2024 can be said to be the most competitive year in the automobile market. At the beginning of the year, BYD Qin PLUS set off a new wave of price wars at a price of 79,800 yuan. At present, 2024 has come to an end, and 2025 is approaching. Major car companies also plan to make great efforts in the new year, especially their own brands, and plan to make persistent efforts in the case of soaring market performance.At present, Geely Automobile, Baojun Automobile, HarmonyOS Zhixing and Xpeng Motors have all announced their plans for 2025.Let’s see what "means" there are.
Traditional car companies concentrate their advantages on hybrid cars.
In this era full of changes, traditional car companies are trying to transform electric shock and integrate internal resources to find new ways to survive. Even Geely Automobile, which has always advocated the diversified development of brands, plans to focus on brands in the coming year of 2025. Not long ago, Geely Automobile announced the merger of the two brands, Krypton and Lectra. However, in the future, they will still maintain a dual-brand strategy and be relatively independent in the market.
An Conghui, president of Geely Holding Group, chairman of Geely Automobile Group and CEO of Extreme Krypton, said that after the merger of Extreme Krypton and Lectra, it will be called "New Extreme Krypton". In the future, the resources of technology, channels and services of the two brands will be integrated, and the new models will also cover about 60% of the market segments, and it is planned to hit the annual sales target of 650,000 vehicles in 2025.
In order to achieve the sales target in 2025, all the models under the brand will be equipped with intelligent hybrid technology to realize the electrification of all products. However, the product information of Krypton brand has not been announced.It is reported that in the future, the polar krypton will focus on medium and large-sized cars, and Lectra will focus on small and medium-sized cars.
The car company that also announced the plan for 2025 is Baojun Automobile, and plans to launch two new models, which are expected to be Baojun’s six-seat full-scene intelligent SUV and Baojun’s intelligent flagship car-Baojun.The former is planned to be unveiled in the fourth quarter of 2024, and the latter is planned to be listed in the first half of 2025.
It is reported that both new cars are labeled as "smart", and the new cars are expected to be equipped with smart driving technology, and next year’s new products are expected to be further improved in terms of smart driving. In addition, there are pure electric versions and plug-in hybrid versions, of which the plug-in hybrid version has a pure electric cruising range of 101 kilometers.
Through the planning of the two brands "New Extreme Krypton" and "Baojun", it is not difficult to see that the field of hybrid vehicles will be the general trend in 2025. Hybrid cars have no anxiety about battery life and recharging, and have become the market’s favorite, while "New Extreme Krypton" is endorsed by Geely Automobile. As a traditional car company, Baojun and the two brands have rich experience in matching and optimizing engines, gearboxes and power systems, which can empower the research and development of hybrid cars.
In addition, in the future, Baojun’s new models are also expected to be relatively close to the people in terms of price. It is estimated that the price threshold for high-end intelligent driving will be further lowered. Perhaps consumers will have a new energy vehicle that can automatically change lanes and automatically enter and exit ramps with a budget of about 100,000 yuan in 2025.
The new technology of the new forces has reached new heights.
Playing with intelligence, new car companies are not to be outdone. At present, HarmonyOS Zhixing, Xpeng Motors, LI and other new car companies have also announced their plans for 2025. Among them,In 2025, HarmonyOS Zhixing will launch the following two models: Wenjie M8, Xiangjie S9 Extended Range Edition, Zunjie S800 and Zunjie II. At the same time, the existing models will also introduce modified models. In addition, Zhijie is also expected to launch a new model in 2025.
The S800 design is full of interesting points. Earlier, Yu Chengdong, managing director of Huawei, chairman of BG and chairman of BU, a smart car solution, said that Zunjie is beyond your imagination and will be more luxurious, higher-end and smarter than Rolls-Royce. In addition to the same, with Huawei’s latest equipment, the new car is expected to have a more luxurious rear seat experience, which is expected to be two independent seats. The time to market for new cars is before the spring of 2025.
Let’s look at Xpeng Motors again. In 2025, two brand-new models will be launched, including the first Kunpeng super electric system model in Tucki, including extended-range models. At the same time, a number of models will be redesigned in Xpeng Motors next year, and at least four new cars will be launched throughout the year.P7+ will become a new starting point for the overall improvement of the gross profit margin of the new generation of vehicles in Tucki. All new models and modified models will be equipped with a series of new technologies of P7+.
Tucki Kunpeng super electric system includes extended range system and pure electric system. The hybrid system can support pure electric battery life of 430km and comprehensive battery life of 1400km, and it is equipped with 5C overcharge, which exceeds 1 km in one second, and the efficiency of electric drive CLTC is 93.5%. In the future, this system will be popularized all over the world.
LI, the elder brother of the new power camp, has not slowed down the pace of pushing new cars.It is planned to launch a number of 800V high-voltage pure electric vehicles in 2025, including five extended-range models, one super flagship model and five pure electric vehicles.. In addition, it will also be launched in March 2025, and Xiaomi’s first SUV model will also be unveiled soon. The third brand firefly of Weilai will also start to deliver new models next year.
From this point of view, extended-range vehicles have gradually become the starting point of new car companies. LI and Wen Jie’s success in the field of extended-range vehicles shows that the development prospect of this subdivision is not small. In the future, Xpeng Motors will be added to this field, and Xpeng Motors has a good performance in intelligent driving technology and brand power, which is expected to stir up a lot of waves in the field of extended-range vehicles.
Not only that, the new power models entering the market next year will have better performance in terms of intelligent driving, performance and charging, and even the price threshold of new models is expected to be lower and lower. You know, firefly Firefly is a brand-new brand launched for the low-end market. In the future, perhaps more new car companies will follow Weilai’s footsteps and launch more low-end models in exchange for more market share.
In 2025, the willingness of new and old car companies to compete for the hybrid car market will be enhanced. In addition to "Xinji Krypton", Baojun, HarmonyOS Zhixing and Ideality, car companies will further strengthen the hybrid car camp. Xpeng Motors, which has always focused on pure electric vehicles, has also begun to lay out hybrid cars, and it is estimated that more car companies will follow suit in the future. In addition, new energy vehicles will integrate more other scientific and technological elements, thus achieving higher performance and more intelligent functions, and even the price is expected to be more close to the people.
关于作者