "osmanthus drum", qiantang bore, green water and green mountains, elegant national style, poetry and painting of Jiangnan and the humanistic Asian Games complement each other, which vividly shows the freshness, agility, massiness and elegance contained in the cultural image of "Jiangnan". Looking back at the literary and artistic works that have been popular in recent years, such as the dance drama "Never Gone Radio Wave" and "Only Green", and the Spring Festival Evening program "Memorizing Jiangnan" and "Jibu Bridge", many of them have their own "Jiangnan style". So, what is "Jiangnan"? How is the "Jiangnan Faner" tempered?

In the Song Dynasty, Liu Yong’s "Looking at the Tide of the Sea" begins with the saying that "the southeast is victorious, the three Wu cities are prosperous since ancient times", and the "three Wu" and "Qiantang" here are important geographical symbols and pronouns of Jiangnan. The description in the poem, "Sanqiu Guizi, Shili Lotus", "Qiang Guan Qing, Ling Ge Pan Night" has been passed down through the ages, which can be described as exquisite. But it is somewhat exaggerated to say that this place has been prosperous since ancient times. Even if we put aside the corner of Hangzhou, from the perspective of the broad "Jiangnan", this "land of beauty" repeatedly chanted by poets has gone through a long evolution process before it has completed its own cultural shaping.

Photo of Wu Guanzhong in Suzhou Water Street

"Jiangnan" literally means south of the Yangtze River, but its meaning has changed in different contexts. Jiangnan, which is commonly known today, is also known as Jiangdong or Jiangzuo in history. "Jiangdong", which is "thinking about Xiang Yu so far and refusing to cross Jiangdong", generally includes "Jiangnan" in people’s minds today. The TV series "nirvana in fire" is set in the Southern Liang Dynasty in the south of the Yangtze River, and Mei Changsu’s nickname is "Jiang Zuo Mei Lang". There was a "Jiangnan Road" in the Tang Dynasty, covering a vast area, including most areas south of the Yangtze River. Since then, "Jiangnan", as the concept of administrative division, has changed with the changes of dynasties, and gradually withdrew from the historical stage until the Qing Dynasty. As a geographical concept, "Jiangnan" is gradually fixed as Suzhou, Songjiang, Changzhou, Hangzhou, Jiaxing and Huzhou in Taihu Lake Basin. It is also in the historical evolution of cultural exchanges and accumulation that culture has outperformed the frequent changes of administrative divisions with its unique charm, and fixed the poetic Jiangnan in the history of Chinese civilization.

In fact, in the eyes of people in the Central Plains in the pre-Qin period, Jiangnan was a barbarian land with tattooed hair, and its man Shang Yong was aggressive, which was quite different from the "Jiangnan Fan" that people are familiar with today. From the Qin Dynasty to the early Han Dynasty, most areas in the south of the Yangtze River were still in the primitive agricultural era of "plowing with fire and water". Although "there are no people who are frozen and hungry, and there is no family with a daughter", and because "the south of the Yangtze River is wet and her husband dies young", the image of this land in people’s minds at that time is not lovely. When Jia Yi was demoted as a teacher of Changsha King in the Western Han Dynasty, he was worried about life in the south, fearing that he would not live long. However, it didn’t take long for the situation to change quietly. After the Han dynasty, the global temperature dropped, and the climate in the south of the Yangtze River became suitable for farming and living, which ushered in a godsend opportunity to change one’s life and rebuild oneself. If land reclamation and economic development have laid a material foundation for the prosperity of Jiangnan, then profound and extensive cultural exchanges have continuously injected vitality into the formation of "Jiangnan Faner".

Historically, during the Qin and Han Dynasties, the Han Dynasty, and the period from the end of the Eastern Han Dynasty to the Three Kingdoms, especially after the Yongjia Rebellion in the Western Jin Dynasty, the Anshi Rebellion in the Tang Dynasty, and the Jingkang Rebellion in the Northern Song Dynasty, the cultural spread and integration with the large-scale migration of population as the carrier conformed to the general trend of natural environment changes, refreshing the face of Jiangnan again and again, and prompting "Jiangnan" to enter its own cultural time.

Historian Qian Mu thinks: "When the Eastern Jin Dynasty crossed to the south, the Yangtze River basin formally represented the traditional China". After Yongjia, a large number of aristocratic families from the Central Plains took refuge in the south. Most of them had high cultural attainments. The elegant aristocratic culture injected poetic connotation into Jiangnan at that time, which effectively promoted the transformation from "wuyue Wind" to "Jiangnan Culture". "Sui Shu" wrote about the cultural situation in the Southern and Northern Dynasties, saying: "Clothes and objects, pictures and notes, and broadcasting and moving, all belong to Jiangzuo. On the occasion of the Jin and Song Dynasties, there were many studies, and between Qi and Liang, the history was rich. " During this period, many important cultural achievements came from northern immigrants or their descendants. Fan Zhen’s Theory of Deity Extinction, Zhong Rong’s Poems, Zhou Xingsi’s Thousand-Character Works and Liu Xie’s Wen Xin Diao Long are all examples. In the Tang Dynasty, the wealth and prosperity of Taihu Lake basin became more and more obvious. "It was endowed with the world and Jiangnan lived in the 19th … Zhejiang and Zhejiang lived in the 19th, while Susong Changjiahu was based on the 19th of Zhejiang." After the Anshi Rebellion, "most of the gentry crossed the river east with their families", in the words of the poet Li Bai, "all the well-dressed men in the world avoided Soochow, and Yongjia moved south, but they were not satisfied here". According to some scholars’ statistics, from the perspective of the number of poets in the whole Tang Dynasty, the north far surpassed the south, but after the Anshi Rebellion, the number of poets in the south increased substantially, which was comparable to that in the north.

People’s West Lake Feng Zikai information picture

With the change of Jingkang, the Song Dynasty moved southward, and Jiangnan made further efforts on the road of cultural development. As Jin Fu said in Qing Dynasty, Jiangnan was just a country before Han and Tang Dynasties. Since Qian Liu stole it, the Southern Song Dynasty was peaceful, and the people gathered together to make a land monarch, so it became a fortune. According to research, this great population migration began in 1126 (the first year of Jingkang) and lasted until 1279, with a total population of 5 million, which greatly exceeded the population in the south. Long-lasting immigrants spread throughout the Yangtze River basin and even today’s Hainan Island, and the largest distribution of immigrants is in Jiangnan, where the political center of the Southern Song Dynasty is located. On the one hand, "most of the scholars in the northwest are in Qiantang", where many scholars and great scholars gather, and scholars such as Li Qingzhao and Xin Qiji stay, which greatly promotes the development of culture and scholarship; On the other hand, the gathering of a large number of professional artists has promoted the prosperity of citizens’ culture. According to The Old Story of Wulin, there were more than 20 places of entertainment "Wazi" inside and outside Hang Cheng in the Southern Song Dynasty, and the audience reached more than a thousand people for a long time. There are more than 50 cultural performances and more than 500 artists. They either tell historical stories and folk legends, or perform acrobatic circus or acrobatic shadow play.

When the stars move, the text will follow. When history marched into the Ming and Qing Dynasties, Jiangnan culture was presented to the world in a mature and gorgeous manner. In the Ming and Qing dynasties, on average, more than one out of every seven scholars came from Jiangnan. A quarter of the top scholars in the Ming Dynasty came from Jiangnan. Jiangnan accounted for more than half of the top scholars in Qing Dynasty, so that Wang Wan, a scholar in Suzhou, called the top scholar a local "native product". The pride in the imperial examination field reflects the overall improvement of Jiangnan cultural strength. As the cultural symbols of this period, most of the famous works such as Dream of Red Mansions, Sanyan Erpai and Peony Pavilion are imprinted with Jiangnan, and it is these cultural classics that directly shape the image of Jiangnan that has been passed down to this day.

It can be seen that "Jiangnan Faner" is a product of history. As the saying goes, "the southeast is endowed with wealth, and the literati in the left of the river are lost". The description of the scenery in the south of the Yangtze River and the interpretation of the cultural spirit in the south of the Yangtze River are the key points to promote this historical process. As mentioned above, "Jiangnan" generally corresponds to Taihu Lake Basin geographically, and its most moving, popular and refined expression is "there is heaven above and Suzhou and Hangzhou below". If you compare "Jiangnan Faner" to a gorgeous costume, Suzhou and Hangzhou are undoubtedly the most competent models. The fame of Suzhou and Hangzhou has spread hand in hand, and it is inseparable from the literati’s wonderful pen. According to Chai Degeng’s research, Suzhou and Hangzhou even started from Bai Juyi, and Suzhou and Hangzhou were mentioned five times in his poems, such as "Suzhou and Hangzhou were once famous counties", "Suzhou and Hangzhou are famous counties in the south of the Yangtze River" and "I am 57 years old, and I am honored" in Three Songs of My Year. Party A and Party B have three subjects, and Suzhou and Hangzhou are the owners. I am even more proud that I have worked in Suzhou and Hangzhou.

Among Bai Juyi’s many poems about Jiangnan, Recalling Jiangnan is the most popular, which vividly expresses his attachment to Jiangnan. When we read this famous article, we will find that "water" is one of the most important contents in Jiangnan images. Geographically, "the terrain leans to the southeast, and Wu Zhi is in the lowest position in the southeast, so it is advisable to have more water". In this water town, Zeguo, the ancestors explored a complete water conservancy system, "to drain it in case of prostitution, and to irrigate it in dry years." From Xie Lingyun’s Poems on Mountain Living and Zhang Yuan’s Poems on Southern Expedition in the Southern Dynasties to Su Shi’s Poems and Songs on the South of the Yangtze River, to Zhu Ziqing’s Poems and Songs on Qinhuai River and Feng Zikai’s Poems and Songs on the South of the Yangtze River in modern times, the appearance rate of "water" is probably the highest.

There are many boats when there is more water. Water and boats constitute the unique geographical environment and lifestyle of Jiangnan, and also shape the aesthetic background of Jiangnan style. The Night Sailing Boat by Zhang Dai in Ming Dynasty is a online celebrity book with a score of 9 on a reading website, and its creativity comes from the unique landscape of "Night Sailing Boat" prevailing in the south of the Yangtze River. In water towns, boats are used in all aspects of life. There are "book boats" for buying books, "account boats" for collecting rent, "doctor boats" for visiting doctors, "wedding boats" for marrying brides, and "incense boats" for serving pilgrims. Jiangnan people, "not only husbands can operate boats, but also women can." There are also groups who make a living on the boat, just as the fishing song in Yangcheng Lake sings, "A net boat is the world, and the reed is used as a tile cabin as a bed." The bow of the boat cooks food, and the clothes are hung in the boat. " The ship in the south of the Yangtze River has a meaning beyond daily necessities and directly involved in cultural production and consumption. Chongzhen’s "Songjiang Prefecture Records" records that "at the beginning, there were sailing boats, mountain boats, seat boats and long-distance boats, but now they are wave boats, floor boats, Zhu Lan, Cuimu, Jingru and Jinglu", which shows that the boats are diverse and rich. Li E, a Qing Dynasty writer, wrote the Book of Lake Boats specially for the cruise ships in Hangzhou West Lake, which recorded nearly 100 kinds of cruise ships. In the Qing Dynasty, Suzhou, Jinling and other places also provided catering services for cruise ships, which were called "traveling boats" and "fire eating boats". Ships are not only used to swim the lake, but also used as a "stage". In this regard, there is a vivid record in the notes of the Qing Dynasty, "Su Jun feasted on the gods of the New Year, and every time he played on the bow of the Huqiu Mountain Pond. There is a theater in the boat, and dishes are prepared at the stern. The audience also called Sha Fei, Niu Tongue and other ships to be alongside them. ""Every year, we race the city and drive the railing barge in partnership.Traveling between Shanbang and Yefangbang, hoping to sell their skills. Every time you arrive at a boat, you must put on your robe and hat, hand in your eyes, and bow in the front cabin. Moving out, the value of the cable ranges from one to two hundred. " Even Martino Martini, a missionary who came to Hangzhou in the late Ming and early Qing Dynasties, said, "It’s true that rowing on the lake is more comfortable and pleasant than anything else in the world.". In modern times, all kinds of ships active in water towns are still an indispensable part of Jiangnan style. In Lu Xun’s "Social Drama", he watched the play on the bow and cooked the arhat beans on the boat, which is the case. When Feng Zikai lived in Tongxiang’s hometown, he often put books, clothes and other things into the "painting boat". Wherever he shook it "by night", he went ashore to sketch and paint, and the interesting works such as "The Barber Shop in the Wild" and "Three Empresses" were born in this way.

Culture in the south of the Yangtze River is picturesque, full of melodies, intoxicating and profound, which is dizzying and unforgettable. For thousands of years, Jiangnan Faner, which has been refined in the frequent interaction between nature and humanity, history and humanity, fortune and human feelings, has been active in the literary world with its unique charm, condensed in local customs and folk customs, and engraved into people’s lives and memories.

Guangming Daily (16th edition, October 20th, 2023)

Source: Guangming Net-Guangming Daily

What is culture? Is there a culture in West Renye Fang?

What is culture? What does culture mean? This has to start with ancient Chinese. Wen is a generic word of Wen. As a noun explanation, text is texture, representation and trace. As a verb explanation, the text is interlaced, described and portrayed. Astronomy, for example, means that celestial bodies are scattered all over the night sky and staggered, naturally forming a big picture of stars.

Xinghan brilliant

Oracle Bone Inscriptions shows that on the left is a man facing west, and on the right is a man turning east, just like a man tossing and turning while sleeping. It means that things change, change and come into being. Including the transformation from one form to another, or even another thing. For example, actors make up, incarnate everything, and educate all the people.

the banlance of yin and yang

Based on the exquisite ancient prose above, we believe that the meaning of culture is like that of people who engrave chapters, which are staggered and turned into a fine chapter. The result of tattooing is culture, and the text is transformed. The purpose of tattoo is to change, and the text is to change it.

keep on chipping away/work with perseverance

The extended meaning of culture can mean using tools and wealth that change life, such as Neolithic culture, agricultural culture, rural culture, industrial culture and modern culture.

The extended meaning of culture can also indicate the information or customs of transforming ideas, such as Confucian culture, Taoist culture, Buddhist culture, Mozi culture and other Chinese excellent traditional cultures, as well as Japanese samurai culture, western jungle culture, merchant culture and other animal cultures.

Use culture to change people.

Is there a culture in West Renye Fang? The answer is clear to you.

Thank you for reading.

# Culture # # Oracle Bone Inscriptions # # Traditional culture #

The new history of the B club game "Starry Sky" Steam is low: 298 yuan →208.6 yuan.

On December 5th, IT House reported that the B-club game "Starry Sky" opened a discount on Steam, and after 30% discount, it reached a low price in the national history, with the original price of 298 yuan and the current price of 208.6 yuan.

IT House previously reported that since the release of Starry Sky on September 6th this year,The total number of players on PC and Xbox has exceeded 12 million.. According to Microsoft CEO Spencer, there will be a lot of support for Starry Sky, and about 250 people in the studio are still developing the game.

It is worth mentioning that "Starry Sky" has a total of 82,603 evaluations on Steam.Among them, 68% are favorable.The evaluation is "mixed".

Introduction to the game:

Starfield comes from the creation of Starfield, the first brand-new universe created by Bethesda Game Studios, who has won numerous praises and brought The Elder Scrolls V: Skyrim and Fallout 4 to everyone for more than 25 years. This new generation role-playing game sets the background in the vast universe. Here, you can create any characters, explore the world and experience unprecedented freedom. Embark on this epic journey and discover the ultimate mystery of human civilization.

In 2330, mankind has stepped out of our solar system and settled on a new planet, and space travel has become a daily life of mankind. In the biggest game of Bethesda Game Studios to date, you will join the Star Organization, a group of space explorers looking for rare artifacts in the galaxy, and start a journey to explore the vast universe.

From "Beauty" to "Fashion": The "Second Start" of China Beauty Town

The scene of the 4 th International Rose Culture Festival was taken by Zhou Sunyu

The scene of the 4 th International Rose Culture Festival was taken by Zhou Sunyu

Huzhou, April 27 (Reporter Shi Zinan) "Although the proportion of beauty cosmetics in New Zealand is small, it has great development potential. I hope that the beauty industry in New Zealand can further exchange and cooperate with China Beauty Town. " Xiang Youliang, Commercial Officer of the Commercial Office of the Consulate General of New Zealand in Shanghai, said this at the 4th International Rose Culture Festival, which opened on 27th.

Xiangyou Liangkou Beauty Town is located in Daixi Town, Wuxing District, Huzhou City, Zhejiang Province. At present, a whole cosmetics industry chain has been formed here, which ranks among the three major cosmetics gathering areas in China and is listed as the only core carrying area of cosmetics industry in Zhejiang Province during the "14th Five-Year Plan" period.

Tourists punch in at Rose Manor. Photo by Zhou Sunyu

Every time he comes to the beauty town, Xiang Youliang has different feelings. The superior geographical location and perfect beauty industry chain all make him "moved". "With the opportunity of the International Rose Culture Festival, you can also learn about the specific situation of the beauty industry and explore another possibility of economic and trade cooperation between China and New Zealand."

Beauty can be said to be the "ancestral" label of Daixi. Thousands of years ago, Daixi area was the famous origin of begonia flowers in the south of the Yangtze River, and it was also the base for planting roses for local people in the Ming and Qing Dynasties. Taking the International Rose Culture Festival as an opportunity, the town is committed to deeply cultivating the "beautiful" industry, and now it has become the highland of the beauty industry in the heart of the Yangtze River Delta.

After visiting Daixi personally, Feng Tao, a professor from Universities of Applied Sciences, got a deeper understanding of the industry and ecological environment of the beauty town. What he didn’t expect was that everything related to the production and sales of cosmetics, starting from the cultivation of raw materials, including research and development, production, packaging and sales, can be found in the beauty town.

"Different from the other two major cosmetics industry clusters, beauty towns have great cooperation space in division of labor and industrial chain extension." On the same day, eight projects, including nano-carrier research and development project, biological project and high-end beauty experience project, were officially signed with the beauty town, with a total investment of 650 million yuan.

Tourists are enjoying flowers. Photo by Zhou Sunyu

Nowadays, as one of Huzhou’s "Five Grains" plans, Daixi has also been entrusted with the important mission of industrial upgrading, constantly exploring beauty as the core, and implanting new formats such as eco-tourism, fashion marketing and functional support into the industrial chain to create a brand-new "fashion valley".

According to Cheng Jia, member of the Standing Committee of Xing Wu District Committee and secretary of the Party Committee of Daixi Town, "The theme of’ Fashion Valley’ is’ Fashion’, focusing on improving the fashion industry chain; The value concept is’ Lohas’, emphasizing a healthy, environmentally friendly, fashionable, organic and natural lifestyle. "

In recent years, Daixi has been upgraded from "beauty" to "fashion" and "beauty", realizing industrial enrichment and functional extension; From "small town" to "valley", the spatial characteristics have been upgraded, and the organic transformation from "green mountains and green hills" to "Jinshan Yinshan" has been realized.

On-site, the industrial tourism route of Beauty Town was released simultaneously. Focusing on the theme of beauty, it provided tourists with an all-round, multi-perspective, immersive and experiential tour route from four perspectives: welcoming customers, industrial gathering, beauty center and ecological beauty valley, and committed to enabling every visitor to redefine beauty.

According to Min Yun, deputy mayor of Huzhou Municipal People’s Government, the release of this industrial tourism route is an important practice to promote the integration and development of beauty industry and tourism industry.

"Industrial integration is an irreversible trend in the development of modern industries and a key step and an important starting point in the development of global tourism. Strengthening the integration of beauty industry with agriculture, tourism, culture, commerce and other industries is conducive to optimizing resource allocation and extending the whole industry chain. " Min Yun said.

What he said is true. At a time when industrial integration has become an inevitable trend of economic and social development, the innovative model of "industry+ecology+culture+tourism" has gradually transformed the industrial dividend of the beauty town into green kinetic energy for high-quality development, and will continue to release more "fashion" wonderful. (End)

Source: China News Network

Table tennis world cup: the list of the top eight in table tennis was announced, with 24 wins and 2 losses leading! Hard battle is coming.

Table tennis World Cup is a highly regarded event, and its China table tennis team performed well in the quarter-finals. They led with a record of 24 wins and 2 losses, showing great strength. However, in the next competition, they may face more difficult opponents and more fierce competition. We expect them to continue to play well and achieve excellent results.

The game that swept through Japan’s "sub-world", the national service public beta, players: drink more nutrition express!

Hello, everyone, this is a surprise game, and I’m your little brother.

Welcome to the weekly God Review, a week of game information to see how sand sculpture users spit.

High energy warning ahead …

The PC-side beta of Karapichu

The second-dimensional third-person tactical competitive shooting game "Karapichu" developed by Day1 Studio recently launched Wegame, and opened the PC-side beta. The name of the game comes from Calabi and Qiu Chengtong’s theory "Calabi-Qiu Chengtong Space".According to the official introduction, the world view of the game is set in an ideal hometown built by Kaqiu space, and players can choose to join different camps and explore the world of science fiction and animation elements.

Players can be incarnated as different paper girls, with their own main and auxiliary weapons and tactical props, and carry out skill operations in various play modes such as blasting and team competition.The characteristics of the game are also very novel. The core mechanism is "stringing", which allows players to realize the conversion between 3D and 2D forms, so as to become paper people to avoid bullets, move on the wall plane and fly in the air.

Netizens said:

173 netizens said:

Let’s just say who can say no to the paper man’s wife for a while?

Open the beta of "Blue Archives"

The second-dimensional role-playing game "Blue Files" was developed by MX studio, a subsidiary of South Korea’s NEXON Games, and released by Shanghai Youxing Network Technology Co., Ltd., which opened the public beta on August 3 and was officially launched on iOS and Android platforms.

The setting of the game is also close to the lives of many players. Players will play a teacher, train students from different campuses to organize six-person combat teams, solve various problems and investigate the layers of mysteries in the city.

As a card type, the second element nurtures the game,The game has a variety of skills and characters who are good at different weapons, and can match different strategies and tactics.As a typical secondary element, the characters in the game have their own personalities, backgrounds and stories, which can enhance the goodwill and unlock the plot through interaction.

Moreover, "Blue Files" has now become the most popular game in Japan. If you look at the hottest theme of "Comic Market", you will probably know what is the hottest at the moment.

However, before the game, there was an international service, and some changes in the role clothes and scene content of the national service caused heated discussion among players, which also caused many players to fall into the trouble of whether to enter the national service pit.

Netizens said:

173 netizens said:

It can only be said that it is another wife game, and the body is really unbearable.

If Shanni commutes his sentence, he will be released early.

If Shanni was originally named Teng Yang Tian Xia, he was transformed into an anchor after being a professional player in League of Legends. In May 2021, he was sentenced to three years in prison for opening a casino. YYDS, as everyone said, is a classic stalk handed down by him.Although the sentence in the judgment will last until January next year, he was officially released from prison on July 29, 2023 because of his good performance in prison.

There have been rumors in the past that Shanni was released from prison early if he worked very hard on sewing machines in prison, which also confirmed that the rumors were somewhat true.After he was released from prison, it also attracted attention. First of all, his figure was very thin compared with before, and the brand-name T-shirt he wore after he was released from prison was as high as 10,000 yuan, which also made netizens report that "the previous property was not confiscated".

Later, in Weibo, Shanni said that he would return to live broadcast, but "broadcast tomorrow" may be the stem of the day he was arrested. It will take time to verify whether the ex-insider who was released from prison can continue to live broadcast.

Netizens said:

173 netizens said:

I can only say that the transformation effect is at least visible to the naked eye.

Do you have anything to say about the above, please write it in the comments section!

Badminton in China, desperate reversal

How much can a badminton match burn? Not long ago, the Sudirman Cup gave the answer.

China Badminton Team defeated Japan 3-2 in the semi-final in the Sudirman Cup World Badminton Mixed Team Championship in 2023 (hereinafter referred to as "Su Cup"), and then defeated South Korea 3-0 in the final to achieve the "three consecutive championships" of Su Cup.

The China badminton team fought for seven hours in the game of reversing the Japanese victory, and finally achieved a comeback, which is legendary. Relevant insiders told China Newsweek that this was a "great reversal" example that could be recorded in the history of China badminton team.

Chen Qingchen and Jia Yifan, who witnessed this reversal and finally won the championship together with the China Badminton Team, have returned to Chengdu Shuangliu Table Tennis and Badminton Base and started preparing for the Hangzhou Asian Games.

After training, they recalled the trip to China Newsweek.

Chen Qingchen/Jia Yifan helped Guoyu advance to the final of the Soviet Cup. Photo/Zhongxin Photo by Xinhua News Agency reporter Li Bo

Try again 100 times, and you may not win.

May 20th is the semi-final day of the Soviet Cup, and the China badminton team will face the old rival Japanese team.

In the first match of that day, the China Badminton Team did not send Zheng Siwei/Huang Yaqiong, who ranked first in the world, but Feng Yanzhe/Huang Dongping, who ranked seventh in the world. Because "IELTS Team" used too much physical energy to beat Indonesian team hard before, but Feng Yanzhe/Huang Dongping met Japanese team Yamashita Gongping/Shinohara Cailiu twice, and both won.

Contrary to expectations, Feng Yanzhe/Huang Dongping failed to beat their opponents as expected to continue their record of total victory, and the total score of China badminton team fell behind 0-1.

In the subsequent men’s singles competition, Shi Yuqi, ranked tenth in the world, played against Nara Okada, ranked third in the world. Shi Yuqi reversed the victory and tied the total score of both sides to 1-1.

In the women’s singles competition, Chen Yufei, the world’s fourth Tokyo Olympic champion, lost to Akane Yamaguchi, the world’s number one, and China’s total score was 1-2 behind Japan.

In the next men’s doubles competition, Liu Yuchen and Ou Xuanyi, the men’s doubles team, were once pushed to the edge of the cliff. They fell behind at 16:20 in the deciding game, and if they lost another point, they would lose the men’s doubles point, while the Chinese national badminton team would also stop the semi-final with a big score of 1-3 and miss the Su Cup championship.

Many spectators at the scene began to leave, thinking that the fate of China’s semi-final exit could not be rewritten. Many viewers in front of the TV also turned off the TV.

The commentator said at that time: "China is facing four match points when the whole team is out! Will miracles happen? We are waiting for a miracle. "

The combination of Liu Yuchen and Ou Xuanyi was reversed. Photo/Zhongxin Photo by Xinhua News Agency reporter Li Bo

Chen Qingchen and Jia Yifan clearly remember that Liu Yuchen/Ou Yiyi said to himself before playing: "We will win this point and then let you play."

But when they saw their opponents holding four match points, Chen Qingchen and Jia Yifan began to feel complicated and tangled.

"We are very unwilling. We really hope that our teammates can create miracles, but according to the normal situation, we have a hunch that it is difficult to catch up." Chen Qingchen said that he and Jia Yifan were really ready to take the racket back into the bag.

But then, the miracle that Honggang expected really appeared.

The Japanese team only needed one more point to advance, and returned the ball out of bounds three times in a row, so that the Liu Yuchen/Ou Weiyi team scored three points in a row. With the score approaching, Liu Yuchen/Ou Weiyi also completely let go of their hands and feet. They fought more and more bravely and scored 3 points, completing a magical reversal on 22-20.

Chen Qingchen and Jia Yifan really came out, and helped the China badminton team finally win.

In the semi-final, the China badminton team played for nearly seven hours before defeating the Japanese team, and in the final, it took three and a half hours to win the championship from the Korean team.

"After the game, everyone resumed and thought that if we played the game against Japan 100 times again, we might not win, but now we won!" Jia Yifan told China Newsweek that in his national team career, there have been many thrilling games in the past, but there has never been a game like this one in which teammates "pulled back" the fate of the team when they were so far behind.

"In fact, we are also very sober. This Su Cup is the first stop of the Paris Olympic Games. It is very exciting to win the championship, but we still have to start from scratch. We also hope that all our teammates can realize their highest dreams in the Paris Olympic Games." This is Chen Qingchen/Jia Yifan’s voice.

Su cup can’t be lost.

In Chen Qingchen’s view, the reason why the China badminton team can withstand such pressure is to start from the preparation before the Su Cup.

This year, the Su Cup was held in Suzhou, China, which was the first badminton world competition held in China in three years after the international sports events returned to normal order. Zhang Jun, chairman of China Badminton Association, gave the whole team a "vaccination" at the preparatory meeting of the Su Cup: "The pressure of this competition will definitely be great, and all players and coaches should try their best to eliminate interference and concentrate on the field."

Chen Qingchen recalled: "At the end of April, we also participated in the Asian Championships in Dubai, United Arab Emirates. From the end of the Asian Championship to the opening of the Su Cup, it is less than two weeks, about 10 days of preparation. Under normal circumstances, players should adjust for a few days after the end of the last race, but in order to prepare for the Su Cup, almost everyone did not adjust, so they directly went into the Su Cup to prepare for the war. "

Jia Yifan thinks that the Soviet Cup is different from the Tokyo Olympic Games. "In the Tokyo Olympic Games, Chen Qingchen and I didn’t win the gold medal in the women’s doubles, but in our opinion, it is also a good result to try our best to win the silver medal. We didn’t lose anything. The Su Cup is different. The China Badminton Team has been the champion for a long time, and we were once a member of the previous Su Cup champion team. If we lose, the final feeling is that we once had it, but this time we lost it in our hands. "

In May 1987, the Board of Directors of the International Badminton Federation was held in Beijing, at which it was decided to set up the World Badminton Mixed Team Championship from 1989. In memory of Dick Su Diman, the founder of Indonesian Badminton Association and former vice president of International Badminton Federation, and to thank him for his contribution to the world badminton, the champion cup of this competition was named "Sudirman Cup".

Since the 4th Sudirman Cup in Lausanne, Switzerland in 1995, China has shown a strong dominance in the Su Cup. Counting this championship, China won 13 championships, including one for four consecutive championships, one for six consecutive championships and one for three consecutive championships.

In the memory of Chen Qingchen and Jia Yifan, I lost the Su Cup on the Australian Gold Coast in 2017 and failed to achieve seven consecutive championships, which is always my own heart.

Chen Qingchen/Jia Yifan fought in the Su Cup. Photo/Zhongxin Photo by Xinhua News Agency reporter Li Bo

In Chen Qingchen’s view, the Su Cup can be reversed and finally won, which is the result of the failure and the experience and promotion of all the national badminton players over the years. "Numerous large and small events in the middle have enabled this team to accumulate more experience, which has also improved everyone’s experience and pressure."

After the match against the Japanese team, Jia Yifan watched the video of the men’s doubles chasing points at the last minute. "I see the slow motion captured by the camera, and I feel that there is a blaze in the eyes of Liu Yuchen and Ou Xuanyi, which is a state of selflessness. In that state, both of them will no longer pay attention to the score, nor will they think about the consequences if the China badminton team loses at home and loses the championship. At that moment, they certainly don’t have any other thoughts. Therefore, we must also do it without distractions to win. "

In addition, the relationship of unity, trust and mutual tolerance among teammates of the national team is also the "password" for the national team to achieve a great reversal.

"Every round of the Sudirman Cup team competition is a three-win system of five games. Regardless of the semi-finals and finals, the opponents are also very high-ranking and very powerful opponents, which means that there may indeed be losses and wins during the competition. After all, no one dares to clap his chest and say that the China team can beat their opponents 3-0 every game, so there will be a fault tolerance rate in such a game. " Chen Qingchen told China Newsweek.

"Like Yu Fei and Dong Ping, although we didn’t get points in the semi-final, the feelings between us are very good, and it is impossible to complain about the teammates who lost points. On the contrary, we will try our best to forget the previous results, try our best to make up for our teammates and regain the advantage for the team. This time, some of them lost points, and we came to the top. Then next time, it may be that we lost points and they came to the top. "

She laughed when my hands and feet were cold.

According to official public data, the box office of this Su Cup is about 30 million yuan, and Guoyu fans have a huge momentum. Jia Yifan revealed: "We started from the hotel to participate in the competition, or returned to the hotel after the competition, and fans always called our names at the door of the hotel. Many fans and friends gave me private messages and rushed to grab tickets, saying that they would spend huge sums of money to watch our game … "

The cheering of fans, the concern of family members and the expectation of the media have invisibly put more pressure on the athletes. The nature of the Sudirman Cup team competition also makes it easy for every athlete to bear the burden of "wanting to win and being afraid of losing", fearing that his poor performance will drag down the team and be accused of "pulling his legs" by the outside world.

Chen Qingchen and Jia Yifan both said that they were under great pressure before the game.

"From the first day I came to Suzhou, I was in a tight state until Chen Yufei won the championship with the last ball landing team in the final, and I felt relieved from the pressure." Chen Qingchen recalled.

In Jia Yifan’s eyes, partner Chen Qingchen is a person with a strong sense of national honor and collective honor. She revealed that during the more than 10 days of preparation for the Sudirman Cup, Chen Qingchen was really pressured by "only winning but not losing" and had too many tears.

"She is not satisfied with the quality of training, crying; Poor sleep quality, crying; Thinking that the game is 2-2 may not be able to stand the pressure, or cry. " In the face of Jia Yifan, whose partner is under pressure and is the team’s happy fruit, there is no good way.

"The women’s doubles match was scheduled for the last game. Our performance may determine whether the team can move on and decide the ownership of the champion. If we don’t perform well, no one can remedy it later, so we are really afraid of dragging our feet on this group. " Chen Qingchen said. "I always put pressure on myself like this, and the effect may not be good, but as Jia Yifan said, I made the difficulty to the extreme before the game, and I didn’t think it was difficult when I encountered difficulties again in the real game."

Compared with Chen Qingchen, Jia Yifan chose another way to go out for a walk. "I wanted to find a bookstore to visit, but I ended up in a lottery shop. 30 yuan had a scratch, and I scraped out 300 yuan." Jia Yifan was in a good mood in an instant, and his training state increased greatly.

Chen Qingchen also felt "beaming" emotionally. She also listened to Jia Yifan’s suggestion, went to the bookstore to buy a book and went back to the dormitory to read it. Her mood was much calmer and she completed the final stage of high-quality preparation.

Chen Qingchen and Jia Yifan often observe teammates such as Chen Yufei and Shi Yuqi. Before the big game, teammates were struggling together.

Jia Yifan observed very carefully. "You see Chen Yufei, even if she won the Olympic champion, she is also in a state of pressure to prepare for the competition. She is also a person who encounters adversity, doubt and pressure, and her emotions will be written on her face, but she is always full of fighting spirit to meet the next challenge and eager to prove herself. The same is true for Shi Yuqi. When preparing for the Su Cup, I watched him turn back and sprint with the young players to practice his physical fitness. Young athletes are very aggressive, but Shi Yuqi will always benchmark a performance goal and practice until he wins. "

Chen Yufei and Shi Yuqi fought in the Su Cup. Photo/Zhongxin Photo by Xinhua News Agency reporter Li Bo

"In fact, my teammates and I may encounter some emotional ups and downs. At first, as teammates, they may not ask directly, but everyone has a high emotional intelligence, and they will find an opportunity to give some comfort and encouragement with some’ tips’ to help each other decompress. In fact, there are many such small things in the team. Often these encouragements are all about seeing the truth in the details, which is very warm. " Chen Qingchen said.

Jia Yifan told China Newsweek: "We are finally going to play the Japanese game. The experienced physical fitness coach urgently asked us to warm up by turning back. All the teammates came to high-five us one by one, and I was nervous at that time. "

"Just when my hands and feet were cold, I saw Chen Qingchen laughing and laughing. She said let me try it, so that I could relax." Jia Yifan said.

Author: Ye Everest

Price increase against the trend? The dilemma of the beauty market is reversed. Lack of motivation. International big names are the first to shout "improving morale" | Industry dynamics

Cailian News Agency, January 11th (Reporter Luo Yuchen) At the beginning of the new year, the domestic beauty market is still waiting for recovery in a difficult situation, and international brands have taken the lead in starting a new round of price increases. Cailian reporter learned from the offline counter that many international beauty brands plan to raise prices after the Spring Festival, covering all products, with an increase of 5%-10%.

Different from the international big-name "Passion Shouts Up", many flagship stores of domestic brands such as Polaiya, owned by Polaiya (603605.SH), Winona and Mao Geping, owned by Betani (300957.SZ) all reported that they had not received the price increase notice. It is worth noting that although domestic brands have not publicly raised prices on a large scale, it is not uncommon to "quietly" raise the prices of popular items by upgrading and changing packaging.

For the phenomenon of brand price increase in the downward period, Zhang Yang, the founder of Solution Consulting, believes that customer unit price is an important part of brand differentiation. In the downward period, the advantage of low-priced brands is difficult to sustain, and the profit of a single product cannot be supported, so a series of problems arise; A brand with premium power is "selling a single order and earning a single order". After all, "profit space is research and development space" can support the brand to develop better in a difficult situation. She pointed out that the signal released by the downward brand price increase is actually to gain more room for manoeuvre, and more and more domestic brands are gradually realizing this problem.

International big names shout up at the beginning of the year

Near the Spring Festival, there are crowds in the vicinity of Wulin Square in the central business district of Hangzhou. The reporters of Cailian Association visited a number of surrounding shopping malls and learned that there are indeed many brands that are planning to raise prices after the Spring Festival. The sales of Estee Lauder, Dior, Guerlain, Clinique and perfume brand LeLabo all clearly stated that "it will rise after the holiday". However, according to the sales representatives, the new round of price increase is still in the brewing stage, and the range of price increase has not yet been determined, so only a relatively vague range is given.

"It is estimated that it will rise to 620 yuan to 660 yuan, and the increase in perfume will be even greater." Dior brand sales pointed to an air-cushion powder cake with a price of 600 yuan on the shelf. When the reporter questioned whether the 10% increase was too large, she responded: "Many brands have to raise their prices, not only our family, but also perfumes."

For the reasons of price increase, brand sales have different opinions. "We will go up across the board. Maybe every product will go up by 20 yuan -30 yuan. Now nothing will go up, right? All kinds of costs are rising. " Clinique brand sales blamed the price increase on rising costs. Judging from the sales of Guerlain brand and Estee Lauder brand, the price increase is more customary, "every February is the price adjustment period".

It is understood that in 2022, the beauty industry experienced two rounds of price hikes in March and July respectively due to cost pressure, involving different brands. Affected by this, some brands said that due to the price increase in 2022, there is no price adjustment plan in the short term. "This lipstick has risen in 22 years, from 370 yuan to 385 yuan, and there will be no price adjustment for the time being." Gucci brand sales introduction said.

It has been pointed out that since 2021, the costs of raw materials, transportation and warehousing have been rising continuously, and brands are indeed facing certain cost pressures, so they have started to raise prices one after another. With the general decline in the prices of various bulk raw materials in Q3 in 2022, this kind of cost load has been reduced, but the sharp fluctuation of exchange rate has put new pressure on the profits of imported goods.

Beauty cosmetics wait for the dilemma to reverse.

Statistics from the National Bureau of Statistics show that the domestic beauty market is still in a difficult period.

Since August, 2022, the domestic retail sales of cosmetics have been declining for four consecutive months year-on-year. Even though it was promoted by the "Double Eleven", the retail sales of cosmetics in November still failed to reverse the trend, falling by 4.6% year-on-year. Considering that the discussion on the "Double Twelve" promotion was not hot, the retail sales of cosmetics in December was hardly optimistic, and "six consecutive declines" might be inevitable.

Under the downward pressure, more and more brands are forced to clear out. Since 2022, CROXX, YES! IC, Fangji and a number of former cutting-edge domestic brands announced the clearance or closure of stores, and overseas brands even withdrew in large numbers, including young brands such as The Oriental and Huda Beauty, as well as old brands such as Shuizhiao, Yidi House and Feishi Shop, which have been deeply cultivated in the China market for many years.

Even if it has not been eliminated, the severe living environment has forced a number of brands to make substantial adjustments, and channel adjustment bears the brunt. Brands such as Yueshi Fengyin, Maybelline and Heyan have reduced their offline channels and started to attack online in an all-round way. However, time has passed, the online channel dividend period has passed, and the traffic cost has risen. An interview with a new domestic brand revealed that the brand began to specialize in online at the end of 2021, but the actual situation is far less than expected, and online competition has become unprecedentedly fierce.

(Editor Liu Yan)

This article comes from Luo Yuchen, a reporter from Cailian Association.