After further upgrading, the Star Way 2025 was officially launched on August 5, and the official guide price was 193,900-233,900 yuan. It is said that this is a flagship SUV model, and the upgrade made by Starway to this car has been taken to the key points.
In view of the shape of the front face, the 2025 Lanyue unified the shape of the air intake grille, adopted the same design of the international version, and added the blue body color of the sky. At the same time, the interior has also been upgraded simultaneously, providing light orange color matching, and a large number of Nappa leather materials are used. Although the changes are in small details, it also proves that the whole design is more in line with users’ preferences.
The upgrade of intelligent configuration is an obvious area for the 2025 Lunar Rover. It adds a high-level intelligent driving assistance system on the Star Road, providing optional high-speed overhead navigation (NOC) functions, and the experience will be significantly optimized. In addition, it is also equipped with HUAWEI HiCar 4.0 system and the hall-level 3D surround sound cockpit with LION MELODY 23 speakers, and the entertainment and technological experience have been upgraded to a certain extent.
Starway 2025′ s power to capture the moon has accumulated a good reputation among users. It is equipped with a 2.0T engine, with a maximum power of 192kW and a peak torque of 400 Nm, matching Aisin 8AT gearbox and the 6th generation intelligent four-wheel drive system of Borg Warner. Among the products at the same level, the whole set of power is still quite competitive.
Building high-end products by independent brands has indeed experienced many bumps along the way, and the star road has also encountered many difficulties. From the product point of view, the comprehensive strength of the Star Road 2025 Lunar Rover is still relatively strong. In terms of safety, power and control, it does show genuine materials, rich configuration and advanced interior materials, all of which have reached the value expectation.
Of course, it may take a long time for a high-end brand to be widely recognized by consumers. After all, brand image and word of mouth need to be accumulated bit by bit. Although many new car-making forces have successfully entered the high-end market through the advantages of novel intelligent technology in recent years, if they want to gain a firm foothold in the market, they still need a certain brand foundation to go longer.
The development of Xingtu Automobile has not adopted an overly radical model, and this high-end brand has always been the main focus. Until 2023, its overall cumulative sales reached 125,521 vehicles, a year-on-year increase of 134.9%. As for January-July 2024, the cumulative sales volume of Xingtu Automobile was 68,890 vehicles, up by 28.3% year-on-year, achieving year-on-year growth for seven consecutive months. Since the establishment of Xingtu brand five years ago, the achievements made in the market today are inseparable from this step-by-step development model.
In addition to focusing on the word "stability", Xingtu Automobile is constantly exploring new models. The birth of the Star Age, with new energy and intelligence as the development direction, has opened up a brand-new development route and created more possibilities for the development of Xingtu Automobile.
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