Peninsula All Media Reporter, Wang Yue, Intern, Li Xuexiao
"I really want to eat sea sausage and fish rice after watching it, and I really want to go to Qingdao", "I really want to drink fresh beer in bags in Qingdao in this issue of Wuha" "There are so many industries in Qingdao, so amazing!"… Last weekend, the fourth season of the travel outdoor reality show "Hahahaha" updated the much-anticipated Qingdao chapter. The members of the Wuha group, Deng Chao, Chen He, Lu Han, Wang Mian, Dong Gemstone, and Fan Zhiyi went deep into the streets and alleys of Qingdao, from food, beautiful scenery, and strong human feelings to characteristic industries. They experienced the unique charm of this coastal city in an all-round way, opened a wonderful journey to explore Qingdao, and also aroused many netizens’ yearning for Qingdao. At the same time, the program skillfully combines Shandong’s specialties with industries to introduce hospitable Shandong and good products to the national audience, empowering Shandong cultural tourism.
"Wuha" Travel to Qingdao and feel the hospitality of Shandong
One of the fastest ways to get to know a city is to learn the local dialect. At the beginning of the program, Wuha group members Deng Chao, Chen He, Luhan, Wang Mian, Dong Baoshi, and Fan Zhiyi played a unique dialect megaphone game with Qingdao brother. Dialect questions such as "It’s late in the morning, can’t you be hungry", "Come to Qingdao, take a sea bath, eat clams, and beer" stumped Wuha team members into making a lot of jokes. Not only tested the language talent of Wuha members, but also showed the language characteristics of Qingdao.
In the first round of the tacit understanding test, they sang K with the Qingdao aunts and played volleyball with the Qingdao uncles. In the KTV private room, the aunts used their loud voices and sincere emotions to make the Wuha members deeply feel the hospitality and enthusiasm of Shandong people. And the "chocolate uncles" used their vigorous skills to give the Wuha team a deeper understanding of Qingdao’s sports culture.
The program’s ingenious game setting allows netizens to follow the Wuha members to clock in Qingdao’s Internet celebrity landmarks such as Dabao Island Cultural Tourism and Leisure Area, Xiaogang Wharf, and the Sixth Beach to appreciate the city’s "red tiles and green trees, blue sea and blue sky". The program focuses a lot of cameras on the most characteristic residential buildings in Qingdao, the Liyuan, which not only injects a strong regional color into the program, but also allows the audience to appreciate Qingdao’s profound history and cultural heritage in a relaxed and happy atmosphere. For the old Qingdao people, the Liyuan is not just a place to live, but also a witness to a period of history and a cultural inheritance. Here, the way of thinking, emotional expression, and behavioral habits of Qingdao people have been shaped and influenced, making Liyuan an indispensable part of Qingdao’s regional culture.
At the same time, Wuha members were full of praise for the authentic Qingdao cuisine, from the breakfast sweet foam and pie, to the lunch sea cucumber rice, mackerel dumplings, scallion sea cucumber, as well as different flavors and different types of Tsingtao beer.
From Specialty Products to Industry Promotion Good Products Shandong
During their trip to Qingdao, they not only indulged in the charming seaside scenery and mouth-watering authentic cuisine, but also deeply explored the unique industrial charm of the city. In a series of tacit understanding tests, they successively unlocked the experience of Shandong’s characteristic industries. The members of Wuha put on exaggerated and colorful false eyelashes and tried all kinds of wigs, which brought the audience a relaxed and happy emotional value and also allowed more viewers to understand the industrial strength of Qingdao.
Pingdu is the core belt of the global production of false eyelashes – the false eyelashes produced here account for 70% of the global market share, and the products are sold at home and abroad, which is renowned all over the world. Also impressive is Qingdao’s leading position in the wig industry. There is a saying that is widely circulated in the wig industry: "The world looks at China for wigs, and China looks at Qingdao for wigs", and Qingdao’s wigs look at Li Gezhuang. Li Gezhuang’s wigs dominate the high-end market, accounting for 40% of the global high-end market. The Wuha team members kept exclaiming from the bottom of their hearts: "This is too amazing", "Qingdao has everything".
The journey of the Wuha team has given Haopin Shandong Amway to more netizens, allowing the audience to witness the wealth of Shandong products and the depth of culture.
Variety cultural tourism double empowered polish business card
The firsthand experience and in-depth visits of the Wuha team not only allowed netizens to better understand the city of Qingdao, but also injected new vitality into the development of Shandong’s cultural tourism industry. Before the Qingdao episode was broadcast, they first went to Weifang Yangluoshu Heir Store with a long history. Here, Deng Chao learned the traditional skills of making woodblock New Year pictures and felt the charm of ancient crafts. They also carefully selected handmade kites with distinct era characteristics and regional flavors and flew them under the blue sky of Weifang. Another team, composed of Lu Han and Wang Mian, went to Zibo, the capital of food. They went deep into the local barbecue stalls and tasted the unique flavor of Zibo barbecue.
The fourth season of "Hahahahaha" used three programs to show Weifang kites, Yangjiabu woodblock New Year pictures, Zibo barbecue, Qingdao Liyuan, Qingdao beer, flat eyelashes, Li Gezhuang wigs, etc., which skillfully integrated Shandong’s local characteristic business cards. While watching the happy content of Wuha Tuan, they were able to understand Shandong’s unique geographical landscape and humanistic features more three-dimensionally. Their journey was full of joy and touching, and also made more people have a strong interest in Shandong’s culture and tourism. Wuha team empowered Shandong’s cultural and tourism industry and polished Shandong’s tourism business card.
The program team has a deep understanding of the place, combines the innovative design and natural integration of the local characteristics, and interprets the scene of variety shows and tourism going both ways. Its emotional value also drives more viewers to pay attention to Shandong, opening up a new path for the future development of tourism in Shandong. In the future, the "Hahahaha" program will continue to explore more interesting destinations and bring more laughter and touching to the audience. At the same time, I also look forward to more friends coming to Shandong to experience the food, beauty and cultural atmosphere here.
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